Labb
Labb is a UK-founded enterprise automation consultancy that builds agentic AI systems and Pega modernization services for large banks, insurers, and government clients, with offices in London, Utrecht, New York, Manila, and Hong Kong.
- Company typePrivate
- Founded2014
- HeadquartersCambridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Labb does
Labb (legal entity Labb Consulting, doing business as Labb AI) is a UK-founded enterprise automation and AI transformation consultancy established in 2014 and headquartered in Cambridge, with regional offices in London, Utrecht, New York, Manila, and Hong Kong. The firm designs, builds, and operates agentic AI systems — automated workflows intended to reason, decide, and act without continuous human intervention — alongside process automation and customer lifecycle management for large enterprise clients, with particular depth in financial services compliance, KYC requirements, and Pega platform modernization. Labb holds official Pega Modernization Specialized Partner status and integrates Pega GenAI into its enterprise automation stack, deploying agentic AI, generative AI, and process automation capabilities against text-based customer service and case management workflows.
The company's service portfolio comprises Agentic Self-Service (24/7 AI-driven support integrated with enterprise systems), Resolution Agent (complex case workflow automation), Customer Lifecycle Management (KYC-compliant journey orchestration), AI & Automation (cross-system integration), Customer Service transformation, Hackathon prototyping workshops, and Pega Modernization services covering legacy-to-Constellation migrations. Revenue is generated through two streams: professional services and consulting engagements (implementation, modernization, custom AI development) and managed services (ongoing operational support for deployed automation). Go-to-market is direct enterprise field sales via "Talk to an Expert" CTAs and custom proposals, targeting large banks, insurers, and government departments. Publicized client engagements include ASN Bank, Shawbrook Bank, Rabobank, HSBC, Wells Fargo, UBS, HMRC, and the Royal Air Force; the ASN Bank transformation case study reports a 40% efficiency gain, 93% average Customer Effort Score, unified processes across 4 brands, and a 6-month deployment timeline.
Labb firmographics
Firmographics- Name
- Labb
- Legal name
- Labb Consulting
- Website
- https://labbconsulting.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Labb is a UK-founded enterprise automation consultancy that builds agentic AI systems and Pega modernization services for large banks, insurers, and government clients, with offices in London, Utrecht, New York, Manila, and Hong Kong.
- Ownership category
- akta.pro rank
Labb industry classification
Industry- Product category
- Enterprise IT Consulting and Digital Transformation Services
- NAICS
- Other Management Consulting Services (541618), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Labb is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Labb business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Professional Services & Consulting: Implementation, consulting, and modernization services for enterprise clients undergoing digital transformation. Services include Pega modernization, customer service automation, and custom AI solution development.
- Managed Services: Ongoing operational support and management of deployed AI and automation systems, providing continuous service and optimization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Labb product offering
Product offeringCore offering
Labb is an enterprise automation and AI transformation consultancy that builds agentic AI systems for large organizations, with deep specialization in Pega platform modernization and financial services compliance. The company delivers a portfolio of services including 24/7 AI-driven self-service, complex case automation, customer lifecycle management, and end-to-end digital transformation consulting. As an official Pega Modernization Specialized Partner, Labb migrates enterprises from legacy Pega systems to modern architecture and integrates Pega GenAI capabilities into customer operations.
Product overview
Labb is an enterprise automation and AI transformation consultancy offering a portfolio of interconnected services built around agentic AI and process automation. The core offerings include Agentic Self-Service (24/7 AI-driven customer support), Resolution Agent (complex case automation), Customer Lifecycle Management (KYC-compliant journey management), AI & Automation (enterprise system integration), Customer Service (digital transformation), Hackathon Service (rapid prototyping), and Pega Modernization (legacy system migration). These services work together to provide end-to-end enterprise automation, from initial assessment and prototyping through deployment and ongoing optimization, with particular expertise in Pega platform modernization and agentic AI implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Agentic Self-Service AI-driven customer support service operating 24/7, integrated with business systems and operations. Enables digital channels to complete outcomes rather than simply respond to queries. For enterprise clients seeking to automate customer service at scale.
- Resolution Agent Automation service for handling complex cases by streamlining workflows behind them, reducing delays, errors, and manual effort. For enterprise teams managing high-volume, complex case resolution.
- Customer Lifecycle Management Personalized customer journey management service maintaining operations security, scalability, and KYC compliance across all lifecycle stages. For regulated enterprises, especially financial services.
- AI & Automation Enterprise automation services that connect systems and operate on their behalf, building intelligent, compliant, agentic systems. For enterprises seeking to orchestrate AI and automation across their IT estate.
- Customer Service Digital Transformation Digital transformation services for customer service operations, providing unified desktop environments and streamlined processes. For enterprises looking to overhaul customer service operations.
- Hackathon Service Focused workshop service for designing and prototyping solutions, enabling early testing of ideas to de-risk investment. For enterprises evaluating AI and automation investments before full commitment.
- Pega Modernization Official Pega Modernization Specialized Partner service helping enterprises migrate from legacy Pega systems to modern architecture, including Pega Constellation UI upgrades. For enterprises running legacy Pega applications.
Quantifiable outcome
- 40% efficiency gain in customer service operations
- +3 more outcomes
Companies that use Labb
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles3 records
Labb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Labb partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PegacoreLabb is an official Pega Modernization Specialized Partner. Pega has awarded Labb its prestigious Modernization Specialization in recognition of Labb's experience, expertise, and dedication to helping clients modernize their legacy Pega estates. This partnership enables Labb to deliver Pega platform modernization services including Constellation UI upgrades and legacy-to-modern architecture migrations.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Labb competitors and assessment
Company assessmentDirect peers
- Mphasis: Global IT services firm and long-standing Pega partner that delivers Pega platform implementation, modernization, and AI/automation services to enterprise financial-services clients — directly overlapping Labb's core offering and customer base.
- Slalom: Mid-sized consultancy focused on business transformation, data/AI, and customer experience with strong financial-services presence; competes with Labb for similar enterprise modernization and AI/automation engagements.
- Thoughtworks: Global technology consultancy specializing in digital transformation, platform engineering, and AI — comparable to Labb in targeting enterprise modernization outcomes for regulated industries.
- Virtusa: Digital engineering and IT services provider with deep Pega consulting capabilities serving banking, financial services, and healthcare — a close comparable on Pega modernization and enterprise automation services.
Broad incumbents
- Pegasystems: Vendor of the Pega platform on which much of Labb's modernization and GenAI delivery is built. Operates broader than any single partner and could expand its own services arm, representing both a channel partner and a potential competitive threat.
- TCS: Global IT services and digital transformation provider serving major banks and governments with enterprise automation, customer experience modernization, and AI services overlapping Labb's portfolio.
- Cognizant: Global digital transformation and IT services incumbent with significant financial-services and Pega-adjacent automation practices; competes for the same enterprise modernization RFPs as Labb at much larger scale.
- Accenture: Largest global systems integrator with a dedicated Pega alliance and AI/automation practice serving global banks and governments; competes with Labb on large enterprise digital-transformation mandates.
- Infosys: Global IT services and consulting firm with enterprise automation, AI, and financial-services practices that overlap Labb's customer service digital transformation and modernization offerings.
- Hexaware: IT services and digital automation provider with banking-focused modernization, Pega, and AI/automation practices — a comparable mid-to-large SI competing for similar transformation mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Labb social profiles
Digital presenceLabb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Labb leadership team
Management profileNumber of profiles
Labb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Labb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Labb
What does Labb do?
Labb is an enterprise automation and AI transformation consultancy that builds agentic AI systems for large organizations, with deep specialization in Pega platform modernization and financial services compliance. The company delivers a portfolio of services including 24/7 AI-driven self-service, complex case automation, customer lifecycle management, and end-to-end digital transformation consulting. As an official Pega Modernization Specialized Partner, Labb migrates enterprises from legacy Pega systems to modern architecture and integrates Pega GenAI capabilities into customer operations.
Is Labb a public or private company?
Labb is a private company. It is classified as unknown and is currently operating.
When was Labb founded?
Labb was founded in 2014. It employs 11 to 50 people.
Where is Labb based?
Labb is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Labb make money?
Two revenue lines are on record. Professional Services & Consulting is the primary driver. The others are managed Services.
Who are Labb's main competitors?
Direct peers on record are Mphasis, Slalom, Thoughtworks and Virtusa. Broad incumbents are Pegasystems, TCS, Cognizant, Accenture, Infosys and Hexaware.
Does Labb have an API?
No public API is recorded for Labb.
What industry is Labb in?
Labb's product category is Enterprise IT Consulting and Digital Transformation Services. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541618 and its SIC code is 8742.