Ari Kaplan Advisors

What Ari Kaplan Advisors does

Ari Kaplan Advisors is a New York-based legal industry advisory firm that operates as a professional services consultancy rather than a technology company. Its core offering is primary research: the firm conducts extensive interviews with corporate legal professionals and synthesizes the results into benchmarking reports covering law firm finance, leadership, legal operations, midsize law firm trends, and emerging topics such as legal AI adoption. Beyond research, it sells business development coaching (individual and group), ghostwritten content for legal clients, keynote speaking and event hosting, and sponsors co-produced research reports with legal technology vendors including DISCO, Opus 2, Affinity Consulting, CARET, and iManage. The firm's media assets include the Reinventing Professionals podcast (500+ episodes over 10+ years), a free audiobook of The Opportunity Maker, and The Virtual Lunch, a weekday noon ET Zoom series running since 2020 and marking its sixth anniversary in 2026.

The customer base spans large law firms, corporate legal departments, legal technology vendors seeking market intelligence, and law schools; testimonials include former executives of Time Warner and Zillow. Revenue is generated through five streams: sponsored research, coaching/training engagements, ghostwriting projects, speaking fees, and podcast/media distribution, with pricing handled on a quote basis rather than publicly disclosed. Marketing is content-led: the firm funnels audiences through the podcast, Virtual Lunch, website articles, infographics, LinkedIn, and speaking appearances at law firm, corporate, and bar association events worldwide. Operations are founder-led by Ari Kaplan, who functions as principal analyst, writer, host, and speaker; the firm has no disclosed subsidiaries, no institutional funding, and operates as a privately held LLC.

Name

Ari Kaplan Advisors

Legal name

Ari Kaplan Advisors LLC

Website

https://arikaplanadvisors.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Ari Kaplan Advisors is a New York-based legal industry advisory firm offering research, coaching, ghostwriting, and speaking services to law firms, corporate legal departments, and legal technology vendors through benchmarking reports, a podcast, and community programs.

Ownership category

akta.pro rank

Product category

Legal Industry Research and Advisory

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Legal industry research
• Business development coaching
• Legal benchmarking reports
• Professional ghostwriting
• Legal speaking engagements

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Legal Industry Research and Analysis: The firm conducts surveys and interviews among corporate legal professionals to produce comprehensive benchmarking reports that are shared worldwide. Revenue is generated through commissioned research reports sponsored by industry partners, such as reports on law firm leadership, legal operations, and legal AI adoption.
2. Coaching and Training Programs: Business development coaching services for law firm professionals, including individual coaching, group sessions, and programs covering networking, LinkedIn optimization, public speaking, and career development.
3. Ghostwriting Services: Content creation services including articles, case studies, client profiles, client alerts, infographics, sales collateral, and white papers for legal industry clients.
4. Speaking and Event Hosting: Keynote presentations, panel sessions, and event hosting at conferences, corporate events, law schools, and law firms worldwide.
5. Podcast and Media Content: The Reinventing Professionals podcast, featuring hundreds of leaders over more than a decade and 500+ episodes, with content shared through media outlets that offer transcripts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Ari Kaplan Advisors is a legal industry advisory firm that conducts extensive primary research—surveys and in-depth interviews with corporate legal professionals—to produce benchmarking reports on law firm finance, leadership, legal operations, and technology adoption. Beyond research, the firm delivers business development coaching, ghostwriting, keynote speaking, event hosting, and operates the long-running Reinventing Professionals podcast and the daily Virtual Lunch Zoom discussion series.

Product overview

Ari Kaplan Advisors is a professional services firm offering market research, coaching, content creation, and speaking services to the legal industry. The core offering consists of conducting extensive surveys and interviews among corporate legal professionals to produce benchmarking reports (such as the Law Firm Finance Report, Law Firm Leadership Report, Legal Operations Report, and Midsize Law Firm Report). Additional services include Ghostwriter content creation, Business Development Coach and Coaching Software Developer programs, Speaker engagements, Event Hosting, and the Reinventing Professionals Podcast. The company also publishes research reports on legal industry topics and hosts the Virtual Lunch, a daily Zoom discussion program featuring legal industry experts.

Differentiator

Problem solved

Functional benefit

Brands

• Reinventing Professionals: Podcast series featuring hundreds of leaders sharing ideas, guidance, and perspective on legal industry topics.
• The Virtual Lunch

Products and services

• Legal Industry Market Research and Benchmarking Reports Conducts extensive surveys and interviews among corporate legal professionals to produce comprehensive benchmarking reports on law firm finance, leadership, legal operations, and industry trends, distributed worldwide. For law firms, corporate legal departments, and legal industry organizations.

Quantifiable outcome

• 72% of surveyed legal professionals plan to integrate generative AI tools within a year
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• DISCOcoreStrategic or Co-development Partner · 30 October 2025DISCO, a legal technology company, partnered with Ari Kaplan Advisors to conduct a survey on legal generative AI adoption. The study revealed that 72% of legal professionals plan to integrate generative AI tools within a year, with data security remaining the primary barrier despite increased confidence in AI efficacy.
• Opus 2coreStrategic or Co-development Partner · 29 October 2025Ari Kaplan Advisors and Opus 2 released a joint report indicating that AI-driven case strategy technology is becoming essential and a competitive advantage in litigation. The research highlights the importance of integrating case management and strategy workflows to enhance decision-making and efficiency.
• Affinity ConsultingmajorStrategic or Co-development PartnerAffinity Consulting partnered with Ari Kaplan Advisors to sponsor The Changemakers Report 2024, which spotlights midsize law firm leaders executing collaborative change and generating meaningful value in a shifting market.
• CARETmajorStrategic or Co-development PartnerCARET partnered with Ari Kaplan Advisors to sponsor The Changemakers Report 2024, which examines how midsize law firms are achieving growth through adaptation and innovation.
• iManagemajorStrategic or Co-development PartneriManage partnered with Ari Kaplan Advisors to sponsor The Changemakers Report 2024, which provides insights on change empowerment, modern leadership, and future-proofing the legal landscape.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Altman Weil: Legal management consulting firm providing strategy, structure, and management advisory to law firms; produces the widely-cited Law Firms in Transition survey - directly comparable research-and-advisory model.
• LawVision Group: Consulting firm serving Am Law and midsize law firms on strategy, leadership, and business development - directly comparable to Ari Kaplan's coaching and advisory engagement with law firms.
• BTI Consulting Group: Independent research and consulting firm producing benchmarking reports on law firms, in-house counsel, and legal vendors - directly analogous to Ari Kaplan Advisors' market research and benchmarking business.

Others

• Georgetown Law's Center for the Study of the Legal Profession: Academic research entity publishing the Annual Report on the State of the Legal Industry; produces broad legal-market research that overlaps with Ari Kaplan's benchmarking focus.

Emerging players

• Adam Smith Esq / Law21 Blog: Independent legal industry consulting and thought leadership platform run by a single analyst serving law firms with marketing, business development, and innovation advisory - very comparable solo-consultant model.
• Patrick McKenna (Reinventing Law): Independent legal industry consultant and author providing research, courses, and advisory focused on law firm business models and innovation - directly comparable editorial-advisory style.

Broad incumbents

• Acritas (LexisNexis): Legal market research and advisory firm (now part of LexisNexis) producing client-facing research such as the SharEdge and Global Elite reports - similar legal-industry-research practice at larger scale.
• Wolters Kluwer Legal & Regulatory (Aspen Publishing): Major legal publishing and research organization producing law firm management and legal operations content - adjacent to Ari Kaplan's benchmarking and publishing activities.
• Thomson Reuters Institute (Legal Industry Reports): Large-scale research arm publishing legal industry benchmarking such as the State of the Legal Market and Legal Department Operations surveys - analogous research function but within a much larger media platform.
• Hildebrandt (Baker Tilly): Long-running legal management consulting practice providing law firm strategy, operations, and benchmarking services as part of a larger professional services platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/arikaplan
• Facebookfacebook.com/Ari-Kaplan-Advisors-100055052025947
• LinkedInlinkedin.com/company/arikaplanadvisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ari Kaplan Advisors