MentorDanmark
MentorDanmark is a Danish 1-to-1 tutoring provider founded in 2013, owned by Gyldendal, serving primary and secondary school students nationwide. The company has delivered tutoring to over 70,000 families via online and in-person sessions, distributed through sports club, municipal, and residential partnerships.
- Company typePrivate
- Founded2013
- HeadquartersCopenhagen, Denmark
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What MentorDanmark does
MentorDanmark is a Danish private tutoring company founded in 2013 and owned by Gyldendal, Denmark's largest educational publisher. The company provides 1-to-1 tutoring in core academic subjects for primary and secondary school students, delivered both online and in-person. Core products include LessonSpace, the online tutoring delivery platform, and MentorPortalen, a progress-tracking dashboard for students and parents. Since inception, the company has served more than 70,000 families across Denmark.
The business model is primarily B2C, with parents purchasing tutoring hours directly at 289 DKK/hour for standard tutoring and 359 DKK/hour for exam preparation. Distribution is built on three pillars: direct digital marketing, partnerships with major Danish sports clubs (FC København, FC Nordsjælland, OB, Lyngby Boldklub), and institutional partnerships with municipalities (Rudersdal, Furesø, Ballerup, Fredensborg) and residential property owners (Heimstaden). Mentor recruitment is selective, requiring a minimum 10/12 grade average and completion of MentorAkademiet training.
In 2024-2025, MentorDanmark acquired Restudy, a peer-to-peer tutoring platform, extending its product surface beyond professional 1-to-1 tutoring. The company also launched Mentormatch, a free tutor-matching tool designed as a top-of-funnel funnel for paid services. The company operates exclusively within Denmark with no disclosed geographic expansion. No revenue, headcount, or funding figures are publicly disclosed.
MentorDanmark firmographics
Firmographics- Name
- MentorDanmark
- Legal name
- MentorDanmark
- Website
- https://mentordanmark.dk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MentorDanmark is a Danish 1-to-1 tutoring provider founded in 2013, owned by Gyldendal, serving primary and secondary school students nationwide. The company has delivered tutoring to over 70,000 families via online and in-person sessions, distributed through sports club, municipal, and residential partnerships.
- Ownership category
- akta.pro rank
MentorDanmark industry classification
Industry- Product category
- Private Tutoring Services
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- On-Demand 1:1 Live Tutoring Marketplaces (EDANAGAA)
Keywords
Where MentorDanmark is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
MentorDanmark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Private Tutoring Services (Lektiehjælp): MentorDanmark generates revenue primarily through the sale of private 1-to-1 tutoring sessions. Families purchase tutoring packages (e.g., 24, 48, or 72 hours) or exam preparation packages (minimum 10 hours). Pricing is charged per hour and varies by service type. The company also offers interest-free installment payment plans, with an administration fee of 39 kr per installment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tutoring (Lektiehjælp) - Starting Price |
| Unit Pricing | Multi-year contract | Exam Preparation (Eksamenshjælp) - 10-Hour Package |
| Unit Pricing | Multi-year contract | SRP/SSO/SOP Packages |
| Subscription | Monthly | Interest-Free Installment Plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MentorDanmark product offering
Product offeringCore offering
MentorDanmark provides personalized 1-to-1 private tutoring, homework help, exam preparation, and major student project guidance (SRP/SSO/SOP) to Danish primary and secondary school students. Sessions are delivered either in the student's home or online through the Lessonspace platform, supported by proprietary MentorPortalen progress tracking and access to Gyldendal's educational content.
Product overview
MentorDanmark is a private tutoring and homework help service founded in 2013 and now part of Gyldendal, offering personalized 1-to-1 mentoring for primary and secondary school students across Denmark. The core offering is Lektiehjælp — private tutoring in all subjects delivered in-person or online — supplemented by Eksamenshjælp for exam preparation, SRP/SSO/SOP guidance for major student projects, and Online Undervisning via the LessonSpace platform. MentorDanmark also provides access to a suite of digital learning platforms including Restudy (instructional videos, acquired in 2024), Gyldendal's educational portals (Webprøver, KvikMat, KvikDansk, KvikEngelsk, KvikTysk, Danskbrikker, LæsLøs), Systime textbooks for gymnasium students, and ABaCus for adaptive math practice. Student and parent progress tracking is managed through the MentorPortalen platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Lektiehjælp (Homework Help & Private Tutoring) Personalized 1-to-1 tutoring and homework help for students in primary school (0-10th grade) and secondary school (gymnasium). Mentors are top-scoring university and high school students screened and trained via MentorAkademiet. Sessions delivered in-person at the student's home or online via Lessonspace.
- Eksamenshjælp (Exam Preparation) Targeted exam preparation tutoring across subjects including Danish, English, German, French, math, physics, chemistry, history, and social studies. Mentors help with written and oral exam strategy, practice tests, and subject mastery, offered as structured courses of 10+ hours at 359 kr/hour.
- SRP/SSO/SOP Hjælp Guidance and tutoring for major written student projects including SRP (Studieretningsprojekt), SSO, and SOP. Mentors provide structure, feedback on writing, and exam readiness coaching for the oral defense. Available for both the written and oral components, with mandatory preparation time and setup fees.
- Online Undervisning (Online Tutoring) Live 1-to-1 tutoring delivered online via the Lessonspace platform, enabling screen sharing, shared whiteboards, and collaborative document work. Removes geographic constraints and allows flexible nationwide scheduling across Denmark.
- MentorPortalen (Mentor Portal) A parent and student portal for tracking mentor session progress. Mentors submit reports after each lesson describing student progress. The portal includes a learning styles assessment completed at onboarding to help mentors tailor instruction.
- Restudy (Video Learning Platform) Denmark's largest collection of instructional videos for primary and secondary students. Offers over 2,000 videos across 39 subjects for learning, repetition, and exam preparation, as well as study well-being and exam anxiety topics. Integrated into MentorDanmark's tutoring ecosystem after acquisition in 2024.
- Gyldendal Educational Portals (Webprøver, KvikMat, KvikDansk, KvikEngelsk, KvikTysk, Danskbrikker, LæsLøs) A suite of adaptive practice and drill platforms licensed from Gyldendal Uddannelse for use alongside tutoring sessions. Includes Webprøver (exam practice for grades 4-10), KvikMat/KvikDansk/KvikEngelsk/KvikTysk (adaptive training), Danskbrikker (grammar and spelling), and LæsLøs (digital reading library with 430 books).
- Systime (Gymnasium Textbooks & Materials) A comprehensive textbook and learning resource platform for upper-secondary students (STX, HHX, HTX, HF, EUX) covering all subjects, featuring current topics, research-backed content, and exam practice exercises, provided as part of gymnasium tutoring packages.
- ABaCus (Adaptive Math Training Portal) Adaptive math training portal for gymnasium students covering A, B, and C-level mathematics. Problem difficulty adapts to the student's performance in real time, covering all curriculum topics with a focus on routine practice to build foundational math skills.
Quantifiable outcome
- 70,000+ families helped since 2013
- +1 more outcomes
Companies that use MentorDanmark
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
MentorDanmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
MentorDanmark partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GyldendalcoreMentorDanmark is a subsidiary of Gyldendal, Denmark's largest educational publisher. This affiliation provides MentorDanmark with exclusive access to Gyldendal's quality-assured educational portals (Webprøver, Systime, KvikMat, KvikDansk, KvikEngelsk, etc.), teaching materials, and the Systime library used in tutoring sessions. The partnership also enables co-branded marketing and shared credibility as a trusted educational institution.
- FC Copenhagen (FCK)minorFC Copenhagen and MentorDanmark have partnered to strengthen the academic performance and well-being of young football talents associated with the club, providing tutoring support alongside their sports development.
- FC NordsjællandminorFC Nordsjælland has entered a partnership with MentorDanmark to support young talents' school performance and overall well-being alongside their football careers.
- Odense Boldklub (OB)minorOdense Boldklub partnered with MentorDanmark to strengthen the academic schooling of young football talents, helping them balance sports and education.
- Schools and Municipalities (various)minorMentorDanmark collaborates with schools, municipalities (e.g., Rudersdal Kommune, Furesø Kommune, Ballerup Kommune, Fredensborg Kommune), and sports clubs to provide tutoring services that strengthen academic performance and well-being of children and youth in their communities.
- HeimstadenminorHeimstaden, a residential housing company, partners with MentorDanmark to support the educational development of children in their residential communities.
- Lyngby BoldklubminorLyngby Boldklub has a partnership with MentorDanmark to support young football players' academic development alongside their sports activities.
- Akademiet for Talentfulde UngeminorAkademiet for Talentfulde Unge (Academy for Talented Youth) collaborates with MentorDanmark to support academically gifted young people.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
MentorDanmark competitors and assessment
Company assessmentBroad incumbents
- Tutor.com: Established US-based online tutoring service offering 1-to-1 tutoring across K–12 subjects. Comparable on the structured 1-to-1 tutoring model and digital delivery, though embedded in a different distribution model (school contracts).
- Wyzant: Large US-based tutoring marketplace offering 1-to-1 in-person and online tutoring across subjects. Comparable on the online tutoring marketplace model and pricing, although focused on the US market.
Direct peers
- GoStudent: One of Europe's largest online tutoring marketplaces, offering 1-to-1 live tutoring across many subjects and geographies. Directly comparable to MentorDanmark's core online offering, although GoStudent is broader and not Denmark-specialized.
- Preply: Online marketplace for 1-to-1 private tutoring with a heavy language-learning focus and presence in Denmark. Comparable on the live online 1-to-1 tutoring business model and target buyer (parents and adult learners).
- Superprof: Global tutoring marketplace with a Denmark presence that connects students to private tutors for in-person and online sessions. Compares to MentorDanmark on the 1-to-1 tutoring marketplace model and subject coverage.
Regional players
- Lektor.dk: Danish tutoring provider focused on high school (gymnasium) subjects including SRP/SSO assistance and exam preparation. Directly comparable to MentorDanmark's exam preparation and SRP/SSO/SOP offerings.
- Edukation.dk / Edumentor: Denmark-based tutoring provider offering private lektiehjælp and online tutoring for primary and secondary school students. Closest direct Danish competitor to MentorDanmark in subject coverage and target customer.
- GoTutor: Denmark-based tutoring company offering 1-to-1 homework help and exam preparation for primary and secondary school students. Direct competitor in the Danish tutoring market with similar in-person and online delivery.
Emerging players
- Studienet.dk: Danish online platform providing study help, written assignments, and learning resources for gymnasium students. Comparable as an asynchronous Q&A and study-help resource, partial overlap with MentorDanmark's SRP/SSO and exam preparation services.
Others
- Clavis: Danish educational publisher and content provider serving Danish schools and educators. Adjacent — comparable to the Gyldendal/Restudy content and publishing side of MentorDanmark's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MentorDanmark social profiles
Digital presenceMentorDanmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
MentorDanmark leadership team
Management profileNumber of profiles
Profiles1 record
MentorDanmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MentorDanmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MentorDanmark
What does MentorDanmark do?
MentorDanmark provides personalized 1-to-1 private tutoring, homework help, exam preparation, and major student project guidance (SRP/SSO/SOP) to Danish primary and secondary school students. Sessions are delivered either in the student's home or online through the Lessonspace platform, supported by proprietary MentorPortalen progress tracking and access to Gyldendal's educational content.
Is MentorDanmark a public or private company?
MentorDanmark is a private company. It is classified as corporate owned and is currently operating.
When was MentorDanmark founded?
MentorDanmark was founded in 2013. It employs 1,001 to 5,000 people.
Where is MentorDanmark based?
MentorDanmark is headquartered in Copenhagen, Denmark, in the Europe region.
How does MentorDanmark make money?
One revenue line is on record: private Tutoring Services (Lektiehjælp).
Who are MentorDanmark's main competitors?
Broad incumbents on record are Tutor.com and Wyzant. Direct peers are GoStudent, Preply and Superprof. Regional players are Lektor.dk, Edukation.dk / Edumentor and GoTutor. Studienet.dk is listed as an emerging player. Clavis is listed as an others.
Does MentorDanmark have an API?
No public API is recorded for MentorDanmark.
What industry is MentorDanmark in?
MentorDanmark's product category is Private Tutoring Services. Its primary akta.pro industry code is EDANAGAA, On-Demand 1:1 Live Tutoring Marketplaces. Its NAICS code is 611691 and its SIC code is 8200.