Naturanda

What Naturanda does

Naturanda is an Italian consumer-goods brand wholly owned by BARTOLI SPA, a privately held Italian manufacturing company founded in 1894 and headquartered in Carraia, Lucca (Tuscany). Naturanda designs, manufactures, and sells three product lines — TAVOLA (biodegradable disposable tableware including plates, soup plates, cups, and Mater-Bi cutlery), CASA (the RePROJECT® line of super-resistant 100% recycled FSC-certified cardboard hangers), and SCUOLA (school supplies such as folders, pencil cases, and ring binders made from recycled paper fiber). Manufacturing is in Italy, using natural raw materials — cellulose pulp, recycled paper, and Mater-Bi (a biodegradable plastic alternative) — and the RePROJECT® eco-innovative cardboard is produced in-house by the parent. The portfolio is differentiated by a stacked set of third-party certifications: OK COMPOST INDUSTRIAL (TUV Austria, July 2018), OK COMPOST HOME (TUV Austria, April 2019), Aticelca A/A+ paper-recyclability, ISO 14001 (parent), and a PFAS-free line launched in 2024. The company also offsets its footprint via Treedom (550 trees planted across 7 countries, equivalent to 134,650 kg CO2) and supports the Monte Pisano reforestation initiative.

The go-to-market is direct-to-consumer e-commerce through naturanda.it (Italian and English), augmented by trade-show presence (HOST 2017 in Milan, MARCA 2025 in Bologna) for B2B and private-label visibility. The company sells at unit prices generally ranging from €1.71 (12-pack 18 cm plates) to €27.55 (Cartellina Elegance folder), with free shipping above €37 and no minimum order. Target customer segments span retail consumers (parties, picnics, everyday use), professional Ho.Re.Ca. operators (restaurants, hotels, catering needing durable, certified eco-disposables), and educational institutions (schools and parents seeking plastic-free stationery). Sales is exclusively through the company's own online storefront — no marketplace listings, retail shelf presence, or distributor network is disclosed in the input.

Revenue is generated through direct hardware sales; pricing and packaging sizes are tuned for repeat consumer purchase rather than enterprise contracts. The only named non-consumer relationship is a 2020 COVID-era donation of 7,500 units to Italian Civil Protection (not a revenue customer). Ownership is family/strategic (BARTOLI SPA, Cap.Soc. €1.56M, P. IVA 01753090461) with no disclosed external institutional capital, no funding rounds, and no M&A activity in the data.

Name

Naturanda

Legal name

BARTOLI SPA

Website

https://naturanda.it

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

51–100 employees

Short description

Naturanda is an Italian sustainable consumer-products brand owned by BARTOLI SPA (founded 1894, Carraia, Lucca) that designs and direct-sells biodegradable disposable tableware, recycled-fiber school supplies, and RePROJECT® recycled cardboard hangers via its own naturanda.it storefront across Italy.

Ownership category

akta.pro rank

Product category

Eco-friendly disposable tableware and sustainable household products

NAICS

Converted Paper Product Manufacturing (3222)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Papers & Allied Products (2600)

akta.pro primary industry

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

akta.pro secondary industries

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Recycled Corrugated Products (Boxes, Sheets) (IMAMAKAH), Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft) (CRAJAFAJ)

Keywords

• Biodegradable tableware
• Compostable disposable plates
• Eco-friendly packaging
• Recycled cardboard hangers
• Sustainable school supplies

Headquarters

HQ city

Lucca

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company generates revenue through direct-to-consumer sales via their e-commerce website naturanda.it, selling eco-friendly disposable tableware, household products, and school supplies at various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Naturanda manufactures and sells Made-in-Italy biodegradable, compostable and recyclable disposable tableware (TAVOLA line), eco-friendly recycled-cardboard household hangers (CASA / RePROJECT line), and school supplies made from recycled paper fibers (SCUOLA line). The products are produced from cellulose pulp, recycled FSC-certified paper and Mater-Bi bioplastic at the parent BARTOLI SPA facility in Carraia, Lucca, and are sold primarily through the company's own e-commerce shop.

Product overview

Naturanda is a sustainable consumer products brand owned by Bartoli spa, offering three product lines: TAVOLA (disposable tableware including plates, soup plates, cups, and cutlery), CASA (eco-friendly cardboard hangers), and SCUOLA (school supplies). Products are made in Italy from natural, recycled, or plant-based materials. The TAVOLA line features cellulose pulp plates and Mater-Bi cutlery that are biodegradable, compostable, and recyclable. The CASA line includes RePROJECT cardboard hangers made from 100% recycled FSC-certified paper. The SCUOLA line offers school supplies made from recycled paper fibers. All products emphasize sustainability, being made in Italy, and end-of-life recyclability.

Differentiator

Problem solved

Functional benefit

Products and services

• Naturanda TAVOLA — Disposable Tableware Line Biodegradable, compostable and paper-recyclable disposable plates, soup plates, cups and cutlery made in Italy from cellulose pulp and Mater-Bi, designed for households, parties, picnics and food-service use.
• Naturanda CASA — RePROJECT Cardboard Hanger Line 100% recycled FSC-certified cardboard clothes hangers in multiple variants (base, shoulder, trouser bar, clips, children's animal shapes) that are super-resistant (up to 10 kg load) and recyclable in the paper stream.
• Naturanda SCUOLA — Recycled School Supplies Line Plastic-free, recycled paper school supplies including folders, pencil cases, ring binders, document holders and lunch bags, designed for back-to-school use by students and families.
• Colorful Disposable Plates (Ecoparty Colors) Colored disposable plates in multiple colors and 18cm/23cm sizes, made from cellulose pulp, suitable for parties, birthdays, aperitifs and picnics.
• Round Flat Plate 23 cm Round 23cm flat plate made in Italy from natural fibers, fully recyclable and biodegradable, extra resistant, microwave- and oven-safe.
• Round Soup Plate 400 ml 400 ml round soup plate (18 cm diameter) made in Italy from natural fibers, fully recyclable and biodegradable, extra resistant, suitable for warm food and microwave use.
• Mater-Bi Cutlery Forks, knives and spoons made from Mater-Bi, a biodegradable and compostable bioplastic alternative suitable for organic-waste disposal.
• RePROJECT Cardboard Hanger — Base Model Base 100% recycled FSC-certified cardboard hanger with trouser bar, super resistant (up to 7 kg load) and recyclable in paper at end of life.
• RePROJECT Cardboard Hanger with Clips Premium 100% cardboard hanger with ergonomic shoulder, trouser bar and adjustable clips, made with at least 75% certified recycled paper and 25% FSC-certified virgin paper, super resistant up to 10 kg.
• RePROJECT Children's Cardboard Hangers — Animal Shapes 30cm children's cardboard hangers in animal shapes, super resistant up to 3 kg, colorable by children, made from 100% recycled FSC-certified paper.
• Cartellina Fantasy Recycled paper-fiber technical folder for transporting books, notebooks, drawing instruments and school accessories; rain-resistant and customizable.
• Cartellina Elegance Recycled paper-fiber technical folder (anthracite gray) for transporting notebooks, documents, drawing instruments and school accessories; rain-resistant.
• Panierino Merenda (Recycled Paper Lunch Bag) Lunch bag made from selected recycled paper fiber, designed for snacks, school lunches, games and constructions; rain-resistant.
• Astuccio (Recycled Paper Pencil Case) Recycled paper-fiber pencil case for pencils, pens and stationery, marketed as resistant and ecological.
• PFAS-Free Product Line PFAS-free (PFOA and PFOS free) product line across Naturanda's TAVOLA and other offerings, launched in 2024 to eliminate per- and polyfluoroalkyl substances from the product range.
• Linea Professional (Ho.Re.Ca Professional Tableware) Professional-grade eco-friendly disposable tableware line for hospitality, restaurant and catering operators, with documented compostability and recyclability certifications.

Quantifiable outcome

• 134,650 kg of CO2 emissions compensated through Treedom tree planting
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TreedomcoreStrategic or Co-development Partner · 1 January 2019Treedom is a web platform that allows planting trees at a distance and following them online. Naturanda has planted 550 trees in 7 countries through this partnership, contributing to compensate greenhouse gas emissions for the equivalent of 134,650 kg of CO2. This environmental initiative supports the company's sustainability philosophy.
• Monte Pisano TreeminorStrategic or Co-development Partner · 1 January 2019An initiative dedicated to promotion of Monte Pisano territory, between Pisa and Lucca. Following the September 2018 fire that destroyed 1,300 hectares of forest, Naturanda supports this project allowing people to adopt trees in the Monte Pisano woodland to help restore this precious ecosystem.
• Bartoli spacoreOEM/ Whitelabel/ Licensing PartnerBartoli spa is the parent company of Naturanda brand. The company produces eco-innovative cardboard (RePROJECT) at their facility, where eco-design considers the entire product lifecycle: raw materials, production process, durable use, and new life. Bartoli spa also operates a solar park that compensates CO2 emissions from RePROJECT cardboard production.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pactiv Evergreen: Large North American foodservice disposables and beverage carton manufacturer with overlapping paper-based plates, cups, and food containers. A broad incumbent competing in the same end markets as Naturanda but at far greater scale across multiple substrates including plastic.
• Dart Container Corporation: One of the largest US foodservice disposables manufacturers with foam, plastic, and paper-based products including plates, cups, and containers. Competes with Naturanda in Ho.Re.Ca and retail, but at much broader scale and with legacy plastic SKUs.
• Anchor Packaging: US manufacturer of foodservice packaging including rigid and semi-rigid containers, cling film, and tableware. Overlaps with Naturanda's Professional/Ho.Re.Ca target segment, though primarily plastic-based versus Naturanda's fiber focus.
• Smurfit Kappa: European paper-based packaging giant with corrugated, consumer, and Bag-in-Box operations. Comparable to Naturanda on paper-fiber substrate and recycled-paper positioning (e.g., CASA RePROJECT hangers), though operating at far larger scale and broader category breadth.
• Sealed Air: Global food packaging and protective packaging company. A broad incumbent with overlapping food-contact packaging capabilities but focused primarily on films, trays, and protective packaging rather than Naturanda's fiber-based tableware niche.
• Sabert Corporation: US-headquartered foodservice and retail packaging manufacturer offering both plastic and sustainable paper-fiber options including compostable plates. Comparable to Naturanda's tableware and Ho.Re.Ca range but with a much wider product portfolio.

Direct peers

• BioPak: Australia-headquartered producer of compostable foodservice packaging using bagasse, PLA, and FSC paper. Comparable to Naturanda's TAVOLA range and Professional/Ho.Re.Ca positioning, with similar sustainability-led brand strategy.
• Huhtamaki: Global foodservice and consumer goods packaging company with a strong portfolio of compostable fiber-based tableware and cups. Directly comparable to Naturanda's TAVOLA line in material (molded fiber), target customers (Ho.Re.Ca, retail), and regulatory positioning around EU single-use plastics.
• Vegware: UK-based specialist in compostable foodservice packaging made from plant-based materials including PLA and recycled paper. Closely comparable to Naturanda on product range (plates, cutlery, cups), compostability certifications, and Ho.Re.Ca go-to-market.

Others

• Novamont: Italian producer of Mater-Bi, the bioplastic used in Naturanda's cutlery and selected tableware. An upstream ecosystem participant - same country, same material ecosystem - making it a key comparable for Naturanda's compostable product platform rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/naturandabartoli
• LinkedInlinkedin.com/company/naturanda
• Instagraminstagram.com/naturandaeco

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturanda