Ayers Basement Systems

What Ayers Basement Systems does

Ayers Basement Systems is a privately held, family-owned home services contractor founded in 1981 and headquartered in Lansing, Michigan. The company specializes in basement waterproofing, foundation repair, crawl space encapsulation and repair, concrete lifting and sealing, and egress window installation for residential homeowners across Michigan and Northern Indiana. Over 45 years of operation, it has built a customer base of 50,000+ households and now operates from four offices (Lansing, Grand Rapids, Detroit/Novi, and South Bend), serving 50+ listed service-area cities. Service delivery is sales-led: customers initiate contact via website form or phone, design specialists conduct free on-site inspections, and the company provides same-day estimates using proprietary software, with all installation work performed by in-house employees (no subcontractors). Financing options include traditional loans and 0% same-as-cash loans with same-day credit approval.

The company's product stack is sourced primarily from two core alliances: the Basement Systems International Network and the Foundation Supportworks dealer network, which together comprise 300+ dealers nationwide and grant access to patented systems. Core waterproofing technologies include TripleSafe™ three-layer sump pumps, SaniDry™ Sedona dehumidifiers, and CleanSpace® encapsulation liners. Foundation repair products include helical and push piers (with a patent-pending external sleeve), GeoLock® wall anchors, PowerBrace™ and EverBrace™ I-beam wall systems, SmartJack® crawl space supports rated at 60,000+ pounds, and shotcrete wall restoration. Concrete repair uses PolyLevel® polyurethane foam injection (15-minute cure, 4 lbs/cubic foot, waterproof), NexusPro® silicone joint sealant (20+ year proven life), and SealantPro™ penetrating sealer (3-5x concrete lifespan extension). Systems are backed by transferable warranties ranging from 5 years to lifetime, depending on product.

Revenue is generated primarily through one-time professional-services installation contracts, supplemented by the AyersCare Club annual maintenance subscription (recurring sump pump cycling, battery replacement, and system inspections) and standby generator installations. The customer base is overwhelmingly individual residential homeowners (SMB/consumer) with a secondary commercial property manager segment. Marketing and distribution rely on direct field sales supported by content marketing, local SEO, social channels (YouTube, Facebook, LinkedIn, Instagram), and a "Refer a Friend" program. The company has received the Detroit Free Press Top Workplace award three consecutive years (2023-2025), the BBB Torch Award for Ethics (2023), the Contractor Nation Impact Award (2023), the Foundation Supportworks Integrity Award (2021), and holds BBB Accreditation in both Michigan and Indiana.

Name

Ayers Basement Systems

Legal name

Ayers Basement Systems LLC

Website

https://ayersbasementsystems.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Ayers Basement Systems is a family-owned home services contractor, founded in 1981 in Lansing, Michigan, providing basement waterproofing, foundation repair, crawl space encapsulation, and concrete lifting services to homeowners across Michigan and Northern Indiana through four regional offices.

Ownership category

akta.pro rank

Product category

Residential Foundation and Waterproofing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro industry

PRIMARYHSAPACAA

Basement Waterproofing & Moisture Control

Home & Personal Services/Residential Renovation Services/Basement & Attic Finishing

Keywords

• Basement waterproofing
• Foundation repair services
• Crawl space encapsulation
• Concrete leveling solutions
• Home structural repair

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Home Repair Services: One-time installation services for basement waterproofing, foundation repair, crawl space repair, and concrete repair. Revenue generated per project with financing options available. No subcontractors used - all work performed by company employees.
2. Annual Maintenance (AyersCare Club): Recurring annual maintenance service visits for previously installed systems including sump pump testing, battery replacement, and system inspections.
3. Generators: Standby generator installation services mentioned as additional service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Ayers Basement Systems provides residential basement waterproofing, foundation repair, crawl space encapsulation, concrete lifting and sealing, and egress window installation for homeowners across Michigan and Northern Indiana. Services are delivered by in-house employees using patented systems from the Basement Systems and Foundation Supportworks dealer networks, with project pricing supported by same-day on-site estimates and flexible financing.

Product overview

Ayers Basement Systems is a home services company offering a portfolio of proprietary and branded products for basement waterproofing, foundation repair, crawl space repair, and concrete repair. The company operates as a single integrated service provider with patented systems including PolyLevel polyurethane foam injection for concrete leveling, NexusPro silicone sealant for joint protection, CleanSpace vapor barrier for crawl space encapsulation, and various foundation stabilization products such as GeoLock wall anchors, PowerBrace/EverBrace wall braces, and SmartJack support systems. Additional offerings include egress window installation, generator services, and the AyersCare Club maintenance program. The company serves Michigan and Northern Indiana with services backed by transferable warranties ranging from 5 to lifetime coverage depending on the product.

Differentiator

Problem solved

Functional benefit

Products and services

• Basement Waterproofing Complete basement waterproofing solutions including interior drainage systems, sump pumps, and wall treatments designed to prevent water intrusion and keep basements dry. Targeted at residential homeowners in Michigan and Northern Indiana experiencing water seepage after heavy rain or snowmelt.
• Crawl Space Repair Comprehensive crawl space repair services including encapsulation, moisture control, structural support, and insulation to protect home foundations and improve indoor air quality. For homeowners noticing musty odors, excess humidity, cold floors, or sagging floors.
• Foundation Repair Foundation repair solutions including helical piers, push piers, wall anchors, wall braces, shotcrete restoration, and SmartJack support systems to stabilize settling foundations. Targeted at homeowners with cracked walls or floors, sticking doors, or structural settlement issues.
• Concrete Repair Concrete lifting and leveling services using PolyLevel polyurethane foam injection, joint sealing with NexusPro, and surface protection with SealantPro concrete sealant. For homeowners with cracked, sinking, or uneven concrete surfaces.
• Egress Windows

Quantifiable outcome

• More than 50,000 customers served in Michigan and Northern Indiana
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• Basement Systems Inc.coreTechnology or IntegrationInternational network of basement waterproofing and crawl space repair contractors spanning the US and Canada. Provides patented products and systems, professional training, and industry best practices updates. Ayers Basement Systems operates as a member dealer of this network.
• Foundation SupportworkscoreTechnology or IntegrationInternational network of professional foundation repair contractors. Offers patented solutions, professional training, and latest industry best practices. Ayers Basement Systems is a member dealer accessing proprietary foundation repair technologies including piers, wall anchors, and support systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ohio Basement Authority: Basement waterproofing and foundation repair specialist serving Ohio with a similar service mix to Ayers (waterproofing, foundation stabilization, crawl space repair). Closely comparable operating model and direct Midwestern regional peer.
• Acculevel: Foundation repair and waterproofing contractor serving Indiana and surrounding Midwest states. Provides overlapping services including basement waterproofing, foundation piers, wall anchors, and crawl space encapsulation—directly competitive within Ayers' Indiana service area.
• Baker's Waterproofing: Full-service basement waterproofing and foundation repair company serving Pennsylvania and West Virginia. Offers comparable patented waterproofing products, in-house crews, and transferable warranties—a structural analog in a neighboring region.
• JES Foundation Repair: Regional basement waterproofing and foundation repair contractor serving Virginia and surrounding Mid-Atlantic states. Offers a comparable service portfolio (waterproofing, crawl space encapsulation, foundation stabilization, concrete lifting) and operates under similar sales-led, in-home inspection GTM.
• Olshan Foundation Solutions: Long-established foundation repair company offering basement waterproofing, structural repair, and crawl space services across multiple U.S. regions. Comparable in operating history and service breadth to Ayers' foundation repair line.
• EverDry Waterproofing: Regional basement waterproofing and foundation repair contractor operating across Michigan, Ohio, and Indiana with a comparable service portfolio and direct overlap in Ayers' core Michigan/Indiana service territory.

Broad incumbents

• Groundworks: Large PE-backed consolidator of basement waterproofing, foundation repair, and crawl space services across the U.S. Operates multiple regional brands with overlapping service offerings, and represents a well-capitalized competitor and potential roll-up acquirer in the same niche as Ayers.
• Ram Jack Systems: National foundation repair franchise with patented piering systems and dealer network structure analogous to Foundation Supportworks. Provides overlapping foundation stabilization technology and represents a broader incumbent in the same equipment/supplier ecosystem.

Regional players

• Healthy Homes of Michigan (Foundation Systems of Michigan): Michigan-based basement waterproofing and foundation repair contractor offering directly overlapping services within Ayers' core market. Operates as a direct in-region competitor with similar specialty trade focus.

Others

• Basement Systems Inc. International dealer network that supplies Ayers with patented waterproofing products, training, and brand standards. Functions as both a supplier/ecosystem enabler and the parent organization of the dealer network Ayers operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AyersBasements
• Facebookfacebook.com/ayersbasementsystems
• LinkedInlinkedin.com/company/ayers-basement-systems
• Instagraminstagram.com/ayersbasementsystems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayers Basement Systems