What blushield does

Blushield Global USA is a privately-held direct-to-consumer e-commerce company headquartered in Liberty, Missouri, that manufactures and sells powered EMF (electromagnetic field) protection devices. Founded by Mark Langdon, the company targets health-conscious consumers, individuals self-identifying as electromagnetically hypersensitive, and residents of high-EMF urban environments. The product portfolio spans entry-level portable units ($299), mid-range stationary cubes ($1,299–$1,799), premium pyramid units ($2,299–$2,499), a wearable watch ($229), and complementary bundles priced up to $3,512, alongside accessories, complementary supplements, and a third-party Sine Tamer dirty electricity filter retailed at $1,650.

The core technology is an active, powered scalar-field generator using proprietary scalar microprocessors that emit a dual-band coherent electromagnetic signal intended to dominate incoherent ambient EMF (Wi-Fi, 5G, Bluetooth, cell towers, smart meters). Unlike passive competitors such as stickers or shungite, Blushield's devices operate on a sympathetic resonance principle, under which the company claims biological cells preferentially tune into the Blushield-organized signal. The company cites a 2023 clinical study and PubMed-indexed research demonstrating effects on voltage-gated calcium channel signaling as evidence of efficacy.

Blushield operates exclusively through its own e-commerce storefront at blushield.com, with no retail or third-party distribution identified. The business model is one-time hardware sales with no subscription component, supported by content marketing (over 100 blog articles), email newsletter acquisition (10% first-order discount), an affiliate program, and partnerships with EMF advocacy groups including Children's Health Defense and the 704 No More initiative. Operations are concentrated in North America, though the website claims global shipping capability; no institutional investment, funding rounds, or headcount data were disclosed.

Name

blushield

Legal name

Blushield Global USA

Website

https://blushield-us.com

Company type

Private

Operating status

Operating

Short description

Blushield Global USA is a privately-held direct-to-consumer retailer headquartered in Liberty, Missouri, that designs, manufactures, and sells powered scalar-field EMF protection devices targeting health-conscious consumers and individuals experiencing electromagnetic sensitivity.

Ownership category

akta.pro rank

Product category

EMF Protection Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

EMI/Shielding, Grounding & Surge Protection for Cabling Systems (HDAFALAL)

akta.pro secondary industries

EMI/RFI Suppression Components (Ferrite Beads/Cores/Filters) (HDAHANAE), Surge Protectors & Power Strips (SPD) (HDACAJAB)

Keywords

• EMF protection devices
• Scalar field technology
• 5G protection products
• Dirty electricity filters
• Electromagnetic shielding

Headquarters

HQ city

Liberty

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. EMF Protection Devices: One-time hardware sales of portable and stationary EMF protection devices. Products range from entry-level portable units ($299-$599) to premium stationary units ($1,299-$2,499) and bundle packages. Revenue is generated through direct e-commerce sales with no subscription component.
2. EMF Accessories: Sales of EMF protection accessories including portable pouches, watch straps, charging cords, and replacement parts. Lower-priced items ($5-$35) that complement the core device offerings.
3. Health Supplements: Sale of complementary health products including Crystal Energy, systemic enzymes, supplements, and detox support products. These address related health concerns that overlap with EMF exposure mitigation.
4. Dirty Electricity Mitigation: Sine Tamer dirty electricity whole-house filter sales ($1,650) that clean up sine wave distortions from home wiring, complementing the EMF protection device ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Blushield manufactures and sells powered EMF (electromagnetic field) protection devices that emit coherent scalar field technology to support biological coherence. The product portfolio includes portable units for on-the-go protection, stationary units for whole-home coverage, bundle packs combining both, accessories such as wearable EMF protection and charging cords, and complementary health supplements. The technology uses proprietary scalar microprocessors to generate a dual-band scalar field that creates a dominant coherent reference signal, allowing the body's cells to preferentially tune into the organized signal through sympathetic resonance rather than blocking ambient EMF.

Product overview

Blushield is a company that manufactures powered, active EMF (Electromagnetic Field) protection devices that emit scalar field technology to support biological coherence. The product portfolio consists of multiple product lines organized by protection strength: Portable Units (Ultimate Portable, EVO Portable, Sensitive Portable) for on-the-go protection; Stationary Units (EVO Pyramid, EVO Cube, C1 Ultimate Cube, B1 Premium Cube, Phi Series devices, Classic Ultra) for whole-home and office protection; Bundle Packs combining stationary and portable units at discounted prices; and Accessories (portable pouches, charging cords, auto adapter, watch straps, Low Radiation Caps, Geometry Shirt). The core technology is powered scalar field generation that creates a coherent reference signal which the body's cells preferentially tune into via sympathetic resonance, rather than blocking EMF. The company emphasizes that their powered devices outperform passive protection methods by establishing signal dominance. Blushield also offers the Sine Tamer for dirty electricity mitigation and has published clinical studies demonstrating beneficial effects on voltage-gated calcium channel signaling, with research indexed in PubMed.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate Portable Portable EMF harmonizing device priced at $499, designed to support biological resilience at home, work, and while traveling. Provides active protection against Wi-Fi, 5G, Bluetooth, and cellular signals for individual consumers.
• EVO Portable Enhanced portable EMF protection device priced at $599, featuring dual-band scalar field for effective 5G protection. Designed for on-the-go biological coherence support for individual consumers.
• Sensitive Portable Specialized portable device priced at $499 for individuals with heightened electromagnetic sensitivity. Provides focused EMF protection for sensitive users.
• Phi 1 Portable Entry-level Phi Series portable device priced at $299, providing EMF protection for low to moderate EMF environments including rural areas, small towns, medium cities, and suburban areas.
• EVO Pyramid Premium stationary pyramid-shaped EMF protection device priced at $2,499. Provides whole-home protection with wide-reaching resonance for primary living and workspaces using dual-band scalar field technology.
• EVO Cube Stationary cube-form EMF protection device priced at $2,299 delivering comprehensive home coverage with dual-band scalar field technology for 5G protection.
• C1 Ultimate Cube High-strength stationary protection device priced at $1,799 for large cities, metropolitan areas, or locations with high EMF exposure such as near commercial solar facilities.
• B1 Premium Cube Mid-range stationary cube device priced at $1,299 for moderate to high EMF environments. Provides comprehensive home EMF harmonization.
• Phi 2 Plug-in Mid-tier Phi Series plug-in stationary unit priced at $349 for moderate EMF environments including suburban areas and medium cities.
• Phi 3 Higher-tier Phi Series plug-in stationary device for areas with elevated EMF exposure levels.
• Classic Ultra Classic stationary EMF protection unit providing reliable home coverage and biological coherence support.
• Sine Tamer Dirty Electricity Whole House Filter Whole-house filter priced at $1,650, wired into main breaker panel that removes excess voltage transients and spikes from the electrical sine wave. Also functions as surge protector.
• W1 Watch Watch with built-in EMF protection priced at $229, designed to reduce electromagnetic exposure from wearing smart or fitness watches.
• Blushield Geometry Shirt Clothing item incorporating protective geometry for EMF shielding from wireless devices.
• Low Radiation Caps Headwear designed to reduce EMF radiation exposure to the head and brain from cell phones and other sources.
• Blushield Portable Pouches Protective pouches priced at $35 for carrying portable Blushield devices and reducing direct EMF exposure to personal electronics.
• Auto Adapter Cord Vehicle power adapter cord priced at $15 enabling use of portable Blushield devices in automobiles for on-the-go EMF protection while driving.
• USB-C Smart Chip Charging Cords Low-radiation charging cords priced at $6 designed to minimize EMF emissions while powering Blushield devices and compatible electronics.

Quantifiable outcome

• Voltage-gated calcium channel overactivation reduced to normal levels in 2023 clinical study
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Children's Health Defense (CHD)coreStrategic or Co-development PartnerBlushield donates a portion of profits from EMF protection device sales monthly to Children's Health Defense, supporting their EMF and cell tower initiatives including the successful Sitka, Alaska case. CHD is dedicated to protecting children from harmful environmental exposures and holds corporations and regulatory agencies accountable.
• 704 No More InitiativecoreStrategic or Co-development PartnerBlushield supports the 704 No More initiative, which seeks to overturn Section 704 of the Telecommunications Act of 1996 that prevents local regulation of wireless infrastructure based on health effects. Led by expert attorney Scott McCollough, the initiative uses strategic litigation, public education, grassroots mobilization, and legislative advocacy.
• Stop 5G InitiativeminorStrategic or Co-development PartnerBlushield supports the Stop 5G initiative as part of Children's Health Defense's broader efforts to prevent inappropriate and dangerous cell tower placements near homes and schools.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• DefenderShield: DefenderShield sells EMF-shielding phone cases, laptop pads, blankets, and clothing targeted at health-conscious consumers concerned about wireless radiation exposure. It is one of the most direct competitors in the consumer EMF protection category.
• Aires Tech: Aires Tech produces Lifetune and similar consumer devices that claim to harmonize ambient EMF exposure for personal and home use. It competes directly with Blushield's portable and stationary product lines using a similar wellness-positioned narrative.
• SYB (formerly SafeSleeve): SYB markets EMF-shielding phone cases, laptop sleeves, and accessories to consumers worried about cell-phone radiation. While more focused on shielding than scalar fields, it competes for the same health-conscious consumer wallet.
• Aulterra: Aulterra sells neutralizing pendants, discs, and home EMF protection products marketed with similar quantum/scalar-energy language to Blushield. Direct overlap in both product form factor and consumer health positioning.
• Shield Your Body: Shield Your Body offers EMF-blocking apparel, bed canopies, and home accessories aimed at reducing wireless radiation exposure. Directly comparable product mix and target customer in the consumer EMF protection space.
• Less EMF Inc. Less EMF is a long-established retailer of shielding fabrics, paints, curtains, and measurement instruments for consumers and professionals seeking to reduce EMF exposure. Comparable in mission though more focused on passive shielding materials.
• EnviroChip: EnviroChip sells small plug-in consumer devices marketed as EMF harmonizers, directly overlapping Blushield's powered home-device category with similar wellness-style claims.
• SineTamer: SineTamer manufactures surge and transient voltage protection devices for residential and industrial applications, and is the OEM behind Blushield's 'Sine Tamer Dirty Electricity Whole House Filter.' Strong overlap in the dirty-electricity / surge-protection subsegment.

Emerging players

• Earthing.com: Earthing.com sells grounding products (sheets, mats, bands) positioned within the same alternative-health ecosystem as Blushield, addressing similar EMF- and inflammation-related concerns though with a different mechanism.

Regional players

• Geovital Academy: Geovital provides EMF shielding consulting, building biology assessments, and shielding materials primarily in Europe and Australia. Comparable mission and target customer, with a more service- and Europe-led go-to-market than Blushield's US-DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blushield-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blushield