Latitude 38
- Company typePrivate
- Founded1977
- HeadquartersEl Cerrito, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Latitude 38 firmographics
Firmographics- Name
- Latitude 38
- Legal name
- Latitude 38 Media, LLC
- Website
- https://latitude38.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Latitude 38 industry classification
Industry- Product category
- Sailing Media Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
- akta.pro secondary industry
- Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)
Keywords
Where Latitude 38 is headquartered
LocationHeadquarters
- HQ city
- El Cerrito
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Latitude 38 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Advertising: Print display and digital advertising rates for marine businesses and sailing-related companies. Contact-based sales through sales team.
- Subscriptions: Monthly print magazine subscriptions with digital access. Circulation of 18,000 copies monthly.
- Obituary Notices: Tiered obituary pricing: 1/8 page (75 words, 1 photo) for $210, 1/4 page (250 words, 1 photo) for $360, 1/2 page (500 words, 1 photo) for $675.
- Classified Ads: Classy Classifieds section for selling personal boats and gear. Revenue from listing fees.
- Bookstore: Online bookstore through Bookshop.org featuring sailing books suggested by podcast guests. Small affiliate revenue percentage.
- Podcast Sponsorships: Episode sponsorship with 100-word type read and two 30-second spots per episode.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Obituary 1/8 page |
| Unit Pricing | Pay-as-you-go | Obituary 1/4 page |
| Unit Pricing | Pay-as-you-go | Obituary 1/2 page |
| Other | Multi-year contract | Print Display Advertising |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Latitude 38 product offering
Product offeringCore offering
Latitude 38 publishes a monthly print sailing magazine (circulation of 18,000 copies distributed through nearly 600 West Coast locations) complemented by a daily-updated online news platform ('Lectronic Latitude), a weekly podcast (Good Jibes), a classifieds marketplace for boats and gear, paid obituary notices, and curated sailing resources. The business sells subscriptions, display advertising, digital advertising, podcast sponsorships, classified listings, obituary placements, and merchandise.
Product overview
Latitude 38 is a sailing media company offering a portfolio of print and digital products for West Coast sailors since 1977. The core offering is the monthly Latitude 38 Magazine (18,000 copies distributed through ~600 locations), complemented by the daily-updated 'Lectronic Latitude online platform. The company produces the Good Jibes Podcast (available on Spotify and Apple Podcasts), maintains classifieds for boats and gear, and offers community features including Sailagram photo galleries and Eight Bells obituaries. Resource offerings include the Boat-In Dining Guide, Charter Directory, Heading South cruising guide, and a comprehensive Resources section. The company operates a merchandise store and sells advertising across its print, digital, and podcast platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Good Jibes Podcast: Sailing podcast featuring stories and tips from West Coast sailors about cruising, racing, adventure, and sailing topics. Hosted by the Latitude 38 team.
- Latitude 38 Bookstore
Products and services
- Latitude 38 Magazine
- 'Lectronic Latitude
- Good Jibes Podcast
- Classifieds
- Latitude 38 Store
- Eight Bells Obituaries
- Bookshop.org Bookstore
Quantifiable outcome
- 18,000 monthly print copies distributed
- +1 more outcomes
Companies that use Latitude 38
Customer profileSegments3 records
Ideal customer profiles2 records
Latitude 38 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Latitude 38 partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Latitude 38 competitors and assessment
Company assessmentDirect peers
- WoodenBoat: Long-established magazine devoted to wooden boat building, restoration, and traditional craft. Comparable niche enthusiast magazine model with print + digital + events revenue, sharing audience of passionate boat-owning sailors.
- Sailing Magazine: U.S.-based monthly sailing magazine covering cruising, racing, and seamanship. Closely comparable print + digital product targeting recreational sailors, with similar advertising and subscription revenue model.
- Practical Sailor: Independent technical review publication for sailing gear, equipment, and boat maintenance. Comparable niche-media business model targeting engaged, gear-purchasing sailors with subscription and advertising revenue.
- Sail Magazine: Long-running U.S. sailing publication covering racing, cruising, and boat reviews. Competes for the same advertising base (boat builders, brokers, sailing schools, gear brands) and overlaps substantially on audience and content.
- Cruising World: Major U.S. sailing magazine focused on cruising sailors and passage-making, with print, digital, and video content. Direct competitor for advertising dollars from marine businesses and subscription share among active cruisers.
- Sailing Anarchy: Popular online sailing news and community site covering racing, cruising, and industry. Comparable digital audience overlap and competes for attention/time spent on sailing content; complements Latitude 38's 'Lectronic Latitude online presence.
- Bluewater Sailing: U.S. magazine focused on long-distance cruising and passagemaking sailors. Comparable print + digital niche sailing media business targeting serious cruisers, with subscription and advertising revenue streams.
- PassageMaker: Magazine and digital platform for trawler and passagemaking cruisers. Comparable enthusiast boating media business with subscription, advertising, and event monetization across print and digital channels.
Broad incumbents
- Boating Magazine: General-interest boating magazine covering powerboats and sailboats. Broader audience than Latitude 38 but overlaps substantially on the sailing subset and competes for marine advertising spend.
Regional players
- Yachting World: Leading UK/European sailing magazine covering bluewater cruising and yacht racing. Comparable product offering and revenue model but primarily serves UK/European audiences rather than U.S. West Coast.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Latitude 38 social profiles
Digital presenceLatitude 38 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latitude 38 leadership team
Management profileNumber of profiles
Profiles7 records
Latitude 38 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latitude 38 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latitude 38
What does Latitude 38 do?
Latitude 38 publishes a monthly print sailing magazine (circulation of 18,000 copies distributed through nearly 600 West Coast locations) complemented by a daily-updated online news platform ('Lectronic Latitude), a weekly podcast (Good Jibes), a classifieds marketplace for boats and gear, paid obituary notices, and curated sailing resources. The business sells subscriptions, display advertising, digital advertising, podcast sponsorships, classified listings, obituary placements, and merchandise.
Is Latitude 38 a public or private company?
Latitude 38 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Latitude 38 founded?
Latitude 38 was founded in 1977. It employs 1 to 10 people.
Where is Latitude 38 based?
Latitude 38 is headquartered in El Cerrito, United States, in the North America region.
How does Latitude 38 make money?
Six revenue lines are on record. Magazine Advertising is the primary driver. The others are subscriptions, obituary Notices, classified Ads, bookstore and podcast Sponsorships.
Who are Latitude 38's main competitors?
Direct peers on record are WoodenBoat, Sailing Magazine, Practical Sailor, Sail Magazine, Cruising World, Sailing Anarchy, Bluewater Sailing and PassageMaker. Boating Magazine is listed as a broad incumbent. Yachting World is listed as a regional player.
Does Latitude 38 have an API?
No public API is recorded for Latitude 38.
What industry is Latitude 38 in?
Latitude 38's product category is Sailing Media Publishing. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines, with a secondary code of THAJAJAG, Sailing Experiences (Lessons, Regattas, Day Sails). Its NAICS code is 513120 and its SIC code is 2721.