What Dyslexia Action does

Dyslexia Action is a UK-based accredited training provider operating as a trading name of Real Group Ltd (Company No 06556128), headquartered in Staines-upon-Thames. Founded in 1972, the organisation delivers Specific Learning Difficulties (SpLD) and dyslexia qualifications to education professionals, offering CPD units at Levels 4, 5, and 7, a Level 5 Diploma in Specialist Teaching for Literacy-Related Difficulties (DIST), and a Level 7 Postgraduate Certificate with modules validated by Middlesex University. Courses are priced individually (£295+VAT per unit), in three-unit Awards (£855+VAT), in six-unit Certificates (£1,710+VAT), and at full Diploma level (£2,450+VAT), with installment options available.

The core technology is a proprietary Campus Online virtual learning environment, supplemented by Moodle, which delivers tutor-supported online training with discussion forums, journal functions, and progress tracking. The Dyslexia Guild, established in 1994, operates as a wholly-owned professional membership body offering recurring subscription tiers (£36-£125+VAT annually) with post-nominal designations and acting as the official SASC Assessment Practising Certificate awarding body. The Dyslexia Action Shop provides assessment tests and learning resources with a 10% delegate discount. Together these form a three-pillar model: accredited training (one-time fees), professional membership (recurring subscriptions), and educational retail (transactional).

The go-to-market is sales-led and self-serve, with direct online booking via the company website, phone-based consultation, and distribution through UK schools/colleges and international educators. Accreditations from the British Dyslexia Association, CPD Standards Office, PATOSS, and SASC underpin the regulatory moat. In 2025, Dyslexia Action restructured away from direct advice, tuition, and assessment services to focus exclusively on training, membership, and retail, signalling a deliberate concentration on its scalable, accreditation-driven core business.

Name

Dyslexia Action

Legal name

Real Group Ltd

Website

https://dyslexiaaction.org.uk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Dyslexia Action is a UK-based accredited training provider, established 1972, delivering SpLD and dyslexia qualifications (Level 5 Diploma, Level 7 Postgraduate Certificate, CPD units) to qualified teachers, SENCOs, teaching assistants, and international educators via the Campus Online virtual learning environment, with The Dyslexia Guild membership body and Dyslexia Action Shop as complementary pillars.

Ownership category

akta.pro rank

Product category

Special Education Training Services

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional Development for Educators (Dyslexia/LD Training) (EDAKAJAK)

akta.pro secondary industries

Dyslexia & Structured Literacy (Orton-Gillingham) Tutoring (EDANAFAB), Multisensory Learning Programs & Curriculum for Dyslexia/LD (EDAKAJAL), Literacy Intervention & Dyslexia Support Programs (Gen Ed) (EDAJAGAF)

Keywords

• Dyslexia training programs
• SpLD teacher qualifications
• Continuing professional development
• Literacy specialist education
• Postgraduate teaching certificates

Headquarters

HQ city

Staines-upon-thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Training Course Fees: Revenue from accredited training programs including CPD courses, Level 5 Diplomas, and Level 7 Postgraduate Certificates. Programs offered at various price points from individual units (£295+VAT) to full certificates (£1,710-£2,052+VAT) and comprehensive diplomas (£2,450+VAT).
2. Guild Membership Subscriptions: Annual membership fees for The Dyslexia Guild professional association, with multiple tiers ranging from £36-£125+VAT annually. Includes Associate, Member, Fellow, and Practitioner grades with associated post-nominals.
3. Dyslexia Action Shop: Online retail of assessment tests, learning resources, and educational materials. Provides 10% discount to current students for six months after course completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dyslexia Action is an accredited online training provider that delivers Specific Learning Difficulties (SpLD) and dyslexia teacher/practitioner qualifications at Level 5 (Diploma DIST) and Level 7 (Postgraduate Certificate validated by Middlesex University), together with a tiered Continuing Professional Development (CPD) short-course programme at Levels 4, 5, and 7 covering dyslexia awareness, multisensory literacy teaching, numeracy, multilingual support, and assessment practice. All courses are delivered through tutor-supported online learning environments (Campus Online and Moodle) and lead to professionally recognised credentials, including eligibility for The Dyslexia Guild membership grades and the SASC Assessment Practising Certificate.

Product overview

Dyslexia Action is a training provider, membership organization and educational resource retailer operating as part of Real Group Ltd. The core product portfolio consists of accredited SpLD (Specific Learning Difficulties) teacher/practitioner qualifications at Level 5 and Level 7, along with a comprehensive CPD (Continuing Professional Development) programme delivered through the Campus Online virtual learning environment. The qualifications include the Level 5 Diploma in Specialist Teaching for Literacy-Related Difficulties (DIST) with multiple entry routes (Graduate Fast Track, CPD Pathway, and RPL), and the Level 7 Postgraduate Certificate validated by Middlesex University. The CPD programme offers individual units, three-unit Awards, and six-unit Certificates at Levels 4, 5, and 7 covering areas such as dyslexia awareness, memory support, multisensory tuition, reading/writing skills, numeracy, and international/multilingual settings. Supporting the training is The Dyslexia Guild professional membership organization offering designatory letters (ADG, MDG, FDG, PDG3A), access to specialist libraries and journals, online forums, and the Annual Summer Conference. The Dyslexia Action Shop provides assessment tests, learning resources, and materials with delegate discounts. The Assessment Practising Certificate (APC) programme, awarded through SASC, enables qualified professionals to conduct formal assessments.

Differentiator

Problem solved

Functional benefit

Brands

• The Dyslexia Guild: Professional membership association and awarding body for Assessment Practising Certificates (APC) in SpLD assessment.
• Dyslexia Action Shop
• Campus Online
• Dyslexia Action Literacy Programme (DALP)

Products and services

• Level 5 Diploma in Specialist Teaching for Literacy-Related Difficulties (DIST)

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Real Group LtdcoreOthersParent company of Dyslexia Action. Dyslexia Action is a trading name of Real Group Ltd (Company No 06556128, VAT Reg No 837306132). Real Group provides corporate infrastructure and governance for the training and membership organization.
• Middlesex UniversitycoreStrategic or Co-development PartnerLevel 7 Postgraduate programmes include modules validated by Middlesex University. Participants can use validated modules to progress onto a Master's level qualification.
• The Dyslexia GuildcoreStrategic or Co-development PartnerProfessional membership organization established in 1994. Dyslexia Action courses confer eligibility for Guild membership. The Guild provides professional association, publications, library access, forums, and APC awarding body status through SASC.
• The CPD Standards OfficeminorOthersAccreditation body for continuing professional development courses offered by Dyslexia Action.
• British Dyslexia Association (BDA)minorOthersAccreditation body. Courses approved for BDA Approved Teacher Status (ATS) or Approved Practitioner Status (APS).
• SpLD Assessment Standards Committee (SASC)coreOthersProfessional standards body. The Dyslexia Guild is an official APC awarding body issuing Assessment Practising Certificates on behalf of SASC.
• PATOSSminorOthersProfessional association. Level 5 Diploma (DIST) confers eligibility for PATOSS Associate membership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• British Dyslexia Association (BDA): National dyslexia charity that accredits training (including Dyslexia Action's programmes) and runs its own professional development and Approved Teacher/Practitioner pathways, making it both a regulator and a partial competitor in SpLD teacher training.

Direct peers

• Helen Arkell Dyslexia Charity: UK charity providing accredited training courses and qualifications for teachers, SENCos and specialist teaching assistants working with dyslexic learners — directly overlapping Dyslexia Action's Level 5/7 diploma and CPD portfolio.
• PATOSS: Professional association for teachers of SpLD that offers its own training courses, conferences and accreditation routes for specialist teachers — comparable to Dyslexia Action's membership-driven CPD model.
• Real Training: Sister brand within parent Real Group Ltd, offering online CPD courses and qualifications for education professionals using the same Moodle/Campus Online infrastructure — effectively an internal peer sharing platforms and accreditation.

Emerging players

• Touch-type Read and Spell (TTRS): Online touch-typing and literacy platform widely used by schools for learners with dyslexia and SpLD — adjacent competitor for school literacy CPD and resource budgets.
• Nessy Learning: Online dyslexia learning platform combining software, structured literacy programmes and teacher resources — competes for the same SpLD education budget from a more consumer/digital-product angle rather than accredited qualifications.

Others

• CPD Standards Office (provider network): Accreditor of which Dyslexia Action is a member provider — comparable CPD-credentialed competitors include dozens of other accredited education training providers competing for the same teacher CPD budgets.
• SpLD Assessment Standards Committee (SASC): Professional standards body that sets the rules for APC assessment practice and of which Dyslexia Action's Guild is an awarding body — adjacent ecosystem participant whose policies directly shape Dyslexia Action's APC programme demand.

Regional players

• Lexercise: US-based provider of online Structured Literacy (Orton-Gillingham) training and tutor certification — directly comparable training methodology and teacher-qualification model, but serving a North American market.
• Dyslexia Scotland: Scottish dyslexia charity delivering teacher training and CPD in Scotland — operates in the same niche with similar target customers (teachers, support staff) but is geographically bounded to Scotland.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DyslexiaAction
• Facebookfacebook.com/DyslexiaActionTraining
• LinkedInlinkedin.com/company/dyslexia-action

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyslexia Action