AGRO CS Slovakia

What AGRO CS Slovakia does

AGRO CS Slovakia a.s. is a privately held Slovak fertilizer and horticultural substrate manufacturer founded in 2000, headquartered in Lučenec, with 51-100 employees. The company self-describes as the largest producer of horticultural substrates in Slovakia and operates a multi-brand portfolio spanning AGRO (mass-market fertilizers, substrates, decorative materials), FLORIA PREMIUM (premium substrates with AQUA Cell® water-retention, mycorrhizal fungi, and active carbon technologies), KRISTALON (crystal fertilizers for professionals), NATURA (organic fertilizers and natural plant protection, including a Czech-patented cinnamon/clove herbal fungicide co-developed with Czech research institute VURV), NEUDORFF (specialized plant protection), and PRIMAFLORA (substrates and lawn programs). Its product portfolio covers liquid, mineral, organic, and organo-mineral fertilizers; specialty substrates for vegetables, acidophilic plants, orchids, and indoor plants; lawn programs (seeds, fertilizers, moss/thatch control, mole-repellent with zeolite); and natural pest/disease control products.

The company monetizes exclusively through one-time product sales — no subscription or recurring model is present. Distribution is omnichannel within Slovakia: a direct e-commerce storefront (agrocs.sk), garden retail centers and chains, and dedicated partner portals including AgroProFi (professional growers), gardenboom.com/sk (retail), and zelenestrechyagrocs.sk (green-roof/enterprise landscaping). Customer segments are split horizontally between individual hobby gardeners (primary) and professional growers/landscapers/municipal green-space managers (secondary). Marketing is content-led, centered on the 'Poradňa' advice blog, YouTube video guides, and active social media presence on Facebook and Instagram. The entire operating geography is Slovakia; no export markets are documented.

From an investment lens, AGRO CS Slovakia is a small, mature, debt-free-looking domestic consumer-goods manufacturer with modest scale advantages, a recognized Slovak brand, and defensible formulation IP in select SKUs. It is not venture-scale, but could be a candidate for a small-cap buy-and-build or strategic acquisition by a regional/CEE horticulture consolidator.

Name

AGRO CS Slovakia

Legal name

AGRO CS Slovakia a.s.

Website

https://agrocs.sk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

AGRO CS Slovakia a.s. is a privately held Slovak manufacturer of horticultural substrates, fertilizers, and plant protection products, operating a multi-brand portfolio (AGRO, FLORIA PREMIUM, KRISTALON, NATURA, NEUDORFF, PRIMAFLORA) for hobby gardeners and professional growers, distributed via garden retail, its own e-commerce, and partner portals across Slovakia.

Ownership category

akta.pro rank

Product category

Horticultural Substrates and Garden Care Products

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL)

akta.pro secondary industries

Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM), NPK & Compound/Blended Fertilizers (IMAEAEAD), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Horticultural substrates
• Garden fertilizers
• Plant protection products
• Lawn care products
• Organic gardening

Headquarters

HQ city

Lucenec

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales – Fertilizers: AGRO CS Slovakia generates revenue primarily through the sale of manufactured fertilizers, including liquid fertilizers, mineral fertilizers, organic fertilizers, and organo-mineral fertilizers under the AGRO brand, as well as premium brands FLORIA and KRISTALON. Products are sold in various sizes (0.5L, 1L, 2.5kg, etc.) through retail and B2B channels.
2. Product Sales – Horticultural Substrates: Sale of horticultural substrates under AGRO, FLORIA PREMIUM, NATURA, and PRIMAFLORA brands. The company claims to be the largest producer of horticultural substrates in Slovakia. Substrates include specialized formulations for tomatoes, peppers, strawberries, acidic plants, orchids, interiors, Mediterranean plants, and raised beds.
3. Product Sales – Lawn Programs: Sale of lawn seeds, turf fertilizers, moss removers, and lawn repair products under the FLORIA PREMIUM brand. Products include TRAVIN (3-in-1 herbicide + fertilizer + moss prevention), booster starter fertilizers, autumn fertilizers, and verticulation mixes.
4. Product Sales – Plant Protection: Sale of natural plant protection products under the NATURA brand, including Rock Effect NEW (against sucking pests), Presto (against slugs), and Bylinková zmes (against fungal diseases). Also includes NEUDORFF brand products.
5. Product Sales – Decorative Materials: Sale of decorative materials (kôra/bark, kamene/stones) under AGRO and FLORIA PREMIUM brands for garden decoration and mulching.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AGRO CS Slovakia manufactures and sells horticultural substrates, fertilizers (liquid, mineral, organic, organo-mineral, crystal, and long-acting compact), natural plant-protection products, and lawn-care programs under the multi-brand portfolio AGRO, FLORIA PREMIUM, KRISTALON, NATURA, NEUDORFF, and PRIMAFLORA. Offerings target hobby gardeners and professional growers in Slovakia, with specialty substrates and fertilizers formulated for tomatoes, peppers, acidophilic plants, orchids, indoor plants, Mediterranean plants, and raised beds.

Product overview

AGRO CS Slovakia is the largest producer of horticultural substrates in Slovakia, offering a comprehensive portfolio of gardening products organized under multiple brands: AGRO (core fertilizers, substrates, and plant care), FLORIA PREMIUM (premium formulations with revolutionary substrates and advanced fertilizers), KRISTALON (professional crystal fertilizers), NATURA (organic and natural plant protection), NEUDORFF (specialized plant protection), and PRIMAFLORA (additional substrate and lawn products). The product range spans liquid and granular fertilizers (mineral, organic, organo-mineral, long-acting), specialty substrates for various plant types (vegetables, acid-loving plants, orchids, indoor plants), lawn programs (seeds, fertilizers, moss control, mole repellent), natural plant protection (Rock Effect NEW, Presto against slugs), and decorative materials. The FLORIA PREMIUM line represents the company's most innovative offerings with advanced technologies like mycorrhizal fungi, Aqua Cell water retention, and compact formulations.

Differentiator

Problem solved

Functional benefit

Brands

• FLORIA Premium: Premium brand for long-acting compacted fertilizers, liquid fertilizers, crystalline fertilizers, revolutionary substrates, and grass mixtures
• KRISTALON
• NATURA
• NEUDORFF
• PRIMAFLORA
• AGRO

Products and services

• Substrát na paradajky a papriky "otoč a saď" FLORIA Premium Revolutionary substrate for tomatoes and peppers with active charcoal for water retention, perlite and coconut fibers for aeration, and mycorrhizal fungi for nutrient uptake; designed for direct growing in the packaging or in beds.
• Kvapalné hnojivo na celú záhradu FLORIA Long-acting liquid fertilizer with slow and quick-acting nitrogen, plant-elixir formula, and micronutrients for rich growth on fruits, vegetables, and flowers.
• Hnojivo na zeleninu FLORIA Premium Long-acting compact fertilizer with controlled nitrogen release (applied twice yearly), fine uniform granules, micronutrients and magnesium for rich growth on vegetable types.
• Trávnikové hnojivo s účinkom proti krtkom FLORIA Lawn fertilizer with aromatic substances in zeolite that repel moles, nourishes the lawn for 1 month, with zeolite also aerating the soil and suppressing moss; available in 2.5kg and 7.5kg packaging.
• FLORIA Travin 3-in-1 lawn fertilizer Granular 3-in-1 lawn fertilizer combining nutrition, selective herbicide for broadleaf weed elimination, and moss prevention in a single application.
• Rock Effect NEW NATURA Unique concentrate based on natural substances for controlling sucking pests (aphids, whiteflies, mites, thrips, scale insects, mealybugs) and powdery mildew; new formula with lower phytotoxicity.
• Substrát na kyslomilné rastliny FLORIA Premium Specialty substrate with mycorrhizal fungi for acid-loving plants including blueberries, cranberries, azaleas, rhododendrons, hydrangeas, and heathers, for containers and beds.
• Organické hnojivo na jahody a drobné ovocie NATURA High-quality organic granular fertilizer with malt bacteria for rich root system and faster nutrient uptake; long-acting nitrogen release; organic matter stimulates soil biological activity.
• Substrát do interiéru FLORIA Premium Premium substrate for all flowering and non-flowering indoor plants, palms, and exotic plants.
• Jesenné trávnikové hnojivo FLORIA Premium Compact fertilizer with high potassium and magnesium content to increase reserve substances before winter; slow-release nitrogen; prepares lawn for winter dormancy.
• Likvidátor trávnej plsti FLORIA Premium Natural product that replaces mechanical lawn aeration; eliminates thatch buildup with soil bacteria accelerating decomposition for up to 2 months.
• Booster štartovacie trávnikové hnojivo FLORIA Premium Compact booster fertilizer with high nitrogen content for rapid growth and deep green color; limits moss occurrence; contains magnesium and iron; 2.5kg covers 83 m².
• Trávniková náplasť FLORIA Premium 3-in-1 product combining substrate, grass seed, and long-acting fertilizer for quick repair of damaged lawn; contains coconut peat substrate with Aqua Cell water reservoir.
• Kvapalný vápnik AGRO Single-component mineral fertilizer for calcium deficiency; stabilizes cell walls and membranes, promotes root formation and growth, increases plant tissue resistance to adverse conditions.
• Zdravá paradajka a paprika KRISTALON Two-component professional fertilizer (300g fertilizer plus 200g calcium) with balanced nutrients, micronutrients, and quickly absorbable calcium for preventing tomato blossom end rot.
• Muškát – hnojivo novej generácie KRISTALON Next-generation crystal fertilizer for intensive growth with strong shoots, vibrant flower colors, rich inflorescences, and robust root system; contains 50% polyphosphate phosphorus for enhanced flowering.
• NATURA Presto Natural slug and snail control product; affects metabolism and creates satiation feeling, causing slugs to retreat to hiding places where they die; safe for humans, animals, and beneficial organisms.
• Vitality Komplex orchidea Specialized growth accelerator containing earthworm compost extract; increases plant stress resistance, has regenerative effect, and provides balanced nutrients and microelements for orchids.
• Tyčinkové hnojivo s aktivátorom kvitnutia FLORIA Fertilizer sticks with flowering activator for triple stimulation of blooming; triple size compared to common sticks; reliable for up to 3 months; replaces 36 ordinary sticks.
• Organické hnojivo na čučoriedky a brusnice NATURA High-quality organic pellet fertilizer with malt sprouts as rich source of phytohormones for root system support; long-acting with gradual nitrogen release; formulated for blueberries and cranberries.
• Substrát na čučoriedky a brusnice NATURA Fine natural substrate for acid-loving plants with optimal aeration for root growth acceleration; contains starting dose of organic fertilizer for 2 months.

Quantifiable outcome

• Substrate on muškáty (pelargoniums) and balcony flowers contains fertilizer for up to 6 weeks, reducing the need for frequent re-fertilization
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VURV (Výzkumný ústav rostlinné výroby)coreStrategic or Co-development PartnerVURV (Crop Production Research Institute, Czech Republic) co-developed the Czech-patented Bylinková zmes na rastliny product — a 100% natural herbal fungicide based on cinnamon and cloves. This collaboration resulted in a proprietary, patented formula (ČESKÝ PATENT) representing a core product innovation for AGRO CS Slovakia's NATURA ecological brand.
• agroprofi.skminorChannel Partner/ Reseller/ Distributoragroprofi.sk is a partner e-commerce platform targeting professional growers and landscapers. Products are distributed through this channel for the professional segment.
• gardenboom.com / gardenboom.skminorChannel Partner/ Reseller/ Distributorgardenboom.com/sk is a partner garden retail platform distributing AGRO CS Slovakia products to consumers.
• zelenestrechyagrocs.skminorChannel Partner/ Reseller/ Distributorzelenestrechyagrocs.sk is a partner platform focused on green roof solutions, distributing AGRO CS products for larger landscaping and construction projects.
• FTC Fiľakovo Zápasnícky klubminorOthersAGRO CS Slovakia financially and materially sponsors the FTC Fiľakovo Wrestling Club, supporting young athletes and talents who represent the club and the company at local and international competitions.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Regional players

• Forestina: Czech manufacturer of substrates, fertilizers, and garden care products; a close product-line peer operating primarily outside Slovakia.
• Hauert: Swiss family-owned fertilizer producer for garden, lawn, and professional use, comparable in product range but serving different core geographies.
• Rašelina a.s. Czech producer of peat-based substrates and growing media for gardening, comparable in core substrate manufacturing but primarily serving the Czech market.

Broad incumbents

• Compo: European manufacturer of fertilizers, growing media/substrates, and plant care products for hobby and professional gardeners, directly overlapping AGRO CS's core categories across Central Europe.
• Klasmann-Deilmann: Global leader in professional growing media and substrates, overlapping AGRO CS's substrate manufacturing but focused on large-scale professional horticulture.
• Scotts Miracle-Gro (Evergreen Garden Care / Substral): Owner of Substral and Miracle-Gro consumer lawn and garden fertilizers and soils, competing directly for shelf space in the same retail garden channels.

Others

• Gramoflor: European producer of substrates and growing media for horticulture; adjacent supplier/competitor in the substrate category with a more professional focus.
• Florentaise: French substrate and growing-media manufacturer with peat-free technology; thematically related in growing media but in a different geography and segment.

Direct peers

• AGRO CS a.s. (Czech): Czech substrate and fertilizer producer sharing the AGRO CS brand and product technologies; near-identical business model in an adjacent market.
• Neudorff: German maker of natural fertilizers and plant protection products; a direct category peer that AGRO CS also distributes, competing in the eco/organic garden segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeNR8AizJL8Po-NFulKO-mg
• Facebookfacebook.com/agrocsslovakiaas
• Instagraminstagram.com/agrocs
• Xx.com/agrocs1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGRO CS Slovakia