4Gnews

What 4Gnews does

4Gnews is a Portuguese-language consumer technology media platform founded in 2014 and operated by 7GRAUS, Lda., a privately held Portuguese quota company headquartered in Funchal, Madeira. The platform publishes daily technology news, product reviews, buying guides, deal alerts, and promotional content targeting Portuguese adult consumers researching and deciding on technology purchases including smartphones, telecom operators, consumer electronics, and smart home devices. Its core product is the 4gnews.pt website, augmented by an editorial newsletter, direct messaging channels (WhatsApp and Telegram), and a coordinated social presence on YouTube, Facebook, Instagram, and TikTok. The company maintains a registered editorial presence with ERC (Entidade Reguladora para a Comunicação Social, registration 127440) and runs the annual Prémios 4gnews awards program, now in its tenth edition.

The underlying technology is a digital content management platform with affiliate commerce infrastructure and standard digital advertising delivery (IAB-compliant formats, programmatic and direct sales). Editorial content is produced by a small named team including journalists covering technology, gaming, and cybersecurity. The platform achieves 1.8M monthly unique users, 5M monthly pageviews, and 6M monthly cross-network video views, with 89.7% of audience concentrated in Portugal and 89.5% of sessions on mobile devices.

4Gnews monetizes through four streams: display advertising (programmatic and direct campaigns to brands targeting Portuguese tech consumers), branded content and sponsorships (editorial-style sponsored articles and product integrations), affiliate commerce (commission revenue via Awin, Amazon Associates, and direct partners, generating €1.5M in attributed 2025 sales across 40K products), and performance channels (dedicated emails, WhatsApp and Telegram broadcasts to 67K combined newsletter and direct-channel subscribers with high purchase intent). The business is bootstrapped with no disclosed external funding and serves a single-country Portuguese market.

Name

4Gnews

Legal name

7GRAUS, Lda.

Website

https://4gnews.pt

Company type

Private

Founded year

2014

Operating status

Operating

Short description

4Gnews is a Portuguese-language consumer technology media platform serving Portuguese adults researching smartphone, telecom, and electronics purchases. It monetizes via display advertising, branded content, affiliate commerce through Awin and Amazon, and direct messaging channels across web and social platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Funchal

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Display Advertising: Standard display advertising formats including IAB Standard (MREC, Half Page, Billboard, 728x90), header banners, interstitials, and carousels. Sold as programmatic or direct campaigns to brands targeting the Portuguese tech consumer audience.
2. Branded Content and Sponsorships: Editorial-style sponsored articles, branded content product reviews, and sponsored article series. Content is written in 4gnews editorial style from brand briefings, remaining permanent on the site with homepage and category placement.
3. Affiliate Commerce: Product affiliate links embedded in content. Products sold via affiliates reached 40,000 in 2025 with €1.5M in attributed sales. Program operates through Awin, Amazon Associates, and direct partner relationships.
4. Performance Channels: Direct marketing channels including dedicated emails, newsletter highlights, WhatsApp broadcasts, and Telegram broadcasts to opted-in audience with high purchase intent. 19K combined WhatsApp and Telegram subscribers, 48K newsletter subscribers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

4Gnews operates a Portuguese-language digital media platform (4gnews.pt) that publishes technology news, product reviews, buying guides, deal alerts, and price comparisons aimed at Portuguese consumers researching technology purchases. The platform monetizes primarily through display advertising, branded/sponsored content, and affiliate commerce (Awin, Amazon Associates), with content distributed across a website, social media channels (YouTube, Facebook, Instagram, TikTok), a newsletter, and direct messaging channels (WhatsApp, Telegram).

Product overview

4gnews operates as a multi-channel consumer technology media platform in Portugal, offering a unified content ecosystem centered on its core website (4gnews.pt), which publishes technology news, reviews, and buying guides. The platform extends reach through coordinated social channels (YouTube, Facebook, Instagram, TikTok) and direct messaging channels (WhatsApp, Telegram) with over 19,000 combined subscribers. Supporting monetization includes a newsletter (48K subscribers), an affiliate program via Awin and Amazon Associates, and branded content solutions. The annual Prémios 4gnews awards program reinforces editorial authority. All offerings serve consumers researching and purchasing technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Prémios 4gnews: Annual technology awards initiative recognizing excellence in technology and innovation in Portugal since 2015.

Products and services

• 4gnews.pt Website Portuguese technology news and consumer media platform covering smartphones, reviews, buying guides, promotions, gaming, and automotive content. The site features editorial content, product comparisons, and a deals comparator aimed at Portuguese adults researching technology purchases.
• Prémios 4gnews Annual technology awards initiative recognizing excellence in technology and innovation in Portugal since 2015, featuring public voting and jury selection across smartphone, retail, and tech influencer categories.
• Newsletter 4gnews Editorial newsletter with 48,000 subscribers delivering technology news, reviews, and exclusive promotions to opted-in readers.
• Programa de Afiliados 4gnews Affiliate commerce program operating via Awin and Amazon Associates, embedding product recommendations with attributed sales tracking; reached 40,000 products sold and €1.5 million in attributed sales in 2025.
• Canais WhatsApp e Telegram Direct-to-consumer messaging channels with 19,000 combined subscribers used to deliver deal alerts and time-sensitive promotions to high purchase-intent readers.

Quantifiable outcome

• 40,000 products sold via affiliates in 2025 with €1.5M in attributed sales
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered sponsor, content partner, affiliate network and brand partner.

• MotorolasponsorGTM or Marketing Partner · 1 January 2025Sponsor of Prémios 4gnews 2025 awards ceremony celebrating 10th anniversary of the initiative. Motorola branding featured on awards materials and event collateral as part of partnership.
• PowerplanetsponsorGTM or Marketing Partner · 1 January 2025Sponsor of Prémios 4gnews 2025 awards. Powerplanet is a Portuguese electronics retailer participating in brand partnership with 4gnews awards initiative.
• GlobaldatasponsorGTM or Marketing Partner · 1 January 2025Sponsor of Prémios 4gnews 2025. Globaldata is a data and analytics company supporting the awards initiative as partner.
• ComparaJá.ptcontent partnerStrategic or Co-development Partner · 1 January 2025Strategic partnership for TV, Net and Voz category in Prémios 4gnews 2025. ComparaJá provides performance data on telecom operators in Portugal for the awards decision, combining 4gnews editorial authority with ComparaJá's data capabilities.
• Awinaffiliate networkChannel Partner/ Reseller/ DistributorAffiliate marketing network partnership enabling 4gnews to earn commissions on product sales referred to e-commerce partners. Part of affiliate program that generated €1.5M in attributed sales in 2025.
• Amazon Associatesaffiliate networkChannel Partner/ Reseller/ DistributorAffiliate partnership with Amazon for product linking and commission generation. Amazon is primary e-commerce partner mentioned throughout 4gnews deal content.
• Teslabrand partnerGTM or Marketing PartnerAutomotive brand conducting branded content campaign on 4gnews featuring Model 3 test drive content.
• Candybrand partnerGTM or Marketing PartnerSmart home appliance brand conducting branded content partnership featuring Candy Multiwash product integration.
• Daciabrand partnerGTM or Marketing PartnerAutomotive brand running branded content quiz campaign on 4gnews platform.
• Dreamebrand partnerGTM or Marketing PartnerSmart home robot vacuum brand conducting branded content partnership featuring Dreame Sphere event coverage in Paris.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/4gnewspt
• Instagraminstagram.com/4gnews
• TikToktiktok.com/@4gnews
• Xx.com/4gnewspt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4Gnews