ATS Euromaster

What ATS Euromaster does

ATS Euromaster is a UK-based automotive service company that operated a network of physical autocentres providing tyre services, automotive repair, and routine vehicle maintenance directly to individual vehicle owners and small commercial customers. Founded in 1965 and headquartered in Aston, Birmingham, the company employed 1,001–5,000 staff and served the UK market through a direct-to-consumer retail motion, generating revenue via transactional fees on tyre replacement, repairs, and maintenance services. Its core product was the autocentre service itself, supplemented by the Masterservice warranty program that covered previously supplied goods and services.

The company experienced significant and sustained financial losses that culminated in 2025 with the closure of 86 unprofitable centres. On 18 February 2026, ATS Euromaster announced the wind-down of its UK operations, placing 703 head office staff at risk of redundancy. As part of a controlled exit, the company divested select sites: Elite Garages acquired 14 branches with 61 staff in February 2026, and Formula One Autocentres completed the acquisition of 35 sites in May 2026, saving more than 130 jobs. The majority of ATS Euromaster's centres are now closed, and the entity is honouring outstanding Masterservice warranty claims through a paper-based claims process while no new business is being transacted.

Name

ATS Euromaster

Legal name

ATS Euromaster

Website

https://atseuromaster.co.uk

Company type

Private

Founded year

1965

Operating status

Closed

Headcount range

1,001–5,000 employees

Short description

ATS Euromaster is a UK-based automotive service company that operated a physical autocentre network providing tyre services, automotive repair, and vehicle maintenance to individual vehicle owners. Founded in 1965 and headquartered in Birmingham, the company is winding down its UK operations following sustained financial losses.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

Automotive Repair and Maintenance (8111), General Automotive Repair (811111)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive repair services
• Tire fitting services
• Vehicle maintenance
• Autocentre network
• Tire replacement

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Automotive Service and Maintenance: Revenue generated from providing automotive repair, tyre services, and maintenance at physical autocentre locations.

Go-to-market motion1 record

Distribution channels1 record

Core offering

ATS Euromaster operated a network of physical autocentres across the United Kingdom providing tire fitting, replacement, and broader vehicle maintenance and repair services. The company also offered Masterservice, a warranty program covering previously supplied goods and services, which it continues to honour during its UK wind-down.

Product overview

ATS Euromaster was an automotive service company operating a network of service centers across the UK, offering tire fitting and vehicle maintenance services. The company offered Masterservice as a warranty program to cover previously provided goods and services. As of early 2026, ATS Euromaster is winding down its UK operations after failing to halt financial losses, with its centers being sold to other operators including Formula One Autocentres and Elite Garages.

Differentiator

Problem solved

Functional benefit

Products and services

• ATS Euromaster Automotive Service Centres
• Masterservice

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Formula One AutocentrescoreChannel Partner/ Reseller/ Distributor · 1 May 2026Formula One Autocentres completed acquisition of 35 sites from ATS Euromaster, saving more than 130 jobs. The deal expands Formula One Autocentres to 170 locations across the UK. Sites are concentrated in North East, North West, South West, and Wales. Formula One Autocentres aims to grow portfolio to 250 sites.
• Elite Garages (trading as S&M Tyres)minorChannel Partner/ Reseller/ Distributor · 18 February 2026Elite Garages acquired 14 branches from ATS Euromaster UK along with 61 staff members, with transfer expected in mid-April 2026. This brings Elite Garages' total vehicle repair centres to 38. This represents a divestiture of assets as part of ATS Euromaster's wind-down of UK operations.

Scale indicators5 records

Recent moves7 records

Expansion highlights1 record

Direct peers

• Protyre: UK garage network specialising in tyres, MOTs, servicing and vehicle repairs under a franchise-style model. Comparable in autocentre-led service offering to UK motorists.
• Elite Garages: UK tyre and vehicle service retailer (trading as S&M Tyres) that acquired 14 ATS Euromaster branches in February 2026, growing to 38 centres. Directly comparable UK regional autocentre competitor.
• Formula One Autocentres: UK autocentre chain that just acquired 35 ATS Euromaster sites (May 2026), expanding to 170 locations with a stated 250-site growth target. Directly comparable in product (tyres, servicing, MOT) and customer base (UK vehicle owners).
• Kwik Fit: Largest UK tyre and automotive service specialist with a national autocentre network. Closely comparable to ATS Euromaster in core offering (tyres, exhausts, brakes, MOT, servicing) and direct-to-consumer UK autocentre model.
• National Tyres: UK tyre and autocare specialist with a national branch network providing tyres, exhausts, batteries and routine servicing. Directly comparable in tyre-led UK retail service model.
• Mr Tyre: Independent UK tyre retailer and autocentre chain offering tyres, alignments, brakes and servicing. Comparable regional UK autocentre proposition.
• Halfords Autocentres: UK motoring retailer with a national autocentre division offering tyres, servicing, MOTs and mechanical repairs. Comparable in physical-store autocentre model, broad automotive service offering, and UK consumer customer base.

Emerging players

• Blackcircles.com: UK online tyre retailer that routes fitment through a partner garage network. Comparable in UK tyre retail customer base and supply chain, but uses a marketplace model rather than owned autocentres.

Broad incumbents

• Micheldever Tyre Services: UK's largest tyre wholesale distributor supplying both national retail chains and independent garages. Comparable in UK tyre supply chain role and customer base, but operates upstream rather than directly owned retail.
• Goodyear Dunlop Tyres UK: UK retail and wholesale arm of a major global tyre manufacturer, operating owned and partner fitment centres. Comparable UK tyre retail footprint but embedded within a broader manufacturer portfolio.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights4 records

Customer concentration

• Xx.com/ats_euromaster
• Facebookfacebook.com/atseuromaster

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATS Euromaster