What Lexercise does

Lexercise, operated by Mind InFormation, Inc. (a Delaware C-corp) and headquartered in North Carolina, is an online structured literacy therapy platform founded in 2008 that delivers Orton-Gillingham-based intervention to children with dyslexia, dysgraphia, and related reading/spelling disabilities. The core product consists of two monthly subscription programs — Professional Therapy (weekly one-on-one sessions with a qualified literacy therapist plus daily 15-minute game-based practice) and Basic Therapy (parent-led self-guided using the same curriculum) — supported by a diagnostic suite that includes free 10-minute screening tools, a 45-minute Reading & Spelling Inventory, and a 90-minute Language Literacy Evaluation with results consultation. The platform is delivered through a web app (app.lexercise.com) and a teletherapy network of 100+ credentialed therapists (CALT / C-SLDS / Lexercise Practicum graduates) distributed across global time zones.

Lexercise monetizes through monthly therapy subscriptions, one-time diagnostic and evaluation fees, and a Professional Education course business (courses.lexercise.com) that trains external educators to become Lexercise-certified therapists. Go-to-market is hybrid: direct-to-consumer via free screening tools and educational content marketing to parents, channel partnerships (Learning Ally, HSLDA, The Reading League), and enterprise sales to schools through Lexercise for Schools — most notably a statewide dyslexia screener contract with the Mississippi Department of Education. The company carries International Dyslexia Association accreditation for its professional development sequence, a BBB A+ rating, and a Students Privacy Pledge, and operates as a bootstrapped, privately held entity with no external funding rounds disclosed in the available data.

Name

Lexercise

Legal name

Mind InFormation, Inc.

Website

https://lexercise.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Lexercise is an online structured literacy platform that delivers Orton-Gillingham-based therapy to children with dyslexia and dysgraphia via a global network of credentialed teletherapists, serving parents, schools (notably a Mississippi statewide screener partnership), and homeschool families with subscription therapy, diagnostic assessments, and educator certification courses.

Ownership category

akta.pro rank

Product category

Online Dyslexia Therapy / Educational Therapy Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Structured Literacy / Orton-Gillingham Intervention Services (EDAKAJAC)

akta.pro secondary industries

Dyslexia & Structured Literacy (Orton-Gillingham) Tutoring (EDANAFAB), Orton-Gillingham & Structured Literacy Enrichment (EDAMAJAH), Literacy Intervention & Dyslexia Support Programs (Gen Ed) (EDAJAGAF)

Keywords

• Online dyslexia therapy
• Structured literacy intervention
• Reading intervention services
• Educational assessment tools
• Orton-Gillingham teletherapy

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Therapy: Accelerated program combining weekly one-on-one sessions with qualified literacy therapist, daily 15-minute game-based practice, custom lesson plans, progress tracking, and parent support. Premium pricing for therapist-led intervention.
2. Basic Therapy: Self-guided parent-led option using same proven tools as Professional Therapy, without weekly sessions. Therapist available for guidance and support. Lower price point than Professional Therapy.
3. Professional Education Courses: Courses for educators and therapists to become Lexercise Educational Therapists, including Structured Literacy Practicum leading to qualification for platform partnership.
4. Assessment Services: Reading & Spelling Inventory (45-minute diagnostic) and Language Literacy Evaluation (90-minute full diagnostic + 30-minute results consultation) offered as standalone or bundled services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lexercise provides online structured literacy therapy for children with dyslexia, dysgraphia, and related reading/spelling disorders through a proprietary teletherapy platform. Its two core programs are Professional Therapy (weekly one-on-one sessions with a qualified literacy therapist plus daily game-based practice) and Basic Therapy (parent-led self-guided option with therapist support). The offering is reinforced by diagnostic assessments and free online screening tests, and is grounded in Orton-Gillingham methodology and the Science of Reading.

Product overview

Lexercise is a literacy platform offering online dyslexia therapy and assessment services. The core offering consists of two therapy programs: Professional Therapy (therapist-led, weekly one-on-one sessions with daily game-based practice) and Basic Therapy (self-guided, parent-led option). Supporting these are multiple assessment tools including free screening tests (Dyslexia Test, Dysgraphia Test, Learning Disability Test, Emotional and Behavioral Test, Listening Comprehension Test), a Reading and Spelling Inventory (45-minute diagnostic), and a full Language Literacy Evaluation (90-minute comprehensive evaluation with treatment plan). The company also offers Lexercise for Schools, a structured literacy intervention program for educational institutions, alongside Professional Education Courses that train educators to become qualified dyslexia therapists. All therapy programs are grounded in Orton-Gillingham methodology and structured literacy principles.

Differentiator

Problem solved

Functional benefit

Brands

• Lexercise Structured Literacy Curriculum: Research-backed structured literacy curriculum and therapy platform for children with dyslexia and learning disabilities

Products and services

• Lexercise Online Dyslexia Therapy (Professional Therapy) An accelerated therapist-led online dyslexia therapy program combining weekly one-on-one sessions with a qualified literacy therapist, daily 15-minute game-based practice, custom lesson plans, progress tracking, and parent support; designed for children with dyslexia and related reading/spelling disorders.
• Lexercise Online Dyslexia Therapy (Basic Therapy) A self-guided, parent-led online dyslexia therapy option using Lexercise's structured literacy tools without weekly therapist sessions, with therapist guidance available for support; targeted at families who prefer a parent-led approach.
• Reading and Spelling Inventory A 45-minute detailed diagnostic assessment providing a picture of a child's reading, spelling, and writing skills with recommendations for next steps; available as a standalone or bundled with therapy programs.
• Language Literacy Evaluation A comprehensive 90-minute diagnostic evaluation with a 30-minute results consultation, providing a full diagnosis, personalized treatment plan, and school accommodation recommendations for children with reading and literacy difficulties.
• Mississippi Screener for Schools A school-administered dyslexia screener designed for Mississippi schools to identify students who may have dyslexia; adopted statewide by the Mississippi Department of Education.
• Lexercise for Schools A research-backed structured literacy intervention program designed for public, private, and charter schools, delivering the Lexercise Structured Literacy Curriculum to students with reading difficulties; includes options for school administrators, teachers, and PTA parents.
• Professional Education Courses IDA-accredited professional development courses and practicum training for educators and therapists to become qualified Lexercise Educational Therapists, including the Structured Literacy Practicum.

Quantifiable outcome

• 94% of students gained a full grade in reading after 8 weeks in Professional Therapy
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• International Dyslexia Association (IDA)coreStrategic or Co-development PartnerIDA accreditation for Lexercise's professional development program. Represents highest standard of structured literacy instruction. Accreditation signifies program meets rigorous standards for training educators in Orton-Gillingham and dyslexia therapy.
• Learning AllyminorGTM or Marketing PartnerLearning Ally lists Lexercise as a regional and national provider for dyslexia services. Collaborative relationship supporting access to audiobooks and literacy resources for clients.
• The Reading LeagueminorGTM or Marketing PartnerPartnership with The Reading League to support science-of-reading based literacy instruction and professional development.
• University of North Carolina GreensborocoreStrategic or Co-development PartnerUNC Greensboro is a partner for professional development, providing structured literacy training to educators through Lexercise coursework. Key academic partnership for therapist education and credentialing.
• Home School Legal Defense Association (HSLDA)minorGTM or Marketing PartnerPartnership supporting homeschooling families accessing Lexercise services. HSLDA members may receive preferred access or referral to dyslexia therapy services.
• Mississippi Department of EducationcoreStrategic or Co-development PartnerLexercise Mississippi Screener program adopted by Mississippi schools for statewide dyslexia screening. Flagship school partnership demonstrating program efficacy for institutional adoption.
• Natalie WexlerminorStrategic or Co-development PartnerEducation writer and author of 'The Knowledge Gap' honored through Natalie Wexler Dyslexia Scholarship funding 12 weeks of therapy for struggling readers while providing training practicum for educators.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MindPlay: MindPlay provides online reading intervention software with scripted, explicit phonics instruction and progress monitoring. It is comparable to Lexercise as an adaptive online literacy platform targeting struggling and dyslexic readers.
• Lindamood-Bell Learning Processes: Lindamood-Bell delivers evidence-based literacy instruction (LiPS, Seeing Stars, Talkies) for students with dyslexia and reading difficulties. It is comparable as a high-touch, outcomes-driven literacy intervention provider serving similar student profiles.
• Nessy Learning: Nessy provides online dyslexia-focused reading and spelling programs for children, combining games, structured literacy content, and tutoring. It directly competes with Lexercise in the parent-paid, online dyslexia intervention category.
• Wilson Language Training: Wilson offers the Wilson Reading System, a structured literacy/Orton-Gillingham-aligned intervention curriculum widely used in schools. It is comparable to Lexercise for its science-of-reading methodology and educator professional development.

Broad incumbents

• Amplify: Amplify is a major K–12 education company offering mCLASS reading assessments and intervention tools used in schools. It intersects with Lexercise in school-based dyslexia screening and reading intervention delivery.
• Lexia Learning (Cambium Learning Group): Lexia is a large, established K–5+ reading intervention platform used widely in US schools. It overlaps with Lexercise in structured literacy instruction and progress monitoring, but operates at much broader scale and across districts.
• Imagine Learning: Imagine Learning offers comprehensive K–12 digital curricula including literacy and reading intervention. It overlaps with Lexercise in structured literacy for struggling readers but serves schools with a broader product portfolio.
• Reading Eggs (Blake eLearning): Reading Eggs is a broad, subscription-based online reading platform for early learners. While more general than Lexercise, it competes for parent dollars in the children's literacy subscription category.

Emerging players

• Institute for Multi-Sensory Education (IMSE): IMSE provides Orton-Gillingham structured literacy training and certification for educators. Comparable to Lexercise's professional education/practicum pathway as a competing channel for credentialing literacy therapists.
• Touch-type Read and Spell (TTRS): TTRS delivers an online touch-typing-based literacy program for students with dyslexia and other learning differences. It overlaps with Lexercise as an online, self-paced intervention for the same learner persona.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lexercisenews
• YouTubeyoutube.com/c/LexerciseNews
• Facebookfacebook.com/lexercisenews
• LinkedInlinkedin.com/company/lexercise
• Instagraminstagram.com/_lexercise
• Pinterestar.pinterest.com/lexercisenews

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lexercise