What M S International does

M S International (MSI) is a privately held wholesale distributor of flooring, countertops, wall tile, and hardscaping products founded in 1975 and headquartered in Orange, California. With over $2.5 billion in annual revenues, 3,700+ employees worldwide, and 50+ company-owned showrooms and distribution centers across the US and Canada, MSI distributes more than 5,000 SKUs — spanning Q premium quartz countertops, Everlife waterproof LVT, W luxury hardwood, Arterra porcelain pavers, Stile porcelain slabs, natural stone, sinks, faucets, turf, and acoustic wall panels — sourced from over 37 countries and supplemented by domestic production in Latta, South Carolina and Cartersville, Georgia. The company's technology stack centers on customer-facing design tools (a Roomvo-powered AR Multi-Surface Visualizer embeddable on dealer websites, a Virtual Kitchen Designer reporting 65M+ kitchens visualized, an Image Search tool, and a Chief Architect 3D Library integration) and a Voxel-powered AI computer-vision safety monitoring deployment at its Orange facility.

MSI operates a wholesale-first go-to-market model: it sells at non-publicly-listed wholesale pricing negotiated individually with each customer, distributing primarily through a network of thousands of independent dealers and retailers, with secondary direct channels via 50+ showrooms (serving both trade pickup and end-consumer browsing), direct contractor/developer accounts, and an MSI e-commerce site for samples and product discovery. Its owned truck fleet delivers to most of the continental US within 48 hours from 150M+ sq. ft. of stocked inventory. Customer segments span dealers/retailers and contractors/developers as primary channels, with designers, architects, fabricators, and homeowners as secondary segments, served through differentiated tools (trade professional tool suites, embedded visualizers, slab inventory search). The company sustains its position via four consecutive years (2022-2025) on Selling Power's Top 60 Companies to Sell For and 2025 Top Workplaces Culture Excellence Awards.

Name

M S International

Legal name

M S International, Inc.

Website

https://msisurfaces.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

M S International is a leading North American wholesale distributor of flooring, countertops, wall tile, and hardscaping products, serving dealers, contractors, designers, fabricators, and homeowners through 50+ showrooms and distribution centers across the US and Canada with over 5,000 SKUs sourced globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution of Flooring, Countertops, Wall Tile, and Hardscaping: MSI generates revenue by purchasing and distributing a wide assortment of surface and flooring products (over 5,000 SKUs) to dealers, contractors, fabricators, and other trade professionals at wholesale pricing. Revenue is driven by product sales across categories including LVT, porcelain tile, quartz countertops, natural stone, and hardscaping.
2. Direct Retail Sales via Showrooms: MSI sells directly to end consumers through its 50+ state-of-the-art showrooms and distribution centers across the US and Canada, which also serve as wholesale pickup points for trade customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

M S International imports and wholesale distributes more than 5,000 SKUs of flooring, countertops, wall tile, and hardscaping products from over 37 countries to dealers, contractors, fabricators, designers, and end consumers in the United States and Canada. The company also domestically manufactures Q Premium Natural Quartz in Latta, South Carolina, and Premium LVT in Cartersville, Georgia, and operates 50+ showrooms and distribution centers supported by its own trucking fleet.

Product overview

M S International (MSI) is a leading North American supplier of flooring, countertops, wall tile, and hardscaping products, offering a diversified portfolio of over 5,000 SKUs across multiple brands. The core product offering centers on the Q™ Premium Natural Quartz brand for countertops, Everlife® Waterproof Flooring (LVT) for waterproof flooring solutions, W™ Luxury Genuine Hardwood for hardwood flooring, Arterra Premium® Porcelain Pavers for outdoor surfaces, and Stile® Porcelain Slabs for large-format porcelain applications. MSI operates under a 'worry-proof brands' philosophy, with products designed for low maintenance and durability. The company supplements its physical product lines with digital design tools including the Multi-Surface Visualizer (augmented reality), Kitchen Visualizer, Bathroom Visualizer, Image Search Tool, Floor Pattern Selector, and various calculators. MSI imports products from over 37 countries on six continents while maintaining domestic manufacturing for Q™ Premium Natural Quartz in Latta, South Carolina, and Premium LVT in Cartersville, Georgia. With 50+ state-of-the-art showrooms and distribution centers across the US and Canada, the company serves contractors, developers, distributors, fabricators, home improvement stores, retailers, designers, and architects.

Differentiator

Problem solved

Functional benefit

Brands

• Q Premium Natural Quartz: Premium quartz countertop collection including LumaLuxe formulation and Taj Mahal-inspired designs
• Everlife Waterproof Flooring
• Arterra Porcelain Pavers
• Stile Porcelain Slabs
• W Luxury Genuine Hardwood
• Wayne Parc WPC Collections
• TileTouch Surface Technology
• Shorecliffs Hybrid Rigid Core
• Nove LVT Collection
• Acoustic Slat Wall Panels
• Evergrass Artificial Turf

Products and services

• Q Premium Natural Quartz Countertops Premium quartz countertop collection available in marble-look, concrete-look, and nature-inspired patterns that never need sealing and are durable enough to last a lifetime.
• Everlife Waterproof Flooring Waterproof luxury vinyl flooring collection for residential and commercial spaces.
• W Luxury Genuine Hardwood Flooring Luxury genuine hardwood flooring collection offering natural wood aesthetics with premium quality.
• Arterra Premium Porcelain Pavers Premium porcelain pavers for outdoor living spaces with Zero-Slip Technology for safe outdoor installations.
• Stile Porcelain Slabs Large format porcelain slab collection for countertops and surfaces.
• Wayne Parc WPC Collection Advanced WPC (Wood Plastic Composite) rigid-core flooring with natural wood aesthetics, waterproofing, natural cork backing, and easy installation.
• Multi-Surface Visualizer Augmented reality tool enabling users and dealers to visualize MSI flooring, countertops, and wall products in real spaces, available on MSI's website and embeddable on dealer websites.
• Virtual Kitchen Designer Virtual kitchen design tool that lets users select and preview countertops, backsplash, cabinet colors, and flooring combinations in pre-designed kitchen scenes.
• Image Search Tool AI-powered tool that finds similar MSI products from a user-submitted product or room scene picture.
• Evergrass Artificial Turf Artificial turf collection offering natural-looking styles and varied blade designs for realistic outdoor lawn appearance with enhanced durability and minimal upkeep.

Quantifiable outcome

• Over $2.5 billion in annual revenues
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• D.R. HortonminorGTM or Marketing Partner · 23 June 2026D.R. Horton sponsored the realtor event at MSI's Jacksonville showroom grand opening celebration on June 23, 2026. The sponsorship connects MSI with the homebuilding community and real estate professionals in the Northeast Florida market.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bedrosians Tile & Stone: Wholesale distributor of tile, natural stone, and hardscaping products to trade professionals. Directly comparable assortment and dealer/wholesale channel mix to MSI.
• Floor & Decor Holdings: Largest U.S. specialty retailer/wholesale distributor of flooring with multi-billion revenue and a comparable mix of hard surface, tile, and accessories. Most directly comparable to MSI by product categories, dealer-style customer base, and reliance on imports/design tools.
• Dal-Tile (Mohawk Industries): North America's largest tile manufacturer and distributor with a similar mix of ceramic/porcelain tile, stone, and countertop products sold through dealers and home centers. Direct overlap in tile, stone, and countertop distribution channels.
• Emser Tile: U.S. wholesale distributor of tile and natural stone serving dealers, contractors, and homebuilders. Closely comparable product mix and channel overlap with MSI's tile and stone distribution.
• Arizona Tile: Wholesale distributor of slab, tile, and natural stone serving contractors, fabricators, and designers across the U.S. Comparable distribution-led model with focus on surfaces and stone, similar to MSI's slab and stone business.

Broad incumbents

• Mohawk Industries: World's largest flooring manufacturer (carpet, tile, LVT, hardwood, laminates) with broad distribution across retailers and home centers. As a major supplier to MSI's category, it is an upstream counterparty and competitor if it expands into distribution or dealer-direct.
• Shaw Industries: Major U.S. flooring manufacturer (carpet, hardwood, LVT, tile) distributing through retailers and homebuilders. Overlaps with MSI in tile, LVT, and hardwood flooring distribution and is a competing channel to MSI.
• Mannington Mills: Established U.S. flooring manufacturer with broad product portfolio across LVT, hardwood, laminate, and commercial carpet. Operates in adjacent product categories to MSI's waterproof flooring and hardwood offerings.
• Home Depot: Largest U.S. home improvement retailer selling flooring, countertops, and tile to DIY consumers and contractors. Overlaps with MSI in flooring/tile assortment and serves a portion of MSI's contractor customer base.
• Lowe's Companies: Major U.S. home improvement retailer with significant flooring and tile SKUs and a pros/contractor customer base. Competes with MSI's trade channel via in-store specials and direct manufacturer sourcing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/msistone
• LinkedInlinkedin.com/company/msisurfaces
• Instagraminstagram.com/msisurfaces
• Pinterestpinterest.com/msisurfaces
• Xx.com/msistone

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M S International