Audiovision
Audiovision AB is a Swedish B2B distributor, founded 1984, that supplies professional AV and Pro Audio equipment — anchored by the Q-SYS platform — exclusively to authorized resellers and integrators across the Nordic market, complemented by system design and custom plugin services.
- Company typePrivate
- Founded1984
- HeadquartersNorrköping, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Audiovision does
Audiovision AB is a privately held Swedish B2B technology distributor founded in 1984 and headquartered in Norrköping, Sweden. The company imports, markets, and sells professional AV and Pro Audio equipment exclusively to authorized AV resellers and integrators in the Swedish market. With more than 40 years of operating history, Audiovision has built a reputation as a long-tenured partner to channel resellers across verticals including corporate, hospitality, healthcare, education, churches, sports arenas, restaurants, museums, and nightclubs.
The company's product portfolio is organized around integrated AV solutions built on the Q-SYS platform, complemented by displays and projectors from Epson, microphones from Audio-Technica, speakers from QSC, VOID Acoustics and K-Array, booking systems from Humly, networking equipment from Netgear AV, and a broad catalog of cables, mounts, hearing assistance systems, and power distribution accessories. Audiovision complements its hardware distribution with value-added services including system design (projektering), custom Q-SYS plugin development, in-house manufacturing through a service workshop, and pre-shipment logistics (packing, labeling, testing, configuration, and firmware updating). It also holds exclusive Swedish distribution rights for K-Array/K-Gear and serves as a premier distributor for major global brands.
Audiovision generates revenue primarily through wholesale hardware sales to registered resellers at B2B pricing accessible through its online customer portal (shop.audiovision.se), supplemented by professional service fees for system design, custom plugin development, and logistics solutions. The go-to-market is a channel-partner motion built on approved-dealer relationships, technical training programs, events such as LLB Expo and Audiologisk Konferens, and a dedicated partner portal. The company has received the Dagens Industri Gasell Award for sustainable growth and holds an AAA credit rating. It operates without disclosed institutional ownership, funding rounds, or acquisitions.
Audiovision firmographics
Firmographics- Name
- Audiovision
- Legal name
- Audiovision AB
- Website
- https://audiovision.se
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audiovision AB is a Swedish B2B distributor, founded 1984, that supplies professional AV and Pro Audio equipment — anchored by the Q-SYS platform — exclusively to authorized resellers and integrators across the Nordic market, complemented by system design and custom plugin services.
- Ownership category
- akta.pro rank
Audiovision industry classification
Industry- Product category
- Professional AV Equipment Distribution
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
Keywords
Where Audiovision is headquartered
LocationHeadquarters
- HQ city
- Norrköping
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Audiovision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Distribution: Audiovision generates revenue primarily through distribution of professional AV equipment including speakers, microphones, projectors, control systems, cables, and mounting solutions. Products are sold to authorized resellers and installers at wholesale prices.
- Services: Additional revenue streams include design and system solutions (projektering), custom manufacturing, logistics services, and Q-SYS plugin development. These value-added services support product sales and enhance customer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing for registered resellers only |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Audiovision product offering
Product offeringCore offering
Audiovision is a Swedish B2B distributor that imports, markets, and sells professional AV, Pro Audio, and Workplace technology equipment from world-leading brands (including Q-SYS, QSC, Audio-Technica, Epson, Humly, VOID Acoustics, K-Array, and Netgear AV) to authorized resellers and installers in Sweden. The company complements hardware distribution with value-added services including system design and engineering, custom manufacturing in its service workshop, pre-delivery logistics solutions (packing, labeling, testing, configuring), and custom Q-SYS plugin development.
Product overview
Audiovision is a Swedish distributor of Pro AV, Pro Audio, and Workplace technology solutions, operating for over 40 years in the industry. Their portfolio is organized around integrated AV solutions built primarily on the Q-SYS platform, complemented by extensive product categories including displays and projectors from EPSON, booking systems from Humly, microphones from Audio-Technica, speakers from VOID Acoustics, K-Array, and QSC Pro Audio, networking equipment from Netgear AV, and comprehensive cable, mount, and power distribution accessories. They offer value-added services including Q-SYS plugin development, system design, custom manufacturing, and logistics solutions. The company targets resellers and integrators serving verticals including event venues, hotels, sports arenas, offices, conference facilities, churches, museums, nightclubs, restaurants, hospitals, and educational institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- System Design Services (Projektering och systemlösningar)
Companies that use Audiovision
Customer profileSegments2 records
Ideal customer profiles1 record
Audiovision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Audiovision partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- K-ArraycoreAudiovision became the exclusive Swedish distributor for K-Array and K-Gear products, strengthening their offering within professional audio solutions.
- QSC AudiocorePremier distributor for QSC Audio products including K Class, KS Series, and L Class amplifiers and speakers.
- Q-SYScoreKey distribution partner for Q-SYS platform including cores, processors, amplifiers, speakers, cameras, and control systems. Also develops custom Q-SYS plugins.
- Audio-TechnicacoreDistributor for Audio-Technica professional microphones and audio equipment across multiple product series.
- EpsoncoreDistributor for Epson projectors including home theater, installation, and short-throw models.
- HumlycoreDistributor for Humly room and resource booking solutions including booking devices, room displays, and wayfinding.
- VOID AcousticscoreDistributor for VOID Acoustics speakers, amplifiers, and accessories including Venu, Stasys, and Bias series.
- Netgear AVminorDistributor for Netgear AV switches and networking equipment designed for AV over IP installations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Audiovision competitors and assessment
Company assessmentDirect peers
- Lagercrantz Group: Swedish-listed technology group that acquires and develops niche B2B technology distributors in the Nordics, including segments adjacent to AV. Comparable Swedish B2B distribution platform and acquisitive growth model.
- Bright Installation Supplies: Specialist AV and lighting distributor focused on commercial installation markets. Comparable in product mix (Pro AV to integrators) and channel focus, though UK-centric.
- Dustin Group: Listed Nordic B2B IT/AV distributor headquartered in Sweden, reselling AV hardware, networking, and workplace technology to resellers and end-customers across the Nordics. The closest geographic and channel peer to Audiovision.
Broad incumbents
- ALSO Group: Large pan-European IT and AV distributor serving resellers across multiple countries. Comparable in business model (channel distribution of AV/IT hardware with value-added services) but operates at much greater scale and breadth than Audiovision.
- EET Group: Pan-European value-added distributor of AV, IT, and consumer electronics with Nordic presence. Directly comparable in reseller-channel distribution of Pro AV and networking equipment.
- Westcoast: UK-based IT and AV distributor with a strong networking, UC, and pro-AV portfolio. Comparable business model (reseller channel, value-added services) though operating in a different geography.
- Exertis (DCC Technology): European B2B technology distributor with strong pro-AV and pro-audio portfolios including QSC, Q-SYS, and Audio-Technica brands. Highly comparable in brand mix and channel model, though materially larger and pan-European.
Regional players
- Teknikproffsen: Swedish consumer electronics and AV retailer with online channel. Partial overlap with Audiovision's audio/visual product categories but serves end-consumers rather than AV integrators.
- Scandinavian Photo: Nordic retailer/distributor of pro audio, video, and imaging products. Partial overlap in pro-audio and AV product categories; comparable Nordic presence and reseller/consumer mix.
- CP Technologies (Apex Tool Group): US-based AV/IT hardware distributor with system integrator focus. Comparable in reseller-channel distribution of networking and AV infrastructure, though operating in North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Audiovision social profiles
Digital presenceAudiovision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audiovision leadership team
Management profileNumber of profiles
Profiles3 records
Audiovision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audiovision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audiovision
What does Audiovision do?
Audiovision is a Swedish B2B distributor that imports, markets, and sells professional AV, Pro Audio, and Workplace technology equipment from world-leading brands (including Q-SYS, QSC, Audio-Technica, Epson, Humly, VOID Acoustics, K-Array, and Netgear AV) to authorized resellers and installers in Sweden. The company complements hardware distribution with value-added services including system design and engineering, custom manufacturing in its service workshop, pre-delivery logistics solutions (packing, labeling, testing, configuring), and custom Q-SYS plugin development.
Is Audiovision a public or private company?
Audiovision is a private company. It is classified as unknown and is currently operating.
When was Audiovision founded?
Audiovision was founded in 1984. It employs 11 to 50 people.
Where is Audiovision based?
Audiovision is headquartered in Norrköping, Sweden, in the Europe region.
How does Audiovision make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are services.
Who are Audiovision's main competitors?
Direct peers on record are Lagercrantz Group, Bright Installation Supplies and Dustin Group. Broad incumbents are ALSO Group, EET Group, Westcoast and Exertis (DCC Technology). Regional players are Teknikproffsen, Scandinavian Photo and CP Technologies (Apex Tool Group).
Does Audiovision have an API?
No public API is recorded for Audiovision.
What industry is Audiovision in?
Audiovision's product category is Professional AV Equipment Distribution. Its primary akta.pro industry code is MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring). Its SIC code is 3931.