What Agile Films does

Agile Films is a privately held, London-based full-service production company founded in 2004 by Myles Payne, operating across three integrated verticals: feature film and television production, commercials for major brands, and music video content for recording artists and labels. The company maintains a roster of 25-plus directors across its commercials and music video operations and has produced award-winning content including the BAFTA-winning feature film Beast (Michael Pearce, starring Jessie Buckley) and the BIFA-winning documentary Next Goal Wins, which was acquired by Fox Searchlight for a narrative feature adaptation directed by Taika Waititi. Recent strategic moves include a flagship co-development partnership with A24 and Film4 on Sonoya Mizuno's directorial debut Stages (with Alex Garland producing) and the launch of Agile Studio as a dedicated branded content vertical.

Agile Films generates revenue on a project-by-project, one-time-license basis across all three product lines: production fees for commercials (clients include Nike, Adidas, Apple, Lacoste, Porsche, Rolls Royce), development and production fees on feature/TV projects, and production services for music videos (artists include James Blake, A$AP Rocky, Little Simz, Glass Animals). Pricing is custom and not publicly disclosed, structured around project scope, talent, and production requirements. Go-to-market is direct B2B sales targeting advertisers and their agencies, film distributors and streaming platforms, and music labels. The customer base spans enterprise brands, nonprofit clients (Breast Cancer Now), sports federations (World Rugby), music labels, and top-tier film buyers (A24, Film4, Fox Searchlight).

The company employs 11–50 staff across a London headquarters at 68-72 Redchurch Street, with delivery extending into the US, Australia, and Japan via project-based work. Leadership includes Founder/Executive Producer Myles Payne and a buildout of a feature/TV development team led by Co-Heads Sam Ritzenberg and Creston Whittington. The operating model is a talent-led boutique production house with no disclosed external institutional investment or parent company, relying on relationships with established and rising creative talent as the primary input asset.

Name

Agile Films

Legal name

Agile Films

Website

https://agilefilms.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Agile Films is a London-based, full-service production company founded in 2004 that produces feature films, commercials for major brands, and music videos through its roster of 25-plus directors, serving advertisers, streaming platforms, distributors, and music labels.

Ownership category

akta.pro rank

Product category

Film and television production services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industries

Development & Packaging (IP Sourcing, Script, Attachments) (MPADAAAA), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Film production services
• Television production
• Commercial production
• Music video production
• Branded content production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Film & TV Production: Producing narrative films and documentaries for theatrical release, streaming platforms, and television. Revenue generated through development deals, production financing, and distribution agreements.
2. Commercial Production: Creating branded commercial content for major advertisers and agencies. Revenue generated through production fees for commercials directed by the company's roster of directors.
3. Music Video Production: Producing music videos for recording artists and labels. Revenue generated through production services for music video projects.

Distribution channels1 record

Marketing channels2 records

Core offering

Agile Films is a full-service production company producing feature films, television, commercials, and music videos. It develops and produces character-driven narrative and documentary projects, branded commercial content for major advertisers, and music videos for recording artists and labels, leveraging a roster of more than 25 directors and working with rising and established talent. Revenue is earned through development deals, production financing, distribution agreements, and per-project production fees.

Product overview

Agile Films is an award-winning, full-service production company offering three core offerings: Film & TV Production (producing feature films and television content including BAFTA-winning Beast and BIFA-winning Next Goal Wins), Commercials Production (working with brands such as Nike, Apple, and Porsche), and Music Videos Production (working with artists such as James Blake and A$AP Rocky). The company works with rising and established writers, directors, and on-screen talent from the UK and internationally to develop and produce bold and distinctive stories across all genres.

Differentiator

Problem solved

Functional benefit

Products and services

• Film & TV Production Full-service production of feature films and television content, including development, production, and distribution support. Notable projects include BAFTA-winning Beast, BIFA-winning documentary Next Goal Wins, and upcoming slate including the A24/Film4 co-production 'Stages'.
• Commercials Production Production of commercial content for brands via a roster of directors including Bear Damen, Courtney Phillips, Emile Rafael, Emilie Badenhorst, Fatal Farm, Giada Bossi, Giles Ripley, Jamie Whitby, Josh Feder, Louis Bhose, Lucy Bridger, Noah Harris, pip + lib, Samuel Taylor, Yoni Lappin, and Zac Ella, with clients including Nike, Apple, Adidas, Porsche, Rolls Royce, and Lacoste.
• Music Videos Production Production of music video content via a roster of directors including Aliyah Otchere, Bear Damen, Courtney Phillips, Giada Bossi, Geerten Harmens, Jamie Whitby, Jesse May Fisher, Kristof Brandl, Louis Bhose, Noah Harris, Nwaka Okparaeke, Yoni Lappin, and Pib + Lib, working with artists such as James Blake, A$AP Rocky, Little Simz, and Glass Animals.

Quantifiable outcome

• BAFTA-winning Beast feature film
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• A24flagshipStrategic or Co-development PartnerA24 is collaborating with Agile Films on Sonoya Mizuno's directorial debut 'Stages', with Alex Garland producing. This represents a significant partnership for the company's upcoming film slate.
• Film4flagshipStrategic or Co-development PartnerFilm4 is collaborating with Agile Films and A24 on Sonoya Mizuno's directorial debut 'Stages'. Film4 is Channel 4's feature film division.
• Archers MarkcoreStrategic or Co-development PartnerArchers Mark co-produced Next Goal Wins documentary with Agile Films, directed by Mike Brett and Steve Jamison.
• Fox SearchlightcoreOthersFox Searchlight acquired Next Goal Wins documentary for narrative feature adaptation directed by Taika Waititi starring Michael Fassbender and Elisabeth Moss.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Somesuch: Somesuch is a London-headquartered production company producing commercials, music videos, and film, known for developing directors from the commercial world into feature film. It competes head-to-head with Agile Films for emerging director talent and prestige brand commercials.
• Pulse Films: Pulse Films is a London-based production company that produces commercials, music videos, branded content, and feature films with a large global director roster. Its diversified three-pillar model (commercials, music videos, long-form) directly mirrors Agile Films' business structure and target clientele.
• Partizan: Partizan is a London/LA-based production company producing commercials, music videos, documentaries, and feature films. Closely comparable to Agile Films in scope of formats served and director-driven commercial model.
• Academy Films: Academy Films is a London-based commercials and music video production company with a substantial director roster working with global brands. Comparable to Agile Films in geographic focus, business model, and brand clientele.
• Prettybird: Prettybird is a US-based production company producing commercials, music videos, and feature films for brands and artists. Comparable as a director-roster-driven production house with global brand and music label clients.
• Smuggler: Smuggler is a global commercial production company with offices in London, Los Angeles, and New York producing commercials and longer-form content for major brands. Direct competitor for global brand campaigns and premium commercial directors.
• RSA Films: RSA Films is a London/global film and commercial production company with a large director roster that produces commercials, music videos, and long-form features for brands including Nike and Apple. Agile Films competes with RSA Films for the same blue-chip brand budgets and director talent in the UK commercial production market.

Broad incumbents

• Anonymous Content: Anonymous Content is a US-based global production and management company producing commercials, music videos, and award-winning feature films (Spotlight, The Revenant). It represents a larger, more established competitor with similar multi-format production capabilities.
• MJZ: MJZ is a long-established US/global commercials and content production company serving major advertisers. As one of the biggest commercial production companies, it competes with Agile Films for premium brand directors and budgets.

Emerging players

• UNIT9: UNIT9 is a London-headquartered production and content studio producing commercials, branded content, and feature films. Comparable to Agile Films as a UK production services competitor with overlapping brand clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/agilefilms
• Xx.com/agilefilms

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agile Films