National Tyres and Autocare

What National Tyres and Autocare does

National Tyres and Autocare (legal entity: National Tyre Service Limited) is a UK fast-fit automotive specialist founded in 1970 and headquartered in Stockport. The company retails tyres across budget, mid-range, and premium categories covering 12 brands including Bridgestone, Michelin, Pirelli, Continental, and Goodyear, and offers complementary autocare services such as MOT testing, vehicle servicing, brake and battery replacement, exhausts, diagnostics, wheel alignment, and DPF cleaning. It serves individual motorists as the primary segment, with secondary business-to-business channels via the National Fleet division (fleet operators and contract hire companies) and the Dealer Division (motor dealerships). Sister company Viking Wholesale Tyres operates eight warehouses and a B2B e-commerce platform (VI Online). The business is operated as a subsidiary of Halfords Group following the acquisition from Axle Group Holdings Limited around 2020/2021.

The company distributes through an integrated multi-channel model: a direct-to-consumer e-commerce site at national.co.uk allowing search by vehicle registration or tyre size, a branch network of over 200 National Tyres locations across England, Scotland and Wales, and a mobile fleet of over 300 tyre fitting vehicles providing at-home or at-work service. The corporate website identifies over 600 accessible garages when including the broader Halfords network. Marketing channels span the website, email newsletter, Facebook, Twitter, YouTube, the Awin affiliate platform, and social media competitions. Pricing is unit-based, fully fitted (including valve, balance and environmental disposal), with a price-promise guarantee and an optional Payment Assist/Klarna interest-free instalment plan for orders above £200 or £450.

The technology stack is conventional for a multi-site retailer: online booking and price comparison, computerised wheel balancing equipment, standard payment processing, and an Experian AutoCheck integration for vehicle history lookups. There is no disclosed AI/ML capability, proprietary platform, or data flywheel. The company is a member of TyreSafe and the National Tyre Distributors Association, and is partnered with National Highways on the TRIP road safety campaign. Headcount is approximately 1,200, down from an average of 1,461 at Axle Group Holdings prior to acquisition.

Name

National Tyres and Autocare

Legal name

National Tyre Service Limited

Website

https://national.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

National Tyres and Autocare is the UK's largest independent tyre and autocare specialist, operating 200+ branches and 300+ mobile fitting vehicles. Founded in 1970 and now a Halfords Group subsidiary, it serves individual motorists, fleet operators, and motor dealerships across England, Scotland and Wales.

Ownership category

akta.pro rank

Product category

Tyre and Autocare Services

NAICS

Tire Dealers (441340), Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Tyre retail
• Autocare services
• MOT testing
• Vehicle servicing
• Mobile tyre fitting

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tyre Sales and Fitting: Sale of tyres across all categories including car, van, SUV, 4x4, caravan and specialist tyres. Prices include fitting, new valve, wheel balancing and environmental disposal. Revenue from both online bookings and in-branch purchases.
2. MOT Testing: Government approved MOT testing centres across the branch network providing vehicle safety certification services
3. Vehicle Servicing and Maintenance: Interim, full and major car services, oil and filter changes, diagnostics, brake services, battery replacement, exhausts, steering and suspension work, DPF cleaning services
4. Mobile Fitting Service: Mobile tyre and battery fitting service with additional location-based charges

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

National Tyres and Autocare sells and fits tyres across all major vehicle categories (car, van, SUV, 4x4, caravan, motorhome) from budget to premium brands, with prices inclusive of fitting, valve, balancing, and disposal. It complements tyre sales with government-approved MOT testing, interim/full/major vehicle servicing, and a wide range of autocare repairs including brakes, batteries, exhausts, diagnostics, wheel alignment, air conditioning, DPF cleaning, and TPMS service, delivered through over 200 branches and a mobile fitting fleet across the UK.

Product overview

National Tyres and Autocare is a UK-based fast fit specialist and the largest independent tyre retailer, now part of the Halfords Group. The company operates a network of over 200 National Tyres and Autocare garages plus over 600 Halfords Group garages across the UK, with thousands of tyre fitters and autocare technicians. Their core offering centres on tyre sales and fitting (covering car, van, SUV, 4x4, caravan, and motorhome tyres across summer, winter, all-season, run-flat, and specialist varieties) complemented by comprehensive autocare services. The product portfolio includes MOT testing, vehicle servicing (interim, full, and major), oil and filter changes, brake services, batteries, exhausts, air conditioning, diagnostics, wheel alignment and balancing, steering and suspension, DPF cleaning, TPMS services, puncture repairs, and car safety inspections (5-point, 10-point, and 30-point checks). Additional offerings include mobile tyre fitting, same-day fitting, fleet management services through National Fleet, and vehicle history checks via Experian AutoCheck. The company also provides flexible payment options through Payment Assist (Klarna) and offers a tyre apprenticeship programme (NT Full Throttle). The business operates across multiple brands including sister company Viking Wholesale Tyres.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyres Full range of budget, mid-range, and premium tyres for cars, vans, SUVs, 4x4s, caravans, and motorhomes including summer, winter, all-season, run-flat, and noise-cancelling tyres, covering brands such as Bridgestone, Pirelli, Michelin, Dunlop, Goodyear, Continental, Hankook, Avon, Sailun, Admiral, Autogreen, RoadX, Rovelo, Rotalla, Nankang, and ENSO. Prices are fully fitted including new valve, computerised wheel balance, and environmental casing disposal.
• Mobile Tyre Fitting Tyre fitting service delivered to the customer's location (home, work, or roadside) rather than requiring a visit to a physical branch.
• Same Day Tyre Fitting Priority tyre fitting service allowing customers to have tyres fitted on the same day.
• MOT Testing Government approved MOT testing at official MOT centres across the UK, with pre-MOT preparation services available.
• Vehicle Servicing Comprehensive car servicing including interim, full, and major services. Combined MOT and servicing packages are available.
• Brakes Brake inspection, replacement, and brake fluid change services with free brake checks available.
• Batteries Car battery replacement and testing services including free battery checks and mobile battery fitting.
• Exhausts Exhaust system inspection, replacement, and repair services with free exhaust checks.
• Wheel Alignment Precision wheel alignment service to ensure proper tyre wear and vehicle handling.
• National Fleet Business-to-business fleet management services helping fleet companies and contract hire operators manage tyre requirements more cost effectively across multiple vehicles.
• Viking Wholesale Tyres Sister company operating as an independent tyre wholesaler with eight warehouses across the UK, offering a B2B e-commerce platform (VI Online) and a dealer division for motor dealership tyre supply and fitting.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Halfords GroupcoreOthersNational Tyres and Autocare was acquired by Halfords Group and operates as part of the Halfords family. The acquisition provides access to an expanded network of over 600 garages while maintaining the National Tyres brand identity. The company now trades as part of the Halfords group.
• National HighwaysminorStrategic or Co-development PartnerNational Tyres Autocentres partnered with National Highways to support the TRIP campaign (Top-up, Rest, Inspect, Prepare). The campaign aims to help drivers stay safe on roads by focusing on essential vehicle checks before journeys.
• TyreSafeminorOthersNational Tyres is a founding member of TyreSafe, a charity dedicated to raising awareness of the dangers of defective and illegal tyres.
• NTDA (National Tyre Distributors Association)minorOthersNational Tyres and Autocare is a member of the National Tyre Distributors Association, which provides professional representation within the industry on behalf of independent tyre and fast fit retailers throughout the UK.
• AwinminorChannel Partner/ Reseller/ DistributorNational Tyres affiliate programme is exclusively hosted on Awin platform, providing access to affiliate marketers who earn commission on sales they generate through their websites.
• MediaComminorGTM or Marketing PartnerMediaCom provides affiliate support services to National Tyres, helping affiliates get the most out of promoting National Tyres and Autocare products.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ATS Euromaster: Major UK fast-fit tyre, MOT, and vehicle maintenance chain owned by Michelin, with extensive branch coverage and strong fleet B2B contracts — directly comparable in service offering and customer segments.
• Formula One Autocentres: UK fast-fit autocare chain offering tyres, MOT, servicing, and repairs across 50+ branches — comparable service mix, customer base, and branch-based model.
• Mr Tyre: UK regional fast-fit tyre and autocare chain offering tyres, MOT, and servicing from a multi-branch network — comparable service mix and B2C focus.
• Protyre: UK fast-fit tyre and autocare chain (Michelin-owned alongside ATS) with 150+ branches, offering tyres, MOT, servicing, and fleet services — directly comparable in scale, product mix, and target customer.
• Kwik Fit: UK's largest fast-fit tyre and autocare chain with ~600 centres, offering tyres, MOT, servicing, brakes, exhausts, and mobile fitting — directly comparable service mix and customer base to National Tyres and Autocare.
• Blackcircles: UK online tyre retailer that aggregates demand and routes fitting to a partner garage network; competes directly with NTA on price and digital customer experience in the same tyre-replacement use case.
• etyres: UK online and mobile tyre fitting specialist — directly comparable mobile fitting service and online booking experience, competing for the same convenience-focused consumer.

Broad incumbents

• Halfords Autocentres: Sister brand within Halfords Group operating 600+ garages offering MOT, servicing, tyres, and repairs; broader portfolio including retail (non-tyre) but directly overlapping autocare service offering.
• Costco Tyre Centre: Membership-warehouse retailer operating in-store tyre fitting centres across the UK — broader retail business but directly comparable tyre retail and fitting offering for value-conscious consumers.

Others

• Viking Wholesale Tyres: Sister company under Axle Group (now Halfords) operating as a B2B tyre wholesaler with eight UK warehouses and the VI Online platform; a sub-brand adjacent to NTA's wholesale distribution activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nationaltyres
• YouTubeyoutube.com/user/nationaltyre
• Facebookfacebook.com/national.co.uk
• LinkedInlinkedin.com/company/national-tyres-and-autocare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Tyres and Autocare