adspree media

What adspree media does

adspree media GmbH is a Hamburg-registered, Berlin-positioned digital advertising and marketing agency specializing in the gaming industry. Founded in 2014 and operating with 11-50 employees, the company serves game publishers and developers with an integrated offering that spans digital marketing (search, display, mobile, video, banner), online branding via four owned-and-operated gaming portals (ProSiebenGames.de, Sat.1 Spiele, Poged.com, Browsergames.de) reaching 1M+ monthly gamers, influencer marketing on YouTube/Twitch/Instagram across Germany, France, Poland, Latin America, and English-speaking markets, TV advertising through a ProSiebenSat.1 media partnership (25M daily TV viewers, 28% German TV share), out-of-home placements, and in-house content production.

The agency's core technology stack is a media-access-and-distribution platform rather than a software product: exclusive in-game advertising inventory plus a network of 541 advertising partners and 212 advertiser relationships, integrated with owned portals and third-party demand platforms (Google Ads, Microsoft Bing, Google Analytics, Google Remarketing). Differentiators are the proprietary portal audience, the ProSiebenSat.1 TV inventory access, and 10+ years of accumulated SEM operating data in the gaming vertical. No proprietary AI/ML, APIs, or SDKs are disclosed.

The business model is a sales-led B2B professional services agency. Pricing is custom-quoted per engagement and not publicly disclosed. Revenue is generated through agency fees and advertising service fees for marketing, advertising, and monetization campaigns executed on behalf of game publishers. Named enterprise clients include PUBG, InnoGames (since 2010), GoodGame (7+ years), and Iron Sight. The company is privately held with no disclosed outside funding, with Wolfgang Duhr serving as Managing Director.

Name

adspree media

Legal name

adspree media GmbH

Website

https://adspreemedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

adspree media is a Hamburg-registered B2B digital marketing agency serving game publishers and developers with integrated digital advertising, owned gaming portals, influencer, TV, and OOH media buying across Europe and Latin America.

Ownership category

akta.pro rank

Product category

Digital Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Digital advertising
• Gaming marketing
• Influencer marketing
• Content production
• Brand campaigns

Headquarters

HQ city

Kreuzberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Advertising Services: Marketing agency fees and advertising service fees for game publishers seeking to market, advertise and monetize their games through digital channels including mobile, desktop, video and banner advertising

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

adspree media is a digital advertising and marketing agency that plans and executes integrated campaigns for game publishers and developers, covering digital marketing, online branding, influencer marketing, TV advertising, out-of-home (OOH) advertising, and content production. The company complements its agency services with a portfolio of owned gaming portals — ProSiebenGames.de, Sat.1 Spiele, Poged.com, and Browsergames.de — that supply first-party gaming audiences and media inventory for client campaigns. Customers include PUBG, Iron Sight, GoodGame, and InnoGames.

Product overview

Adspree media is a digital advertising and marketing agency specialising in the gaming industry, offering a unified suite of six integrated marketing services: Digital Marketing (search and display advertising), Online Branding (gaming portal network), Influencer Marketing (YouTube/Twitch/Instagram), TV Advertising, Out Of Home advertising, and Content Production. The company operates exclusive in-game inventory and wholly-owned gaming portals including ProSiebenGames.de, Sat.1 Spiele, Poged.com, and Browsergames.de. Their approach combines brand-led campaigns leveraging TV, influencer, and social marketing with performance advertising to help game publishers market, advertise, and monetise their games.

Differentiator

Problem solved

Functional benefit

Brands

• ProSiebenGames.de: Owned and operated gaming website reaching online and mobile gamers in Germany
• Sat.1 Spiele
• Poged.com
• Browsergames.de

Products and services

• Digital Marketing

Quantifiable outcome

• 86M+ online impressions for esports tournament campaign
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• ProSiebenSat.1 MediacoreChannel Partner/ Reseller/ DistributorPartnership with ProSiebenSat.1 media channels providing TV advertising access to 25 million daily TV viewers and 28% TV market share in Germany. adspree leverages ProSiebenGames.de and Sat.1 Spiele gaming portals for online branding.
• Google AdscoreTechnology or IntegrationUsing Google Ads platform for search-engine marketing campaigns with 10 years of SEM experience. Also uses Google Universal Analytics for website usage analysis and Google remarketing functions for interest-based advertising.
• YouTubecoreChannel Partner/ Reseller/ DistributorPlatform for influencer marketing including Let\'s Play videos, promotional videos, and creative content. Access to influencer network on YouTube with strong presence in Germany, France, Poland, Latin-America.
• TwitchcoreChannel Partner/ Reseller/ DistributorPlatform for influencer marketing including Twitch streams as part of comprehensive influencer network spanning YouTube, Twitch, Instagram.
• InstagramcoreChannel Partner/ Reseller/ DistributorSocial media platform for influencer marketing with presence across Germany, France, Poland, Latin-America, and English-speaking countries.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frameplay: Frameplay is an intrinsic in-game ad platform enabling brand ads inside AAA and casual games — comparable to adspree's exclusive in-game inventory angle and B2B sales to game publishers.
• Bidstack: Bidstack is a programmatic in-game advertising SSP delivering intrinsic ad placements inside video games — overlaps with adspree's exclusive in-game inventory value proposition to game publishers.
• Venatus Media: Venatus is a digital advertising and programmatic platform purpose-built for gaming publishers, offering direct programmatic access, header bidding and managed services — closely comparable to adspree's publisher-facing digital ad offering.
• Anzu.io: Anzu is an in-game advertising platform that monetizes games through non-intrusive, blended 2D/3D ad formats — directly comparable to adspree's positioning around exclusive in-game inventory for game publishers.

Broad incumbents

• ironSource (Unity): ironSource, now part of Unity, is a leading mobile app and game monetization and UA platform — overlaps with adspree's performance-driven, game-publisher-focused ad services but at hyperscaler scale.
• AdColony (Digital Turbine): AdColony is a mobile-first video ad network focused on games and apps — comparable to adspree's mobile video and in-app advertising services for game publishers.
• Digital Turbine: Digital Turbine provides mobile user acquisition, mediation, and on-device ad delivery for app and game publishers — overlapping with adspree's programmatic, mobile-gamer-focused UA offering.
• Publicis Play: Publicis Play is Publicis Groupe's gaming and entertainment marketing unit — overlaps with adspree's agency services to game publishers across influencer, TV, and digital channels.
• Dentsu Gaming: Dentsu Gaming is the dedicated gaming practice of Dentsu offering media, creative, and influencer services to game publishers — comparable to adspree's integrated multi-channel agency model but at global holding-company scale.
• Azerion: Azerion operates a large integrated gaming and digital entertainment platform combining owned casual game studios, content portals, and programmatic ad tech across Europe — overlapping with adspree's owned-portal plus AdTech combination but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adspree
• Facebookfacebook.com/adspree-media-gmbh-556468517872828
• LinkedInlinkedin.com/company/adspree-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adspree media