What Tri-Cities Credit Union does

Tri-Cities Credit Union (TCCU) is a not-for-profit, member-owned cooperative credit union chartered in 1955 as Oldberg's Credit Union in Grand Haven, Michigan, and rebranded under its current name in 1981 when the AP Parts manufacturing plant closed. The institution operates from a single physical branch at 905 Pennoyer Avenue in Grand Haven, serving individuals who live, work, or worship in Ottawa County, Michigan, with membership established via a $5 share purchase. TCCU is federally insured by the National Credit Union Administration.

The credit union's core product portfolio includes checking and savings accounts, certificates of deposit, IRAs, HSAs, auto loans, recreational vehicle loans, mortgages, home equity loans, personal loans, share-secured loans, overdraft lines of credit, and Visa Classic/Platinum credit cards. Delivery is supported by an itsme247.com online banking platform (hosted by CU*Answers), iOS and Android mobile applications with mobile deposit, a 24/7 Audio Response telephone banking system, and CO-OP Network access to approximately 30,000 surcharge-free ATMs plus Xtend shared branching. The technology stack is built entirely on third-party vendor infrastructure rather than proprietary systems.

TCCU generates revenue primarily through interest income on loans (notably auto loans at 5.59% APR and credit cards at 9.50-11.50% APR), service fees on deposit and transaction products, interchange fees from Visa card transactions, and subscription revenue from the $2/month ID Protect identity monitoring service. The go-to-market is community-led, relying on word-of-mouth, local event sponsorship (Coast Guard Festival, Kids Day, food and coat drives), member testimonials, and organic social media (Facebook, Instagram). Members are acquired through community presence and are segmented into Ottawa County residents, vehicle buyers, seniors/retirees, and youth (ages 0-18), with mortgage origination routed through a Member Mortgage partnership and insurance products offered via Trustage and American Income Life.

Name

Tri-Cities Credit Union

Legal name

Tri-Cities Credit Union

Website

https://tricu.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Tri-Cities Credit Union is a not-for-profit, member-owned cooperative credit union founded in 1955 in Grand Haven, Michigan, serving individuals who live, work, or worship in Ottawa County through a single branch, digital banking platform, and shared branching network.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending products
• Deposit account services
• Credit union membership
• Community financial services

Headquarters

HQ city

Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Loans: Primary revenue stream generated from interest charged on various loan products including auto loans, recreational vehicle loans, mortgages, home equity loans, personal loans, and credit cards. Interest rates vary by product type and creditworthiness.
2. Service Fees: Various service fees charged for account maintenance, transactions, and services including ATM fees at non-proprietary machines, overdraft fees, wire transfer fees, check copying, account statements, stop payments, and late fees.
3. ID Protect Subscription: Monthly subscription service at $2/month providing credit monitoring, identity protection, daily credit file monitoring, debit and credit card alerts, and up to $10,000 identity theft insurance policy.
4. Credit Card Interchange: Revenue generated from Visa Classic and Visa Platinum credit card transactions through interchange fees on purchases made with TCCU-issued credit cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Tri-Cities Credit Union is a not-for-profit, member-owned cooperative that provides personal banking and lending services to residents of Ottawa County, Michigan. Core offerings include checking and savings accounts, certificates of deposit, IRAs, HSAs, auto and recreational vehicle loans, mortgages, home equity loans, personal loans, Visa credit cards, and overdraft lines of credit, delivered through a single Grand Haven branch, online banking, mobile app, telephone banking, and shared branching.

Product overview

Tri-Cities Credit Union operates as a not-for-profit, member-owned financial institution offering a comprehensive suite of banking and lending products. The core offering centers on traditional credit union services including checking and savings accounts, auto loans, mortgages, personal loans, and credit cards. The institution differentiates through low-cost services (no minimum balance requirements, no monthly fees) and member-focused features. The product portfolio includes: core deposit products (checking, savings, CDs, IRAs, HSAs), lending products (auto/RV loans, mortgages, home equity, personal loans, VISA credit cards), and supplementary services (mobile banking app, ATM networks, shared branching, ID protection, e-statements, audio response). The institution was founded in 1955 in Grand Haven, Michigan, originally as Oldberg Credit Union, and serves members who live, work, or worship in Ottawa County with a $5 minimum membership requirement.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Banking (itsme247) Member-facing online banking platform providing 24-hour account access, bill payment, statement viewing, and loan application services through the itsme247.com portal.
• Mobile Banking App Mobile application for iOS and Android enabling mobile deposit, account access, transfers, bill payment, and banking services on-the-go.
• Checking Accounts Free checking account with no minimum balance requirement, no monthly service fees, free ATM/debit card, and free 24-hour account management.
• Savings Accounts Regular savings with $5 minimum balance to establish membership, plus Silver Savings (0.5%-1.1% APY), Christmas Club (0.2% APY), and Youth Savings accounts.
• Certificate of Deposits Term share deposits with terms from 12 to 60 months offering higher yields. Current rates range from 2.53% to 3.04% APY with $1,000 minimum deposit and early-withdrawal penalty.
• IRA Savings Accounts Traditional and Roth Individual Retirement Accounts with 0.5% APY, $0 minimum balance, and quarterly dividend crediting for tax-advantaged retirement savings.
• Health Savings Accounts (HSAs) Tax-advantaged medical savings accounts for members with high-deductible health plans, allowing pre-tax dollars to be used for qualified medical expenses.
• Auto Loans New and used vehicle financing with pre-approval options, competitive rates (starting at 4.99% APR for new and 5.59% APR for used), 100% financing, and no application fees.
• Recreational Vehicle Loans Financing for RVs, boats, and other recreational vehicles with competitive rates (starting at 6.39% APR) and repayment terms up to 120 months.
• Mortgages Home mortgage products for first-time buyers and refinances offered directly through Tri-Cities Credit Union and the Member Mortgage partnership.
• Personal Loans Unsecured signature loans up to $10,000 for personal needs with same-day approval. Rates range from 11.59% to 14.18% APR depending on term.
• Home Equity Loans Fixed-rate home equity loans and lines of credit allowing homeowners to borrow up to 80% of appraised home value. Fixed-rate option starts at 6.75% APR with up to 120-month term.
• VISA Credit Cards Visa Classic (11.50% APR, up to $5,000 limit, no annual fee, no balance transfer fee) and Visa Platinum (9.50% APR, up to $15,000 limit, with reward points) credit cards.
• Share Secured Loans Secured loan using existing savings as collateral, with 6.25% APR and terms up to 60 months.
• Overdraft Line of Credit Revolving credit line for overdraft protection at 18% APR with 240-month maximum term.
• Holiday Loan Special Seasonal personal loan product with 7.99% APR for up to 12 months, designed for holiday expenses.
• Audio Response Telephone Banking 24-hour telephone banking service (1-888-278-5799) providing account information, transfers, and loan payments via touch-tone phone with personal identification number.
• CO-OP Network ATM Access Surcharge-free ATM access through CO-OP's nearly 30,000 ATM network, providing members with extensive geographic access to cash withdrawals and deposits.
• Xtend Shared Branching Access to Xtend shared branching network allowing members to conduct transactions at partner credit union locations nationwide.
• ID Protect Identity Protection Identity protection service costing $2/month offering credit reports, daily monitoring, debit/credit card alerts, database monitoring, and up to $10,000 identity theft insurance.
• Electronic Vehicle Title Management Integrated electronic title management for vehicle loans in partnership with Michigan Secretary of State. When members finance vehicles through TCCU, electronic titles are received and held until the loan is paid off, then released to the owner.

Quantifiable outcome

• Auto loan rates as low as 5.59% APR for qualified borrowers
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CO-OP NetworkcoreTechnology or IntegrationCO-OP Network provides surcharge-free ATM access through nearly 30,000 ATMs nationwide. TCCU members benefit from extensive geographic coverage for cash withdrawals and deposits without paying out-of-network fees.
• Xtend Shared BranchingcoreChannel Partner/ Reseller/ DistributorXtend Shared Branching network enables TCCU members to conduct transactions at thousands of participating credit union locations nationwide, extending service accessibility beyond the Grand Haven branch.
• CU*AnswerscoreTechnology or IntegrationCU*Answers provides website hosting and online banking platform services for Tri-Cities Credit Union. Their private network with dual redundant firewalls hosts and secures TCCU member data.
• TrustageminorOthersTrustage provides insurance products marketed to TCCU members through the credit union's website, offering coverage options alongside financial services.
• American Income LifeminorOthersAmerican Income Life insurance products are promoted to TCCU members through the credit union's website as part of complementary insurance offerings.
• Member MortgagecoreChannel Partner/ Reseller/ DistributorMember Mortgage provides mortgage services to TCCU members through JoAnn Pugh in the mortgage department. The partnership offers first-time home buyer loans, refinances, and mortgage products with NMLS identification.
• Route 66 Extended WarrantyminorGTM or Marketing PartnerRoute 66 Extended Warranty coverage is marketed to TCCU members financing vehicles, providing extended warranty options that complement auto loans and help avoid unexpected repair costs.
• MasterCardcoreTechnology or IntegrationMasterCard provides the payment network infrastructure for TCCU's Visa credit cards and debit/check cards, enabling worldwide acceptance and currency conversion services.
• Love My Credit UnionminorGTM or Marketing PartnerLove My Credit Union rewards program is marketed to TCCU members, offering discounts on loan rates and other perks as part of member rewards initiatives.
• Michigan Secretary of StatecoreTechnology or IntegrationPartnership with Michigan Secretary of State for electronic title processing. TCCU receives electronic titles for financed vehicles and coordinates title release upon loan payoff through the state's electronic title system.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lake Michigan Credit Union: Michigan-headquartered credit union and the state's largest CU by assets. Operates a broad community field of membership across much of Michigan with full-service retail, mortgage, and digital banking — same cooperative model as TCCU but at significantly larger scale.

Direct peers

• Community Choice Credit Union: Michigan-headquartered community credit union serving southeast Michigan with full deposit, lending, and digital banking products. Comparable member-owned model targeting defined community/employer groups.
• Genisys Credit Union: Michigan community credit union offering deposit, lending, and digital banking services with a multi-branch footprint across southeastern Michigan. Closely comparable product mix (auto loans, mortgages, Visa cards, mobile banking) and member-owned cooperative structure.
• Wolverine State Credit Union: Michigan community credit union serving a regional membership with consumer deposits, auto loans, mortgages, and credit cards. Same cooperative charter and community-banking positioning as TCCU.
• Frankenmuth Credit Union: Michigan-based community credit union offering consumer deposits, auto loans, mortgages, and credit cards. Comparable mid-sized Michigan CU serving a defined regional membership with similar cooperative governance.
• Harborlight Credit Union: Michigan-based community credit union offering personal banking, lending, and digital channels to a defined regional membership. Closely comparable cooperative model and product scope to TCCU.
• Adventure Credit Union: Michigan community credit union serving a defined regional membership with consumer deposits, auto and personal loans, and credit cards. Closest comparable in scale to TCCU as a small Michigan community CU.
• Self-Help Federal Credit Union: Community development credit union serving underserved and community-defined memberships across multiple states. Comparable cooperative structure and mission-driven community banking orientation.

Regional players

• Consumers Cooperative Credit Union: Wisconsin-based member-owned cooperative credit union. Operates the same cooperative, community-banking model but in a different Midwest geography; comparable product mix and member-governance structure.

Emerging players

• Michigan State University Federal Credit Union: Michigan-based credit union initially serving the MSU community and now operating a broader community field of membership. Comparable cooperative structure with a defined community charter and full retail banking product suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tricitiescu
• Instagraminstagram.com/tricitiescreditunion
• LinkedInlinkedin.com/company/tri-cities-credit-union

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tri-Cities Credit Union