Story10

What Story10 does

Story10 is a London-based, privately held sports video content production and distribution agency launched in 2021 and operated as a brand under Sports News Television (SNTV), a 1996 joint venture between The Associated Press and IMG. The firm sells four integrated services to enterprise clients: sports news video production with global field crews; content creator partnerships that tap a network of 7.5 million creators for influencer activations; distribution of branded content into 800+ broadcast channels, 2,000+ digital and social platforms, and 400+ media organizations' news desks across 130+ territories; and granular usage reporting for ROI measurement. Named clients include FIFA, Heineken, Visa, DP World, Mercedes-Benz, McLaren, PUMA, Carlsberg, Manchester United, Liverpool FC, Barcelona FC, SailGP, the Confederation of African Football, and the Special Olympics.

The business model is project-based professional services pricing, delivered through an enterprise field-sales motion targeting brand sponsors, sports federations and governing bodies, sports events and properties, and brand-side influencer marketing teams. Geographic reach is global, with active operating geographies spanning the UK, Western Europe, the Middle East (Saudi Arabia, UAE, Qatar), North America, Latin America, Africa, Asia (India, Thailand, South Korea, Japan), and Oceania. Headcount sits in the 51-100 range and the firm is headquartered at Chiswick Park, London. Story10 is integrated with SNTV's journalism, federation relationships, and distribution backbone, which gives it newsroom access and editorial reach that are atypical for a content agency of its size.

No funding rounds, M&A, or external equity ownership are disclosed; the firm operates as a subsidiary brand of SNTV, whose parent capital structure is the AP/IMG joint venture. Reported output metrics include US$56 million in media value delivered for brands and federations in 2025, third-year partnership renewal with Hexagon Cup delivering ~50% two-year growth in media exposure, and CAF Africa Cup of Nations 2025 coverage comprising 343 original videos, 220 media outlets, 70+ markets, 235+ hours of broadcast usage, and 28 million social views. These figures reflect client outcomes rather than Story10's own revenue and are governed by English law for non-US users.

Name

Story10

Legal name

Sports News Television

Website

https://story10.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Story10 is a London-based sports video production and distribution agency that creates branded sports content and distributes it through SNTV's network of 800+ broadcasters and 2,000+ digital platforms across 130+ territories, serving global brands, sports federations, and event properties.

Ownership category

akta.pro rank

Product category

Sports Video Production and Distribution Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Production (51211), Teleproduction and Other Postproduction Services (512191)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

akta.pro secondary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

Keywords

• Sports video production
• Content distribution services
• Influencer marketing
• Sports marketing agency
• Video analytics reporting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sports Video Production: Full-service production of branded sports video content including news stories, feature videos, and campaign materials. Services include creative ideation, on-location filming with global video crews, and multi-platform optimization.
2. Content Distribution Services: Distribution of branded sports content across broadcast, digital, and social channels globally. Includes both earned media distribution through news desk placements and paid media campaigns with multi-channel planning, buying, optimization, and reporting.
3. Content Creator Partnerships: Facilitating authentic collaborations between brands and content creators, including end-to-end campaign management, creator matching based on brand values, and social-first content distribution.
4. Reporting and Analytics: Granular usage reporting and insights delivering market intelligence and transparent ROI metrics for video content campaigns.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Story10 is a B2B sports video content production and distribution agency that creates, distributes, and measures branded sports video content for global brands, federations, and sports organizations. Powered by SNTV (a joint venture of The Associated Press and IMG), the company offers end-to-end services spanning creative ideation, on-location production with global video crews, and distribution across 800+ broadcast channels and 2,000+ digital platforms in 130+ territories.

Product overview

Story10 is a global sports video content production and distribution agency powered by SNTV. The company offers four interconnected core services: Production (crafting impactful sports news videos), Content Creator Partnerships (connecting brands with a network of 7.5M+ creators), Distribution (amplifying content across 800+ broadcast channels and 2,000+ digital sites), and Reporting (delivering granular usage insights and ROI analytics). These services work together as an integrated solution enabling brands to create, distribute, and measure sports video content reaching global audiences worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Production
• Content Creator Partnerships
• Distribution
• Reporting

Quantifiable outcome

• US$56 million in media value delivered for brands and federations in 2025
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Reignwood Icons of FootballcoreGTM or Marketing Partner · 30 January 2026Story10 appointed as exclusive news access partner and global editorial distribution agency for the Reignwood Icons of Football tournament. Delivers comprehensive end-to-end news content strategy including distribution of preview features, event highlights, reactions, and behind-the-scenes moments, plus bespoke reporting and campaign performance metrics.
• Hexagon CupcoreStrategic or Co-development Partner · 27 January 2026Story10 has extended its global partnership with the Hexagon Cup (GENERALI Hexagon Cup) for a third consecutive year. Story10 has delivered nearly 50% growth in total media exposure over two years, with content used by 400+ media outlets reaching 930m+ households across 90+ markets. The partnership covers production and distribution of highlights, previews, and post-event coverage from the team-based padel tournament.
• Sports Investment Forum (SIF)coreGTM or Marketing Partner · 17 November 2025Story10 partnered with the Sports Investment Forum to elevate SIF's international media presence and showcase Saudi Arabia as a global hub for sports investment. Story10 delivers strategic media and communication support including creation, production, and worldwide distribution of video content across its network of 2,000 digital and social channels and 800 broadcasters.
• CAF (Confederation of African Football)coreStrategic or Co-development Partner · 1 January 2025Story10 worked in close partnership with CAF to deliver comprehensive international coverage of the 2025 Africa Cup of Nations. Produced 343 original videos used by 220 media outlets across 70+ markets, achieving 235+ hours of broadcast usage and 28 million views across social platforms.
• SNTV (Parent Company)coreOEM/ Whitelabel/ Licensing PartnerStory10 is powered by SNTV (Sports News Television), a joint venture between The Associated Press and IMG. SNTV provides the infrastructure, relationships, and distribution network that enables Story10's operations. SNTV has relationships with 200+ sporting federations covering 40+ sports and creates 60+ unique videos per day.
• Sports Investment ForumminorGTM or Marketing PartnerPartnership to spotlight Saudi Arabia's growing role in global sports investment, with Story10 providing media and communication support for SIF's events.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deltatre: Sports and entertainment technology company providing digital media services, content management, and OTT platforms for sports federations and broadcasters. Comparable as a B2B provider of sports content distribution and production infrastructure to federations and brands.
• Infront Sports & Media: Sports marketing and media rights company distributing content across broadcast and digital channels for federations and brands. Closely comparable in combining media rights, content production, and global distribution to sports properties and sponsors.
• Red Bee Media: Broadcast and media services company offering content management, playout, and distribution to broadcasters and content owners. Comparable in supporting global distribution of sports content, though more infrastructure-focused than Story10's brand-content-led model.
• IMG (Endeavor): Global sports and entertainment company providing media rights, content production, and event management. Highly comparable as both a peer and a co-parent of SNTV (Story10's distribution backbone), competing for federation and brand content mandates.
• Perform Group (DAZN): Sports media company operating DAZN streaming and content distribution, producing and syndicating sports video globally. Comparable in distributing sports video content to global audiences on behalf of rights holders and brands.
• Octagon: Global sports marketing agency offering sponsorship consulting, content production, and athlete management. Directly comparable as a large-scale B2B sports content and activation partner competing for the same brand and federation budgets as Story10.

Direct peers

• Grabyo: Cloud-based live sports video production, clipping, and publishing platform used by broadcasters, leagues, and brands. Comparable in offering real-time sports video production and multi-channel distribution to global audiences.
• WSC Sports: AI-powered sports video technology platform that automates real-time highlight creation and multi-platform distribution for leagues, broadcasters, and brands. Direct competitor to Story10's production and distribution services with a tech-enabled, scalable model.
• Snack Media: Sports digital media company producing and distributing editorial and branded sports content across owned websites, social, and partner networks. Comparable in offering B2B sports content production and digital distribution to brands and federations.

Emerging players

• LIGR Systems: Cloud-based sports video production platform that automates live graphics, highlights, and branded clips for leagues and broadcasters. Comparable as an emerging alternative in the sports video production and distribution space, though narrower in creator/influencer capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WeAreStory10
• LinkedInlinkedin.com/company/story10

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Story10