The Warming Store

What The Warming Store does

The Warming Store, operating under the legal entity JustBrand Limited, is a US-based direct-to-consumer e-commerce retailer founded in 2009 and headquartered in the Manayunk neighborhood of Philadelphia. The company specializes in temperature-management products, with core categories spanning battery-heated apparel (jackets, vests, gloves, socks, base layers), 12V hard-wired motorcycle heated gear, heated bedding (electric blankets and mattress pads), heating pads and herbal hot/cold packs, ice cleats and traction footwear, and personal cooling products (cooling vests, towels, neck coolers). It carries 11+ third-party brands including Gerbing/Gyde, ActionHeat, Mobile Warming, Volt Resistance, Venture Heat, California Heat, Warm & Safe, Lenz, Gobi Heat, AlphaCool, and Mission Enduracool, alongside its own house-branded items that are designed in the USA.

The commerce platform is a Yahoo! Store-hosted storefront with integrated shopping cart, customer accounts, and order management, accepting credit card, PayPal, and Amazon Payments. The site integrates Norton Shopping Guarantee for trust signals and runs a PepperJam-powered affiliate program for publisher traffic. Marketing is multi-channel: email newsletters, organic social across Facebook, Twitter, Instagram, and YouTube, content marketing through buyer's guides and a dedicated reviews blog (heatedclothingreviews.com), and an affiliate program. Customer support is delivered via phone (888-406-1984), email, and a help center.

The revenue model is one-time product sales at price points ranging from $4.95 (cooling towels) to $329 (wearable air conditioners), with free standard shipping on orders over $49, gift certificates in $50-$500 denominations, and a bulk/volume order program targeting sports teams, military, government, and business buyers. Shipping is limited to the US and Canada, with Canadian orders at $30 flat or $65 expedited. The company is family-owned and operates with 1-10 employees, with co-founder Brandon Singer listed as owner; no external institutional investment, parent company, or subsidiaries are disclosed. There is no AI capability, API, or proprietary technology stack beyond standard e-commerce tooling.

Name

The Warming Store

Legal name

JustBrand Limited

Website

https://thewarmingstore.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Warming Store is a family-owned US e-commerce retailer founded in 2009 that sells battery-heated clothing, motorcycle heated gear, heated bedding, ice cleats, and cooling products through its TheWarmingStore.com storefront, shipping to the US and Canada.

Ownership category

akta.pro rank

Product category

Heated Apparel Retail

akta.pro primary industry

Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ)

akta.pro secondary industries

Thermal Underwear & Base Layers (CRAAAIAG), High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK)

Keywords

• Heated clothing retail
• Battery heated apparel
• 12v motorcycle heated gear
• Personal cooling products
• Ice traction footwear

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of heated clothing, warming gear, and cooling products through TheWarmingStore.com website. Revenue generated from one-time product transactions at varying price points.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Warming Store is an online retailer that sells battery-powered heated clothing (jackets, vests, gloves, socks, base layers), 12V hard-wired heated motorcycle gear, electric blankets and heated bedding, heating pads and warmers, ice cleats for winter traction, and personal cooling products (vests, towels, neck coolers) across multiple brands. The company serves individual consumers (and select bulk-order buyers) in the United States and Canada primarily through its TheWarmingStore.com e-commerce website, with phone support, free shipping over $49, a price-match guarantee, and a 30-day return policy.

Product overview

The Warming Store is a specialized e-commerce retailer offering a comprehensive portfolio of temperature management products. The core offering centers on heated clothing (battery-powered jackets, vests, gloves, socks, base layers) and heated motorcycle gear (12V hard-wired systems). Complementary product lines include heated bedding (electric blankets, mattress pads), heating pads, ice cleats for winter traction, and cooling products (vests, towels, neck coolers). The company carries multiple branded product lines including ActionHeat, Gerbing/Gyde, Mobile Warming, Volt Resistance, Venture Heat, California Heat, Warm & Safe, AlphaCool, Mission Enduracool, Gobi Heat, and Lenz. Services include gift certificates and New Leaf extended warranties. Founded in 2009 and headquartered in Philadelphia, the company operates as an e-commerce platform without AI or API capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• AlphaCool: Cooling products brand featuring premium materials and superior design, including cooling towels, neck coolers, and vests. Founded in 2009 in Norristown, PA.

Products and services

• Heated Clothing (Jackets, Vests, Gloves, Socks, Base Layers) Battery-powered heated apparel including jackets, vests, gloves, socks, and base layers that use integrated heating elements to provide warmth in cold conditions, sold to outdoor enthusiasts, motorcyclists, and everyday cold-sensitive consumers.
• 12V Motorcycle Heated Clothing Hard-wired 12V heated clothing systems designed for motorcyclists, connecting directly to the vehicle battery for continuous warmth while riding; includes jackets, gloves, pants, socks, insoles, and temperature controllers.
• Heated Bedding (Electric Blankets and Mattress Pads) Electric heating products for home comfort including electric blankets, heated throws, and heated mattress pads.
• Heating Pads, Herbal Packs, and Space Heaters Electric heating pads, herbal hot/cold packs, instant warmers, and space heaters for household warming needs, including the original warming herbal packs that founded the business as a mall kiosk in 2009.
• Ice Cleats and Winter Traction Products Anti-slip traction devices for winter walking including ice cleats, crampons, and traction footwear from brands such as Action Traction, Winter Walking, Korkers, Due North, Hillsound, Black Diamond, and Snowline, designed to prevent falls on icy surfaces.
• Personal Cooling Products (Vests, Towels, Neck Coolers)
• Gift Certificates Digital gift certificates available in denominations from $50 to $500, delivered via email to recipients within 1 business day of purchase.
• New Leaf Extended Warranties Extended warranty service offering peace of mind by extending manufacturer warranty and providing additional coverage for parts and labor, including a repair or replacement promise, available for purchase alongside products.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• PepperJamminorGTM or Marketing PartnerThird-party affiliate network providing publisher tracking, real-time reporting, and commission payments for The Warming Store's affiliate marketing program.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mobile Warming: Heated clothing brand offering 7V and 12V apparel; another supplier of The Warming Store that also sells directly, creating channel overlap.
• Gobi Heat: Heated hoodie and apparel brand selling direct to consumers. Comparable product focus (battery-heated casual and outdoor apparel) and overlapping customer base.
• Mission Enduracool: Cooling apparel brand (towels, neck gaiters, bandanas) carried by The Warming Store and sold direct. Comparable in the cooling half of the warming/cooling catalog.
• Ororo: DTC heated apparel brand selling battery-heated jackets, vests, gloves, and base layers direct to consumers. Closest comparable in product mix and customer base, though operating primarily as a brand rather than a multi-brand retailer.
• Gerbing: Original manufacturer of heated motorcycle gear, also selling 7V/12V apparel direct. Both a key supplier to The Warming Store and a direct competitor via its own DTC site.
• ActionHeat: Battery-heated apparel brand (jackets, gloves, socks, base layers) sold both through The Warming Store and direct. Direct overlap in catalog and target buyer.
• Venture Heat: Heated apparel brand focused on vests, jackets, and accessories for outdoor and everyday use. Comparable product line and DTC retail approach.
• Venustas: Specialist in heated jackets, vests, hoodies, and base layers sold online. Direct competitor in the same heated-apparel category with a similar outdoor-enthusiast target customer.

Broad incumbents

• Amazon: Sells heated apparel from virtually every brand The Warming Store carries, plus Amazon's own heating products. Primary competitive threat on selection, pricing, and Prime shipping speed.
• REI: Large outdoor cooperative retailing heated apparel, gloves, base layers, and accessories alongside a much broader outdoor gear assortment. Captures the same outdoor-enthusiast demand as a generalist incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheWarmingStore
• YouTubeyoutube.com/user/TheWarmingStore/videos
• Facebookfacebook.com/TheWarmingStore
• Instagraminstagram.com/thewarmingstore
• LinkedInlinkedin.com/company/justbrand-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Warming Store