CENTURY 21 Northland
- Company typePrivate
- Founded2006
- HeadquartersTraverse City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
CENTURY 21 Northland firmographics
Firmographics- Name
- CENTURY 21 Northland
- Legal name
- CENTURY 21 Northland
- Website
- https://c21northland.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where CENTURY 21 Northland is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
CENTURY 21 Northland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Real Estate Commission: The company earns commissions on real estate transactions when agents successfully help clients buy or sell properties. Commission rates are typically a percentage of the transaction value, split between the listing agent and buying agent, with the brokerage taking a portion.
- Property Management: Northland Property Management provides property management services for residential and commercial properties, generating revenue through management fees
- Vacation Rental Management: Northland Vacation Rentals manages vacation rental properties, earning revenue from management and booking services
- Referral Services: Northland Referral Company generates income by referring clients to agents in other markets where the company does not have offices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate transaction commission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
CENTURY 21 Northland product offering
Product offeringCore offering
CENTURY 21 Northland is a residential real estate brokerage that helps home buyers and sellers complete property transactions across Northern Michigan through a network of 70–80+ licensed agents in 8 office locations. The firm also operates three sub-brand service lines: Northland Property Management handles ongoing management of owned properties, Northland Vacation Rentals manages vacation rental bookings and guest services, and Northland Referral Company provides referral income opportunities for inactive Michigan real estate licensees.
Product overview
CENTURY 21 Northland operates as a multi-service real estate brokerage platform offering a comprehensive suite of property-related services. The core offering consists of the main brokerage platform (CENTURY 21 Northland) providing residential buying, selling, and investing services across northern Michigan with over 70 agents in 8 locations. This is complemented by three specialized sub-brands: Northland Property Management handles ongoing property management for various property types, Northland Vacation Rentals provides vacation rental services with streamlined booking, and Northland Referral Company enables license maintenance and referral income generation. The digital platform includes a property search tool powered by MLS data with AI search capabilities (Search with AI BETA), an automated home valuation tool using multiple data sources, and educational resources through buyer/seller guides and market reports. The company also operates a career program for agent recruitment and maintains a blog for agent introductions and industry content.
Differentiator
Problem solved
Functional benefit
Brands
- Northland Vacation Rentals: Vacation rental property management services providing peace of mind and streamlined booking experience for guests.
- Northland Property Management
- Northland Referral Company
Products and services
- CENTURY 21 Northland Real Estate Brokerage Full-service residential real estate brokerage providing buying, selling, and investing services across Northern Michigan via over 70 licensed agents in 8 office locations.
- Northland Property Management Professional property management services covering residential homes, duplexes, condominiums, multi-family units, and commercial properties, including tenant placement and ongoing management for owners in Northern Michigan.
- Northland Vacation Rentals Vacation rental property management service providing guest booking and streamlined rental experiences for property owners in Northern Michigan destinations.
- Northland Referral Company Referral service that connects Michigan-licensed real estate salespersons not actively practicing with active agents in other markets, enabling them to maintain their license and earn referral income.
Quantifiable outcome
- Over 10,000 property listings available through the platform
- +1 more outcomes
Companies that use CENTURY 21 Northland
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
CENTURY 21 Northland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature2 records
CENTURY 21 Northland partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CENTURY 21 Real EstatecoreCENTURY 21 Northland operates as a franchisee of the CENTURY 21 Real Estate brand. The partnership provides access to the globally recognized CENTURY 21 brand, marketing resources, technology platforms, and training programs. In exchange, the company operates under the CENTURY 21 brand standards and pays franchise fees.
- MichRIC MLScoreMichRIC MLS provides the Multiple Listing Service data powering property listings on the CENTURY 21 Northland website. This integration allows the company to display accurate, real-time property information to home buyers and sellers.
- Water Wonderland Board of REALTORScoreWater Wonderland Board of REALTORS provides MLS data for properties in specific Northern Michigan markets, integrated into the company's listing platform.
- Northern Great Lakes REALTORS MLScoreNorthern Great Lakes REALTORS MLS provides listing data for the Northern Michigan region, enabling comprehensive property search capabilities across the company's service area.
- Rental BeastminorRental Beast is a partner for rental property applications, allowing prospective tenants to apply for rentals through a streamlined one-time application process.
- BoldTrailcoreBoldTrail provides the website technology platform powering the CENTURY 21 Northland website, including property search, MLS integration, and agent profiles.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
CENTURY 21 Northland competitors and assessment
Company assessmentEmerging players
- eXp Realty: Cloud-based, tech-led brokerage with a low-overhead agent model that increasingly recruits from traditional firms like CENTURY 21 Northland and competes for the same listings.
Broad incumbents
- Compass: National tech-enabled residential brokerage whose agent-centric platform and marketing tools pressure traditional regional firms on agent recruitment and seller services.
- Redfin: National consumer-facing brokerage with a discounted-fee model that disintermediates portions of the traditional buyer-agent relationship in markets adjacent to Northern Michigan.
Direct peers
- Real Estate One: Michigan-headquartered brokerage with broad statewide coverage and similar full-service residential focus, competing for the same agents and listings.
- EXIT Realty: Franchise real estate brand with comparable commission-based residential brokerage model and similar focus on agent recruitment and training programs.
- RE/MAX of Michigan: Franchise model brokerage with significant Michigan agent count, offering parallel commission-based residential services in similar Northern Michigan submarkets.
- Signature Sotheby's International Realty: Luxury-leaning Michigan brokerage competing for higher-end Northern Michigan lakefront and resort properties that overlap the same geographic customer base.
- Berkshire Hathaway HomeServices Michigan: National brand-operated brokerage with multiple Michigan offices and overlapping residential focus, competing head-to-head in similar secondary markets.
- Coldwell Banker Schmidt Realtors: Regional Michigan brokerage with strong Northern Michigan presence and similar franchise model, directly competing for the same buyer/seller pool across overlapping office geographies.
Others
- Vacasa: National vacation rental management platform that competes directly with Northland Vacation Rentals for owner mandates and guest bookings in Northern Michigan resort markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CENTURY 21 Northland social profiles
Digital presenceCENTURY 21 Northland financial estimates
Financial estimateRevenue estimate
Valuation estimate
CENTURY 21 Northland leadership team
Management profileNumber of profiles
Profiles4 records
CENTURY 21 Northland subsidiaries and ownership
Company hierarchySubsidiaries3 records
CENTURY 21 Northland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CENTURY 21 Northland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CENTURY 21 Northland
What does CENTURY 21 Northland do?
CENTURY 21 Northland is a residential real estate brokerage that helps home buyers and sellers complete property transactions across Northern Michigan through a network of 70–80+ licensed agents in 8 office locations. The firm also operates three sub-brand service lines: Northland Property Management handles ongoing management of owned properties, Northland Vacation Rentals manages vacation rental bookings and guest services, and Northland Referral Company provides referral income opportunities for inactive Michigan real estate licensees.
Is CENTURY 21 Northland a public or private company?
CENTURY 21 Northland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CENTURY 21 Northland founded?
CENTURY 21 Northland was founded in 2006. It employs 51 to 100 people.
Where is CENTURY 21 Northland based?
CENTURY 21 Northland is headquartered in Traverse City, United States, in the North America region.
How does CENTURY 21 Northland make money?
Four revenue lines are on record. Real Estate Commission is the primary driver. The others are property Management, vacation Rental Management and referral Services.
Who are CENTURY 21 Northland's main competitors?
eXp Realty is listed as an emerging player. Broad incumbents are Compass and Redfin. Direct peers are Real Estate One, EXIT Realty, RE/MAX of Michigan, Signature Sotheby's International Realty, Berkshire Hathaway HomeServices Michigan and Coldwell Banker Schmidt Realtors. Vacasa is listed as an others.
Does CENTURY 21 Northland have an API?
No public API is recorded for CENTURY 21 Northland.