MAUI WOWI HAWAIIAN COFFEES & SMOOTHIES

What MAUI WOWI HAWAIIAN COFFEES & SMOOTHIES does

MAUI WOWI HAWAIIAN COFFEES & SMOOTHIES is a private U.S. food-and-beverage franchise brand operated by Kahala Franchising, L.L.C., dba Maui Wowi, with headquarters in Scottsdale, Arizona. The company sells Hawaiian-style fruit smoothies and premium coffee beverages through mobile Hawaiian-themed catering carts and food trucks, serving event organizers, corporate and private party hosts, schools, nonprofits, venue operators, fundraisers, and individual consumers at events.

Its product set includes Hawaiian Smoothies, premium Hawaiian coffee beverages and coffee products, smoothie boosters, event catering, private catering, and fundraising services. No proprietary technology, API, mobile app, or AI system is disclosed; the operating model relies on mobile franchise units, website location discovery, online event/fundraising request forms, and an online store for Hawaiian coffee products.

The business model is franchise- and transaction-driven. Independent franchise operators run mobile carts and food trucks and generate sales from smoothies, coffees, catering, events, and fundraising engagements, while each franchise location sets its own pricing and event quotes are handled on a per-event basis. The fundraising service donates a percentage of net sales to participating causes, and the online shop adds a direct-to-consumer channel for Hawaiian coffee products.

Name

MAUI WOWI HAWAIIAN COFFEES & SMOOTHIES

Legal name

Kahala Franchising, L.L.C.

Website

https://mauiwowi.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Maui Wowi Hawaiian Coffees & Smoothies is a private food-and-beverage franchise brand selling Hawaiian-style smoothies, coffee and event catering through mobile carts, food trucks and an online coffee shop for event organizers, fundraisers and consumers.

Ownership category

akta.pro rank

Product category

Mobile Beverage Catering Franchise

NAICS

Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industry

Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG)

Keywords

• Mobile beverage catering
• Hawaiian smoothie franchise
• Event coffee service
• Fundraising beverage catering
• Food truck franchise

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Franchise Operations: The company operates through a franchise model where independent operators purchase franchises to run Maui Wowi branded mobile carts and food trucks. Franchise operators generate revenue through direct sales of smoothies and coffees at events, catering services, and fundraising engagements.
2. Event Catering Services: Franchise operators provide tropical smoothie catering for events of all sizes, including corporate events, private parties, farmers markets, concerts, and sporting events. Revenue is generated through product sales at events.
3. Fundraising Services: Maui Wowi provides fundraising event services where they donate back a percentage of net sales to charitable causes. Franchise operators earn revenue while supporting community fundraising efforts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maui Wowi Hawaiian Coffees & Smoothies sells Hawaiian fruit smoothies and premium Hawaiian coffee beverages through a franchise network of more than 450 mobile catering carts and food trucks operating at events across the United States. The company also sells Hawaiian whole bean and ground coffee online through shop.mauiwowi.com, and offers franchise opportunities to independent operators through mauiwowifranchise.com.

Product overview

Maui Wowi Hawaiian Coffees & Smoothies operates over 450 Hawaiian-themed mobile catering carts and food trucks across the United States, offering a unified product-service model centered on two core offerings: Hawaiian Smoothies (tropical fruit smoothies in classic flavors and signature 'Ohana Blends) and Premium Coffee (Hawaiian-sourced coffee including Kona Blend, Aloha Blend, Ohana Dark Roast, and Cold Brew). These products are complemented by Smoothie Boosters as add-ons. The company generates revenue through three primary service channels: Events Catering (sporting events, concerts, fairs, corporate events), Catering Service (private parties and themed gatherings), and Fundraising Service (nonprofit and school fundraising events with percentage donations back to causes). Products are distributed exclusively through mobile units at events nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Hawaiian Smoothies

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Smoothie King: Smoothie King is one of the largest US smoothie franchise chains with a primarily fixed retail footprint, operating hundreds of franchise and corporate units. It is a direct competitor for smoothie occasions, although distribution format differs (bricks-and-mortar vs. mobile cart).
• Tropical Smoothie Cafe: Tropical Smoothie Cafe is a franchise chain with 1,000+ café locations serving smoothies and food across the US. It competes with Maui Wowi on smoothie menu and franchise sales, although its fixed-café format differs from Maui Wowi's mobile-cart model.
• Robeks: Robeks Fresh Juices & Smoothies is a US smoothie and juice franchise with a smaller footprint than Smoothie King or Tropical Smoothie Cafe. It targets similar smoothie occasions and franchisees and competes in the same premium-positioned smoothie segment as Maui Wowi.
• Kona Ice: Kona Ice is a mobile shaved-ice franchise model that sells a single flavored frozen treat via trucks and carts at events, schools, and fundraisers across the US. It is structurally the most analogous peer to Maui Wowi because both are mobile-cart franchise concepts built around event and fundraising distribution.
• Jamba: Jamba is a publicly traded smoothie and bowl brand with hundreds of franchise and company-operated stores in the US. It overlaps with Maui Wowi on smoothie product offerings and franchise growth mechanics but operates primarily fixed retail locations.

Broad incumbents

• Starbucks: Starbucks is the dominant US coffee chain and a broad incumbent for Hawaiian-style premium coffee occasions at events and on-the-go. While it does not run a mobile-cart franchise, it sets consumer expectations on premium coffee and competes for the same consumer beverage occasions.
• Cold Stone Creamery: Cold Stone Creamery is a large US ice cream franchise brand with party and catering services. It competes with Maui Wowi for occasion-based catering and franchise-operator sales within the indulgent treat segment, though at fixed retail locations rather than mobile carts.
• Carvel: Carvel is a long-standing US ice cream and frozen dessert franchise with party and catering capabilities through fixed storefronts and event trucks. It is comparable to Maui Wowi as a dessert/occasion-based franchise brand with an event-catering distribution arm.
• Marble Slab Creamery: Marble Slab Creamery is a frozen dessert franchise chain with event and catering offerings in addition to fixed storefronts. It is comparable to Maui Wowi in that it operates a treat/catering franchise concept serving events and venues with branded consumable products.

Others

• Church's Chicken: Church's Chicken is a QSR franchise brand owned by the same parent, Kahala Franchising (under former ownership structures). It is comparable as a sister-concept franchisor under the same operational umbrella that Maui Wowi could leverage for shared services and infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maui_wowi
• Facebookfacebook.com/mauiwowicorp
• LinkedInlinkedin.com/company/maui-wowi-hawaiian-coffees-and-smoothies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAUI WOWI HAWAIIAN COFFEES & SMOOTHIES