Pequignet
Pequignet is a privately-held French haute horlogerie manufacture founded in 1973 in Morteau, designing and assembling its own in-house mechanical movements. It serves luxury watch collectors through six proprietary collections, two French boutiques, and global direct-to-consumer e-commerce.
- Company typePrivate
- Founded1973
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pequignet does
Pequignet is a privately-held French haute horlogerie manufacture founded in 1973 and headquartered in Morteau, in the Jura region of France. The company designs, develops, and assembles its own mechanical movements entirely within its French workshops, positioning itself as the only Haute Horlogerie manufacture producing its own movements in France. It fields four proprietary in-house calibers — Calibre Royal (automatic), Calibre Royal Manual, Calibre Initial, and Calibre Royal Tourbillon — that underpin its luxury watch portfolio across six main collections: Royale Paris Chrono, Concorde, Royale, Royale Tourbillon, Royale Saphir, and Attitude.
The commercial offer spans entry-level luxury timepieces priced from approximately $3,950 up to high-complication gold and tourbillon pieces at $29,950, supplemented by a 5-year warranty, after-sales servicing by qualified watchmakers, engraving personalization, and a strap/bracelet accessory line. Pequignet sells through two company-owned retail boutiques in France (Paris at 60 rue de Rennes, and Besançon at 3 Rue Moncey) and a direct-to-consumer e-commerce platform serving US and international customers with DDP Incoterm shipping, free delivery and returns, and interest-free installment payments. Limited editions and artist collaborations (e.g., Concorde Damas with Matthias Marc) are used as commercial levers.
The customer base is a long-tail of individual luxury watch collectors and enthusiasts seeking authentic French-made haute horlogerie with proprietary in-house movements. The brand carries the Entreprise du Patrimoine Vivant (EPV) label — awarded by the French Ministry of the Economy in 2014 and renewed in 2019 and 2025 — as a regulated marker of craftsmanship excellence. No revenue, headcount, funding, or M&A data is disclosed; the company is privately held with no parent company identified.
Pequignet firmographics
Firmographics- Name
- Pequignet
- Legal name
- Pequignet
- Website
- https://showroom.pequignet.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pequignet is a privately-held French haute horlogerie manufacture founded in 1973 in Morteau, designing and assembling its own in-house mechanical movements. It serves luxury watch collectors through six proprietary collections, two French boutiques, and global direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Pequignet industry classification
Industry- Product category
- Luxury Watches
- akta.pro primary industry
- Complications & Haute Horlogerie (CRAKADAG)
- akta.pro secondary industries
- Luxury Mechanical Watches (CRAKADAA), Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ), Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)
Keywords
Where Pequignet is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Pequignet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Luxury Watch Sales: Direct sales of luxury timepieces through own-brand boutiques and e-commerce platform, including limited editions and special collaborations
- After-Sales Services: Warranty services, watch maintenance, repair, and engraving services for existing timepieces
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level luxury watches |
| Unit Pricing | Pay-as-you-go | Mid-range luxury chronographs |
| Unit Pricing | Pay-as-you-go | High-end gold and tourbillon pieces |
Distribution channels2 records
Marketing channels3 records
Pequignet product offering
Product offeringCore offering
Pequignet designs, manufactures, and sells French-made luxury mechanical watches under its own maison brand. The company produces four proprietary in-house calibres at its Morteau manufacture in the Jura and commercializes them through watch collections including Royale, Royale Paris Chrono, Concorde, Royale Tourbillon, Royale Saphir, and Attitude, sold via company-owned boutiques in Paris and Besançon plus a direct worldwide e-commerce channel.
Product overview
Pequignet is a unique French Haute Horlogerie manufacture that designs and produces its own mechanical movements in France. The company offers a comprehensive portfolio of luxury timepieces across six main watch collections (Royale Paris Chrono, Concorde, Royale, Royale Tourbillon, Royale Saphir, and Attitude), supported by four proprietary in-house calibres (Calibre Royal, Calibre Royal Manual, Calibre Initial, and Calibre Royal Tourbillon). The collections range from entry-level automatic watches to high-complication tourbillon pieces, with special editions and limited collaborations. Beyond watches, Pequignet provides after-sales service, warranty coverage up to 5 years, engraving personalization, and a selection of straps and bracelets. All creations are designed and assembled in the historic Morteau workshops in the Jura region, with boutiques in Paris and Besançon.
Differentiator
Problem solved
Functional benefit
Brands
- Royale: Watch collection featuring multiple variants including Royale Paris Chrono, Royale Tourbillon, and Royale Saphir.
- Concorde
- Attitude
Products and services
- Royale Paris Chrono Chronograph timepiece within Pequignet's Royale collection, designed for individual luxury watch buyers seeking a French-made in-house calibre chronograph.
- Concorde Named watch collection from Pequignet designed and assembled in the Morteau manufacture, targeted at individual buyers of French luxury timepieces.
- Royale Signature Pequignet collection built around the in-house Calibre Royal, sold to individual luxury watch buyers through boutiques and direct e-commerce.
- Royale Tourbillon Haute horlogerie model featuring Pequignet's in-house Calibre Royal Tourbillon, targeted at collectors of high-end complications.
- Royale Saphir Variant of the Royale collection featuring sapphire elements, positioned within Pequignet's premium French-made watch lineup.
- Attitude Pequignet watch collection within its luxury mechanical watch lineup, produced at the Morteau manufacture for individual buyers.
Companies that use Pequignet
Customer profileSegments1 record
Ideal customer profiles1 record
Pequignet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pequignet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Matthias MarcminorLimited edition collaboration creating the Concorde Damas watch by Pequignet x Matthias Marc. Features a dial made of genuine Damas steel in a 36mm limited edition piece priced at $5,450.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Pequignet competitors and assessment
Company assessmentDirect peers
- H. Moser & Cie. Independent Swiss haute horlogerie manufacture producing in-house movements, comparable to Pequignet in scale, pricing band, and reliance on proprietary calibres as a differentiating asset.
- MB&F: Independent haute horlogerie 'lab' producing in-house movements with strong design identity and limited annual production — relevant comparability on independent manufacture economics and limited-edition model.
- Greubel Forsey: Ultra-independent haute horlogerie with patented complications and very small annual production; comparable on in-house movement IP and high-ASP mix, though positioned above Pequignet's price band.
- DeWitt: Independent haute horlogerie manufacture producing proprietary movements in-house, with comparable boutique-led DTC distribution and mid-to-high price positioning.
- Laurent Ferrier: Independent haute horlogerie with in-house calibres, hand-finished movements, and small-batch production — a near-analogous positioning to Pequignet's French manufacture story in the same price range.
- Chronoswiss: Independent watchmaker with in-house mechanical movements and small-batch production at similar price points to Pequignet, comparable in scale and DTC orientation.
Broad incumbents
- Bell & Ross: Independent luxury watch brand with in-house manufacturing capabilities and global retail footprint, comparable in DTC-heavy commercial model though not focused on haute horlogerie.
- Carl F. Bucherer: Established mid-luxury watchmaker with in-house movements covering broader price points and wider retail presence than Pequignet, illustrating the scale gap to incumbents.
Regional players
- Yema: French watch brand with DTC e-commerce and own retail, positioned at lower price points than Pequignet but comparable as a Made-in-France alternative targeting similar European consumers.
Others
- Lepage: French authorized watch retailer and service center; relevant as a distribution and after-sales counterpart rather than a competing manufacture, illustrating the local French luxury watch ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pequignet social profiles
Digital presencePequignet compliance and trust
Trust signalCompliance1 record
Pequignet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pequignet leadership team
Management profileNumber of profiles
Pequignet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pequignet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pequignet
What does Pequignet do?
Pequignet designs, manufactures, and sells French-made luxury mechanical watches under its own maison brand. The company produces four proprietary in-house calibres at its Morteau manufacture in the Jura and commercializes them through watch collections including Royale, Royale Paris Chrono, Concorde, Royale Tourbillon, Royale Saphir, and Attitude, sold via company-owned boutiques in Paris and Besançon plus a direct worldwide e-commerce channel.
Is Pequignet a public or private company?
Pequignet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pequignet founded?
Pequignet was founded in 1973. It employs 11 to 50 people.
Where is Pequignet based?
Pequignet is headquartered in Paris, France, in the Europe region.
How does Pequignet make money?
Two revenue lines are on record. Luxury Watch Sales are the primary driver. The others are after-Sales Services.
Who are Pequignet's main competitors?
Direct peers on record are H. Moser & Cie., MB&F, Greubel Forsey, DeWitt, Laurent Ferrier and Chronoswiss. Broad incumbents are Bell & Ross and Carl F. Bucherer. Yema is listed as a regional player. Lepage is listed as an others.
Does Pequignet have an API?
No public API is recorded for Pequignet.
What industry is Pequignet in?
Pequignet's product category is Luxury Watches. Its primary akta.pro industry code is CRAKADAG, Complications & Haute Horlogerie, with a secondary code of CRAKADAA, Luxury Mechanical Watches.