INUPATHY

What INUPATHY does

INUPATHY (legal entity: Langualess Inc. / 株式会社ラングレス) is a Tokyo-based pet technology company that develops wearable devices for dogs capable of visualizing emotional states in real time. Its core products are the Inupathy Harness (launched 2018) and the Inupathy Collar (launched 2022 via Campfire crowdfunding), both of which use a patented proprietary stack — a Body Sound Microphone that isolates internal acoustic signals, a Heartbeat Detection System that applies noise-canceling to extract heartbeats, and an Analysis Algorithm that maps heart rate variability (HRV) patterns to five emotional states (relaxed, excited, happy, interested, stressed). The devices surface emotional state via a real-time LED color display and pair with a Bluetooth-connected iOS/Android app for longitudinal logging, comparison with other dogs, and behavior records. INUPATHY PRO is a professional-grade variant introduced for groomers and pet service operators.

The company operates a hybrid business model combining consumer hardware sales (DTC via shop.inupathy.com and select retail partners such as Futako Tamagawa TSUTAYA ELECTRICS and Hankyu Hello Dog stores) with a portfolio of B2B service lines: data collection and emotion measurement for pet product companies, marketing support leveraging biometric data, academic research services with licensed accounts and device rentals, and a market interview research service for product development. End customers span individual dog owners (primary consumer segment), pet industry corporates (DINGO/Spectrum Brands Japan, Kyusai), academic and research institutions (Swinburne University of Technology), insurance providers (E-Design Insurance), and premium grooming salons (GREEN DOG SALON ILOR). The company is supported by the J-Startup program (IFA 2019, CES 2020) and holds patents for its core technology in both Japan and the United States.

Name

INUPATHY

Legal name

株式会社ラングレス

Website

https://inupathy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

INUPATHY (Langualess Inc.) builds patented dog wearables that visualize canine emotional states from heart rate variability in five colors, selling consumer harness and collar devices alongside B2B biometric data, research, and marketing services for pet industry and academic clients.

Ownership category

akta.pro rank

Product category

Pet Wearable Technology / Canine Biometric Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

Keywords

• Pet wearable devices
• Dog emotion monitoring
• Canine biometrics
• Animal heart rate analysis
• Pet health technology

Headquarters

HQ city

Sumida

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Device Sales: Sale of Inupathy wearable devices (harness type and collar type) to individual dog owners and retail partners.
2. B2B Data Collection & Analysis Services: Corporate marketing support services using dog heart rate and autonomic nerve data. Includes emotion data measurement, data analysis and reporting, and PR support for pet product companies.
3. Academic Research Services: Heart rate measurement services for academia and research institutions. Provides licensed accounts and Inupathy rental for dog behavior analysis research.
4. Consumer App Services: Mobile app (iOS/Android) that connects to device via Bluetooth for real-time emotion tracking and historical data logging.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

INUPATHY designs, manufactures and sells wearable devices for dogs (Inupathy Harness and Inupathy Collar) that detect canine emotions in real time via proprietary body-sound microphone and heart rate variability analysis, displaying the result as five color-coded LED states (relaxed, excited, happy, interested, stressed). A companion iOS/Android app connects via Bluetooth to log emotional history and enable comparisons, while professional (INUPATHY PRO) and B2B data/research services extend the same core technology to groomers, pet product marketers, and academic researchers.

Product overview

INUPATHY is a pet technology company that developed the world's first wearable device to visualize dog emotional states from heart rate information. The product portfolio consists of two main consumer devices—the original harness-type Inupathy Harness (2018) and the newer collar-type Inupathy Collar (2022)—both using proprietary patented heart rate sensor technology to detect emotions displayed through color-coded LED lighting. The company also offers INUPATHY PRO for professional groomers. Supporting the core devices are a mobile app for iOS/Android, and three enterprise B2B service lines: Business Support (data collection, analysis, PR for pet product companies), Academic Research Services (heart rate measurement for institutions), and Marketing Support Services. The ecosystem is anchored by patented technology including a Body Sound Microphone, Heartbeat Detection System, and Analysis Algorithm.

Differentiator

Problem solved

Functional benefit

Brands

• INUPATHY Collar (イヌパシー・カラー): Smart collar-type wearable device that monitors dog heart rate and behavior, displaying emotional states in 5 colors.
• INUPATHY Harness (イヌパシー・ハーネス)
• INUPATHY PRO

Products and services

• Inupathy Harness (イヌパシー・ハーネス) Original harness-type wearable device for dogs that continuously monitors canine heart rate and displays the emotional state (relaxed, excited, happy, interested, stressed) in real time through color-coded LED lighting, using INUPATHY's patented body sound microphone and HRV analysis algorithm. Sold directly to individual dog owners via the official online shop and retail partners.
• Inupathy Collar (イヌパシー・カラー) Smart collar-type wearable device for dogs that monitors heart rate and behavior, displays emotional state in five colors via LED, and lets owners review accumulated heart rate and behavior records to identify changes in physical and mental well-being. Replaces the harness as the current consumer flagship and is sold through the official online shop with an accompanying mobile app.
• INUPATHY PRO Professional-grade version of the Inupathy wearable designed for pet groomers and salon staff to monitor canine emotional state during trimming and other grooming services, enabling premium and holistic service positioning. Deployed through salon channel partnerships such as GREEN DOG SALON ILOR.
• Inupathy App (iOS / Android) Companion mobile application for iOS and Android that connects to the Inupathy device via Bluetooth to provide real-time emotion checking, historical emotion logging, longitudinal trend analysis, dog-to-dog comparison, and video recording with emotional effects overlay. Provided with the device purchase.
• Business Support Services for Corporations B2B service bundle for pet product companies that includes (1) Data Collection (canine emotion/heart rate/autonomic nerve data measurement), (2) Analysis & Report (scientific data analysis and visualization), and (3) PR Support (press release creation and distribution), enabling product differentiation and accelerated new product development.
• Academic Research Service Service for universities and research institutions providing licensed accounts and Inupathy rentals for dog behavior analysis research, supplying continuous canine heart rate and HRV data for academic studies on welfare, behavior, and training.
• Marketing Support Service B2B marketing support service that uses canine heart rate and autonomic nerve transition data collected via Inupathy devices to help corporations differentiate their pet products and accelerate new product development with biometric evidence.
• Pet Market Interview Research Support Service B2B interview research support service for corporations that combines qualitative pet-market interviews (via a pet trainer network and Inupathy user interviews) with biometric vital data to support pet-first product development.

Quantifiable outcome

• Dogs showed higher relaxation scores when chewing compared to regular treats - objective data supporting chewing benefits

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DINGO (Spectrum Brands Japan)coreStrategic or Co-development Partner · 11 April 2024Joint 'Explore Your Dog's Heart' research project analyzing how chewing behavior affects dog emotions. Analyzed emotional data of 30 dogs comparing play, regular treats, and chewable treats. First phase of ongoing scientific exploration project.
• イーデザイン損保 (E-Design Insurance)coreStrategic or Co-development Partner · 14 March 2024Basic agreement signed for multi-faceted approach to safe car lifestyle and total care for dogs. Aims to protect dogs during driving and daily life, providing peace of mind for both dogs and owners through Inupathy utilization.
• GREEN DOG SALON ILOR / Colors Co., Ltd. (株式会社カラーズ)coreChannel Partner/ Reseller/ Distributor · 24 November 2023INUPATHY PRO introduced for professional groomers at GREEN DOG SALON ILOR locations in Azabudai Hills and Grand Green Osaka. First salon introduction for trimming services using professional-grade device.
• Animal Donation (公益社団法人アニマル・ドネーション)minorOthers · 30 March 2022Crowdfunding partnership supporting rescue activities for pets in Ukraine and animal welfare in Japan. Part of Inupathy Collar crowdfunding campaign proceeds donated to support shelter animals finding homes.
• キューサイ株式会社 (Kyusai)coreStrategic or Co-development Partner · 23 March 2021Joint development using Inupathy to evaluate and analyze physiological responses (heart rate, autonomic nerve) to pet supplements and food products. Addresses difficulty of qualitative evaluation in pet food development.
• Swinburne University of Technology (Australia)coreStrategic or Co-development Partner · 10 February 2021First international academic partner. Providing heart rate analysis system for research on improving assistance dog training efficiency. Traditional training costs 35,000 AUD and 2+ years per dog; research aims to optimize training programs using real-time heart rate and video behavioral analysis.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Whistle (Mars Petcare): Direct competitor in the connected pet wearable category; offers GPS and activity/health tracking collars for dogs. Most comparable in form factor (dog collar wearable) and consumer target market, though it focuses on activity rather than emotion detection.
• Sure Petcare (Animo): Connected pet products including the Animo activity and behavior monitor for dogs. Comparable in providing continuous pet monitoring with insight-driven app and targeting the same pet-owner segment interested in understanding pet well-being.
• Tractive: GPS and activity tracker for dogs and cats sold as a subscription-based smart collar. Comparable consumer wearable distribution model and dog-owner target, with similar form factor and recurring app subscription layer.
• PetPace: Smart collar for dogs and cats that monitors vital signs including heart rate, respiration, and temperature. Closest peer in combining continuous biometric sensing with collar form factor and a health-focused value proposition for pet owners and veterinarians.
• Fi: Premium smart dog collar with GPS tracking and health/activity monitoring. Directly comparable to INUPATHY's collar form factor and dog-owner target customer, though its differentiator is GPS/activity rather than heart rate-based emotion sensing.

Broad incumbents

• Garmin (Dog Tracking): Established GPS/activity tracking wearables for dogs (e.g., Astro, Alpha, Delta) sold through extensive retail. Comparable dog wearable category and consumer use case, but broader portfolio and far greater distribution scale.

Emerging players

• Empatica: Wearable biosensor company with FDA-cleared devices that use HRV and autonomic signals to detect stress and emotional states. Comparable signal-processing approach (HRV to emotional state) and emotion-intelligence IP, though applied to humans rather than dogs.
• Felcana: UK-based pet health monitoring wearable for dogs and cats with companion app. Comparable health-monitoring collar form factor and owner-facing app, though smaller scale and focused on activity/skin/coat metrics.
• Vetrax (MWI Animal Health / Covetrus): Veterinary-focused wearable for dogs that monitors activity, rest, and other health metrics with clinician portal. Comparable biometric monitoring and clinical/research use case, though it focuses on veterinary practice integration rather than consumer emotion display.

Others

• Animal Welfare League / Pet Insurance Providers (e.g., Trupanion): Pet insurance and welfare companies that could partner with or integrate biometric monitoring like INUPATHY (analogous to INUPATHY's E-Design Insurance partnership). Adjacent ecosystem participant rather than direct hardware competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/inupathy
• Facebookfacebook.com/INUPATHY
• Instagraminstagram.com/inupathy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INUPATHY