City Hire

What City Hire does

City Hire is a Brisbane-based equipment hire company that has operated continuously since 1980, supplying tools, machinery, and equipment for construction, maintenance, renovation, and landscaping projects. The business serves a horizontal mix of customers including DIYers and home owners, sole traders and tradespeople, public companies, and government departments, with no differentiation between retail and trade clients. Its fleet is built around premium third-party brands (Husqvarna, Stihl, Floorex, Hilti, Hitachi, Makita, Bosch) and spans earthmoving (Bobcats, mini loaders, 1t/1.7t excavators, compaction equipment, portable conveyors), access equipment (boom lifts, cherry pickers, scissor lifts under 11m platform height), scaffolding (mobile, trestles, planks, ladders), building and renovation tools (concrete saws, grinders, jackhammers, floor sanders), and lawn care (aerators, scarifiers).

The company runs a direct-to-consumer, usage-based rental model through three strategically placed Brisbane depots (Kelvin Grove, Brendale, Moorooka), offering short-term daily and weekly hire rates with prompt local delivery and walk-in collection. Pricing is not publicly listed; customers obtain quotes via phone, website enquiry, or in-person visits, and a Saturday-hire-get-Sunday-FREE promotion incentivises weekend bookings. The technology stack is conventional: a Wix-hosted marketing website, downloadable PDF pricelists and equipment lists, and standard enquiry forms, with no proprietary software, AI, or platform disclosed. City Hire is privately held with no disclosed institutional ownership, funding history, or M&A activity, and operates exclusively in the Brisbane metropolitan area.

Name

City Hire

Legal name

City Hire

Website

https://cityhire.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

City Hire is a Brisbane-based equipment hire company, operating since 1980 across three depots (Kelvin Grove, Brendale, Moorooka), supplying construction, renovation, landscaping, and maintenance tools and machinery to DIYers, tradespeople, and government and public-sector customers across the Brisbane metropolitan area.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Construction equipment rental
• Earthmoving equipment hire
• Access equipment hire
• Scaffolding rental services
• Tool hire Brisbane

Headquarters

HQ city

Kelvin Grove

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Short-term equipment hire model with daily/weekly rates. Equipment is delivered to customers or collected from depots. The Saturday Hire promotion (get Sunday FREE) demonstrates a land-and-expand pricing strategy to encourage longer rental periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

City Hire supplies and distributes short-term rentals of tools, equipment, and machinery for construction, maintenance, renovation, and landscaping projects across the Brisbane metropolitan area. The rental fleet covers earthmoving (Bobcats, mini loaders, excavators, compactors), access equipment (boom lifts, cherry pickers, scissor lifts), scaffolding (mobile scaffolds, painters trestles, planks, ladders), building and renovation tools (concrete saws, grinders, core drills, jackhammers, power tools, floor sanders), dumpers (electric and petrol), and lawn care equipment (aerators, scarifiers). Equipment is sourced from premium brands such as Husqvarna, Stihl, Floorex, Hilti, Hitachi, Makita, and Bosch.

Product overview

City Hire is a Brisbane-based equipment and tool hire company operating since 1980, offering a unified hire service across three depot locations (Kelvin Grove, Brendale, and Moorooka). The company provides equipment hire for builders, DIYers, and tradespeople across construction, maintenance, renovation, and landscaping projects. The product portfolio includes Electric and Petrol Tracked Mini Dumpers (Flextool Tufftruk and Cormidi C60), Floor Sanders (Drum, Orbital, Rotary, and Edger models), Lawn Equipment (Aerators and Scarifiers), Earthmoving Equipment (Bobcats, Mini Loaders, Excavators, Compactors, Conveyors), Access Equipment (Boom Lifts, Cherry Pickers, Scissor Lifts), Scaffolding (Mobile Scaffolds, Trestles, Planks, Ladders), and Building/Renovation Tools (Concrete Saws, Grinders, Core Drills, Jackhammers). Equipment from professional brands including Husqvarna, Stihl, Floorex, Hilti, Hitachi, Makita, and Bosch is available with a weekend hire promotion (Saturday hire with Sunday free). The company provides prompt delivery service across Inner Brisbane suburbs, CBD, North Brisbane, Moreton Bay Region, South Brisbane, Bayside, Logan, and Ipswich areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Mini Dumper Hire

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HiReach: Brisbane-based access equipment and elevated work platform hire specialist — geographic peer with overlap on boom lifts, scissor lifts and cherry pickers.
• Alltrack Hire: Australian earthmoving, compaction and access equipment hire specialist with multi-state depots — directly competes with City Hire on excavators, compactors and access equipment categories.
• Kennards Hire: Australia's largest independently owned equipment rental operator with deep presence across construction, access, earthmoving and DIY hire — directly comparable to City Hire across product range and customer segments, but at national scale.
• Boom Logistics: Australian provider of elevated work platforms, crane logistics and access equipment hire — directly comparable to City Hire's boom lift and cherry picker hire lines.
• Coates Hire: National specialist equipment rental business serving construction, infrastructure and industrial customers across Australia — directly overlapping with City Hire's earthmoving, access and compaction hire categories.
• Multi Lift Australia: Australian material handling and lifting equipment rental specialist — overlaps with City Hire's mini dumper, conveyor and access equipment categories.
• Rapid Hire: Tool, plant and small-equipment hire operator serving Australian trade and DIY customers — comparable product mix and customer base to City Hire.

Broad incumbents

• Bunnings Trade: Trade-focused hire and supply arm of Australia's largest home-improvement retailer; overlaps with City Hire's DIY/renovation tool hire and small-format equipment categories, with much broader retail footprint.
• United Rentals (Australia): World's largest equipment rental company with Australian operations; broad incumbent across earthmoving, aerial and tool hire — comparable categories to City Hire but at global scale.
• Ashtead Group / Sunbelt Rentals: Global equipment rental group with Australian presence through Sunbelt Rentals — broad incumbent across construction, access and industrial equipment hire comparable to City Hire's range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cityhire1
• Instagraminstagram.com/cityhireqld
• LinkedInlinkedin.com/company/city-hire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Hire