Recreation Factory Warehouse

Name

Recreation Factory Warehouse

Legal name

Rec Warehouse

Website

https://recwarehouse.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time transactional sales of pool equipment, hot tub/spa supplies, game room furniture, and team-branded recreational products. Products include above-ground pools, pool chemicals, liners, pumps, filters, cleaners, heaters, lighting, covers, hot tub parts, pool tables, cues, balls, accessories, air hockey, foosball, table tennis, shuffleboard, darts, and sports team branded merchandise (NFL, MLB, NHL, NCAA).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Recreation Factory Warehouse (Rec Warehouse) is a direct-to-consumer e-commerce retailer that sells above-ground swimming pools, pool and spa equipment/parts/chemicals, hot tubs, and game room products including pool tables, billiard accessories, air hockey, foosball, table tennis, shuffleboard, darts, and sports team-branded recreational merchandise. The company also distributes HQ Baptismal Systems for churches. It operates as a multi-category specialty retailer with 40+ years of experience serving residential consumers and a small B2B segment (churches) nationwide through its BigCommerce-powered online storefront.

Product overview

Recreation Factory Warehouse (Rec Warehouse) operates as a multi-category e-commerce retailer specializing in outdoor recreation and game room products. The business is organized into distinct product departments: Swimming Pools (above ground pools, chemicals, liners, filters, pumps, heaters, cleaners, lights, and seasonal covers), Spa & Hot Tub Department (AquaRest hot tubs, spa parts from HydroQuip/Waterway/Balboa/Gecko/Sundance, control packs, pumps, and specialty chemicals), and Game Room Tables & More (pool tables, billiard accessories, air hockey, foosball, table tennis, shuffleboard, darts, arcade games, and team-branded sports merchandise). The company also offers HQ Baptismal Systems for churches. This is not a software platform but rather a traditional retail operation selling physical goods across these categories, with no AI capabilities, APIs, or software integrations identified in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Above Ground Swimming Pools and Packages Complete above-ground swimming pool packages in sizes from 12 to 33 feet round and various oval configurations, including walls, frames, liners, and pool packages for residential installation.
• Pool Equipment, Parts and Accessories Filters, pumps, salt chlorine generators, ionizers, pool heaters, pool lights, cleaners, winter covers, solar covers, pool ladders, skimmers, filter elements, and replacement parts from brands including Hayward, Pentair, Waterway, Jandy, Swimline, Wilbar, and Atlantic.
• Pool Chemicals and Water Treatment Sanitizers/chlorine, oxidizers/shocks, algaecides, balancing chemicals, flocs, clarifiers, cleaners, stain removers, test kits, vinyl patch kits, and specialty products from brands including Pool Frog and Natural Chemistry.
• Hot Tubs and Spas AquaRest brand hot tubs and spas sold to residential consumers, with related covers, lifters, steps, and accessories.
• Spa Parts, Control Packs and Accessories Replacement spa parts including pumps, heaters, jets, control packs (HydroQuip BP100, BP700, Waterway NEO, Balboa Retrofit, Gecko), circuit boards, filters, pillows, blowers, in-line filters, and specialty spa chemicals from brands including HydroQuip, Waterway, Balboa, Gecko, Sundance, Dream Maker, Leisure Bay, Leisure Time, and FROG @ease.
• Pool Tables and Billiard Accessories Full-size and custom billiard/pool tables for game rooms, plus billiard accessories including cues, cases, racks, balls, kits, billiard gloves, billiard cloth, covers, cushions, and game room lights.
• Game Room Tables (Air Hockey, Foosball, Table Tennis, Shuffleboard, Darts, Arcade) Air hockey tables, foosball tables, indoor/outdoor table tennis tables (including NFL-themed and combo tables), classic shuffleboard tables, bristle and electronic dartboards with cabinets, Pop-A-Shot basketball arcade games, cornhole, skeeball, and poker/multi-purpose game tables.
• Team Branded Sports Merchandise Officially licensed sports team-branded billiard products and game room accessories, including cues and cue balls featuring all 32 NFL team logos, all MLB team logos, all NHL team logos, NCAA team logos for over 100 collegiate teams, and selected NFL player names.
• HQ Baptismal Systems Church baptismal systems including the HQ Immersion Baptismal Series and the BES6000 Baptismal Series, designed for immersion ceremonies in places of worship.
• Game Room Furniture Bars, stools, chairs, spectator seating, and supporting game room furniture for home entertainment spaces.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• BigCommercecoreTechnology or IntegrationE-commerce platform provider powering the Rec Warehouse online storefront with product catalog, shopping cart, customer management, and secure payment processing.
• NFL (National Football League)minorChannel Partner/ Reseller/ DistributorLicensed merchandise partnership allowing Rec Warehouse to sell officially branded pool tables, cues, balls, accessories, and merchandise featuring all 32 NFL team logos and selected NFL player names.
• MLB (Major League Baseball)minorChannel Partner/ Reseller/ DistributorLicensed merchandise partnership for MLB team-branded billiard products including cues and balls featuring all MLB team logos.
• NHL (National Hockey League)minorChannel Partner/ Reseller/ DistributorLicensed merchandise partnership for NHL team-branded cues and accessories featuring all NHL team logos.
• NCAAminorChannel Partner/ Reseller/ DistributorCollege sports licensing partnership for NCAA team-branded game room products including cues, tables, and accessories featuring over 100 collegiate teams.
• HaywardcoreChannel Partner/ Reseller/ DistributorAuthorized dealer and distributor of Hayward pool equipment including pumps, filters, heaters, salt chlorine generators, and replacement parts.
• PentaircoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Pentair pool and spa equipment including IntelliChlor salt systems, filters, pumps, and replacement parts.
• WaterwaycoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Waterway pool and spa equipment including pumps, filters, skimmers, valves, and replacement parts.
• BalboacoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Balboa spa control systems, circuit boards, topsides, and replacement parts for hot tubs and spas.
• WilbarcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Wilbar above-ground pool parts including Voyager, J-series, and other pool model components.
• AtlanticcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Atlantic pool parts covering numerous above-ground pool models including J2000, J3000, J4000, J5000, J8000 series.
• JandyminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Jandy pool equipment including pumps, filters, and replacement pump motors.
• SwimlinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Swimline above-ground pool liners in various sizes (12'-33' round and multiple oval configurations).
• AquaRestminorChannel Partner/ Reseller/ DistributorAuthorized dealer of AquaRest brand hot tubs and spas.
• Sundance SpasminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Sundance Spa parts including jets, topside controls, heaters, and electrical parts.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• GameRoomShop: Online retailer of pool tables, foosball, air hockey, shuffleboard, darts, and game room furniture. Directly comparable assortment and customer base to Rec Warehouse's game room department.
• Doheny's Pool Supplies: Online pool and spa supplies retailer offering pool equipment, parts, chemicals, and accessories with decades of category experience. Closely comparable assortment, customer segment, and DTC channel to Rec Warehouse.
• The Pool Factory: E-commerce retailer specializing in above-ground pools, pool packages, and accessories. Directly comparable to Rec Warehouse in above-ground pool category, customer base, and direct-to-consumer channel.
• Spa Depot: Direct-to-consumer retailer of hot tubs, spa parts, chemicals, and accessories. Comparable to Rec Warehouse's spa department in product mix, customer base, and channel.
• In The Swim: Direct-to-consumer e-commerce retailer of pool supplies, chemicals, equipment, and replacement parts for residential pool owners. Closely comparable to Rec Warehouse in category focus, channel, and customer base.
• Pool Supplies.com: Online specialty retailer focused on pool equipment, parts, and chemicals serving residential pool owners nationwide. Directly comparable DTC model and assortment to Rec Warehouse's pool department.
• Billiards Warehouse: Specialty retailer of pool tables, cues, billiard accessories, and game room furniture. Directly comparable to Rec Warehouse's billiards and game room product line.

Broad incumbents

• Amazon: The dominant general-merchandise e-commerce marketplace where pool parts, chemicals, hot tub accessories, and game room furniture are widely sold by third-party and first-party sellers. Comparable as a competitive channel and pricing benchmark rather than a category specialist.
• Leslie's Pool Supplies: The largest US specialty retailer of pool supplies, chemicals, and equipment, with both retail stores and a strong e-commerce channel. Highly comparable to Rec Warehouse's pool department in product range and customer base, but operates at vastly greater scale and brand recognition.
• Wayfair: Large online retailer of home furnishings including pool tables, game room furniture, and outdoor recreation products. Comparable to Rec Warehouse's game room and outdoor furniture assortment but at vastly greater scale and broader catalog breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/recreation-factory-warehouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recreation Factory Warehouse