Luxauto

What Luxauto does

Luxauto NV is a Belgian vehicle rental operator headquartered in Waregem and founded in 1953. The company runs a fleet of more than 1,500 vehicles across 13 branches distributed nationally, offering cars, vans, minibuses, and electric vehicles (including Cupra Born and Polestar 2). Rental durations range from one hour to 24 months, with published usage-based pricing varying by vehicle tier from approximately €4.03/hour (compact) to €18.39/hour (luxury minibus), plus a €42.35 startup fee and €5.43 environmental contribution per rental.

The underlying platform combines online booking at luxauto.be with a 24/7 self-service kiosk model (Self-Pickup 24/7) that uses e-ID readers, QR codes, smart lockers, and digital contracts to enable unstaffed pickup and return. Cross-border rentals are authorized to the Benelux, France, and 23 additional European countries. Tiered insurance products (Standard, Small Cover, Large Cover) and accessories such as GPS, roof bars, and ski boxes generate supplementary revenue per transaction. All vehicles carry GPS tracking for theft protection and usage verification. The entity is privately held as a Belgian Naamloze Vennootschap (NV) and operates as part of the Ghistelinck diversified automotive group; no public listing, funding rounds, or external investors are documented.

Luxauto serves two primary segments: private individuals (leisure travel, family vacations, moving, airport transfers) and business/corporate customers (temporary fleet replacement, employee transportation, project needs). GTM motion is predominantly direct-to-consumer via website, telephone, and walk-in branches, complemented by self-serve kiosks. Marketing is conducted through owned channels — the website, Facebook, LinkedIn, Instagram, and email newsletter — with no evidence of paid acquisition or major enterprise logos disclosed.

Name

Luxauto

Legal name

Luxauto NV

Website

https://luxauto.be

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxauto NV is a Belgian vehicle rental operator with 1,500+ vehicles across 13 branches, serving private individuals and corporate customers with cars, vans, minibuses, and EVs on hourly-to-multi-month terms, supported by 24/7 self-service kiosks and online booking.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

akta.pro secondary industries

Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), One-Way / Intercity Car Rental (THADAAAD), Premium & Luxury Vehicle Leasing (TLABAAAF), Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK), Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL)

Keywords

• Car rental services
• Vehicle rental Belgium
• Van rental services
• Minibus rental services
• Self-service rental kiosks

Headquarters

HQ city

Waregem

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental (Hourly/Daily/Weekly/Monthly): Core revenue stream from renting vehicles ranging from compact cars to minibusses and vans. Customers pay hourly rates starting from 1 hour up to 24 months. Pricing includes a startup fee of €42.35 and variable mileage allowances.
2. Additional Driver Coverage: Revenue from supplementary insurance products including Small Cover and Large Cover options that reduce deductibles and extend coverage, charged as premium add-ons to base rental rates.
3. Accessories and Add-ons: Revenue from optional extras including GPS navigation, roof bars, ski boxes, winter tires, and moving supplies (boxes, blankets).
4. Cross-border and Special Service Fees: Fees for returning vehicles to different locations (€25), cross-border travel authorizations, and alternative drop-off arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Luxauto rents cars, vans, and minibuses on flexible terms ranging from one hour up to 24 months across 13 Belgian branches. The company supports its rental fleet (1,500+ vehicles) with automated 24/7 self-pickup kiosks, online booking, telephone reservations, tiered insurance coverage, and 24/7 European roadside assistance. Cross-border rental is permitted to Benelux, France, and 23 additional European countries.

Product overview

Luxauto operates a flexible vehicle rental platform offering cars, vans, and minibuses through a network of 13 Belgian locations. The core offering comprises three product categories: car rental (Auto Huren), van rental (Bestelwagen Huren), and minibus rental (Minibus Huren), supported by a 24/7 Self-Pickup automated kiosk system enabling round-the-clock vehicle collection and return. Additional services include tiered insurance products (Standard, Small Cover, Large Cover) and 24/7 European roadside assistance. Vehicles range from compact economy cars to premium sedans and electric vehicles, with rental periods from hourly to 24 months.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Huren (Car Rental) Flexible car rental service offering compact cars, family hatchbacks, SUVs, estate wagons, executive sedans, and electric vehicles for hourly, daily, weekly, or monthly rentals up to 24 months, with 24/7 pickup options and coverage across 13 Belgian locations.
• Bestelwagen Huren (Van Rental) Commercial van and light truck rental for moving, deliveries, and business use, available from hourly to long-term contracts, including double-cab models with trailer hitch options; vehicle examples include Mercedes Sprinter and Citroën Jumper (7.5m³).
• Minibus Huren (Minibus Rental) Minibus rental accommodating up to 9 passengers (8+1) for group travel, holidays, and excursions, available in both automatic and manual transmission options, including a premium Mercedes V-Class luxury minibus.
• Self-Pickup 24/7 Automated self-service vehicle pickup and return system operating 24/7 via smart lockers, allowing customers to collect and return vehicles without staff assistance using QR codes and ID verification.
• Verzekering (Insurance Products) Tiered insurance coverage including Standard, Small Cover, and Large Cover options with varying deductibles for vehicle damage, theft, glass breakage, and third-party liability.
• 24/7 Pechbijstand (Roadside Assistance) Round-the-clock European roadside assistance and breakdown coverage included with all vehicle rentals, with multiple assistance tiers available to renters traveling in Belgium and across Europe.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GhistelinckminorOthersLuxauto is part of the Ghistelinck group, an established Belgian automotive company. The partnership is indicated through the company footer stating 'part of ghistelinck' and shared branding elements. Ghistelinck appears to be the parent company or affiliated group under which Luxauto operates.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Green Motion: UK-headquartered rental brand with franchise-based international presence in Europe, including Belgium, focused on value-oriented rentals. Comparable mid-tier positioning to Luxauto.

Emerging players

• Virtuo: European self-service car rental startup with app-based booking, keyless pickup, and 24/7 access. Highly comparable to Luxauto's 24/7 self-pickup model, though active in major EU cities rather than Belgium specifically.
• Getaround: Peer-to-peer car-sharing and short-term rental platform with app-based booking and connected car technology. Adjacent competitor to Luxauto for hourly and short-duration urban demand in European markets.
• Poppy: Belgian car-sharing platform operating in Antwerp, Brussels, and other Belgian cities with a free-floating and station-based fleet. Comparable to Luxauto in geography and target mobility user, but on a sharing rather than rental commercial model.
• Cambio Mobility: Belgian cooperative car-sharing operator with a national network of stations and round-the-clock self-service access. Comparable to Luxauto in Belgium-only geography and 24/7 self-service model.

Direct peers

• Sixt: European premium-leaning rental company with strong self-service and app-based booking, premium fleet, and flexible rental durations. Comparable to Luxauto in the corporate and premium leisure segments.
• Europcar: Pan-European traditional car rental operator with broad vehicle range, airport/off-airport locations, and short- and long-term rental options. Direct competitor to Luxauto in the Belgian and broader EU rental market.

Broad incumbents

• Hertz: Global rental incumbent with multi-brand (Hertz, Dollar, Thrifty) operations in Belgium, including airport and downtown locations. Broader portfolio and larger fleet than Luxauto, but overlapping product set.
• Avis Budget Group: Global rental incumbent with Avis and Budget brands operating in Belgium, offering traditional short- and long-term rentals. Overlaps with Luxauto's core offering but at a much larger scale.
• Enterprise Rent-A-Car: World's largest rental company with strong presence across Europe including Belgium, with a portfolio that spans short-term retail, corporate replacement, and long-term leasing. Comparable to Luxauto in retail and corporate channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/luxauto.be
• LinkedInlinkedin.com/company/luxauto
• Instagraminstagram.com/luxauto_rental

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxauto