What Poppy Mobility does

Poppy Mobility NV/SA is a Belgium-based shared mobility operator founded in 2018 and headquartered in Antwerp, offering free-floating car, van, and step/scooter sharing through a single mobile application. The platform allows users to locate, unlock, and end rentals anywhere legal within designated zones in Antwerp, Brussels, and Liège, with dedicated parking and automated license-plate recognition at Brussels, Charleroi, and Antwerp airports. The fleet of 2,300+ vehicles spans S, M, and L tiers (VW Polo, Golf, T-Cross, Transporter, Audi A3, Skoda Scala/Kamiq, Opel Corsa, VW e-Transporter), with fuel and charging included in rental fees.

Underlying technology includes biometric identity verification (3D liveness check via Sumsub), a Safety Mode anomaly-detection system that monitors driving behavior and can block vehicle restart after parking if risk thresholds are exceeded, and a remote-driven vehicle pilot at Port of Antwerp-Bruges built with Vay and Ush. Poppy is a subsidiary of D'Ieteren Automotive, with Ush as a sibling entity.

The business model is usage-based for individual consumers (per-minute, per-kilometer, or pre-purchased 1-hour to 14-day passes) with dynamic pricing by vehicle tier, supplemented by €9 scheduled-ride delivery fees, €5-€30 airport access fees, and intercity fees. Poppy Business targets 500+ SMEs and 10,000+ self-employed users with credit packs, monthly subscriptions, consolidated invoicing, and a dashboard for team management, plus integration with TaxiVerts' 800+ Brussels taxi drivers in the same app. No subscription is required for individual users; distribution is exclusively via the iOS/Android app and business.poppy.be portal.

Name

Poppy Mobility

Legal name

Poppy Mobility NV/SA

Website

https://poppy.be

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Poppy Mobility is a Belgium-based car and van sharing operator serving consumers, SMEs, and self-employed professionals across Antwerp, Brussels, Liège, and Belgian airports with a 2,300+ vehicle free-floating fleet, a usage-based pricing model, and integrated taxi services.

Ownership category

akta.pro rank

Product category

Shared Mobility / Carsharing Services

NAICS

Taxi and Ridesharing Services (485310), Other Transit and Ground Passenger Transportation (48599)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Free-Floating Carsharing (One-Way) (TLAFAMAB)

akta.pro secondary industries

Corporate Free-Floating Car Sharing (TLABALAB), EV Car Sharing (Round-Trip & Free-Floating) (THADANAB), Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

• Car sharing services
• Shared mobility
• Vehicle rental
• Free-floating carsharing
• Business mobility

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Usage-based rental fees: Customers pay per minute, per kilometer, or through passes (1-hour to 14-day options). Pricing is dynamic/smart with tier-based vehicle categories (S, M, L-tier). Fees include unlocking charges, driving time, and distance traveled.
2. Scheduled Ride Delivery Fee: €9 fee for vehicle delivery to a specified location and time within designated zones. Allows users to schedule rides 10 hours to 1 month in advance.
3. Airport Access Fees: Additional fees for starting or ending trips at airport locations: €15 for Brussels Airport, €30 for Charleroi Airport, €5 for Antwerp Airport.
4. Intercity Fees: Fees apply to trips ending in a different city than departure, excluding airport trips.
5. Business Account Subscriptions and Credit Packs: Monthly subscriptions and credit packs for business accounts, offering discounted per-minute rates and consolidated invoicing for SMEs and self-employed users.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Poppy Mobility operates a free-floating car and van sharing platform in Belgium accessible via a single mobile application. Users locate, unlock, and drive vehicles from a shared fleet of 2,300+ vehicles, picking up and dropping off anywhere within designated zones in Antwerp, Brussels, Liège, and Belgian airports. Fuel/charging is included within zones, insurance is bundled, and no subscription is required for individual users. The platform also serves businesses (SMEs, self-employed, enterprises) with Poppy Business accounts that add team management, centralized invoicing, credit packs, and integrated taxi services.

Product overview

Poppy Mobility operates a unified car and van sharing platform accessible via a single mobile application. The core offering is the Poppy Car Sharing service, which provides on-demand access to a shared fleet of vehicles (small city cars, family cars, and vans) across designated zones in Belgian cities and airports. The platform is complemented by Poppy Business (separate offerings for SMEs and self-employed professionals) which adds team management, centralized invoicing, and taxi integration via TaxiVerts. Additional services include Scheduled Rides (pre-booked vehicle delivery), the Second Driver feature, Pause functionality for extended rentals, and Remote-Driven Rental Cars (autonomous vehicle pilot). The entire ecosystem is managed through the mobile app with no subscription required for personal users.

Differentiator

Problem solved

Functional benefit

Brands

• Poppy Business: Business car sharing solution combining carsharing and taxis for professionals, SMEs, and self-employed users in Belgium.

Products and services

• Poppy Car Sharing On-demand car and van sharing service for individual consumers and businesses in Belgium, accessible via a mobile app. Users locate, book, unlock and drive vehicles from Poppy's shared fleet and can end trips anywhere within designated Poppy zones without fixed parking spots.
• Poppy Business for SMEs B2B car sharing solution for small and medium enterprises providing a team management dashboard, centralized invoicing, credit pack purchases, and multi-user access for company employees.
• Poppy Business for Self-Employed Car sharing offering for freelancers and self-employed professionals with a business dashboard, optimized tax deductibility for electric vehicles (100% deductible), and per-day ATN/VVA billing for benefit-in-kind calculations.
• Poppy Business Taxi Integration Integration with TaxiVerts providing access to 800+ taxi drivers in Brussels within the same Poppy Business app, enabling professionals to combine carsharing and taxi services in one interface.
• Scheduled Rides Vehicle reservation and delivery service allowing users to schedule a Poppy vehicle at a specific time and location for a €9 delivery fee, available up to 1 month in advance within designated zones.
• Remote-Driven Rental Cars Pilot autonomous vehicle service where Poppy vehicles drive themselves to users via remote-driving technology from partner Vay, initially launched at Port of Antwerp-Bruges for maritime service employees.

Quantifiable outcome

• Save tens of hours and thousands of euros compared to company car ownership
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UshcoreStrategic or Co-development Partner · 1 January 2024Ush, a Belgian subsidiary of D'Ieteren Automotive and pioneer in autonomous vehicle solutions, partnered with Poppy Mobility to launch remote-driven rental cars at Port of Antwerp-Bruges. The service allows vehicles to drive autonomously to users in remote port areas.
• VaycoreTechnology or Integration · 1 January 2024Technology provider enabling remote-driving capabilities for Poppy's autonomous rental car service at Port of Antwerp-Bruges. Vay provides the advanced technology allowing remote operators to navigate vehicles to customers.
• Port of Antwerp-BrugescoreStrategic or Co-development PartnerPort authority serving as the innovation hub and testing environment for remote-driven vehicle technology. The port's logistical complexity and innovative character make it an ideal test site, with regulatory support from Flemish and national authorities.
• BoludaminorOthersMaritime service provider at Port of Antwerp-Bruges, serving as the initial commercial customer for the remote-driven rental car service. Boluda employees in remote port areas can request Poppy vehicles via the app.
• TaxiVertscoreTechnology or IntegrationIntegration with TaxiVerts provides access to 800+ top-rated taxi drivers in Brussels, available through the same Poppy Business app. This enables professionals to seamlessly switch between self-driving and taxi services without switching apps.
• SumsubcoreTechnology or IntegrationIdentity verification and compliance platform used by Poppy for 3D liveness checks and biometric identity verification during account creation and driving license validation. Combines machine learning and human expertise for secure identity verification.
• AG InsurancecoreOthersInsurance provider for Poppy's vehicle fleet, covering compulsory motor vehicle liability insurance (Assurance RC Auto / Verzekering BA Auto). Requires identity verification, driving license validation, and risk-related statements from users.
• FIXICOminorImplementation/ SI/ Consulting PartnerPlatform for managing third-party repair partner network. Recognised garages can be selected through FIXICO for damage assessments and repairs following accidents or damage events.
• D'Ieteren AutomotivecoreOthersParent company of Poppy Mobility and Ush. Both subsidiaries operate under D'Ieteren Automotive, enabling synergies in mobility solutions including carsharing, taxis, and autonomous vehicles.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenwheels: Dutch-origin carsharing operator with active operations in Belgium and the Netherlands, offering station-based carshare for both consumers and businesses. Closely comparable on geography (Benelux), business model mix, and SME/corporate customer orientation.
• Cambio: Belgium's largest carsharing operator (station-based, round-trip), serving tens of thousands of users across Belgian cities and several European markets. Directly comparable as a Belgium-headquartered carshare serving the same geography and overlapping SME/consumer customer base, but differs on the round-trip vs. free-floating model.
• Share Now: Former BMW/Daimler joint venture that ran Europe's largest free-floating carsharing service. Most directly comparable on free-floating carsharing and app-based operations; meaningful benchmark even after its 2024 European contraction, as several cities it served overlap with Poppy-adjacent geographies.

Broad incumbents

• Free2Move: Stellantis-owned multi-modal mobility platform combining short-term car rental, carsharing, parking, and charging across major European and US cities. Larger and more diversified than Poppy, but offers overlapping free-floating and subscription carsharing to comparable consumer and B2B segments.
• Sixt SE: Major European car rental and mobility operator with growing carsharing/subscription products (SIXT Ride, SIXT Share). Functions as both an incumbent competitor and a benchmark for short-term vehicle access economics across European cities.
• Zipcar: Global carsharing pioneer (owned by Avis Budget Group) operating in hundreds of cities across North America, the UK, and Europe. Directly comparable as a self-serve carsharing platform with university and business programs, but at materially larger scale and with a station-based rather than free-floating model.
• Enterprise CarShare: Enterprise Mobility's carsharing division operating at universities, corporate campuses, and urban locations primarily in North America. Directly comparable on the B2B/corporate carsharing proposition and self-serve app experience, scaled through the Enterprise rental network.

Emerging players

• Getaround: Peer-to-peer carsharing platform that enables private car owners to rent their vehicles to other consumers. Comparable as a digital, app-first mobility access business, but differs on the P2P (vs. owned-fleet) model and lacks Poppy's B2B/SME focus.
• Turo: Largest peer-to-peer carsharing marketplace globally, operating in North America, Australia, the UK, and France. Comparable on app-based car access and technology stack; an emerging alternative to fleet-owned carsharing models like Poppy's.

Others

• Uber: Global ride-hailing and on-demand mobility platform with adjacent car rental and carsharing products in select markets. Relevant because Poppy Business integrates a taxi-like service (TaxiVerts) inside its app — overlapping the on-demand urban mobility proposition rather than the fleet-ownership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/poppymobility
• LinkedInlinkedin.com/company/poppymobility
• Instagraminstagram.com/poppymobility
• Xx.com/poppymobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poppy Mobility