Tap Magic
- Company typePrivate
- Founded1953
- HeadquartersLittle Rock, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Tap Magic firmographics
Firmographics- Name
- Tap Magic
- Legal name
- The Steco Corporation
- Website
- https://tapmagic.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Tap Magic is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tap Magic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Cutting Fluid Product Sales: Tap Magic generates revenue through the sale of its complete line of metalworking cutting fluids, coolants, and related products. Products are sold in various sizes from small containers (4 oz, 12 oz, 16 oz) to bulk quantities (55 gallon drums, 275 gallon totes) to serve shops of all sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full product line with various container sizes from small retail quantities to industrial bulk orders |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Tap Magic product offering
Product offeringCore offering
Tap Magic manufactures and sells a comprehensive line of premium cutting fluids, machining coolants, and metalworking lubricants designed for industrial machining operations. The product line includes specialized formulations for drilling, tapping, milling, grinding, sawing, and threading across ferrous, non-ferrous, hard metals, aluminum, steel, stainless steel, titanium, and food-grade (NSF H1) applications.
Product overview
Tap Magic is a comprehensive line of cutting fluids and metalworking lubricants manufactured by The Steco Corporation since 1953. The product portfolio consists of 13 distinct products designed for various metalworking applications: EP-Xtra for ferrous metals, ProTap as an eco-friendly biodegradable option, Aluminum-specific fluid for non-ferrous metals, Xtra-Thick & Xtra-Foamy for hard metals, Eco-Oil for food-grade applications, Aqueous as a water-based option, Waxx Stick as a solid lubricant alternative, Penetrating Fluid for rust/corrosion release, H2OX and H2OX NC as semi-synthetic coolants, Plasma Cut for water table applications, plus Cleaner and Corrosion Inhibitor as post-machining treatment products. The product line serves the metalworking industry with solutions ranging from heavy-duty cutting fluids to eco-friendly options, addressing needs across all metals including stainless steel, aluminum, titanium, and exotic alloys.
Differentiator
Problem solved
Functional benefit
Brands
- Tap Magic EP-Xtra: Heavy-duty cutting fluid for all cuts, all metals, and any operation including stainless steel
- Tap Magic ProTap
- Tap Magic Aluminum
- Tap Magic Xtra-Thick & Xtra-Foamy
- Tap Magic Eco-Oil
- Tap Magic Aqueous
- Waxx Stick
- Tap Magic Penetrating Fluid
- Tap Magic H2OX
- Tap Magic H2OX NC
- Tap Magic Cleaner
- Tap Magic Corrosion Inhibitor
- Tap Magic Plasma Cut
Products and services
- Tap Magic Aluminum
Quantifiable outcome
- Extended tool life through superior lubrication
- +3 more outcomes
Companies that use Tap Magic
Customer profileSegments4 records
Tap Magic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tap Magic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Steco Corporationparent companyTap Magic is a division of The Steco Corporation, which designs and manufactures industrial cutting fluids. Steco Corporation is the parent organization behind the Tap Magic brand.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Tap Magic competitors and assessment
Company assessmentBroad incumbents
- Quaker Houghton: Global leader in industrial fluids including metalworking fluids, hydraulic fluids, and specialty chemistries. Overlaps with Tap Magic in cutting fluids but competes as a full-line incumbent with vastly greater scale and R&D resources.
- Fuchs Lubricants: One of the world's largest independent lubricant manufacturers with a significant metalworking fluid portfolio. Comparable in product overlap but with substantially broader category coverage and geographic reach.
- CIMCOOL Fluid Technology: Large, established supplier of metalworking fluids and coolants with a broad portfolio across cutting, grinding, and forming operations. Comparable in core product overlap but significantly larger and more diversified than Tap Magic.
- Castrol Industrial: Major industrial lubricants brand offering metalworking fluids among a much broader portfolio. Targets the same machine shop customers as Tap Magic but with global scale and integrated fluid programs.
- Chemetall (BASF Coatings): Supplier of surface treatment and metalworking chemistries including coolants and lubricants. Comparable in serving aerospace and industrial machining customers but as part of a much broader chemical portfolio.
Direct peers
- Master Fluid Solutions: Manufacturer of metalworking fluids and cutting fluids (TRIM brand) serving machine shops worldwide. Directly comparable to Tap Magic in product category, customer base (machinists), and distribution through industrial distributors.
- Blaser Swisslube: Swiss-based manufacturer of cutting fluids and grinding oils for precision machining. Comparable premium positioning, global distribution model, and emphasis on tool life and surface finish — overlapping directly with Tap Magic's value proposition.
- Hangsterfer's Laboratories: Specialty manufacturer of cutting fluids, machining coolants, and metalworking lubricants with a similarly niche, premium brand positioning. Highly comparable in scale, focus, and go-to-market through industrial distributors.
- Yushiro Manufacturing America: Specialty manufacturer of cutting fluids, coolants, and grinding oils with a similar niche, premium-positioning strategy. Comparable in product mix and focus on machinist and machine shop customers.
Emerging players
- Qualichem: Manufacturer of metalworking fluids and coolant management solutions targeting precision machining and aerospace. Smaller and more focused than Tap Magic in some segments but competes in overlapping cutting fluid SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tap Magic compliance and trust
Trust signalCompliance1 record
Tap Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tap Magic leadership team
Management profileNumber of profiles
Tap Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tap Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tap Magic
What does Tap Magic do?
Tap Magic manufactures and sells a comprehensive line of premium cutting fluids, machining coolants, and metalworking lubricants designed for industrial machining operations. The product line includes specialized formulations for drilling, tapping, milling, grinding, sawing, and threading across ferrous, non-ferrous, hard metals, aluminum, steel, stainless steel, titanium, and food-grade (NSF H1) applications.
Is Tap Magic a public or private company?
Tap Magic is a private company. It is currently operating.
When was Tap Magic founded?
Tap Magic was founded in 1953. It employs 1 to 10 people.
Where is Tap Magic based?
Tap Magic is headquartered in Little Rock, United States, in the North America region.
How does Tap Magic make money?
One revenue line is on record: cutting Fluid Product Sales.
Who are Tap Magic's main competitors?
Broad incumbents on record are Quaker Houghton, Fuchs Lubricants, CIMCOOL Fluid Technology, Castrol Industrial and Chemetall (BASF Coatings). Direct peers are Master Fluid Solutions, Blaser Swisslube, Hangsterfer's Laboratories and Yushiro Manufacturing America. Qualichem is listed as an emerging player.
Does Tap Magic have an API?
No public API is recorded for Tap Magic.