Smeders internet

What Smeders internet does

Smeders internet is a Den Helder, Netherlands-based custom web agency operating as a vennootschap onder firma (partnership) with eight employees and no external capital. The firm was formed in 2015 through the rebranding of ihitro Media and the combination of its online activities with those of neighboring Zeeman Reclamegroep BV, with Frank Buschman leading operations alongside co-owners Jeroen and Menno Zeeman. Smeders delivers custom WordPress websites, webshops, web applications, customer portals ("Mijn-omgeving"), and intranets, developed entirely in-house on a proprietary lightweight WordPress framework rather than third-party themes or plugins.

The technology stack is centered on self-managed redundant hosting infrastructure located within the EU, with automated local and offsite backups, DDoS protection, SSL/TLS, and Lighthouse performance scores above 90. Supporting services include SIDN-accredited .nl domain registration, email hosting (Roundcube webmail, POP3/IMAP), DMARC compliance services (SPF, DKIM, DMARC enforcement), and a customer self-service portal. The firm positions itself as a security-by-design vendor suitable for Dutch government and critical-infrastructure clients, citing EU data residency and external security testing as differentiators.

Commercially, Smeders follows a sales-led, project-based model: each website or web application is custom-built and billed hourly (typically 50–80 hours per project), with quote-based pricing and recurring managed hosting/domain revenue layered on top. The firm serves a deliberately broad customer mix — local SMBs, mid-market Dutch firms, large international enterprises (77 Lubricants, Open Charge Alliance), government entities (Fort Kijkduin, Ksandr grid-operator intranet), and non-profits. Go-to-market relies on direct sales via website/phone, long-term relationships, referrals, and an active content marketing program (blog and case studies) rather than paid acquisition or marketplaces.

Name

Smeders internet

Legal name

Smeders internet

Website

https://smeders.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Smeders internet is an 8-person Den Helder-based custom web agency that builds bespoke WordPress websites, webshops, and web applications, supported by in-house EU hosting, .nl domain registration, and DMARC compliance services for Dutch SMBs, enterprises, and government clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Helder

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Website Development: Custom WordPress website and webshop development, priced on an hourly basis (50-80 hours typical for a project). They emphasize no template work, with each website being unique.
2. Web Application Development: Custom web application development including portals, 'mijn-omgeving' environments, and system integrations. Priced per project based on scope.
3. Hosting Services: In-house managed hosting with high-performance servers, redundant infrastructure, daily backups, and proactive monitoring. Included as part of the overall service package.
4. Domain Registration: As a .nl registrar, they offer domain name registration services. KVK number 65868846.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Smeders internet is a Dutch web agency that designs, develops, hosts and maintains custom WordPress websites, webshops, and bespoke web applications (including customer portals, intranets and member environments) for businesses, governments and non-profits. All work — concept, design, development, hosting, DNS, mail and security — is performed in-house by a small specialist team, supported by in-house managed EU-based hosting infrastructure and SIDN-accredited .nl domain registration.

Product overview

Smeders internet is a custom internet agency based in Den Helder, Netherlands, offering a unified portfolio of web services centered on two core products: Maatwerk WordPress Websites (including Webshops) and Webapplicaties (Custom Web Applications). These core offerings are supported by a suite of add-on services including Hosting (self-managed infrastructure), Domeinnaam Registratie, E-mail Diensten, a Klantenpaneel, DMARC Compliance Diensten, Mijn Omgeving portals, and Support & Onderhoud. Everything is developed and managed in-house by their own specialist team, with a focus on custom-built solutions rather than template-based work.

Differentiator

Problem solved

Functional benefit

Products and services

• Maatwerk WordPress Websites (Custom WordPress Websites) Custom WordPress-based websites built from scratch — no standard themes or templates — tailored to each client's business objectives, brand identity, and target audience. Built on a WordPress foundation with a custom lightweight Smeders layer on top. For SMBs, mid-market firms, government bodies, and international brands.
• Webshops (Custom E-commerce) Custom e-commerce websites built on the WordPress platform with product catalogs, smart search, payment system integrations, inventory integrations, gift vouchers and scalable online sales functionality. For SMBs and brands that need a non-template webshop.
• Webapplicaties (Custom Web Applications) Custom-built web software including customer portals, member environments, intranets, and system integrations, developed from functional and technical design through sprint-based delivery and hosted on the company's own redundant EU infrastructure. For enterprises, governments, non-profits and member organizations.
• Hosting (In-house Managed Hosting) In-house managed hosting with fully owned redundant infrastructure, automated local and offsite daily backups, DDoS protection, and full performance and security control. All data remains within the EU. Offered as part of the overall service package to website, webshop and web application clients.
• Domeinnaam Registratie (Domain Name Registration) Domain name registration services, including .nl domain registration, provided via Smeders' official SIDN-accredited .nl registrar status. KVK number 65868846.
• E-mail Diensten (Email Services) Email hosting and configuration services including webmail (Roundcube), POP3/IMAP setup, SSL/TLS secure settings, brute-force protection and spam filtering for Smeders-hosted clients.
• DMARC Compliance Diensten (DMARC Compliance Services) Email security service implementing SPF, DKIM and DMARC authentication standards to protect domains against phishing and CEO fraud, including DMARC policy enforcement and reporting analysis. For clients who need verifiable email-sender authentication.
• Klantenpaneel (Customer Portal) Online self-service customer portal for managing hosting accounts, passwords and support requests, provided to Smeders clients.
• Support & Onderhoud (Support and Maintenance) Ongoing website maintenance, security updates, monitoring, remote support via Google Meet screen sharing, and IP unblocking services for Smeders-managed websites and applications.

Quantifiable outcome

• Relatively simple informative websites can be developed in 50-60 hours; more complex projects in 70-80 hours
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Zeeman Reclamegroep BVcoreStrategic or Co-development Partner · 1 January 2015Smeders and Zeeman Reclamegroep BV combined their online activities under the name Smeders Internet. Frank Buschman leads Smeders Internet operationally and is co-owner alongside Jeroen and Menno Zeeman. Smeders is located at Industrieweg in Den Helder as a direct neighbor of Zeeman Reclamegroep BV. Smeders focuses on internet while Zeeman focuses on other studio work, with close collaboration between teams.
• SIDN (Stichting Internet Domeinregistratie Nederland)coreTechnology or IntegrationSmeders is officially registered as a .nl domain registrar, confirmed by the SIDN logo displayed on their website. This allows them to register and manage .nl domain names directly for their clients as part of their full-service offering.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• One.com: European hosting and website-builder provider with a strong presence in the Netherlands and the Nordics. Competes with Smeders at the lower end, offering template-based sites plus hosting to SMBs.
• Trifork: Larger Dutch-headquartered digital and software development firm offering custom web and application development. Comparable in custom-build orientation and Dutch origin, but materially larger and serving enterprise across multiple verticals.
• Dept Agency: Major Dutch digital agency delivering websites, platforms, and creative technology for global brands. Overlaps with Smeders on custom web development but operates at much greater scale and with a broader service portfolio.

Direct peers

• Liones: Dutch digital agency focused on custom websites, webshops, and online marketing for SMEs and enterprises. Comparable in the mixed SMB/enterprise custom-build model and the Dutch regional footprint.
• Pronamic: Dutch WordPress specialist agency building custom WordPress sites, plugins, and integrations. Most directly comparable on the bespoke WordPress engineering posture that defines Smeders' core offering.
• TransIP: Leading Dutch hosting and domain registrar (including .nl) with website and WordPress services. Comparable because it bundles domain registration, hosting, and site-building aimed at Dutch SMBs.
• Vevida: Dutch managed hosting and WordPress-focused provider serving SMBs and agencies. Closely aligned with Smeders on the WordPress hosting and email stack, and on the Dutch SMB customer base.
• Antagonist: Dutch hosting provider with strong WordPress specialization, offering managed hosting plus website-building services. Direct comparable on the hosting plus WordPress stack that Smeders sells as a bundled service.

Regional players

• Yourhosting: Dutch hosting provider bundling domain registration, hosting, website builder, and email for SMBs. Adjacent competitor targeting the same Dutch SMB customers Smeders serves, primarily through self-service rather than custom builds.

Emerging players

• Human Made: WordPress-focused digital agency serving enterprise clients globally with custom builds and platform engineering. Comparable on WordPress-centric enterprise delivery, though typically operating at larger deal sizes than Smeders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smeders-internet
• Xx.com/smedersNL

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smeders internet