What Metal Forms Corporation does

Metal Forms Corporation (MFC) is a privately held, family-owned manufacturer founded in 1909 in Milwaukee, Wisconsin, specializing in concrete forming and finishing products for the construction industry. Its product portfolio spans steel concrete forms (paving, barrier/parapet, flatwork, and curb & gutter forms under the Metaforms, Meta Pave, Slim-Line, and Base-Line trademarks), lightweight Poly Meta Forms in high-density polyethylene, Speed Screed vibratory and roller concrete finishing machines, and Sterling Tough Guy wheelbarrows acquired in 2008. The company holds over 40 US and foreign patents and operates a single Milwaukee manufacturing facility with robotic cell capability added in 2017.

MFC sells primarily through a three-tier authorized dealer network (Silver, Gold, Platinum) across the US and Canada, supplemented by a direct e-commerce store, a custom order quoting system for DOT and project-specific forms, and an equipment leasing program through M&I First National Leasing covering $1,000-$75,000 transactions. Its customer base includes large enterprise contractors such as Kiewit, Fluor, Hensel Phelps, Balfour Beatty, and Flatiron, plus government infrastructure work on FAA and US Army Corps of Engineers approved projects. Revenue is generated almost entirely through one-time hardware sales (forms, screeds, wheelbarrows, and accessories) with no recurring software or service revenue, and financials are not publicly disclosed. The company is led by third-generation Miller family CEO Tom Miller and continues to invest in incremental product development, most recently the 2026 Speed Screed ROLLER/HEAVY DUTY+ launch.

Name

Metal Forms Corporation

Legal name

Metal Forms Corporation

Website

https://metalforms.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Steel Concrete Forms: Paving forms, barrier/parapet forms, flatwork forms, and curb & gutter forms sold as one-time purchase products to concrete contractors through dealer network.
2. Poly Forms: Lightweight HDPE poly forms sold in boxes of 10 forms (120 lineal feet per box) along with hardware accessories. Sold through dealers.
3. Vibratory and Roller Screeds: Speed Screed product line including Cruiser and Heavy Duty vibratory truss screeds, and Roller screeds. Sold with various engine options and winch configurations.
4. Sterling Wheelbarrows: Heavy-duty wheelbarrows including Sterling Tough Guy line, acquired with Sterling Handling Equipment in 2008.
5. Custom Products: Custom-manufactured forms using customer or DOT specifications. Higher-margin specialty products.
6. Equipment Leasing: Leasing program through M&I First National Leasing Corp. providing 100% financing for equipment costs ranging from $1,000 to $75,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Metal Forms Corporation manufactures steel and polyethylene concrete forms (paving, barrier/parapet, flatwork, curb & gutter), vibratory and roller concrete finishing screeds, and Sterling heavy-duty wheelbarrows for the concrete construction industry. The company offers a 'Form to Finish' portfolio of products sold through a three-tier authorized dealer network and direct channels to concrete contractors and government infrastructure projects.

Product overview

Metal Forms Corporation offers a comprehensive 'Form to Finish' product portfolio for the concrete construction industry. The company manufactures steel concrete forms (paving, barrier, flatwork, curb & gutter) under brands including Metaforms®, Meta Pave™, Slim-Line™, and Base-Line™. The company also produces Poly Meta Forms®, a lightweight polyethylene forming system. Concrete finishing equipment includes Speed Screed® vibratory truss screeds (Heavy Duty™ and Cruiser™ models) and Speed Screed® roller screeds (ROLLER, ROLLER/HEAVY DUTY, ROLLER/HEAVY DUTY+). Through acquisition, the company also distributes Sterling Tough Guy® wheelbarrows. Accessories include stake pockets, hangers, and form hardware. Products are sold through a dealer network and directly to contractors.

Differentiator

Problem solved

Functional benefit

Brands

• Metaforms®: Steel concrete forming products for flatwork and curb/gutter applications, including Slim-Line™, Base-Line™, and Flexible Radius forms
• Poly Meta Forms®
• Speed Screed®
• Sterling®

Products and services

• Paving Forms
• Barrier/Parapet Forms
• Flatwork Forms
• Poly Meta Forms
• Speed Screed Vibratory Screeds
• Speed Screed Roller Screeds
• Sterling Tough Guy Wheelbarrows
• Hardware and Accessories

Quantifiable outcome

• Poly Meta Forms reduce labor costs and setup time by 50% compared to wood forms
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• M&I First National Leasing Corp.coreChannel Partner/ Reseller/ DistributorNation-wide equipment leasing specialist partnership providing the Quick Turn Lease Program for MFC equipment financing. Over 40 years of experience with equipment valued at over $1 billion. Located at 250 E. Wisconsin Avenue, Suite 1400, Milwaukee, WI 53202.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Multiquip: Multiquip manufactures a broad line of construction equipment including concrete vibrators, screeds, and power trowels sold through rental and dealer channels that overlap with MFC's vibratory and roller screed offerings to concrete contractors.
• Wacker Neuson: Wacker Neuson is a global light and compact equipment manufacturer with concrete technology products including vibratory screeds and trowels, providing broader competition to MFC's Speed Screed vibratory and roller screed lines.
• ULMA Construction: ULMA is a major international formwork and scaffolding supplier offering wall, column, slab, and climbing systems that compete with MFC in the commercial and infrastructure concrete forming market, particularly on large multi-story projects.
• PERI Group: PERI is one of the world's largest formwork and scaffolding manufacturers with extensive wall, slab, and climbing form systems serving commercial, civil, and high-rise concrete construction globally — a broad incumbent whose wall and slab formwork offerings compete with MFC's flatwork and barrier forms on larger projects.
• Doka: Doka is a global leader in formwork technology serving infrastructure and high-rise construction, with systems-based offerings that overlap with MFC's paving, barrier, and custom form business on heavy civil and commercial projects.

Direct peers

• Dayton Superior: Dayton Superior is a leading North American manufacturer of concrete construction accessories, including metal forms, paving products, and forming hardware, directly overlapping with MFC's Metaforms, barrier forms, and flatwork product lines for the same concrete contractor customers.
• EFCO (Economy Forms Corporation): EFCO is a direct competitor in concrete forming systems for commercial, industrial, and heavy civil construction, with hand-set, gang, and jump form systems that overlap with MFC's flatwork, barrier, and custom engineered form offerings.
• Allen Engineering Corporation: Allen Engineering manufactures concrete placing, finishing, and screeding equipment including vibratory screeds, roller screeds, and trowels that directly compete with MFC's Speed Screed product line for the same concrete finishing contractor customers.
• Symons (now part of Dayton Superior): Symons is a heritage brand in concrete forming systems with a deep installed base among commercial and infrastructure contractors, competing head-on with MFC in paving and flatwork forms on DOT and large-project specifications.

Regional players

• BrandSafway: BrandSafway provides formwork, scaffolding, and access solutions for industrial and commercial concrete construction in North America, offering engineered forming services and products that overlap with MFC's barrier, parapet, and custom form business on large industrial projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/metalformscorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metal Forms Corporation