Nordic Approach

What Nordic Approach does

Nordic Approach is a specialty green coffee importer and trading company headquartered in Oslo, Norway, founded in 2011 to source high-scoring coffees (86+ points) for quality-focused roasters globally. The company sources from ten producing origins (Kenya, Honduras, El Salvador, Rwanda, Indonesia, Uganda, Peru, Ethiopia, Brazil, and Colombia), with on-the-ground operations including a representative office in Addis Ababa (Ethiopia), a cupping lab and office in Bogotá (Colombia), and a sales presence in Berlin (Germany). It is a member of Neumann Kaffee Gruppe (NKG), a global green coffee services group operating 50 companies across 26 countries, which provides distribution, financing, and operational backing.

The core commercial offering is structured around three purchasing channels: SPOT sales from a climate-regulated warehouse in Belgium operated via partner Seabridge; Forward Booking contracts allowing roasters to commit to volumes drawn over a six-month period with embedded financing; and FOB Direct Shipments for full-container-load purchases at origin. The company also operates Tropiq, a sub-brand under the same umbrella (formed via a 2023 merger) that targets medium-to-large roasters seeking 100+ bag container loads of 87+ traceable lots. Quality control is governed by strict physical protocols (humidity, water activity, density) and continuous cupping, with a proprietary Ethiopian Flavour Wheel classification system developed internally. A loyalty discount program (3-12%) tied to annual invoiced volumes serves as a customer-retention lever.

Nordic Approach sells to specialty coffee roasters across 69+ countries, reaching 400+ roasteries through a regionally organized field-sales model (Germany/Austria/UK/France, Nordics, Asia Pacific/Middle East/Africa, Benelux/Switzerland/East/South Europe). Revenue is generated via markup on green coffee transactions plus warehousing, financing, and logistics services layered on the SPOT and Forward Booking flows. Go-to-market combines regional sales reps, cupping events, origin trips, trade shows, and an extensive educational content library, with price transparency (FOB and producer pricing disclosed) functioning as a positioning differentiator rather than a pricing concession.

Name

Nordic Approach

Legal name

Nordic Approach

Website

https://nordicapproach.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic Approach is an Oslo-based specialty green coffee importer that sources 86+ point coffees from ten origins and supplies 400+ roasteries across 69+ countries via SPOT, Forward Booking, and FOB direct shipments, operating as part of Neumann Kaffee Gruppe.

Ownership category

akta.pro rank

Product category

Specialty Green Coffee Importing

akta.pro primary industry

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

akta.pro secondary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Specialty green coffee
• Green coffee importing
• Coffee sourcing services
• Specialty coffee trading
• Green coffee supply chain

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Trading and Importing: Nordic Approach operates as a specialty green coffee importer and trader. The company sources high-quality green coffee from origins (Kenya, Honduras, El Salvador, Rwanda, Indonesia, Uganda, Peru, Ethiopia, Brazil, Colombia) and sells to roasters globally. Revenue is generated through the markup on coffee purchases from origin, with services including SPOT sales from warehouse in Belgium, Forward Booking, and FOB Direct Shipments.
2. Warehousing Services: Through partnership with Seabridge warehouse in Belgium, Nordic Approach offers climate-regulated storage for specialty coffee (mainly solar powered). This service supports the SPOT sales model where coffees are pre-financed and stored until roasters are ready to take delivery.
3. Forward Booking Services: Planning and securing coffee volumes in advance with competitive financing and warehousing options for growing specialty coffee roasters. The service allows commitment to specific quantities with flexibility to draw over a six-month period.
4. Logistics and Freight: Competitive freight rates and efficient delivery services offered to customers regardless of location. Each sales rep is an expert in different regions with extensive knowledge on market requirements and regulations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Nordic Approach is a specialty green coffee importer that sources high-scoring (86+ point) coffees from 10+ origins including Kenya, Ethiopia, Honduras, El Salvador, Rwanda, Indonesia, Uganda, Peru, Brazil, and Colombia, and sells them to roasters globally. The company operates three primary purchasing channels: SPOT sales from its Belgium warehouse for immediate delivery, Forward Booking for advance commitments with financing, and FOB Direct Shipments through its Tropiq sub-brand for full container loads shipped directly to the customer's port of destination.

Product overview

Nordic Approach is a specialty green coffee importing company and Neumann Kaffee Gruppe (NKG) company that offers a comprehensive portfolio of coffee sourcing services. The core offering consists of Nordic Approach (main brand) for specialty green coffee importing with SPOT sales, forward booking, and FOB direct shipments. Tropiq is a sub-brand focused on specialty coffee at scale for medium-to-large roasters seeking full container loads. Additional services include NA Direct for 30+ bag special orders, Seabridge Warehousing in Belgium, logistics support, and origin trips. The company sources from 10 origins: Kenya, Honduras, El Salvador, Rwanda, Indonesia, Uganda, Peru, Ethiopia, Brazil, and Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• Tropiq: A product line under Nordic Approach focused on direct FOB and back-to-back specialty coffee sales, specializing in 87+ traceable lots and shipping directly to roasteries' ports of destination.

Products and services

• Nordic Approach Green Coffee Importing Core specialty green coffee importing service that sources, trades, and imports high-quality green coffees (86+ points) for quality-driven roasters globally. Offers SPOT sales from Belgium warehouse, forward booking with financing options, and FOB direct shipments from origin.
• Tropiq Product line focused on direct FOB and back-to-back specialty coffee sales at scale. Specializes in sourcing 87+ traceable lots with distinct flavour profiles and various processing methods for medium to large specialty roasters seeking 100+ bags of full container loads.
• SPOT Sales In-stock coffee available for immediate ordering, shipped from the company's warehouse in Belgium to roasteries. Includes pre-harvest options and coffees from shipments in transit.
• Forward Booking Strategic planning service for growing specialty coffee roasters to commit to specific quantities in advance with flexibility to draw over a six-month period, including financing and warehousing options.
• FOB Direct Shipments Contract full container loads directly at origin earlier in the harvest with support for curating selections, logistics, and planning. Coffee ships directly to customer's port of destination.
• Seabridge Warehousing Modern warehouse in Belgium with proper infrastructure to store and manage specialty coffee, regulating indoor climate and humidity levels, mainly solar powered.
• Origin Trips Travel experiences to coffee origins where roasters can visit producers, cup lots of coffee, and gain firsthand insight into the supply chain.
• NA Direct Special ordering option for 30+ bags and special orders, offering ready-to-dispatch coffee selections beyond the standard offer list.

Quantifiable outcome

• 400+ roasteries globally served across 69+ countries
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• Neumann Kaffee Gruppe (NKG)coreStrategic or Co-development PartnerNordic Approach is a Neumann Kaffee Gruppe (NKG) company. NKG is a globally operating green coffee service group consisting of 50 companies across 26 countries, including exporters, importers, farms, mills, and services. This partnership provides Nordic Approach with the backing and network of a major global green coffee organization.
• TropiqcoreStrategic or Co-development PartnerTropiq is a product line under the Nordic Approach umbrella, focusing on sourcing high-scoring lots at scale (87+ points), shipped directly to customer's port of destination. Tropiq specializes in direct FOB and back-to-back specialty coffee sales for medium to large specialty roasters seeking full container loads.
• Seabridge Warehouse (Belgium)coreOthersSeabridge is a modern warehouse in Belgium with proper infrastructure to store and manage specialty coffee. It regulates indoor climate and humidity levels and is mainly solar powered. Nordic Approach uses this facility for SPOT sales and Forward Booking storage.
• Jimma Agricultural Research Center (Ethiopia)supportingStrategic or Co-development PartnerEthiopian coffee varieties are derived from seedlings provided by the Jimma Agricultural Research Center. Some improved varieties like 74/112 and 74/110 were developed at this center for resistance to coffee berry disease.
• Rwanda Trading Company (RTC)supportingStrategic or Co-development PartnerNordic Approach sources Rwandan coffee through partnerships with RTC and key collaborators including Gitesi Washing Station and Mahembe Washing Station. RTC provides agricultural extension programs and financing for washing stations.
• Private Exporters, Representatives, Cooperatives, and Unions (Ethiopia)supportingStrategic or Co-development PartnerEthiopian supply chain involves Private Exporters (purchase parchment, identify buyers, manage logistics), Representatives (support medium-sized farmers), Cooperatives (farmer-led organizations owning washing stations), and Unions (primary exporters). Nordic Approach works with all these entities.
• Caballero Family (Honduras - Marcala)coreStrategic or Co-development PartnerLong-standing partnership with Marysabel and Moises Caballero in Marcala region. They produce a broad range of coffees including concept coffees like Bomba de Fruta and Confite. Known for consistently delivering quality at high level with effective humidity management.
• Rony Gámez Collective (Honduras - Intibucá)supportingStrategic or Co-development PartnerCollective in Intibucá focused on connecting smallholders to the specialty market. Revolutionizing coffee production by creating a market for their coffees and establishing a distinct name for farmers. Farmers receive profits in USD.
• Jasal Group / Salaverria Family (El Salvador)coreStrategic or Co-development Partner6th-generation coffee producers working with Nordic Approach for over two decades. Jasal Group operates Las Cruces mill giving full control over entire production process from harvesting to processing to milling. Works with 5+ distinct processing methods.
• Wildan Mustofa / Java Frinsa Estate (Indonesia)coreStrategic or Co-development PartnerPartnership with Wildan and his wife Atieq at Java Frinsa Estate since 2016. Estate has about 130 hectares of coffee with more than 14 local cultivars. Known for experimenting with fermentation using Lactobacillus and Saccharomyces bacteria, producing unique funky flavours.
• Ugandan Smallholder Farmers and Centralized Processing FacilitiessupportingStrategic or Co-development PartnerPartnership with smallholder farmers through centralized processing/drying facilities in Eastern Uganda. Develops protocols for naturals and washed coffees with new flavour concepts at scale.
• Cedros, Origin Coffee Lab, Aromas del Valle, Norcafe (Peru)supportingStrategic or Co-development PartnerPartnerships with young coffee exporters and cooperatives focused on promoting the specialty segment in Peru. Organizations implementing quality programs to enhance cup quality and ensure financial rewards for producers' investments.
• Jaguara Estate / Natália Brito and André Luíz Garcia (Brazil)coreStrategic or Co-development PartnerKey suppliers in Brazil producing range from classic naturals with notes of nuts, chocolate, and red fruit to special preparations featuring tropical fruit and competition lots.
• Juan Saldarriaga (Colombia)coreStrategic or Co-development PartnerPioneer partner in Antioquia region with own bodega and purchasing points. Driving force behind Antioquia selection including Cattleya, Frutos Rojos, Mermelada, Panela, and Manjar concept coffees.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/nordicapproach
• Facebookfacebook.com/nordicapproach
• LinkedInlinkedin.com/company/nordic-approach

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Approach