MentorDanmark

What MentorDanmark does

MentorDanmark is a Danish private tutoring company founded in 2013 and owned by Gyldendal, Denmark's largest educational publisher. The company provides 1-to-1 tutoring in core academic subjects for primary and secondary school students, delivered both online and in-person. Core products include LessonSpace, the online tutoring delivery platform, and MentorPortalen, a progress-tracking dashboard for students and parents. Since inception, the company has served more than 70,000 families across Denmark.

The business model is primarily B2C, with parents purchasing tutoring hours directly at 289 DKK/hour for standard tutoring and 359 DKK/hour for exam preparation. Distribution is built on three pillars: direct digital marketing, partnerships with major Danish sports clubs (FC København, FC Nordsjælland, OB, Lyngby Boldklub), and institutional partnerships with municipalities (Rudersdal, Furesø, Ballerup, Fredensborg) and residential property owners (Heimstaden). Mentor recruitment is selective, requiring a minimum 10/12 grade average and completion of MentorAkademiet training.

In 2024-2025, MentorDanmark acquired Restudy, a peer-to-peer tutoring platform, extending its product surface beyond professional 1-to-1 tutoring. The company also launched Mentormatch, a free tutor-matching tool designed as a top-of-funnel funnel for paid services. The company operates exclusively within Denmark with no disclosed geographic expansion. No revenue, headcount, or funding figures are publicly disclosed.

Name

MentorDanmark

Legal name

MentorDanmark

Website

https://mentordanmark.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MentorDanmark is a Danish 1-to-1 tutoring provider founded in 2013, owned by Gyldendal, serving primary and secondary school students nationwide. The company has delivered tutoring to over 70,000 families via online and in-person sessions, distributed through sports club, municipal, and residential partnerships.

Ownership category

akta.pro rank

Product category

Private Tutoring Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

On-Demand 1:1 Live Tutoring Marketplaces (EDANAGAA)

Keywords

• Private tutoring services
• Homework help
• Exam preparation
• Online tutoring
• Academic mentoring

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Tutoring Services (Lektiehjælp): MentorDanmark generates revenue primarily through the sale of private 1-to-1 tutoring sessions. Families purchase tutoring packages (e.g., 24, 48, or 72 hours) or exam preparation packages (minimum 10 hours). Pricing is charged per hour and varies by service type. The company also offers interest-free installment payment plans, with an administration fee of 39 kr per installment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MentorDanmark provides personalized 1-to-1 private tutoring, homework help, exam preparation, and major student project guidance (SRP/SSO/SOP) to Danish primary and secondary school students. Sessions are delivered either in the student's home or online through the Lessonspace platform, supported by proprietary MentorPortalen progress tracking and access to Gyldendal's educational content.

Product overview

MentorDanmark is a private tutoring and homework help service founded in 2013 and now part of Gyldendal, offering personalized 1-to-1 mentoring for primary and secondary school students across Denmark. The core offering is Lektiehjælp — private tutoring in all subjects delivered in-person or online — supplemented by Eksamenshjælp for exam preparation, SRP/SSO/SOP guidance for major student projects, and Online Undervisning via the LessonSpace platform. MentorDanmark also provides access to a suite of digital learning platforms including Restudy (instructional videos, acquired in 2024), Gyldendal's educational portals (Webprøver, KvikMat, KvikDansk, KvikEngelsk, KvikTysk, Danskbrikker, LæsLøs), Systime textbooks for gymnasium students, and ABaCus for adaptive math practice. Student and parent progress tracking is managed through the MentorPortalen platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Lektiehjælp (Homework Help & Private Tutoring) Personalized 1-to-1 tutoring and homework help for students in primary school (0-10th grade) and secondary school (gymnasium). Mentors are top-scoring university and high school students screened and trained via MentorAkademiet. Sessions delivered in-person at the student's home or online via Lessonspace.
• Eksamenshjælp (Exam Preparation) Targeted exam preparation tutoring across subjects including Danish, English, German, French, math, physics, chemistry, history, and social studies. Mentors help with written and oral exam strategy, practice tests, and subject mastery, offered as structured courses of 10+ hours at 359 kr/hour.
• SRP/SSO/SOP Hjælp Guidance and tutoring for major written student projects including SRP (Studieretningsprojekt), SSO, and SOP. Mentors provide structure, feedback on writing, and exam readiness coaching for the oral defense. Available for both the written and oral components, with mandatory preparation time and setup fees.
• Online Undervisning (Online Tutoring) Live 1-to-1 tutoring delivered online via the Lessonspace platform, enabling screen sharing, shared whiteboards, and collaborative document work. Removes geographic constraints and allows flexible nationwide scheduling across Denmark.
• MentorPortalen (Mentor Portal) A parent and student portal for tracking mentor session progress. Mentors submit reports after each lesson describing student progress. The portal includes a learning styles assessment completed at onboarding to help mentors tailor instruction.
• Restudy (Video Learning Platform) Denmark's largest collection of instructional videos for primary and secondary students. Offers over 2,000 videos across 39 subjects for learning, repetition, and exam preparation, as well as study well-being and exam anxiety topics. Integrated into MentorDanmark's tutoring ecosystem after acquisition in 2024.
• Gyldendal Educational Portals (Webprøver, KvikMat, KvikDansk, KvikEngelsk, KvikTysk, Danskbrikker, LæsLøs) A suite of adaptive practice and drill platforms licensed from Gyldendal Uddannelse for use alongside tutoring sessions. Includes Webprøver (exam practice for grades 4-10), KvikMat/KvikDansk/KvikEngelsk/KvikTysk (adaptive training), Danskbrikker (grammar and spelling), and LæsLøs (digital reading library with 430 books).
• Systime (Gymnasium Textbooks & Materials) A comprehensive textbook and learning resource platform for upper-secondary students (STX, HHX, HTX, HF, EUX) covering all subjects, featuring current topics, research-backed content, and exam practice exercises, provided as part of gymnasium tutoring packages.
• ABaCus (Adaptive Math Training Portal) Adaptive math training portal for gymnasium students covering A, B, and C-level mathematics. Problem difficulty adapts to the student's performance in real time, covering all curriculum topics with a focus on routine practice to build foundational math skills.

Quantifiable outcome

• 70,000+ families helped since 2013
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GyldendalcoreStrategic or Co-development PartnerMentorDanmark is a subsidiary of Gyldendal, Denmark's largest educational publisher. This affiliation provides MentorDanmark with exclusive access to Gyldendal's quality-assured educational portals (Webprøver, Systime, KvikMat, KvikDansk, KvikEngelsk, etc.), teaching materials, and the Systime library used in tutoring sessions. The partnership also enables co-branded marketing and shared credibility as a trusted educational institution.
• FC Copenhagen (FCK)minorStrategic or Co-development PartnerFC Copenhagen and MentorDanmark have partnered to strengthen the academic performance and well-being of young football talents associated with the club, providing tutoring support alongside their sports development.
• FC NordsjællandminorStrategic or Co-development PartnerFC Nordsjælland has entered a partnership with MentorDanmark to support young talents' school performance and overall well-being alongside their football careers.
• Odense Boldklub (OB)minorStrategic or Co-development PartnerOdense Boldklub partnered with MentorDanmark to strengthen the academic schooling of young football talents, helping them balance sports and education.
• Schools and Municipalities (various)minorStrategic or Co-development PartnerMentorDanmark collaborates with schools, municipalities (e.g., Rudersdal Kommune, Furesø Kommune, Ballerup Kommune, Fredensborg Kommune), and sports clubs to provide tutoring services that strengthen academic performance and well-being of children and youth in their communities.
• HeimstadenminorGTM or Marketing PartnerHeimstaden, a residential housing company, partners with MentorDanmark to support the educational development of children in their residential communities.
• Lyngby BoldklubminorStrategic or Co-development PartnerLyngby Boldklub has a partnership with MentorDanmark to support young football players' academic development alongside their sports activities.
• Akademiet for Talentfulde UngeminorStrategic or Co-development PartnerAkademiet for Talentfulde Unge (Academy for Talented Youth) collaborates with MentorDanmark to support academically gifted young people.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tutor.com: Established US-based online tutoring service offering 1-to-1 tutoring across K–12 subjects. Comparable on the structured 1-to-1 tutoring model and digital delivery, though embedded in a different distribution model (school contracts).
• Wyzant: Large US-based tutoring marketplace offering 1-to-1 in-person and online tutoring across subjects. Comparable on the online tutoring marketplace model and pricing, although focused on the US market.

Direct peers

• GoStudent: One of Europe's largest online tutoring marketplaces, offering 1-to-1 live tutoring across many subjects and geographies. Directly comparable to MentorDanmark's core online offering, although GoStudent is broader and not Denmark-specialized.
• Preply: Online marketplace for 1-to-1 private tutoring with a heavy language-learning focus and presence in Denmark. Comparable on the live online 1-to-1 tutoring business model and target buyer (parents and adult learners).
• Superprof: Global tutoring marketplace with a Denmark presence that connects students to private tutors for in-person and online sessions. Compares to MentorDanmark on the 1-to-1 tutoring marketplace model and subject coverage.

Regional players

• Lektor.dk: Danish tutoring provider focused on high school (gymnasium) subjects including SRP/SSO assistance and exam preparation. Directly comparable to MentorDanmark's exam preparation and SRP/SSO/SOP offerings.
• Edukation.dk / Edumentor: Denmark-based tutoring provider offering private lektiehjælp and online tutoring for primary and secondary school students. Closest direct Danish competitor to MentorDanmark in subject coverage and target customer.
• GoTutor: Denmark-based tutoring company offering 1-to-1 homework help and exam preparation for primary and secondary school students. Direct competitor in the Danish tutoring market with similar in-person and online delivery.

Emerging players

• Studienet.dk: Danish online platform providing study help, written assignments, and learning resources for gymnasium students. Comparable as an asynchronous Q&A and study-help resource, partial overlap with MentorDanmark's SRP/SSO and exam preparation services.

Others

• Clavis: Danish educational publisher and content provider serving Danish schools and educators. Adjacent — comparable to the Gyldendal/Restudy content and publishing side of MentorDanmark's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mentordanmark
• LinkedInlinkedin.com/company/mentordanmark
• Instagraminstagram.com/mentordanmark
• TikToktiktok.com/@mentordanmark
• Xx.com/mentordanmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MentorDanmark