Alexander Party Rentals

What Alexander Party Rentals does

Alexander Party Rentals is a family-owned event rental company headquartered in Kent, Washington, founded in 1991 and now in its second generation of ownership. The company rents party, wedding, corporate, festival, school-function, and emergency-response equipment across the Greater Puget Sound area, with tenting solutions extending into Oregon and Idaho. Its catalog spans more than 28 product categories, including engineered tents and structures (5ft–60ft wide), chairs, tables, linens, dinnerware, flatware, glassware, bars, beverage and cooking equipment, concession machines, flooring, staging, lighting, climate control, sound, and soft seating — supplemented by a New Items feed of recently added SKUs such as Adirondack chairs, fire pits, and generators.

The business runs on a web-based quote cart system that lets customers browse the catalog online, submit event details, and receive estimates from an in-house sales team, with payment processed via a new online system launched June 9, 2025 (card, bank, and ACH). Revenue is generated primarily through usage-based equipment rentals on a standard weekend (3–5 day) cycle with weekly rates for longer holds, plus professional-services revenue from delivery, setup, breakdown, and labor charged by zip code and order scope. A 50% non-refundable reservation deposit secures bookings, and a 3% card processing fee is passed through on card payments.

Go-to-market is sales-led with event-driven overlays: the company operates a physical showroom and will-call dock in Kent, delivers throughout Washington (and into Oregon/Idaho for tenting), and participates in regional wedding shows (Seattle, Tacoma, Port Angeles). Marketing relies on the website catalog, an inspiration gallery, organic social (Facebook, Instagram, Pinterest), SEO, and email announcements. The company holds memberships in ARA, MATRA, MPI, NACE, ILEA, and GSBA, and has earned industry recognition including the 2026 ECAA Best Creative Solution award and a 2023 Market Movers designation.

Name

Alexander Party Rentals

Legal name

Alexander Party Rentals

Website

https://alexanderpartyrentals.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Alexander Party Rentals is a family-owned, second-generation event rental company based in Kent, WA, renting tents, furniture, tabletop, staging, and emergency-response equipment to weddings, corporate, festival, school, and government clients across the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Event Equipment Rentals

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACAFAA

Tent & Canopy Rentals

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYHSACADAI

Corporate Event Rentals (Furniture, Staging, Tents)

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

SECONDARYHSACAFAB

Event Furniture Rentals (Tables, Chairs, Lounge)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYHSACAFAL

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

Keywords

• Event equipment rentals
• Party rental services
• Tent rental solutions
• Wedding event rentals
• Festival infrastructure rentals

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rentals: Core revenue from renting event equipment including tents, tables, chairs, linens, dinnerware, cooking equipment, staging, flooring, and accessories. Standard rental period is a weekend (3-5 days) with weekly rates for longer periods.
2. Delivery and Pickup Services: Delivery and pickup services charged based on zip code, day/time, order size, and location. Standard curbside delivery calculated by zip code. Additional fees for stairs, long distance portage, timing delays, or extra on-site labor.
3. Setup and Breakdown Services: Setup and breakdown services for tent accessories, staging, dance floors, bars, specialty tables, and select cooking equipment included with delivery. Additional charges for chair unbagging, cushion adding, re-bagging, and table setup/breakdown services.
4. Processing Fees: 3% processing fee for card payments starting June 9, 2025. ACH/bank payments available to avoid the fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Alexander Party Rentals is a family-owned event rental company founded in 1991 that supplies tents, tables, chairs, linens, dinnerware, glassware, cooking equipment, lighting, flooring, staging, and related event infrastructure. It provides delivery, setup, teardown, and on-site service to weddings, corporate events, festivals, school functions, parties, and emergency response operations across the Seattle metropolitan area and Pacific Northwest.

Product overview

Alexander Party Rentals is a family-owned event rental company (since 1991, second-generation) providing comprehensive party rental equipment and services across the Greater Puget Sound area. The company operates a unified equipment rental platform offering over 28 product categories including engineered tents and structures, furniture (chairs, tables, soft seating), tabletop items (linens, dinnerware, flatware, glassware), beverage service, cooking equipment, concession games, flooring and staging, lighting, heating/cooling, and miscellaneous event supplies. Services include tent rentals with installation, wedding party rentals, festival solutions, corporate event rentals, school function rentals, and specialized emergency response equipment rentals. The company also provides an online quote/order system for catalog browsing and inquiry submission. All products are available for short-term weekend rental (3-5 days) with extended long-term rental options.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Party Rentals

Quantifiable outcome

• Over 35,000 events served since 1991

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• MATRAminorOthersIndustry association membership showing professional affiliation in the party rental industry
• MPI (Meeting Professionals International)minorOthersProfessional association membership for meeting and event professionals
• NACE (National Association for Catering and Events)minorOthersProfessional association membership for catering and event professionals
• ARA (American Rental Association)minorOthersTrade association membership for equipment rental companies
• ILEA (International Live Events Association)minorOthersProfessional association membership for live event professionals
• GSBA (Greater Seattle Business Association)minorOthersLocal chamber of commerce/business association membership supporting Seattle business community

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• AAA NW Tent & Event: Pacific Northwest-based tent and event rental company serving Oregon and Washington with tents, tables, chairs, and staging — directly comparable in regional focus and tent-led service mix.

Direct peers

• Bright Event Rentals: Premium event rental company offering tents, furniture, tabletop, lighting, and staging for weddings, corporate events, and galas — a direct competitor in the high-end full-service event rental space, now operating under CORT Events.
• Town & Country Event Rentals: Full-service event rental provider offering tents, tables, chairs, linens, dinnerware, and accessories for weddings, corporate functions, and private parties — directly overlapping Alexander's product set and customer segments.
• Signature Party Rentals: Event rental company specializing in tents, tables, chairs, linens, and tabletop for weddings, corporate, and social events — comparable in core offerings, customer base, and full-service delivery model.
• Classic Party Rentals: National full-service party rental company offering tents, tables, chairs, linens, and tabletop for social, corporate, and wedding events — a long-standing direct competitor in the same product category.
• Event Source: Long-standing event rental company (formerly Dave's Party Rental) supplying tents, furniture, linens, dinnerware, and staging for corporate, social, and institutional events — closely comparable in catalog breadth and customer mix.
• Prime Event Group: Event rental provider supplying tenting, furniture, flooring, staging, and decor for weddings, corporate events, and festivals — directly comparable in product scope and event-type coverage.
• Cort Party Rentals (CORT Events): Cort's party and event rental division is a national full-service provider of event rental equipment including tents, tables, chairs, linens, and tabletop — directly overlapping Alexander's core catalog and serving similar corporate, wedding, and social-event customers across the U.S.

Broad incumbents

• United Rentals: Largest equipment rental company in the world with an event and facility solutions division offering tents, power, climate, and flooring — competes at the infrastructure level for large events but operates as a broad industrial/commercial incumbent rather than a specialized party rental specialist.
• Sunbelt Rentals: One of the largest equipment rental companies in North America offering tents, flooring, power, and climate control as part of a much broader industrial and event-rental portfolio — overlaps with Alexander's tenting and event-infrastructure offerings but at vastly greater scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlexanderPartyRentals
• Instagraminstagram.com/alexanderpartyrentals
• Pinterestpinterest.com/alexanderpartyr
• Xx.com/AlexanderParty1

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexander Party Rentals