Menorah Life

What Menorah Life does

Menorah Life is a not-for-profit senior healthcare organization headquartered on a single campus in St. Petersburg, Florida, serving six counties along Florida's central Gulf Coast. The company operates a full continuum of senior care across three core facilities: Samson Nursing Center (skilled nursing, short-term and long-term care, memory care), Toby Weinman Residence (assisted living), and Weissman Day Center (adult day program), supplemented by outpatient rehabilitation at the Lasher Family Rehabilitation Center, the Renew You® short-term rehabilitation program, the Bresler Alzheimer's Disease and Related Disorders Program, and chaplaincy services. Founded in 1983 (as Menorah Manor, rebranded to Menorah Life in 2021) and guided by Jewish values of Kavod, Hesed, Tzedek, and Limud, the organization serves residents of all faiths and ethnicities, with kosher or kosher-style dining as a distinguishing feature.

The company generates revenue primarily through recurring monthly residential fees for skilled nursing and assisted living, fee-for-service outpatient therapy, short-term rehabilitation stays, adult day program fees, and tax-deductible charitable donations supporting its mission. Distribution is community-led and event-driven, relying on healthcare provider referrals, the 400+ attendee annual gala, in-person campus tours, content marketing, and a Director of Admissions, Outreach & Business Development. Core technology consists of an Electronic Medical Record system (in use since 2007) and the RightTrack® care management software for tracking rehabilitation outcomes; the company holds a CMS 5-star rating, Joint Commission accreditation, and Florida's Gold Seal of Excellence.

Menorah Life is governed by a Board of Trustees and is not owned by investors or a parent company; it has no disclosed external funding rounds and no M&A activity other than the 2017 divestiture of a satellite facility. Leadership transitioned in 2024 when long-time CFO Donna Perryman was named CEO, and the organization is currently pursuing renovation of the Samson Nursing Center funded in part by its 40th Anniversary capital campaign.

Name

Menorah Life

Legal name

Menorah Life, Inc.

Website

https://menorahlife.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Menorah Life is a not-for-profit senior healthcare organization in St. Petersburg, Florida, providing skilled nursing, assisted living, memory care, adult day programs, and rehabilitation services to seniors across six Florida Gulf Coast counties.

Ownership category

akta.pro rank

Product category

Senior Living and Skilled Nursing Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Social Adult Day Care (Non-Medical Senior Day Programs) (HLADAIAB)

akta.pro secondary industries

Behavioral Health Adult Day Programs (Geriatric Mental Health) (HSABANAG), Adult Day Nursing & Chronic Disease Management Programs (HLADAIAE), Meals, Nutrition & Congregate Dining Day Programs (HSABANAM)

Keywords

• Senior assisted living
• Skilled nursing care
• Memory care services
• Senior rehabilitation therapy
• Adult day programs

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Skilled Nursing and Long-Term Care: Residential fees for 24/7 skilled nursing care at Samson Nursing Center, including room, board, medical supervision, and personal care services.
2. Assisted Living Services: Monthly fees for assisted living at Toby Weinman Residence including private apartments, three kosher meals daily, utilities, housekeeping, personal care assistance, and access to rehabilitation services.
3. Adult Day Program: Day program fees for Weissman Day Center providing daily services including recreational activities, meals, medication assistance, and rehabilitation services for seniors who live independently or with loved ones.
4. Outpatient Rehabilitation Services: Fee-for-service outpatient therapy including physical, occupational, and speech therapy at Lasher Family Rehabilitation Center for seniors and adults with disabilities.
5. Short-Term Rehabilitation Stays: Temporary residential rehabilitation services for individuals recovering from surgery, illness, or injury with comprehensive therapy programs before returning home.
6. Charitable Donations: Tax-deductible contributions from donors to support Menorah Life's mission, facilities, programs, and care services for seniors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Menorah Life is a not-for-profit senior healthcare organization that operates a continuum of care across three core facilities on its St. Petersburg, Florida campus: Samson Nursing Center (skilled nursing, long-term care, and memory care), Toby Weinman Residence (assisted living), and Weissman Day Center (adult day program). It also delivers short-term inpatient and outpatient rehabilitation, memory care through the Bresler Alzheimer's Program, and kosher dining services. The organization serves seniors and their families across six counties along Florida's central Gulf Coast.

Product overview

Menorah Life is a not-for-profit senior healthcare organization offering a continuum of care services. The portfolio includes three core facilities: Samson Nursing Center (skilled nursing with short-term and long-term care), Toby Weinman Residence (assisted living), and Weissman Day Center (adult day care). Sub-services include Renew You Short-Term Rehabilitation, Outpatient Rehabilitation at the Lasher Family Rehabilitation Center, the Bresler Memory Care Program, and Dining Services. The organization serves six counties along Florida's central Gulf Coast from its St. Petersburg, FL campus.

Differentiator

Problem solved

Functional benefit

Brands

• Samson Nursing Center: Bernard L. Samson Nursing Center providing skilled nursing, short-term rehabilitation, long-term care, and memory care services.
• Toby Weinman Residence
• Weissman Day Center
• Renew You® Rehabilitation
• Bresler Alzheimer's Disease and Related Disorders Program

Products and services

• Samson Nursing Center Skilled nursing facility providing 24-hour nursing supervision, physical/occupational/speech therapy, post-surgical recovery, orthopedic and cardiac rehabilitation, respiratory therapy, pain management, wound care, and IV therapy. Serves seniors with chronic and complex medical needs requiring short-term or long-term care.
• Toby Weinman Residence Assisted living residence offering private apartments with kitchenettes, 24/7 professional staff, chef-inspired kosher meals, medication management, housekeeping, laundry, and transportation services. For seniors seeking independence with daily support.
• Weissman Day Center Adult day program offering socialization, engagement, recreational activities, cultural activities, exercise, mental stimulation, nutritional meals, medication assistance, and rehabilitation services for seniors who live independently or with loved ones. Provides respite for family caregivers.
• Renew You Short-Term Rehabilitation Short-term inpatient and outpatient rehabilitation services for seniors recovering from injury, illness, surgery, or hospital stay. Provides physical, occupational, and speech therapy from over 20 skilled professionals using the RightTrack® care management software for safe transition from rehab to home.
• Outpatient Rehabilitation at Lasher Family Rehabilitation Center Outpatient therapy services at the Lasher Family Rehabilitation Center including physical therapy, occupational therapy, speech-language pathology, and individualized education plans for seniors and adults with disabilities.
• Bresler Alzheimer's Disease and Related Disorders Program Specialized memory care program within Samson Nursing Center providing a secure Alzheimer's Care Village, person-centered care, structured routines, and staff trained in dementia care for individuals with Alzheimer's disease and related disorders.
• Long-Term Care Round-the-clock residential support for seniors requiring daily living assistance and continuous supervision due to chronic conditions, physical limitations, or advanced age, delivered at Samson Nursing Center.
• Dining Services Chef-inspired kosher or kosher-style meals prepared daily, with individualized menu choices, dietary accommodations, and restaurant-style dining experience available to all residents across Menorah Life's facilities.

Quantifiable outcome

• 99% satisfaction score from seniors and caregivers at Weissman Day Center
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Empath HealthcoreStrategic or Co-development Partner · 1 July 2023Partnership with Empath Health for developing the Reiki program at Menorah Life. Empath provided training for Rabbi Aaron Lever to become a Reiki Master Teacher and provided access to Empath's Reiki training manuals for the Menorah community. The partnership enables provision of healing energy practice services for residents, families, and staff.
• Christ United Methodist ChurchminorGTM or Marketing Partner · 1 April 2023Partnered to host the first on-site Sunday Christian worship service at Menorah Life's synagogue, with 40 attendees including residents, family members, staff, and church members. Part of initiative to serve people of all faiths.
• HWminorGTM or Marketing PartnerPresenting sponsor for Menorah Life's 40th Anniversary Magical Moments Gala, demonstrating community business support for senior care services.
• Zest CulinaryminorGTM or Marketing PartnerPresenting sponsor for Menorah Life's 40th Anniversary Magical Moments Gala.
• Hadassah St. Petersburg ChapterminorGTM or Marketing PartnerAnnual Hadassah Shabbat celebration hosted at Menorah Life, bringing together residents and Hadassah organization members for Shabbat services and resident Kiddush luncheon.
• Temple Beth-ElminorGTM or Marketing PartnerNew partnership for Jewish holiday celebrations, with Temple Beth-El members attending Rosh Hashanah services and kiddush luncheon at Samson Nursing Center. Rabbi Jenn Mangold and cantorial soloist Barbara Mazer co-led services.
• Camp Gan Israel (Chabad of Greater St. Petersburg)minorGTM or Marketing PartnerSummer camp partnership bringing children to visit seniors at Weissman Day Center, Samson Nursing Center, and Toby Weinman Residence for intergenerational programming including Shabbat songs, storytelling, and community engagement.
• Florida Assisted Living AssociationminorStrategic or Co-development PartnerProvided mock survey assistance in preparation for Toby Weinman Assisted Living Residence's biennial state survey, helping ensure compliance and quality standards.

Scale indicators5 records

Recent moves17 records

Expansion highlights5 records

Broad incumbents

• Five Star Senior Living: National senior living and rehabilitation provider with Florida communities spanning assisted living, memory care, and skilled nursing. Broad incumbent competitor for both assisted living and rehabilitation residents in the Gulf Coast market.
• Brookdale Senior Living: Largest U.S. senior living operator with assisted living, memory care, and skilled nursing nationwide including Florida. Broad incumbent that competes with Menorah Life for the same Pinellas County referrals at scale.
• Atria Senior Living: Major U.S. assisted living and memory care operator with multiple Florida communities. Overlaps with Toby Weinman Residence and Bresler Memory Care at the assisted living level.

Direct peers

• Menorah Park (Cleveland): Beachwood, OH Jewish nonprofit senior care campus offering skilled nursing, assisted living, memory care, adult day, and rehabilitation. Same faith-based positioning and similar multi-service campus structure to Menorah Life.
• Charles E. Smith Life Communities: Rockville, MD-based Jewish nonprofit CCRC with skilled nursing, assisted living, memory care, and rehabilitation. Comparable nonprofit, faith-based, multi-level senior care model at similar scale to Menorah Life.
• River Garden Senior Services: Jacksonville, FL-based Jewish nonprofit operating a CCRC with skilled nursing, assisted living, memory care, and rehabilitation. Most directly comparable to Menorah Life given shared Jewish heritage, nonprofit structure, and continuum-of-care model in the same state.
• Sinai Residences of Boca Raton: Florida Jewish CCRC providing independent living, assisted living, memory care, and skilled nursing with kosher dining. Closest direct competitor to Menorah Life on the southeast Florida coast with the same faith-based senior care positioning.

Regional players

• Palm Garden Health and Rehabilitation Care: Florida-focused skilled nursing and rehabilitation operator with locations across the Gulf Coast. Comparable to Menorah Life's Samson Nursing Center on SNF and short-term rehab, though not faith-based.
• The Arbor Company: Senior living operator with multiple Florida assisted living and memory care communities. Comparable in service mix to Menorah Life's Toby Weinman and Bresler programs in the regional Florida market.
• Sonata Senior Living: Florida-based assisted living and memory care operator with communities in the Tampa Bay region. Direct geographic overlap with Menorah Life's assisted living and memory care service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MenorahLifeStPete
• LinkedInlinkedin.com/company/menorah-manor

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menorah Life