What Mills does

Mills Creative Pte. Ltd. (operating as Mills or "We are Mills") is a Singapore-based independent creative agency founded in 2017 that designs brand experiences, visual identities, and experiential activations for enterprise clients across technology, B2B industrial, aesthetic medicine, food processing, and consumer sectors. The firm delivers two core service families — Branding Services (visual content creation, brand guidelines, brand identity and communication strategy) and Experiential Services (product launches, creative engagement, spatial and environment design) — supplemented by a Design Thinking Consultancy offering (consultation, workshops, brand audits). Its technical approach centers on a proprietary PULSE framework that combines human-centered design thinking with RAG (Retrieval-Augmented Generation) technology, prompt tuning, AI-assisted content generation, trend analysis, personalization, and campaign performance optimization.

Mills operates on a project-based professional services model with no published pricing; engagements are scoped and priced individually via a consultative sales motion initiated through website CTAs ("Get a Quote", "Contact Us"). The go-to-market is sales-led and enterprise-targeted, leveraging a portfolio of 25+ named client logos — including Google, AWS, Samsung, IKEA, Shell, PayPal, Tetra Pak, BASF, Shell, and Kering — as social proof. The firm holds ISO/IEC 27001:2022 information security certification (2024) and operates from a single Singapore headquarters with an 11–50 person team, with no disclosed funding, parent company, or international offices. Revenue is earned on a project-by-project basis with no disclosed retainers, ARR, or pricing tiers.

Name

Mills

Legal name

Mills Creative Pte. Ltd.

Website

https://wearemills.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mills is a Singapore-based independent creative agency founded in 2017 that designs brand experiences, visual identities, and experiential activations for enterprise clients across technology, B2B industrial, aesthetic medicine, food processing, and consumer sectors.

Ownership category

akta.pro rank

Product category

Experiential Marketing and Creative Design Services

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Experiential marketing services
• Brand identity design
• Design thinking consultancy
• Creative agency services
• Product launch activations

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (Project-Based): Mills generates revenue through bespoke brand experience and creative design project engagements. Projects include branding, visual content creation, product launches, creative engagement, and spatial/environmental design. Revenue is earned on a project-by-project basis with a consultative sales-led motion targeting enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mills is a Singapore-based creative agency that delivers bespoke branding and experiential marketing services for enterprise and mid-market clients. Core offerings include Branding Services (visual content creation, brand guidelines, brand identity and communication strategy) and Experiential Services (product launches, creative engagement campaigns, spatial and environmental design). The agency augments its creative work with a proprietary PULSE framework that pairs human-centered design thinking with RAG-based AI tooling for trend analysis, content generation, personalization, and performance optimization.

Product overview

Mills is an independent creative agency offering a unified portfolio of branding and experiential marketing services. The core offerings include Branding Services (visual content creation, brand guidelines, brand identity & communication strategy) and Experiential Services (product launches, creative engagement, spatial & environment design). These are complemented by Design Thinking Services including Design Thinking Consultation, Design Thinking Workshops, Branding & Communication Workshops, and Brand Audit services. The agency leverages AI-powered tools and RAG technology to enhance creative outputs, combining human creativity with data-driven insights across all service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services

Quantifiable outcome

• Transformed complex technologies into engaging stories for Google, creating compelling narratives through strategic storytelling and creative presentations
• +3 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• GOVT Singapore: GOVT is a Singapore-based creative agency (now part of Dentsu Creative) serving regional and global clients with brand experience and campaign work. It is a comparable regional peer to Mills because both are Singapore-headquartered creative agencies pitching brand experience work to enterprise and government clients across APAC.
• Special Group: Special Group is an independent creative agency network founded in Australia with offices across APAC, producing brand campaigns and experiences for clients like Google, Uber, and TikTok. It is a comparable peer to Mills because both serve enterprise tech and consumer brands with brand experience work from an APAC base.

Direct peers

• AKQA: AKQA is a global creative and digital experience agency within WPP, focused on brand experience, digital products, and campaigns for enterprise clients. It is a direct peer to Mills because both sell brand experience and innovation services using creative-plus-technology methodologies to large global brands.
• Mother Design: Mother Design is the design and brand identity arm of Mother, the independent creative agency network, focused on brand systems and design for global clients. It is a direct peer to Mills because both operate independent creative models selling brand identity and design thinking to enterprise and consumer brands.
• Pentagram: Pentagram is a partner-led independent design firm specializing in brand identity, visual systems, and design strategy for major institutions and consumer brands. It is a direct peer to Mills because both emphasize brand identity work, design thinking, and senior-led creative partnership models rather than holding-company structures.
• 72andSunny: 72andSunny is an independent creative agency known for brand storytelling and campaigns for tech, entertainment, and consumer brands. It is a direct peer to Mills because both sell brand experience and campaign creative to global enterprise clients with a focus on cultural relevance and creative ambition.
• Droga5: Droga5 is an Accenture Song-owned creative agency known for brand strategy, advertising, and experience design for major global clients. It is a direct peer to Mills because both compete for high-profile enterprise brand experience and campaign mandates, though Droga5 operates at meaningfully larger scale.
• Huge Inc. Huge is a global experience design agency building digital products, brand experiences, and customer engagement platforms for enterprises. It is a direct peer to Mills because both sell brand experience, design thinking, and design-tech services to enterprise clients across multiple verticals.
• Wieden+Kennedy: Wieden+Kennedy is an independent, globally recognized creative agency known for brand storytelling and campaigns for tech and consumer brands (Nike, Coca-Cola). It is a direct peer to Mills because both are independent creative shops pitching brand-narrative and campaign work to enterprise clients.
• R/GA: R/GA is an IPG-owned creative technology agency that combines design, technology, and strategy to build brand experiences and digital products. It is a direct peer to Mills because both operate at the intersection of creativity, emerging technology (including AI), and brand transformation for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mills