Country Malt Group
Country Malt Group is a North American distributor of bulk brewing ingredients and supplies, operating 12 warehouses across the US and Canada to serve craft breweries, distilleries, and flavored beverage producers with 400+ products sourced from 20+ brand partners.
- Company typePrivate
- Founded1995
- HeadquartersChamplain, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Country Malt Group does
Country Malt Group, legally operating as Great Western Malting Co., is a North American distributor of bulk brewing ingredients and supplies serving commercial craft breweries, distilleries, and flavored beverage producers. The company's distribution platform consists of 12 strategically located warehouses across the United States and Canada (Asheville NC, Champlain NY, Chicago IL, Dallas TX, Denver CO, San Diego CA, Tampa FL, Vancouver WA, Calgary AB, Halifax NS, Toronto ON, Vancouver BC), each with its own regional pricebook, order desk, and sales territory. The product portfolio spans approximately 400 SKUs across malt (211), hops (48), yeast (154), sanitation, fruit purees, adjuncts, brewing aids, and cooperage, aggregated from over 20 brand partners including Great Western Malting, Canada Malting Co., Yakima Chief Hops, Fermentis, Lallemand, White Labs, Briess, Five Star Chemicals, and OneCircle.
The underlying commercial platform combines a self-service webstore with account management, 11 dedicated regional order desks (plus an international desk), password-protected regional pricebooks, and a contract pricing mechanism executed through Sales Agreements with committed take-or-pay volumes. Revenue is generated primarily through transactional sales of bulk ingredients with regional price differentiation, supplemented by Net 30 account terms and promotional campaigns (e.g., SUMMER50 cart discounts, HOPSTOCKUP volume tiers). The go-to-market targets craft breweries and distilleries as primary segments, with flavored beverage producers (fruit beers, hard seltzers, RTDs) and international customers as secondary segments. Country Malt Group is a subsidiary within the Soufflet Malt network, itself part of United Malt Group / GrainCorp, providing global malt supply chain scale and procurement leverage.
Country Malt Group firmographics
Firmographics- Name
- Country Malt Group
- Legal name
- Great Western Malting Co
- Website
- https://countrymalt.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Country Malt Group is a North American distributor of bulk brewing ingredients and supplies, operating 12 warehouses across the US and Canada to serve craft breweries, distilleries, and flavored beverage producers with 400+ products sourced from 20+ brand partners.
- Ownership category
- akta.pro rank
Country Malt Group industry classification
Industry- Product category
- Brewing Ingredients Distribution
- NAICS
- Beer and Ale Merchant Wholesalers (424810), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)
- akta.pro secondary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where Country Malt Group is headquartered
LocationHeadquarters
- HQ city
- Champlain
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Country Malt Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Bulk Brewing Ingredients Sales: Primary revenue from selling malt, hops, yeast, brewing aids, fruit additions, sanitation products, and brewing supplies in bulk quantities to commercial breweries and distilleries.
- Contract Pricing Agreements: Volume-based contract pricing through written Sales Agreements with committed purchase quantities on take-or-pay basis.
- Regional Pricebook Sales: Sales through regional pricebooks with location-specific pricing for warehouses in US and Canada markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regional warehouse-based pricing |
| Transaction based/ take rate | Pay-as-you-go | Summer Savings Promotion (July 8-31, 2026) |
| Transaction based/ take rate | Pay-as-you-go | Hop Stock Up Promotion (Crop Year 2024) |
| Other | Monthly | Standard Account Terms |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Country Malt Group product offering
Product offeringCore offering
Country Malt Group is a bulk brewing ingredients and supplies distributor serving commercial craft breweries and distilleries across North America. It operates 12 warehouses and delivers a comprehensive portfolio of malt, hops, yeast, sanitation products, fruit purees, brewing aids, adjuncts, and cooperage supplies sourced from leading global maltsters and ingredient producers. Sales are processed through regional order desks, a self-service webstore, and contract pricing via Sales Agreements.
Product overview
Country Malt Group is a bulk brewing ingredients and supplies distributor operating 12 warehouses across North America. The company offers a comprehensive portfolio organized into core product categories: Malt (211 products including base, crystal/caramel, kilned/roasted, specialty, and distillers malts from brands like Great Western Malting, Canada Malting Co., Bairds Malt, Castle Malting, Durst Malz, Briess Malting, and others), Hops (48 products including Cryo pellets, T90 pellets, and hop extracts from Yakima Chief Hops), Yeast (154 products in dry and liquid formats from White Labs Inc., Fermentis, Lallemand, and AB Biotek), Sanitation (16 products from Five Star Chemicals and Ecolab), Fruit & Additions (35 fruit purees from Oregon Fruit Company plus 106 adjuncts including sugars, botanicals, and extracts), Brewing Aids (39 products including clarifying agents, enzymes, filtration, and water treatment), and Supplies & Cooperage (41 products including barrels, bottles, casks, and kegs from OneCircle and Petainer). The company also offers a dedicated Distilling Catalog for spirits production.
Differentiator
Problem solved
Functional benefit
Brands
- Great Western Malting: American grown and malted since 1934
- Canada Malting Co.
- Bairds Malt
- Castle Malting
- Durst Malz
- Tchecomalt
- BESTMALZ
- Briess Malting
- Thomas Fawcett & Sons
- Loughran
- Malteries Franco-Belge
- Epiphany Craft Malt
- Yakima Chief Hops
- Fermentis
- Lallemand
- AB Biotek-Pinnacle
- White Labs Inc.
- Oregon Fruit Company
- Five Star Chemicals
- Gusmer Enterprises
- One Circle
- Dark Candi
Products and services
- Malt Comprehensive selection of malt for commercial and craft brewing and distilling, including base malts, specialty malts, and organic varieties sourced from leading global maltsters such as Great Western Malting, Canada Malting Co., Bairds Malt, Castle Malting, Durst Malz, and Briess Malting.
- Hops Premium hops available year-round with no contracts, featuring varieties from Yakima Chief Hops including Cryo pellets, T90 pellets, and hop extracts such as HyperBoost and DynaBoost in varieties like Citra, Mosaic, Simcoe, and Nelson Sauvin.
- Yeast Wide selection of brewing yeast for beer production supporting lagers, ales, and unique fermentation profiles, available in dry and liquid formats from brands including White Labs Inc., Fermentis, Lallemand, and AB Biotek.
- Sanitation Products Brewery sanitation solutions including alkaline and acid cleaners, sanitizers, and lubricants from Five Star Chemicals and Ecolab.
- Fruit & Additions Fruit brewing ingredients including aseptic fruit purees from Oregon Fruit Company, with varieties such as watermelon, tangerine, strawberry, blueberry, mango, and passionfruit for producing fruit beers, sour beers, and RTD beverages.
- Additions & Adjuncts Brewing adjuncts and flavor additions including flaked grains, sugars, botanicals, extracts, and specialty ingredients from brands such as Briess Malting, Canada Malting Co., Dark Candi, and Thomas Fawcett.
- Brewing Aids Brewing process support products including clarifying agents, enzymes, filtration solutions, water treatment, and other brewing aids from Five Star Chemicals, Lallemand, Seitz, ERBSLOH, DSM, and others.
- Supplies & Cooperage Brewing supplies and cooperage essentials including barrels, bottles, casks, kegs, and related supplies from OneCircle, Petainer, and Jack Daniel's.
- Pink Boots Base Malt Blend Craft base malt product for brewing and distilling, highlighting a different barley variety with subtle differences in base malt characteristics, available year-round. Proceeds support the Pink Boots Society.
- Clearance Products Deeply discounted brewing and distilling ingredients including overstock, discontinued items, and products nearing best-by dates available at cost-efficient prices through the webstore clearance section.
Companies that use Country Malt Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Country Malt Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Country Malt Group partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered minor and core.
- Oregon Brewshed AllianceminorCountry Malt Group provided discounted Salmon-Safe certified ingredients for the 4th Annual Wild & Scenic Earth Day Collaboration Series with 19 Oregon breweries, supporting watershed protection advocacy.
- Great Western MaltingcoreGreat Western Malting is a key brand partner of Country Malt Group. American grown and malted since 1934. Great Western Malting Co trades as Country Malt Group per privacy policy.
- Canada Malting Co.coreBrand partner providing malt products. Over 100 years of malting heritage from the Canadian Prairies. Products include Red Wheat Malt, Superior Pilsen Malt, Century Rye Malt, and organic varieties.
- Yakima Chief HopscoreKey hops supplier partner connecting family hop farms and brewers worldwide. Products include T90 pellets, Cryo pellets, and hop extracts (HyperBoost, DynaBoost) in various varieties including Citra, Mosaic, Simcoe, and Nelson Sauvin.
- FermentiscoreYeast supplier partner offering dry yeast products including SafAle, SafLager, SafBrew, and SafSpirit varieties for brewing and distilling applications. Simplifying fermentation and empowering creativity.
- LallemandcoreGlobal yeast expertise partner with local brewing support. Products include brewing yeast, brewing aids, enzymes, and water treatment solutions.
- White Labs Inc.coreLiquid yeast supplier partner where science meets the art of fermentation. Offers 88 liquid yeast products for craft brewing.
- Oregon Fruit CompanycoreFruit puree supplier partner providing pure fruit and real flavor crafted in Oregon. Offers 28+ fruit purees including Passionfruit, Mango, Pineapple, and various berry varieties.
- Five Star ChemicalscoreSanitation solutions partner providing trusted cleaning and sanitation products for breweries and beverage production. Products include Star San, PBW, and various cleaning chemicals.
- Briess MaltingcoreMalt supplier partner providing full line of malts and pure malt extracts. Products include CBW (Craft Brewers Wort) liquid and dry malt extracts, flaked grains, and specialty malts.
- Bairds MaltminorScotland's oldest maltster since 1823. Crafted with care, providing traditional UK malts including Vienna and Cara malts.
- Castle MaltingminorBelgium's oldest maltster. Tradition meets innovation since 1868. Premium European malts.
- Durst Malzminor200 years of malting expertise. Authentic German malt trusted by real German brewers.
- BESTMALZminorPremium German base malt and specialty malts crafted with traditional care and modern precision.
- AB Biotek-PinnacleminorPrecision yeast for brewers and distillers. Part of Lallemand group offering 14 yeast products.
- Gusmer EnterprisesminorInnovative brewing solutions provider trusted for over 95 years. Offers brewing aids and fermentation solutions.
- One CircleminorSustainable packaging solutions provider. Circular economy focused keg and packaging products designed for a better planet.
- Thomas Fawcett & SonsminorEight generations of malting mastery from Yorkshire, UK. Traditional English malt products.
- LoughranminorSix generations of Irish farming crafted for beer. Traditional Irish malt products.
- Malteries Franco-BelgeminorCrafting France's finest malts since 1929. Premium French malt products.
- Epiphany Craft MaltminorWhere grain and terroir meet craft. American craft malt producer focusing on local terrior.
- Dark CandiminorAuthentic Belgian candi syrups. Pure, simple, true Belgian candy sugar products.
- TchecomaltminorRooted in Czech tradition. Malted in the heart of Bohemia. Czech-origin malt products.
- Pink Boots SocietyminorPartnership supporting women in the brewing industry. Country Malt Group produces the Pink Boots Base Malt Blend, a craft base malt appropriate for brewing and distilling, with proceeds supporting the organization.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Country Malt Group competitors and assessment
Company assessmentDirect peers
- Hopsteiner: Hopsteiner is a global hop breeder, grower, and distributor serving breweries worldwide with proprietary hop varieties and bulk hop supply. Comparable as a vertically integrated hop supplier-distributor serving the same craft and commercial brewery customer base as Country Malt Group's hops category.
- Crosby Hops: Crosby Hops is a hop-focused distributor serving craft brewers across North America with proprietary hop varieties, farm-to-brewer sourcing, and a regional distribution footprint. Comparable as a craft-focused ingredients supplier with both grower relationships and a distribution backbone, though narrower in SKU scope than Country Malt Group.
- L.D. Carlson Co. L.D. Carlson is a wholesale distributor of brewing ingredients, equipment, and supplies to craft breweries and homebrewing shops across North America. Comparable as a multi-category bulk ingredients and supplies distributor serving the same craft customer base as Country Malt Group, with similar SKU breadth and distribution model.
- Brewers Supply Group (BSG): BSG is the most direct competitor to Country Malt Group: a North American bulk distributor of brewing ingredients (malt, hops, yeast, adjuncts, equipment) to craft breweries and distilleries, operating a regional warehouse network with an online ordering platform and field sales team. Highly comparable product breadth, customer base, and go-to-market motion.
Emerging players
- Yakima Chief Hops (YCH): YCH is a 100% grower-owned hop supplier offering Cryo pellets, T90 pellets, and hop extracts to breweries globally, and is one of Country Malt Group's most important hops partners. Comparable as an upstream supplier-distributor that also competes for direct brewery relationships, particularly with larger craft accounts.
- White Labs: White Labs is a specialty liquid-yeast supplier and fermentation services provider serving craft brewers and distillers, both via direct sales and through distributors like Country Malt Group. Comparable as a craft-focused supplier-distributor in the brewing-ingredient space with overlapping customer relationships.
- Briess Malt & Ingredients Co. Briess is a US maltster and ingredient supplier producing malt extracts, flaked grains, and specialty malts, selling both direct and through distributors including Country Malt Group. Comparable as a producer-distributor with overlapping customer base and product overlap in the malt and adjunct categories.
- Lallemand Brewing: Lallemand is a global yeast and fermentation-solutions supplier serving breweries and distilleries, including via direct sales and technical support. Comparable as a supplier-distributor for the brewing and distilling customer base that Country Malt Group serves; can both complement (as a partner) and compete with Country Malt Group on yeast and brewing aids.
Broad incumbents
- Rahr Malting Co. Rahr Malting is a long-established North American maltster with production capacity, bulk malt supply, and direct relationships with craft and macro brewers. Comparable as a vertically integrated malt producer-distributor in the same North American craft and commercial brewing market; broader in malt, narrower in non-malt categories than Country Malt Group.
- Malteurop (VIVESCIA): Malteurop is one of the world's largest maltsters, producing malt globally and supplying breweries and distilleries across multiple continents. Comparable as a major malt producer-distributor with which Country Malt Group competes indirectly via its parent and supplier network; broader in malt but narrower in non-malt distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Country Malt Group social profiles
Digital presenceCountry Malt Group compliance and trust
Trust signalCompliance1 record
Country Malt Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Malt Group leadership team
Management profileNumber of profiles
Country Malt Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Country Malt Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Malt Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Malt Group
What does Country Malt Group do?
Country Malt Group is a bulk brewing ingredients and supplies distributor serving commercial craft breweries and distilleries across North America. It operates 12 warehouses and delivers a comprehensive portfolio of malt, hops, yeast, sanitation products, fruit purees, brewing aids, adjuncts, and cooperage supplies sourced from leading global maltsters and ingredient producers. Sales are processed through regional order desks, a self-service webstore, and contract pricing via Sales Agreements.
Is Country Malt Group a public or private company?
Country Malt Group is a private company. It is classified as corporate owned and is currently operating.
When was Country Malt Group founded?
Country Malt Group was founded in 1995. It employs 101 to 250 people.
Where is Country Malt Group based?
Country Malt Group is headquartered in Champlain, United States, in the North America region.
How does Country Malt Group make money?
Three revenue lines are on record. Bulk Brewing Ingredients Sales are the primary driver. The others are contract Pricing Agreements and regional Pricebook Sales.
Who are Country Malt Group's main competitors?
Direct peers on record are Hopsteiner, Crosby Hops, L.D. Carlson Co. and Brewers Supply Group (BSG). Emerging players are Yakima Chief Hops (YCH), White Labs, Briess Malt & Ingredients Co. and Lallemand Brewing. Broad incumbents are Rahr Malting Co. and Malteurop (VIVESCIA).
Does Country Malt Group have an API?
No public API is recorded for Country Malt Group.
What industry is Country Malt Group in?
Country Malt Group's product category is Brewing Ingredients Distribution. Its primary akta.pro industry code is AFAIAGAH, Craft & Specialty Beverage Wholesale (Local/Artisanal), with a secondary code of CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 424810 and its SIC code is 5180.