KroeseWevers

What KroeseWevers does

KroeseWevers is a Dutch professional services firm headquartered in Enschede, Netherlands, founded in 2023, employing 251-500 professionals. The firm operates as Moore MKW within the Moore Global international accounting network and delivers a unified portfolio spanning accountancy, audit, tax advisory, corporate finance, HR and payroll advisory, subsidy advisory, and international business services. Its service menu is explicitly organized around the entrepreneur lifecycle — starting, growing, transitioning, and companies in distress — and includes specialized niches such as accountancy for supermarkets, tax advisory for healthcare, DGA (director-major-shareholder) advisory, the Dutch 30%-ruling for expats, family charter structuring, and Tax Control Framework (TCF) implementation. Cross-border work is formalized via a German Desk for both businesses and individuals, leveraging the Moore Global network.

The accountancy line is the core service and bundles business advice, financial administration, financial reporting and management information, data analysis, annual report compilation, pre-audit services, and a 'Business in Control' offering. Audit covers statutory annual report auditing and IT-audit. Tax advisory spans VAT, payroll tax, financial planning, estate planning, restructuring, pension advice, and TCF. Corporate Finance covers business financing, buy- and sell-side advisory, due diligence (both buy-side and vendor), valuation, and yield improvement. HR and payroll advisory covers salary and personnel administration, HR advice, labor law, collective labor agreements and pensions, coaching, and case management. Subsidy advisory covers Dutch and EU subsidy schemes across sustainability, innovation, training/education, and real estate. A named proprietary digital product, 'Moni', is positioned within the accountancy line as a specialized accounting tool.

The revenue model is fee-for-service professional services (hourly and fixed-fee engagements across audit, tax, advisory, and compliance), supplemented by recurring managed services in payroll/HR administration and by the Moni software product. No pricing, customer logos, revenue figures, or GTM metrics are disclosed in the input data. Technology stack is not disclosed beyond integrations with Dutch HR/payroll platforms Nmbrs and Loket, and there is no evidence of proprietary AI/ML capability. Customer segments are described only by practice niches (supermarkets, healthcare, DGAs, expats, family-owned businesses, international SMEs) rather than by named accounts.

Name

KroeseWevers

Legal name

Moore MKW

Website

https://kroesewevers.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

251–500 employees

Short description

KroeseWevers is a Dutch accounting and advisory firm in Enschede, part of the Moore Global network, serving entrepreneurs across the business lifecycle with accountancy, audit, tax, corporate finance, HR/payroll, subsidy, and international services.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industry

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• Accounting services
• Audit services
• Tax advisory
• Corporate finance
• Business advisory

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

KroeseWevers is a Dutch accounting and advisory firm that delivers professional services across accountancy, audit, tax advisory, corporate finance, HR and payroll advisory, subsidy advisory, and international business support to business clients. The firm supports entrepreneurs across business lifecycle stages and offers sector specializations such as healthcare and supermarkets, complemented by access to the Moore Global international network and a dedicated German Desk.

Product overview

Moore MKW offers a unified professional services portfolio organized around accounting, audit, tax advisory, corporate finance, HR and payroll, subsidy advisory, and international business services. The services are delivered through distinct but complementary practice areas: Accountancy serves as the core service with sub-services in business advice, financial administration, reporting, and data analysis; Audit provides annual report and IT audit capabilities; Belastingadvies covers tax planning and compliance; Corporate Finance handles business transactions and M&A; Personeels- en salarisadvies manages HR and payroll administration; Subsidieadvies assists with government subsidies; and Internationaal ondernemen provides global business support through the Moore Global network. A notable named product is 'Moni', a specialized accounting tool. The firm also organizes services around business lifecycle stages: starting, growing, transitioning, and companies in distress.

Differentiator

Problem solved

Functional benefit

Brands

• Moni: Accountancy service offering mentioned in the services menu

Products and services

• Accountancy

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KPMG Netherlands: Big 4 firm with comprehensive Dutch audit, tax, and advisory capabilities; broad incumbent defining the upper-bound competitive landscape for mid-tier advisory providers.
• PwC Netherlands: Big 4 firm with Netherlands-wide audit, tax, and consulting operations; broad incumbent and primary competitor for larger advisory and corporate finance engagements.
• EY (Ernst & Young) Netherlands: Big 4 audit and advisory firm with full Netherlands coverage; broad incumbent competing for larger audit and corporate finance mandates that the subject firm may also pursue.
• Deloitte Netherlands: Big 4 firm with a full-service Dutch practice spanning audit, tax, consulting, and financial advisory; broader incumbent that overlaps on enterprise and mid-market advisory mandates and sets the competitive ceiling.

Direct peers

• BDO Netherlands: Major Dutch mid-tier accounting and advisory firm offering audit, tax, and consulting across the SME and mid-market segment; comparable in service mix, target client base, and competitive positioning versus Big 4.
• Grant Thornton Netherlands: Dutch member of the Grant Thornton global network delivering audit, tax, and advisory services to dynamic mid-market organizations; closely comparable in scale, service mix, and target segment.
• Baker Tilly Netherlands: Dutch member of the Baker Tilly international network providing accounting, audit, tax, and advisory to mid-market clients; directly comparable as a network-affiliated mid-tier with similar service breadth.
• HLB Netherlands: International mid-tier accounting network with Dutch presence offering audit, tax, and advisory; comparable as another network-affiliated full-service firm competing for similar Dutch mid-market mandates.
• Moore MKW: Dutch accounting and advisory firm operating within the Moore Global network with overlapping services (accountancy, audit, tax, corporate finance, HR/payroll) and similar mid-tier positioning targeting Dutch SMEs — directly comparable in scope, geography, and network affiliation.
• Mazars Netherlands: International mid-tier audit and advisory firm with Dutch operations; comparable full-service portfolio (audit, tax, corporate finance, consulting) targeted at mid-market and SME clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/kroesewevers
• Facebookfacebook.com/KroeseWevers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KroeseWevers