KidsFirst

What KidsFirst does

KidsFirst Vision Pty Ltd is a Sydney-based, founder-led private company that operates a free mobile co-parenting application for separated and divorced parents in Australia, New Zealand, and Singapore. The product is a single, unified iOS and Android application that combines secure messaging, a shared custody calendar, expense logging, and a secure document vault (The Vault). Its defining technical feature is a mandatory, always-on AI Conflict Filter that intercepts outgoing messages in real time, strips personal identifiers, and rewrites hostile or aggressive language in a calm, neutral tone before delivery; this capability is delivered on AWS Bedrock infrastructure hosted in the ap-southeast-2 (Sydney) region. The company is structured as a not-for-profit: the core product is free for both parents, infrastructure costs are largely subsidised by the AWS Startup Program, and a community of contributors (including family law and child psychology specialists, engineers, UX designers, and an AI architecture lead) provides labour and expertise at low overhead. Distribution is entirely self-serve through the Apple App Store and Google Play, with no sales touchpoint and a setup time of approximately five minutes. Customer acquisition is driven by an educational content engine covering parental alienation, communication strategies, and child wellbeing, optimised for organic search. Compliance posture spans the Australian Privacy Act 1988, New Zealand Privacy Act 2020, Singapore PDPA, and Australian Children's Online Privacy Code. The company is pursuing formal charity registration to make the mission permanent, and has signalled that future optional, opt-in paid premium features may be introduced while core functionality remains free.

Name

KidsFirst

Legal name

KidsFirst Vision Pty Ltd

Website

https://kidsfirst.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

KidsFirst is a free, founder-led mobile app that helps separated or divorced parents co-parent through AI-filtered messaging, a shared custody calendar, expense tracking, and secure document storage, available in Australia, New Zealand, and Singapore.

Ownership category

akta.pro rank

Product category

Co-parenting Communication Software

NAICS

Child and Youth Services (62411), Child Care Services (62441), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Parent’s Helper (Non-Infant) & Child Supervision (HSAAAGAA)

akta.pro secondary industries

Parent-Facing Home Learning & Family Engagement Apps (EDACANAK), Parental Controls, Content Filtering & Family Digital Safety for Smart Homes (HSAHAJAG)

Keywords

• Co-parenting communication app
• AI conflict filtering
• Shared custody calendar
• Expense tracking app
• Secure document storage

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Core Free Service: The core co-parenting app is completely free for both parents. KidsFirst is not run to make a profit; running costs are largely covered by AWS's startup program. No business reason exists to lock essential features behind a price.
2. Future Optional Paid Features: May introduce optional paid/premium features in the future for advanced functionality that costs real money to run. Core features will always remain free. Users will not be charged unless they actively opt in.
3. Grants and Donations: Pursuing industry and government grants and welcoming community donations to grow the service and keep it free.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

KidsFirst provides a free mobile application (iOS and Android) that helps separated or divorced parents manage ongoing co-parenting matters. The app's core service is an AI-powered messaging system that detects and rewrites hostile language in real time before delivery, paired with a shared custody calendar, transparent expense tracking, and secure document storage for items such as school reports and vaccine records. It is offered at no cost to both parents.

Product overview

KidsFirst is a single, unified free co-parenting mobile application for iOS and Android, not a platform-plus-modules architecture. The core app includes built-in features that work together: Secure Messaging with an AI Conflict Filter that rewrites hostile messages in real-time, Topic-Based Threads for organized discussions, a Shared Calendar for custody schedules and events, Expense Tracking for transparent cost sharing, and The Vault for secure document storage. All features are provided free of charge as part of the core application.

Differentiator

Problem solved

Functional benefit

Products and services

• KidsFirst Co-parenting App A free mobile application for iOS and Android that helps separated and divorced parents communicate, share custody schedules, track shared expenses, and store shared documents. The app is not-for-profit, available without a credit card, and is supported by AWS startup program credits; both parents must install the app to use the messaging, calendar, and expense features.

Quantifiable outcome

• 87% of surveyed separated parents report wanting to care for their kids but not wanting to interact with the other parent
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cozi Family Organizer: Shared family calendar, shopping lists, and meal planning app used by intact and separated families. Overlaps with KidsFirst's shared-calendar and coordination features but targets a broader family unit.
• Fayr: Co-parenting and family communication app with shared calendar, expense tracking, and mediation features. Direct emerging competitor in the co-parenting niche, especially among US users.
• coParenter: Mediation-focused co-parenting app offering live coaching, messaging, and shared tools. Overlaps with KidsFirst's mission to reduce conflict but emphasizes human mediation rather than AI message rewriting.
• FamilyWall: Family organizer app with shared calendar, messaging, location, and document sharing. Comparable to KidsFirst on the family-coordination layer, though not purpose-built for separated households.

Direct peers

• 2houses: European-based co-parenting platform with shared calendar, journal, expense tracking, and messaging. Direct peer in functionality with a subscription model and broader international footprint.
• Custody X Change: Co-parenting and custody-management software used by parents and attorneys for parenting-time scheduling, expense tracking, and messaging. Direct competitor at the scheduling/record-keeping end of KidsFirst's feature set.
• AppClose: Free co-parenting app offering shared calendars, expense tracking, messaging, and child-info storage. Closest freemium counterpart to KidsFirst and a direct competitor for price-sensitive separated parents.
• OurFamilyWizard: Leading paid co-parenting communication platform used by courts and family-law professionals in the US and beyond. Closest direct competitor to KidsFirst in workflow (shared calendar, messaging, expense tracking, document storage), with the inverse price point.
• TalkingParents: Court-accepted co-parenting messaging and record-keeping app with shared calendar, expense logs, and Unalterable Records. Directly comparable in feature set to KidsFirst minus the AI conflict filter.

Others

• Splitwise: Expense-splitting app widely used by separated partners to settle shared costs. Adjacent to KidsFirst's expense-tracking module but general-purpose rather than co-parenting-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kidsfirstapp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KidsFirst