What EarthCalm does

EarthCalm, Inc. is a privately held, founder-owned direct-to-consumer e-commerce business headquartered in Chico, California, that designs and sells hardware devices marketed as EMF (electromagnetic field) protection for consumers. The company was founded in the early 1980s by Jeanne Gallick, who developed the proprietary Mirror Resonance Technology (MRT) — a passive circuit architecture grounded in Georges Lakhovsky's 1920s copper oscillating circuit work and refined over 30+ years of internal research. The product portfolio spans a flagship Infinity Home System (plugged into AC outlets for whole-home protection) plus targeted devices for cell phones and wireless electronics (Quantum Cell), routers and smart meters (Quantum Boost), portable/workspace use (Sanctuary Go), wearable protection (Sanctuary Buddy), and bedroom use (Sleep Sanctuary), sold individually or in bundles (Starter Pack, At Home Pack, Travel Pack, In School Pack) at retail prices ranging from $96.75 to $1,352.00.

The business model is hardware sales exclusively through the DTC storefront at shop.earthcalm.com, supplemented by a small Authorized Distributor network that resellers obligate to extend the company's 90-day money-back guarantee and 1-year warranty. Pricing is one-time/perpetual with no subscription tier; gift certificates in denominations up to $1,500 are also offered. Marketing is content-driven, leaning on an extensive EMF education library, expert references (e.g., Dr. Martin Pall), and customer testimonials. The company is bootstrapped with no disclosed funding rounds, partners, or institutional investors, and operates with 1-10 employees.

Primary customer segments are B2C individuals seeking protection from EMF exposure in homes, vehicles, and on personal devices, with secondary personas including parents seeking protection for children and individuals suffering from electromagnetic sensitivity (EHS). Customer concentration risk is structurally low because revenue is spread across a long tail of individual consumers rather than enterprise accounts.

Name

EarthCalm

Legal name

EarthCalm, Inc.

Website

https://shop.earthcalm.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

EarthCalm, Inc. is a privately held, founder-owned direct-to-consumer e-commerce company in Chico, California, that designs and sells passive EMF protection hardware devices for individual consumers, based on its proprietary Mirror Resonance Technology developed over 30+ years.

Ownership category

akta.pro rank

Headquarters

HQ city

Chico

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: EarthCalm generates revenue through direct sales of EMF protection hardware products including wearable devices, home protection systems, cell phone accessories, and bundled packages. Products are sold as one-time purchases with prices ranging from under $100 to over $800 for comprehensive bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

EarthCalm designs, manufactures, and sells physical EMF (electromagnetic field) protection devices based on its proprietary Mirror Resonance Technology (MRT). The product range covers whole-home AC-outlet protection, attachments for cell phones, tablets, laptops and wireless devices, router and smart meter protection, portable/travel protection, wearable protection, and bedroom sleep protection, sold individually and in pre-discounted bundles through its own e-commerce store.

Product overview

EarthCalm offers a portfolio of EMF (electromagnetic field) protection products based on Mirror Resonance Technology developed over 30 years of research. The product line centers on the Infinity Home System (plugged into AC outlets for whole-home protection) as the flagship device, complemented by targeted protection products including the Quantum Cell (for cell phones and wireless devices), Quantum Boost (for routers and smart meters), Sanctuary Go (portable workspace protection), Sanctuary Buddy (wearable protection), and Sleep Sanctuary (bedroom protection). Products are sold individually and bundled together in value packs: the EMF Starter Pack (comprehensive bundle), EMF at Home Pack (home-focused), EMF Travel Pack (travel-focused), and EMF in School Pack (for children). All products utilize proprietary Mirror Resonance Technology designed to counterbalance the negative effects of non-ionizing electromagnetic fields including 5G millimeter waves, microwave radiation, and electrical EMFs. EarthCalm offers a 90-day money-back guarantee and 1-year warranty on all products.

Differentiator

Problem solved

Functional benefit

Brands

• Mirror Resonance Technology (MRT): EarthCalm's proprietary EMF protection technology based on multiplication of circuits that mirror and resonate with the Earth's electromagnetic field.

Products and services

• Infinity Home System Whole-home EMF protection device that plugs directly into any AC outlet to provide 24-hour protection across the home's electrical grid; targeted at homeowners and renters concerned about dirty electricity, smart meter radiation, and ambient electrical EMFs.
• Quantum Cell for Cell Phones and Handheld Wireless Devices EMF protection device applied directly to cell phones, tablets, laptops, gaming systems, vehicles, baby monitors, and other wireless devices larger than 2.5 inches; for consumers seeking to reduce personal exposure from devices held close to the body.
• Quantum Boost for Routers, Smart Meters, Home Solar and More EMF protection device intended for routers, smart meters, home solar systems, and similar household electronics that emit electromagnetic radiation; for users looking to mitigate WiFi and smart-meter exposure at the source.
• Sanctuary Go for Workspace and On the Go EMF Protection Portable EMF protection device providing coverage for workspace environments and protection while traveling; for consumers who need protection away from a fixed home system.
• Sanctuary Buddy Wearable EMF Protection Wearable EMF protection accessory designed for personal, everyday use and protection while away from home; for consumers who want continuous portable protection.
• Sleep Sanctuary for EMF Protection While at Rest EMF protection device specifically designed for use during sleep and rest, typically placed in the bedroom; for consumers looking to mitigate nighttime EMF exposure.
• EMF Starter Pack Comprehensive EMF protection bundle combining 1 Infinity Home System, 2 Sleep Sanctuary units, 2 Quantum Boost units, 2 Quantum Cell units, and 1 Sanctuary Buddy, discounted 40% off retail; for buyers who want whole-environment coverage in a single purchase.
• EMF at Home Pack Home-focused EMF protection bundle including 1 Infinity Home System, 1 Sleep Sanctuary, and 2 Quantum Boost units, discounted 25% off retail; for consumers who want indoor coverage without travel/portable devices.
• EMF Travel Pack Travel-focused EMF protection bundle designed to provide protection while on the go, sold at a 25% discount; for consumers whose priority is portable protection during travel.
• EMF in School Pack

Quantifiable outcome

• Reduces chronic headaches
• +3 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights8 records

Direct peers

• BioElectric Shield: Offers EMF protection devices marketed with comparable wellness and energy-balancing language, targeting consumers seeking protection from electromagnetic radiation in daily life.
• SafeSleeve: Sells EMF-shielding phone cases and laptop sleeves — a more narrowly focused but directly competitive offering in the consumer EMF protection category, particularly adjacent to EarthCalm's Quantum Cell.
• Blushield: Sells plug-in home EMF protection devices and portable units marketed with similar wellness and biofield-balancing claims — a highly comparable offering to EarthCalm's Infinity Home System and Sanctuary Go.
• EMF Harmony: Provides EMF protection wearables and home devices positioned against 5G and wireless radiation, overlapping closely with EarthCalm's product set and target buyer.
• Aires Technology: Sells consumer EMF protection devices for personal and home use with overlapping product categories and target customers concerned about electromagnetic radiation — directly comparable to EarthCalm's Infinity Home System and Sanctuary line.
• DefenderShield: Markets EMF shielding products including phone cases, laptop shields, blankets, and bed canopies, directly competing for the same health-conscious consumer segment as EarthCalm across multiple product categories.
• SYB (Inner Circle): Sells EMF-protective jewelry and wearables marketed to the same health-conscious consumer segment with similar quantum/wellness positioning to EarthCalm's Sanctuary Buddy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/earthcalm
• Facebookfacebook.com/EarthCalm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EarthCalm