Leisure Time

What Leisure Time does

Leisure Time is a family-owned specialty retailer founded in 1974 and headquartered in Idaho, operating three showrooms across East Idaho that sell hot tubs, swim spas, saunas, fireplaces, and outdoor living products to residential homeowners. The company is an authorized multi-brand dealer for premium manufacturers including Caldera Spas, Hot Spring Spas, Endless Pools, Freeflow Spas, HearthStone, Heatilator, Quadra-Fire, Heat & Glo, and Saunacore, alongside complementary lines such as Plunge, Cedar & Hyde, Delta Heat, Blaze, Memphis, Green Mountain, Morso, Ofyr, Splendorfire, Solo Stove, Camp Chef, Blackstone, and Alaska Tent & Tarp. Its positioning is that of a high-touch, full-service local dealer rather than a transactional discounter, with bundled delivery, installation, in-house service, and warranty support.

The business model combines showroom-led consultative sales with an emerging direct-to-consumer e-commerce channel that ships nationally. Revenue is generated through unit sales of hot tubs (entry units starting at $6,999 with premium tiers significantly higher), swim spas, saunas, fireplaces, and outdoor hearth products, supplemented by recurring revenue from consumables (chemicals, filters, covers), accessories, and service contracts. The recent introduction of a subscription-style autoship program for consumables and consumer financing partnerships on big-ticket units indicate a deliberate effort to deepen wallet share and improve conversion on the installed base. The website also positions the company as a content resource through "problem-solver" articles and how-to material, functioning as a local SEO and trust-building asset.

The customer base is exclusively residential homeowners in the East Idaho trade area through the showroom channel, and a national online audience for shipping-eligible goods. Strategic direction is toward category breadth — most visibly through the addition of cold plunges, BBQs, and pizza ovens — and channel diversification beyond the showroom, while preserving the local service and installation capability that underpins the go-to-market. No financial, headcount, or ownership data beyond the 1974 founding and family-owned status is disclosed in the source material.

Name

Leisure Time

Legal name

Leisure Time Inc.

Website

https://leisuretimeinc.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Leisure Time is a family-owned Idaho specialty retailer operating three showrooms since 1974 that sells hot tubs, swim spas, fireplaces, saunas, and outdoor living products to residential homeowners across East Idaho and online nationally.

Ownership category

akta.pro rank

Product category

Home Recreation Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

Keywords

• Hot tub retail
• Swim spa dealers
• Spa water care
• Fireplace retail
• Outdoor living

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales - Hot Tubs & Swim Spas: Retail sale of hot tubs, swim spas, and cold plunges from premium brands including Hot Spring, Caldera, Sundance, American Whirlpool, and Endless Pools. Products sold through showroom locations with in-house delivery and installation services.
2. Product Sales - Fireplaces & Stoves: Retail sale of fireplaces, wood/gas/pellet stoves, and fireplace inserts from brands including Heat & Glo, Heatilator, Kozy Heat, Quadra-Fire, Valor, Stûv, and Hearthstone.
3. Product Sales - Saunas: Retail sale of traditional, infrared, and hybrid saunas from Finnleo, Tylö, Sun & Soul, and Hekla.
4. Product Sales - Water Care Chemicals & Supplies: Retail sale of spa and pool water care chemicals, filters, pillows, parts, and accessories. Products include sanitizers, balancers, shock treatments, clarifiers, and maintenance supplies from brands such as FreshWater, Leisure Time Spa, SpaGuard, ProTeam, and others. Autoship subscription option available for recurring chemical deliveries.
5. Service & Repair: In-house service department provides installation, repair, and maintenance services for all products sold. The company does not subcontract service work - all parts and labor are handled internally.
6. BBQ & Patio Products: Retail sale of grills, smokers, pizza ovens, and accessories from brands including Big Green Egg, Pit Boss, Ooni, Gozney, and Louisiana Grills.
7. Financing: Financing available on hot tubs, fireplaces, saunas, and other major purchases through financing partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Leisure Time Inc. is a family-owned retail dealer operating three Idaho showrooms that sells hot tubs, swim spas, fireplaces, saunas, and BBQ products from multiple authorized brands. The company complements its equipment sales with an in-house service team for installation and repair, and a proprietary "Leisure Time Spa" line of water care chemicals and related parts sold through its e-commerce store with national shipping.

Product overview

Leisure Time Inc. is a regional retailer specializing in hot tubs, swim spas, saunas, cold plunges, fireplaces, and outdoor living products. The company operates as a multi-brand dealer offering products from Hot Spring, Caldera, Sundance, American Whirlpool, and Freeflow for hot tubs; Endless Pools for swim spas; Finnleo and Tylö for saunas; and Heat & Glo, Heatilator, Quadra-Fire, Valor, and Stûv for fireplaces and stoves. The company also carries proprietary Leisure Time Spa branded water care chemicals, FreshWater products, SpaGuard, ProTeam, and SpaPure water treatment solutions. Additional offerings include cold plunges, BBQ grills and smokers, pizza ovens, spa parts, accessories, and financing services. The product portfolio spans complete outdoor living solutions with no unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Leisure Time Spa: Private-label line of hot tub chemicals and water care products including Defender, Metal Gon, Renew, Spa Up, Spa Down, Bright & Clear, Brom Tabs, Enzyme, Foam Down, Filter Clean, Jet Clean, Test Strips, Cover Care, Calcium Booster, Reserve, and pH Balance Plus.

Products and services

• Hot Tubs Retail sale of premium hot tubs from authorized manufacturer brands for residential homeowners seeking backyard hydrotherapy and recreation, with local showroom display and in-house installation service.
• Swim Spas Retail sale of swim spas for residential homeowners wanting combined swimming and spa functionality, available through showroom purchase with in-house service.
• Fireplaces Retail sale of fireplaces for residential homeowners, complementing the outdoor and hearth product assortment.
• Saunas Retail sale of saunas for residential customers seeking home wellness and relaxation solutions.
• BBQ Products Retail sale of BBQ grills and outdoor cooking products for residential outdoor living.
• Leisure Time Spa Water Care Chemicals Proprietary-branded spa and hot tub water care chemicals and related consumables sold directly to customers via the company's e-commerce website with national shipping, supporting ongoing spa maintenance.
• Installation and Repair Service In-house service team providing installation, repair, and ongoing maintenance for hot tubs, swim spas, fireplaces, saunas, and related equipment purchased from the company.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered primary, core and minor.

• Hot Spring Spas (Watkins Wellness)primaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Hot Spring Spas, a premier hot tub brand owned by Watkins Wellness. Hot Spring offers Highlife, Limelight, Hot Spot, and Freeflow collections. Products feature FreshWater Salt System options and energy-efficient designs. Hot Spring and Caldera products viewable at Idaho Falls showroom.
• Caldera Spas (Watkins Wellness)primaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Caldera Spas, offering Utopia, Paradise, Vacanza, and Fantasy series. Features FreshWater IQ salt system and EcoTech cabinet designs. Caldera products viewable at Idaho Falls showroom.
• Sundance SpasprimaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Sundance Spas, featuring 980, 880, 780, and 680 series with patented Fluidix jets for hydrotherapy. Sundance Spas and American Whirlpool products viewable at Boise and Twin Falls showrooms.
• American WhirlpoolprimaryChannel Partner/ Reseller/ DistributorAuthorized dealer for American Whirlpool hot tubs across 100, 200, 400, 800, and 900 series. Features Appliance Grade construction with steel frames for durability.
• Endless PoolsprimaryChannel Partner/ Reseller/ DistributorAuthorized dealer for Endless Pools swim spas, offering E-Series, X-Series, and R-Series for fitness, therapy, and recreation. Endless Pools products viewable at Idaho Falls showroom.
• Finnleo SaunascoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Finnleo traditional saunas, offering a range of models for residential wellness.
• Tylö SaunascoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tylö saunas, including Reflection, Halmstad, and Kiruna (hybrid infrared) series.
• Heat & GlocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Heat & Glo fireplaces, stoves, and inserts. Offers SimpliFire electric fireplaces and comprehensive fireplace fronts and accessories.
• HeatilatorcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Heatilator fireplace products, including Simon and Cali fronts and various fireplace accessories.
• Kozy HeatcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kozy Heat gas fireplaces and stoves, featuring ProFlame remote systems.
• Quadra-FirecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Quadra-Fire pellet stoves and fireplace inserts, offering replacement parts and accessories.
• ValorcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Valor gas fireplaces and heating solutions.
• StûvcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Stûv fireplaces and stoves, European-designed heating products.
• Hearthstone StovesminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Hearthstone wood and pellet stoves with replacement parts available.
• Watkins Wellness (FreshWater)primaryChannel Partner/ Reseller/ DistributorAuthorized dealer for FreshWater water care products and salt system cartridges. Warns against counterfeit FreshWater cartridges from unauthorized marketplaces. All cartridges sold are genuine OEM sourced directly from Watkins Wellness.
• Big Green EggcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Big Green Egg kamado grills and accessories.
• Pit BosscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Pit Boss grills and smokers.
• OoniminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Ooni pizza ovens.
• GozneyminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Gozney professional-grade pizza ovens.
• Route Shipping ProtectionminorOthersThird-party shipping protection service offering coverage for packages damaged, lost, or stolen in transit. Provides instant issue resolution and 24/7 claim support.
• Financing PartnersminorOthersFinancing available on hot tubs, fireplaces, saunas, and other major purchases through third-party financing partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Leslie's Pool Supplies: Largest U.S. pool and spa supplies retailer with strong chemical/consumables focus and growing hot tub category. Public company with national footprint; comparable as multi-channel retailer serving residential pool/spa owners with consumables, parts, and equipment, though much larger and pool-centric.
• Pool Corporation: Largest U.S. wholesale distributor of swimming pool and spa supplies, equipment, and parts. Not a direct retail peer, but operates in the same pool/spa supply ecosystem and serves similar end-product categories that Leisure Time touches through its chemicals and parts business.
• Sun & Ski Sports: Multi-location retailer of outdoor recreation and active lifestyle products including fitness, cycling, and seasonal outdoor goods. Comparable as a regional multi-store retailer selling outdoor lifestyle equipment to homeowners, but focused on sports/outdoor gear rather than hot tubs/hearth.
• Dick's Sporting Goods: Large national sporting goods and outdoor recreation retailer with growing fitness and outdoor lifestyle category presence. Comparable as a multi-channel retailer with showrooms and consumables, but serves a much broader category set at national scale.
• Camping World Holdings: National retailer of RVs, camping, and outdoor lifestyle products with hundreds of locations. Comparable as a large multi-store retailer serving outdoor lifestyle consumers across multiple product categories, though focused on RVs and camping rather than hot tubs and hearth.

Emerging players

• REI Co-op: Member-supported outdoor recreation retailer expanding into adjacent wellness categories. Comparable as a destination showroom retailer with strong content/educational library and member-loyalty model, though centered on outdoor adventure gear rather than home-installed products.

Direct peers

• Pinch A Penny: Regional franchise-based pool and spa supplies retail chain offering chemicals, equipment, and accessories through company-owned and franchised stores. Comparable as a specialty pool/spa retailer serving homeowners with consumables and parts across multiple locations.
• Rec Warehouse: Regional multi-brand retailer of hot tubs, swim spas, saunas, fireplaces, and outdoor leisure products across multiple showroom locations. Highly comparable business model, product mix, and go-to-market to Leisure Time, operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LeisureTimeIF
• Instagraminstagram.com/leisuretimeinc
• Pinterestpinterest.com/LeisureTimeInc
• Xx.com/Leisure_Time_ID

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leisure Time