Get Real Stone
Get Real Stone is a privately-owned North Carolina-based natural stone producer that mines and distributes thin stone veneer and landscape stone products through a 69+ dealer network across 35+ US states, serving homeowners, masonry contractors, landscape designers, and builders.
- Company typePrivate
- Founded-
- HeadquartersMarion, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Get Real Stone does
Get Real Stone is a privately-owned US natural stone products company headquartered in North Carolina that mines, processes, and distributes premium thin stone veneer and landscape stone products under its Architectural Series, RealScapes, and Carolina Collection brands. Its core technology is the Architectural Series thin stone veneer line, which conforms to the Uniform Building Code weight specification of 15 lbs/sq ft or less, allowing full-bed stone aesthetics at reduced structural load and cost; the line is offered in five profiles (Mosaic, Random Ashlar, Elongated Ashlar, Splitface Ledge, Uniform Ledge) and seventeen color/texture options, with matching corners available. The landscape stone portfolio extends to wallstone (thin, medium, and full-bed), flagstone, fieldstone, river rock, and boulders, supported by technical resources (hatch patterns, CAD files, transitional details, test results) for architects and contractors.
The company operates two North Carolina offices (Marion and Boone) and opened a flagship Exterior Design Center showroom in Columbia, SC in October 2024. Go-to-market is exclusively indirect through a network of 69+ dealers and distributors spanning 35+ US states, complemented by quarry-direct shipping for enterprise customers. Revenue is generated through one-time product sales (thin stone veneer and landscape stone) on a quote-based, non-publicly-disclosed pricing model; the buyer base spans homeowners, masonry contractors, landscape designers/contractors, and residential/commercial builders. Channel partnerships include long-tenured distributors such as San Marco Supply Corp (20+ year relationship) and Ernest Maier, Inc., with co-marketing relationships formed around the Columbia showroom with Wilson Kibler, Voyles Masonry, Seed Architecture, Isokern Fireplaces, and Indiana Cast Stone.
Get Real Stone firmographics
Firmographics- Name
- Get Real Stone
- Legal name
- Get Real Stone
- Website
- https://getrealstone.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Get Real Stone is a privately-owned North Carolina-based natural stone producer that mines and distributes thin stone veneer and landscape stone products through a 69+ dealer network across 35+ US states, serving homeowners, masonry contractors, landscape designers, and builders.
- Ownership category
- akta.pro rank
Get Real Stone industry classification
Industry- Product category
- Building Materials / Natural Stone Products
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Brick, Stone, and Related Construction Material Merchant Wholesalers (42332), Dimension Stone Mining and Quarrying (212311)
- SIC
- Cut Stone & Stone Products (3281), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)
- akta.pro primary industry
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)
- akta.pro secondary industry
- Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)
Keywords
Where Get Real Stone is headquartered
LocationHeadquarters
- HQ city
- Marion
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Get Real Stone business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Thin Stone Veneer Sales: Revenue generated from selling Architectural Series natural thin stone veneer products through dealer/distributor network. Products sold in multiple colors, textures, and profiles (Mosaic, Random Ashlar, Elongated Ashlar, Splitface Ledge, Uniform Ledge)
- Landscape Stone Sales: Sales of landscape stone products including wallstone, flagstone, fieldstone, river rock, and boulders. Available in varying thickness from thin to full-bed veneer
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Get Real Stone product offering
Product offeringCore offering
Get Real Stone mines and processes 100% natural stone entirely in the United States and sells premium natural thin stone veneer (Architectural Series line) and landscape stone products (RealScapes line) through a network of 69+ dealers and distributors across 35+ US states. The Architectural Series thin stone veneer conforms to Uniform Building Code weight specifications of 15 lbs/sq ft or less, is offered in five profiles (Mosaic, Random Ashlar, Elongated Ashlar, Splitface Ledge, Uniform Ledge) and multiple color/texture options, with matching corners available for a full-bed stone appearance at reduced weight and cost.
Product overview
Get Real Stone is a privately-owned natural stone products company specializing in premium thin stone veneer and landscape stone products, all produced entirely in the United States. The product portfolio centers on the Architectural Series thin stone veneer line, available in five profiles: Mosaic, Random Ashlar, Elongated Ashlar, Splitface Ledge, and Uniform Ledge. Each profile is offered in multiple color/texture options (Arlington, Biltmore Blend, Coyote Gray, Diamondback Ridge, Elk Ridge, Emerald Mountain, Gatlinburg, Grand Cayman, Lake James, Lake Tahoma, Memphis Blend, Mount Mitchell, Old Stoneyhurst, Queensbury, San Marcos, Santa Monica, Southern Eclipse). The company's landscape stone offerings include Wallstone (thin, medium, and full-bed), Flagstone, Fieldstone & River Rock, and Boulders. Supporting products include Accent Products, technical resources (spec sheets, test results, hatch patterns, CAD files, transitional details), and literature (catalogs, mini-guides, product knowledge guide). All thin stone products conform to Uniform Building Code weight specifications of 15 lbs/sq ft or less, with matching corners available for full-bed stone appearance at reduced weight and cost.
Differentiator
Problem solved
Functional benefit
Brands
- Architectural Series: Premium line of natural thin stone veneer products produced entirely in the United States.
- RealScapes
- Carolina Collection
Products and services
- Architectural Series Thin Stone Veneer Premium line of natural thin stone veneer products produced entirely in the United States. Conforms to Uniform Building Code thin stone veneer weight specifications of 15 lbs/sq ft or less, with matching corners available so projects can achieve the look and feel of full-bed stone at a fraction of the weight and cost. Sold through dealers to contractors, builders, and homeowners.
- Wallstone Complete line of all-natural building stone products mined and processed entirely in the United States, including thin, medium, and full-bed wallstones available in multiple styles. Used for landscape walls, retaining walls, and building applications.
- Flagstone Natural flagstone products for landscaping projects, including irregular flagstone options for patios, walkways, and outdoor living spaces.
- Fieldstone & River Rock Natural fieldstone and river rock products for landscaping applications, including garden borders, water features, and decorative groundcover.
- Boulders Large natural stone boulders for landscaping accents and outdoor projects.
Quantifiable outcome
- Products conform to Uniform Building Code thin stone veneer weight specifications of 15 lbs/sq ft or less
Companies that use Get Real Stone
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Get Real Stone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Get Real Stone partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Ernest Maier, Inc.coreMajor distributor carrying Get Real Stone products at multiple locations. Featured prominently in Instagram posts and marketing materials. Products available at all Ernest Maier locations.
- Wilson KiblercoreStrategic partner in the opening of the Exterior Design Center in Columbia, SC. Wilson Kibler is a building materials supplier involved in the grand opening of the new showroom.
- Voyles MasonrycoreMasonry contractor featured at new Columbia showroom demonstrating Get Real Stone installations. Key partner for showcasing products in action.
- Seed ArchitectureminorArchitecture firm partner involved in the Exterior Design Center project.
- Isokern FireplacesminorFireplace product partner featured in showroom installations alongside Get Real Stone products.
- Indiana Cast StoneminorBuilding materials partner featured in showroom installations.
- San Marco Supply CorpcoreNew Jersey-based distributor of Get Real Stone products. Celebrating 20+ years of operations as Get Real Stone distributor.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Get Real Stone competitors and assessment
Company assessmentDirect peers
- Coronado Stone Products: California-based manufactured stone veneer manufacturer offering profiles and color blends for residential and commercial applications. Direct peer competing for the same architectural veneer specifications and dealer relationships as Get Real Stone.
- Realstone Systems: Natural stone tile and panel manufacturer offering thin-cut stone for walls, floors, and exterior cladding. Direct peer in the natural stone cladding and tile category, competing on similar design flexibility and architectural specification grounds.
- Eldorado Stone: Largest US manufactured stone veneer brand (now part of Westlake Royal Building Products). Direct competitor offering architectural stone veneer profiles for the same residential and commercial exterior cladding, fireplace, and accent wall use cases as Get Real Stone's Architectural Series.
- Stoneyard: New England-based natural thin stone veneer manufacturer and direct-to-consumer/contractor retailer. Direct peer selling natural thin stone veneer in multiple profiles and colors through a similar dealer and online channel, competing for the same masonry contractor and homeowner projects as Get Real Stone's Architectural Series.
- Cultured Stone: Manufactured stone veneer brand (formerly Boral, now Westlake Royal). Direct peer in exterior cladding and fireplace/accent wall applications, typically distributed through overlapping building products dealer networks.
Broad incumbents
- M S International (MSI): One of the largest US importers and distributors of natural stone, quartz, and building surfaces. Broad incumbent operating across stone categories with an extensive showroom-based dealer network that overlaps with Get Real Stone's distribution model.
- Daltile: Largest US manufacturer and distributor of ceramic tile, natural stone, and quartz surfacing. Broad incumbent with a national showroom-based dealer network serving similar masonry, remodeling, and architectural specification channels.
- Coldspring: US-based granite and natural stone quarrier and fabricator serving architectural, monument, and building products markets. Broad incumbent in dimensional stone with quarry-direct operations comparable to Get Real Stone's North Carolina quarry sourcing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Get Real Stone social profiles
Digital presenceGet Real Stone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Get Real Stone leadership team
Management profileNumber of profiles
Profiles1 record
Get Real Stone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Get Real Stone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Get Real Stone
What does Get Real Stone do?
Get Real Stone mines and processes 100% natural stone entirely in the United States and sells premium natural thin stone veneer (Architectural Series line) and landscape stone products (RealScapes line) through a network of 69+ dealers and distributors across 35+ US states. The Architectural Series thin stone veneer conforms to Uniform Building Code weight specifications of 15 lbs/sq ft or less, is offered in five profiles (Mosaic, Random Ashlar, Elongated Ashlar, Splitface Ledge, Uniform Ledge) and multiple color/texture options, with matching corners available for a full-bed stone appearance at reduced weight and cost.
Is Get Real Stone a public or private company?
Get Real Stone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Get Real Stone founded?
Get Real Stone was founded in -1. It employs 11 to 50 people.
Where is Get Real Stone based?
Get Real Stone is headquartered in Marion, United States, in the North America region.
How does Get Real Stone make money?
Two revenue lines are on record. Thin Stone Veneer Sales are the primary driver. The others are landscape Stone Sales.
Who are Get Real Stone's main competitors?
Direct peers on record are Coronado Stone Products, Realstone Systems, Eldorado Stone, Stoneyard and Cultured Stone. Broad incumbents are M S International (MSI), Daltile and Coldspring.
Does Get Real Stone have an API?
No public API is recorded for Get Real Stone.
What industry is Get Real Stone in?
Get Real Stone's product category is Building Materials / Natural Stone Products. Its primary akta.pro industry code is IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer), with a secondary code of IMAKAHAF, Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication. Its NAICS code is 327991 and its SIC code is 3281.