Grupa MBE

What Grupa MBE does

Grupa MBE sp. z o.o. is a Polish B2B employer branding agency headquartered in Warsaw, with additional offices in Warsaw and Kraków. Founded in 2008 and reincorporated in its current legal form in March 2022 (succeeding MBE group sp. z o.o.), the firm employs 51-100 people and serves primarily large and mid-sized organizations in Poland, including multinationals such as Allegro, Shell, Amway, Accenture, Philip Morris International, KPMG, Capgemini, Roche, Hitachi, Woodward, State Street, and PepsiCo. Its service portfolio spans the full employer-branding lifecycle: research and audit, strategy and EVP development, recruitment media, image-recruitment campaigns (online and offline), social media and digital, and EB consulting and training. Beyond client services, the firm operates content products (#ebweekly newsletter with 926+ issues, mbe:blog, mbe:letter), the EB Support by MBE free-consultation program, and EBMASTERS networking events, and is part of a broader MBE group of companies that includes Goldman Recruitment (rekrutujemy) and Ornsson (szkoleny).

Name

Grupa MBE

Legal name

Grupa MBE sp. z o.o.

Website

https://grupambe.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupa MBE is a Warsaw-based B2B employer branding agency serving primarily large and mid-sized Polish and multinational clients with full-cycle EB services (research, EVP, campaigns, social, training), backed by a content platform and a broader MBE group of recruitment and training companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Employer Branding Consulting and Strategy Services: Professional services revenue generated from employer branding strategy development, EVP creation, research and audits, and ongoing consulting engagements with corporate clients.
2. Campaign and Creative Services: Revenue from designing and executing recruitment and image campaigns, including online and offline marketing materials, social media content, and event-related employer branding activities.
3. Training and Workshops: Revenue generated from employer branding training programs and workshops, including EB Starter training and specialized EB House training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Grupa MBE is a B2B employer-branding agency that helps companies attract and retain talent by designing their Employee Value Proposition (EVP), auditing employer brand perception, running recruitment marketing campaigns, and delivering social media and training programs for HR teams. Its deliverables are bespoke consulting and creative services sold on a project basis to HR, talent acquisition, and employer-branding buyers rather than packaged software or off-the-shelf products.

Product overview

Grupa MBE is an employer branding agency offering a comprehensive suite of services including research and audit, strategy and EVP development, recruitment media, image-recruitment campaigns, social media and digital marketing, and EB consulting and training. The company also produces content products like #ebweekly (industry news digest), mbe:blog (knowledge base), and mbe:letter (newsletter). Additional offerings include the EB Support by MBE free consultation program and EBMASTERS networking events. The agency operates a portfolio of client projects spanning major Polish and international organizations.

Differentiator

Problem solved

Functional benefit

Brands

• EB Support by MBE: Free employer branding consultation program.

Products and services

• Employer Brand Research and Audit Diagnostic research engagement that assesses how a client's employer brand is perceived by current employees, candidates, and the external market, identifying gaps between intended and actual positioning to inform the EVP and strategy workstreams.
• EVP Strategy and Consulting Strategy consulting service that translates research insights into a defined Employee Value Proposition, including positioning narrative, key messages, and activation guidelines for use across recruitment marketing and internal communications.
• Recruitment Marketing Campaigns End-to-end creative campaign service designing and producing recruitment advertising, job-landing experiences, and candidate-nurture communications aligned to the client's EVP and target candidate segments.
• Social Media Employer Branding Social-channel service that builds and runs the client's employer-brand presence on platforms such as LinkedIn, Facebook, and Instagram, including content strategy, community management, and engagement analytics tied to talent-attraction goals.
• HR Marketing Training and Workshops Training and workshop programs that upskill client HR, talent acquisition, and internal communications teams on employer-branding best practices, EVP activation, and recruitment marketing execution.

Quantifiable outcome

• Hundreds of campaigns completed for major organizations
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• EB Show ConferencecoreGTM or Marketing Partner · 30 October 2025Media partnership for the EB Show conference (November 6-7, 2025 in Warsaw and online), a key employer branding industry event.
• I Love HR ConferencecoreGTM or Marketing Partner · 29 September 2025Media partnership for the I Love HR conference (October 29 at Poznań Congress Center), part of the I Love Marketing & Technology festival.
• CSR Poland ConferencecoreGTM or Marketing Partner · 9 September 2025Media partnership for the CSR and ESG conference (September 9, 2025 in Kraków), organized by Fundacja Pro NGO.
• DE&I Insights Summit 2025coreGTM or Marketing Partner · 26 May 2025Media partnership for the Diversity, Equity & Inclusion conference in Gdańsk.
• #LinkedInLocalVirtual 2025minorGTM or Marketing Partner · 21 May 2025Media partnership for the 9th edition of the LinkedInLocalVirtual event (May 21-22, 2025).
• Szczecin Biznes & HR ConferencecoreGTM or Marketing Partner · 1 January 2025Media partnership for the 7th edition of the largest business-HR conference in Western Pomerania.
• Goldman RecruitmentminorOthersPart of the MBE group of companies supporting employers in recruitment activities. Goldman Recruitment specializes in recruitment services complementing MBE's employer branding focus.
• OrnssonminorOthersPart of the MBE group of companies offering training services. Ornsson provides training complementing MBE's employer branding services.
• Kariera w FinansachminorOthersJob portal specializing in finance sector positions, operated as part of the MBE company ecosystem.
• Careers in PolandminorOthersInternational job portal for Poland-related opportunities, part of the MBE company ecosystem.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Bluetree Group: Polish creative/marketing agency with employer branding offerings. Regional competitor to Grupa MBE in the Polish market, sharing a similar client base of large Polish employers.

Broad incumbents

• LinkedIn Talent Solutions: LinkedIn's enterprise talent marketing platform, including employer brand content, recruitment ads, and Talent Insights. Competes for the same enterprise EB and recruitment-media budgets as Grupa MBE but at global scale.
• PeopleScout: Global RPO and talent advisory firm with employer brand and EVP capabilities. Competes for enterprise EB engagements and can bundle services into outsourced talent acquisition programs.
• Randstad Employer Branding: Global HR services group whose Randstad Employer Brand Research and related services compete for multinational EB budgets. Comparable as a broad incumbent offering EB research and strategy alongside staffing.
• Great Place to Work Institute: Global certification and research firm operating in the employer brand space with benchmarking and culture surveys. Adjacent competitor whose certification programs and employer brand rankings overlap with Grupa MBE's benchmarking services.

Direct peers

• Universum: Global employer branding agency offering research, EVP development, and campaigns to multinational employers. Directly comparable to Grupa MBE as a specialist EB agency, but operating at global scale versus Grupa MBE's Poland focus.
• Sabbar: French employer branding agency offering EVP design, recruitment marketing, and candidate experience services. Comparable to Grupa MBE in service scope (strategy + creative + campaigns) within a single European country.
• The Employer Brand Agency: UK-based specialist employer branding consultancy delivering EVP, research, and creative campaigns. Comparable to Grupa MBE as a pure-play EB agency serving enterprise clients in EMEA.

Emerging players

• Kingfisher Employer Branding: European specialist employer branding consultancy delivering EVP, creative, and campaigns to mid-market and enterprise employers. Comparable as an emerging pure-play EB competitor in the European market.
• Empion: Germany-based employer branding and employer reputation management startup using data-driven approaches. Comparable as an emerging tech-enabled EB player in the DACH/CEE region overlapping with Grupa MBE's market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/grupambe
• YouTubeyoutube.com/@RobimyEB
• Facebookfacebook.com/grupambe
• LinkedInlinkedin.com/company/grupambe
• Instagraminstagram.com/grupambe
• TikToktiktok.com/@grupambe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa MBE