ICO Bath

What ICO Bath does

ICO Bath, legally ICO Trading Group Inc., is a Canadian bathroom fixtures retailer and brand operator headquartered in Regina, Saskatchewan. Founded in 2002 and privately held, the company sells towel warmers, vanities, vessel sinks, LED mirrors, medicine cabinets, and bathroom accessories through a direct-to-consumer e-commerce storefront at icobath.com, supplemented by an authorized dealer and showroom network across Canada and the United States. Its operations are organized under four sub-brands — Tuzio (towel warmers), Calma (vanities, sinks, drains, and wastes), Volkano (accessories such as towel bars, hooks, grab bars, and shelving), and Kontour (free-standing electric towel warmers).

The product line is materially and mechanically differentiated rather than software-differentiated: Tuzio towel warmers use 304 stainless steel construction with Drywire heating technology and optional Wi-Fi smart control, are certified by Intertek to U.S. and Canadian electrical standards, and carry a lifetime warranty on select models. Calma vanities feature real walnut accents, soft-close drawer hardware, and integrated handles across wall-mounted and freestanding configurations; Calma vessel sinks are cast marble with UV-resistant Gelcoat finish. Pricing positions ICO Bath in the mid-premium band — towel warmers range from approximately $1,035 to over $5,000, vanities from $1,942 to $3,471, and LED mirrors from $470 to $1,609. The company holds CSA, UPC (Uniform Plumbing Code), and Intertek ETL certifications visible in its site footer to support cross-border retail.

ICO Bath generates revenue almost entirely through one-time hardware sales at unit-based pricing across both the e-commerce channel and reseller channel; there is no subscription, SaaS, or recurring revenue component. Its primary customer segments are residential homeowners undertaking bathroom renovations or new construction who value design coordination and premium aesthetics, and a secondary channel of authorized dealers and showrooms that receive product training and sell through physical locations. The company employs between 11 and 50 people and does not disclose revenue, funding history, or ownership structure beyond its Saskatchewan incorporation under ICO Trading Group Inc.

Name

ICO Bath

Legal name

ICO Trading Group Inc.

Website

https://icobath.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ICO Bath is a Canadian retailer and brand operator selling premium towel warmers, vanities, LED mirrors, vessel sinks, and bathroom accessories direct-to-consumer through icobath.com and through an authorized dealer and showroom network in Canada and the United States.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Electric Housewares & Fans (3634)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Towel warmers
• Bathroom vanities
• Vessel sinks
• Bathroom accessories
• LED mirrors

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Bathroom Fixtures Sales: ICO Bath generates revenue through direct sales of bathroom fixtures including towel warmers, vanities, mirrors, sinks, and accessories. Products are sold as one-time purchases through their e-commerce platform and dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ICO Bath designs, manufactures, and distributes premium bathroom fixtures under owned sub-brands including Tuzio towel warmers, Calma vanities and vessel sinks, Volkano bathroom accessories, and Kontour towel warmers, along with LED mirrors and medicine cabinets. Products are sold direct-to-consumer through the icobath.com e-commerce platform and through a network of authorized dealers and showrooms across North America.

Product overview

ICO Bath is a bathroom products company offering a comprehensive portfolio of bathroom fixtures and accessories. The product lineup is organized into four main sub-brands: Tuzio (towel warmers including Contemporary, Traditional, Single Bar, and Kontour series), Volkano (bathroom accessories including towel bars, hooks, grab bars, soap dishes, and shower accessories), Calma (vanities, sinks, drains, and wastes), and LED Mirrors (backlit mirrors and medicine cabinets). The Tuzio towel warmers feature premium 304 Stainless Steel construction with drywire heating technology, smart Wi-Fi control capabilities, and European craftsmanship. Calma vanities offer modern designs with real walnut accents and soft-close functionality across multiple series including Accent, Coda, Coda Rippled, Rhythm, and Tempo. The company also offers a range of vessel sinks, vanity tops, decorative wastes, and pop-down drains that complement the vanity and sink products. LED mirrors include various styles from basic non-lit mirrors to advanced LED-backlit models with medicine cabinet options.

Differentiator

Problem solved

Functional benefit

Brands

• Tuzio: Towel warmer brand featuring contemporary and traditional designs
• Calma
• Volkano
• Kontour

Products and services

• Tuzio Towel Warmers Premium electric towel warmers made from 304 Stainless Steel featuring Drywire Heating Technology and Smart Wi-Fi Control. Manufactured in Europe with multiple collections for residential bathroom use.
• Kontour Towel Warmers Free-standing and plug-in electric towel warmers providing heated towel storage solutions for residential bathrooms.
• Calma Vanities Modern bathroom vanities featuring real walnut accents, integrated handles, and soft-close drawers in wall-mounted and freestanding configurations across multiple design series.
• Calma Vessel Sinks Vessel sinks and vanity tops manufactured using cast marble technology with UV resistant Gelcoat finish, available in numerous Italian-named style families.
• Volkano Bathroom Accessories Bathroom hardware accessories including towel bars, hooks, grab bars, soap dishes, tumblers, glass shelves, shower stools, and toilet brushes across numerous collections in multiple finish options.
• LED Mirrors and Medicine Cabinets Backlit LED mirrors and LED medicine cabinets in framed and non-framed configurations with multiple size and finish options for residential bathrooms.
• Vanity Tops and Drains Vanity tops, pop-down drains, and decorative waste pieces designed to complement Calma vanity and sink products for modern bathroom installations.

Quantifiable outcome

• Next day shipping available for many products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Duravit: German premium bathroom manufacturer offering vanities, sinks, bathtubs, and wellness products — competes with ICO Bath's Calma brand in design-forward bathroom furniture.
• Villeroy & Boch: European premium bathroom brand offering ceramic sanitaryware, vanities, and wellness products — competes with ICO Bath in the premium European-design bathroom category.
• WarmlyYours: Radiant heating and towel warmer company selling electric towel warmers and floor heating — competes directly with ICO Bath in the heated towel rail category.
• Brizo: Premium bath and kitchen brand under Delta Faucet — competes with ICO Bath's Tuzio and Calma premium positioning in designer faucets, fixtures, and accessories.
• Amba Products: Specialty US-based towel warmer brand offering electric and hydronic heated towel rails — the most direct competitor to ICO Bath's Tuzio and Kontour towel warmer lines.

Broad incumbents

• Moen: Major North American bath and kitchen fixtures brand with extensive dealer and retail distribution — overlaps with ICO Bath in faucets, sinks, accessories, and bath hardware at higher scale.
• Kohler Co. Global leader in kitchen and bath fixtures including towel warmers, sinks, vanities, faucets, and mirrors — directly competes with ICO Bath across nearly every product category but at vastly greater scale.
• Delta Faucet Company: Bathroom and kitchen faucet and fixtures giant with the Brizo premium sub-brand — competes with ICO Bath in premium bath fixtures and accessories.
• American Standard Brands: Large North American bathroom fixtures manufacturer offering toilets, sinks, faucets, bathtubs, and accessories — competes with ICO Bath across multiple categories with broader scale.

Others

• RH (Restoration Hardware): Luxury home furnishings brand with a growing bath fixtures and accessories category — competes for the same affluent renovation customers as ICO Bath but with broader home furnishings scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ICO_Bath

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICO Bath