The Florida Assisted Living Association
FALA is a 30-year-old Florida nonprofit professional association serving assisted living facilities through mandated training, legislative advocacy, regulatory consultation, and a 16+ chapter statewide networking ecosystem, funded by membership dues, paid courses, events, and online store sales.
- Company typePrivate
- Founded1996
- HeadquartersTallahassee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Florida Assisted Living Association does
The Florida Assisted Living Association (FALA) is a private nonprofit professional association founded in 1992 and headquartered at 1614 Mahan Center Boulevard, Suite 104, Tallahassee, Florida. It serves licensed assisted living facilities (ALFs), provisional facilities, and vendor/service-provider members operating in Florida through a combination of education, legislative advocacy, regulatory support, and community engagement. Its membership base is organized across 16+ regional chapters spanning Miami-Dade, Broward, Palm Beach, Treasure Coast, Brevard/Indian River, Pasco/Hernando/Citrus, Hillsborough, Pinellas, Orange/Seminole/Osceola, Volusia/Flagler, Polk, Sarasota/Manatee, Collier/Lee, and Northeast Florida.
FALA's core product set includes state-mandated education programs (ALF Core Training of 26 hours, ALF Core Refresher, Extended Congregate Care Training of 4 hours, Limited Mental Health Training), monthly virtual FALA ConnectED Live! sessions delivering 1 CEU credit, regional chapter meetings, and an annual statewide Conference & Tradeshow (2026 edition scheduled August 2-5). Adjunct offerings include regulatory consultation services, year-round government affairs representation via a Director of Government Affairs and two contracted lobbyists, an online store selling ALF and ECC Regulatory Guidebooks and policy templates, ASPIRE quarterly magazine, foundation scholarships, and online member directories. Underlying technology is a Novi AMS-based membership management platform paired with Path LMS for online course delivery, integrated via the fala.org website.
The business model is a multi-stream nonprofit revenue engine: annual subscription-style membership dues (Facility, Provisional Facility, Associate tiers), paid professional development courses, transaction-fee event registrations (including non-member surcharges such as the $20 ConnectED rate), and one-time online store purchases. Go-to-market is primarily direct through the website, regional chapter meetings, and the annual conference, supplemented by email communications, ASPIRE Magazine, and Facebook engagement. Customers are segmented vertically by relationship to the ALF market: operators as primary, vendors/Associate Members as a monetizable secondary segment, and provisional facilities as a pipeline into full facility membership.
The Florida Assisted Living Association firmographics
Firmographics- Name
- The Florida Assisted Living Association
- Legal name
- Florida Assisted Living Association
- Website
- https://fala.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FALA is a 30-year-old Florida nonprofit professional association serving assisted living facilities through mandated training, legislative advocacy, regulatory consultation, and a 16+ chapter statewide networking ecosystem, funded by membership dues, paid courses, events, and online store sales.
- Ownership category
- akta.pro rank
Where The Florida Assisted Living Association is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Florida Assisted Living Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: Annual membership fees from Facility Members, Provisional Facility Members, and Associate Members providing access to education discounts, regulatory support, advocacy services, and member directory listings.
- Education and Training Programs: Revenue from ALF Core Training (26 hours), ALF Core Refresher (12 hours), Extended Congregate Care Training (4 hours), and other professional development courses for assisted living administrators and staff.
- Event Registration Fees: Fees for chapter meetings, conferences, and FALA ConnectED Live virtual sessions. Non-members pay higher rates (e.g., $20 for FALA ConnectED sessions vs. free for members).
- Online Store Products: Sale of policies and procedures documentation, regulatory guides including ALF Regulatory Guidebook and ECC Regulatory Guidebook to assisted living facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Facility Member - For licensed assisted living facilities |
| Subscription | Annual | Provisional Facility Member - For facilities in provisional status |
| Subscription | Annual | Associate Member - For vendors and service providers |
| Subscription | Pay-as-you-go | FALA ConnectED Live - Virtual education session |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Florida Assisted Living Association product offering
Product offeringCore offering
The Florida Assisted Living Association (FALA) is a statewide nonprofit professional membership association that delivers education, training, legislative advocacy, regulatory support, and consumer awareness services to licensed assisted living facilities (ALFs) and adult family care homes operating in Florida. The Association generates revenue primarily through annual membership dues paid by Facility Members, Provisional Facility Members, and Associate Members, and supplements this with paid training courses (ALF Core Training, ECC Training, ALF Core Refresher), event/conference registration fees, and sales of regulatory guidebooks from its online store. FALA operates 16+ regional chapters, an annual conference and tradeshow, virtual education sessions, and employs a Director of Government Affairs supported by contracted lobbyists to represent members on legislative and regulatory issues.
Product overview
The Florida Assisted Living Association (FALA) offers a comprehensive suite of services for the assisted living and adult family care home community in Florida. The organization provides education and training programs including ALF Core Training, Extended Congregate Care Training, and FALA ConnectEd Live! virtual sessions. FALA organizes county-specific chapter meetings across Florida and an annual Conference & Tradeshow. Additional offerings include regulatory support services, government affairs advocacy, an online store with regulation guides, ASPIRE Magazine publication, foundation scholarships, and member directories. The organization serves facility members, provisional members, and associate members through its association management platform.
Differentiator
Problem solved
Functional benefit
Products and services
- FALA Education & Training Courses State-mandated and professional development training programs including ALF Core Training (26 hours), Extended Congregate Care Training (ECC, 4 hours), ALF Core Refresher (12 hours), and Limited Mental Health Training, designed for assisted living facility administrators and staff to meet Florida regulatory competency requirements.
- FALA ConnectED Live! Monthly virtual interactive education sessions providing 1 CEU credit per session, featuring industry expert Q&A and updates from the FALA team on topics like cybersecurity, dementia care, and regulatory compliance.
- FALA Chapter Meetings and Events County/regional chapter meetings held across 16+ Florida chapters (Miami-Dade, Broward, Palm Beach, Treasure Coast, Brevard/Indian River, Pasco/Hernando/Citrus, Hillsborough, Pinellas, Orange/Seminole/Osceola, Volusia/Flagler, Polk, Sarasota/Manatee, Collier/Lee, and Northeast Florida) providing networking, education, and industry updates.
- FALA Annual Conference and Tradeshow Annual flagship conference and tradeshow featuring education sessions, networking, and an exhibitor tradeshow for ALF operators, vendors, and industry experts. The 2026 edition is scheduled for August 2-5, 2026.
- FALA Regulatory Support Services Expert consultation and actionable information for FALA members regarding Florida regulations affecting assisted living facilities, aimed at easing the complexity of operating an ALF in Florida.
- FALA Government Affairs and Advocacy Year-round legislative and regulatory advocacy led by FALA's Director of Government Affairs and two contracted lobbyists, representing assisted living facility members before Florida state legislative and regulatory bodies.
- FALA Online Store E-commerce storefront selling policies, procedures, and comprehensive regulation guides (including the ALF Regulatory Guidebook and ECC Regulatory Guidebook) to assisted living facility operators and staff.
- FALA Online Learning Portal Self-paced online learning platform (hosted on Path LMS) providing continuing education courses and professional development content for assisted living administrators and staff.
Companies that use The Florida Assisted Living Association
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Florida Assisted Living Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Florida Assisted Living Association partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Mobility CityminorMobility equipment services provider that joined FALA as an Associate Member to support assisted living providers through mobility equipment services. Aligns with national growth strategy within the assisted living sector.
- Plastridge Insurance AgencycorePlastridge Insurance Agency serves as FALA's Palladium Partner and affinity partner for insurance services. Their Healthcare Facility Division serves over 800+ ALF communities in Florida, providing comprehensive insurance and risk management programs including general and professional liability, worker's compensation, and property insurance. FALA members receive a 10% discount on liability insurance through this partnership.
- Rasmussen UniversityminorUniversity Partner providing educational programs and employee continuing education opportunities for FALA member facilities. Rasmussen offers discounts for FALA members on continuing education programs designed to support employee retention in assisted living facilities.
- Gordon Food ServiceminorFood service distribution partner providing products and educational presentations at chapter meetings on topics including food budgeting, nutrition, and culinary traditions in assisted living settings.
- Synchrony PharmacyminorPharmacy services partner providing medication management education and consulting for assisted living facilities. Topics include medication management, USP 800 hazardous drug handling, and pharmacy services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Florida Assisted Living Association competitors and assessment
Company assessmentDirect peers
- Arizona Assisted Living Federation of America (Arizona ALFA): State-level assisted living association serving Arizona providers. Comparable membership, training, and advocacy services to FALA, focused on a similarly senior-heavy state market.
- California Assisted Living Association (CALA): State-level professional association representing assisted living providers in California. Nearly identical operating model to FALA: state-specific advocacy, mandated training programs, and member services for ALF operators.
- Texas Assisted Living Association (TALA): State trade association for assisted living facilities in Texas. Direct peer in mission, structure, and product mix (training, advocacy, conferences, member dues) at a similar scale in another large senior-care state.
- Ohio Assisted Living Association (OALA): State trade association for Ohio assisted living providers. Peer in advocacy, training, and operator membership model, representing a comparable Midwestern senior-care market.
- Pennsylvania Assisted Living Association (PALA): State-level association representing Pennsylvania assisted living providers. Direct functional peer in education, advocacy, and member services, mirroring FALA's structure in a different state.
Broad incumbents
- National Center for Assisted Living (NCAL): The national assisted living affiliate of the American Health Care Association, focused exclusively on assisted living providers. Closest national-level functional peer to FALA, offering advocacy, education, and quality programs.
- LeadingAge: National association representing nonprofit aging-services providers across assisted living, nursing, and senior housing. Direct functional peer to FALA in advocacy, education, and member support, but with a broader nonprofit aging-services scope.
- Argentum: National trade association for the senior living industry, including assisted living. Comparable to FALA in member services, advocacy, and education, but operates nationally and serves all senior living operators rather than a single state.
- American Seniors Housing Association (ASHA): National trade association for the seniors housing industry, including independent living, assisted living, and memory care. Broader senior-housing scope but overlapping advocacy and operator-member base with FALA.
Regional players
- Florida Health Care Association (FHCA): Florida's primary trade association for skilled nursing and post-acute care providers. Regional peer serving a different but adjacent long-term-care segment in the same state, with overlapping advocacy and education functions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Florida Assisted Living Association social profiles
Digital presenceThe Florida Assisted Living Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Florida Assisted Living Association leadership team
Management profileNumber of profiles
Profiles6 records
The Florida Assisted Living Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Florida Assisted Living Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Florida Assisted Living Association
What does The Florida Assisted Living Association do?
The Florida Assisted Living Association (FALA) is a statewide nonprofit professional membership association that delivers education, training, legislative advocacy, regulatory support, and consumer awareness services to licensed assisted living facilities (ALFs) and adult family care homes operating in Florida. The Association generates revenue primarily through annual membership dues paid by Facility Members, Provisional Facility Members, and Associate Members, and supplements this with paid training courses (ALF Core Training, ECC Training, ALF Core Refresher), event/conference registration fees, and sales of regulatory guidebooks from its online store. FALA operates 16+ regional chapters, an annual conference and tradeshow, virtual education sessions, and employs a Director of Government Affairs supported by contracted lobbyists to represent members on legislative and regulatory issues.
Is The Florida Assisted Living Association a public or private company?
The Florida Assisted Living Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Florida Assisted Living Association founded?
The Florida Assisted Living Association was founded in 1996. It employs 11 to 50 people.
Where is The Florida Assisted Living Association based?
The Florida Assisted Living Association is headquartered in Tallahassee, United States, in the North America region.
How does The Florida Assisted Living Association make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are education and Training Programs, event Registration Fees and online Store Products.
Who are The Florida Assisted Living Association's main competitors?
Direct peers on record are Arizona Assisted Living Federation of America (Arizona ALFA), California Assisted Living Association (CALA), Texas Assisted Living Association (TALA), Ohio Assisted Living Association (OALA) and Pennsylvania Assisted Living Association (PALA). Broad incumbents are National Center for Assisted Living (NCAL), LeadingAge, Argentum and American Seniors Housing Association (ASHA). Florida Health Care Association (FHCA) is listed as a regional player.
Does The Florida Assisted Living Association have an API?
No public API is recorded for The Florida Assisted Living Association.