WKMG Orlando

What WKMG Orlando does

WKMG-TV, branded as News 6 and ClickOrlando.com, is a CBS-affiliated local television station headquartered at 4466 N John Young Parkway in Orlando, Florida, privately held by Graham Media Group (a division of Graham Holdings). The station produces and distributes local news, weather, sports, and feature programming across ten Central Florida counties, including Orange, Seminole, Brevard, Volusia, Lake, Marion, Osceola, Polk, Flagler, and Sumter. Its broadcast operation runs on NEXTGEN TV (ATSC 3.0) technology, and it operates the proprietary Pinpoint Weather forecasting system and mobile application. AI tooling is deployed across the newsroom to assist with news summarization, automated reporting for data-driven stories, image and video authenticity verification, personalized content recommendation, and customer-service chatbots, with all AI-generated content reviewed by editorial staff before publication.

The company's core products are its broadcast television newscasts, the ClickOrlando.com digital news site, the News 6 Pinpoint Weather mobile app, live streaming, and the News 6 Insider membership newsletter. It carries CBS network programming under a network affiliation agreement, supplements coverage with NFL game broadcasts, and maintains an active social media presence across YouTube, Facebook, Instagram, and X. The station has received multiple industry recognitions, including two consecutive Station of the Year awards (Large Market, 2021-2022) and regional Edward R. Murrow awards for programs including 'Space Curious,' 'Boomtown,' and Excellence in Innovation.

WKMG monetizes through four primary revenue streams: broadcast television advertising, digital advertising on ClickOrlando.com, fees received as a CBS affiliate, and recurring subscription revenue from the News 6 Insider membership. Pricing for advertising is not publicly disclosed and is structured by time slot, program, and format. The audience is a general Central Florida consumer base consuming local news, weather, and sports, while the commercial customer is regional and local advertisers seeking to reach that geographic audience. Editorial leadership has refreshed in 2024-2025 with the retirement of Chief Meteorologist Tom Sorrells after more than two decades and the appointment of Autumn Jones as News Director in March 2025.

Name

WKMG Orlando

Legal name

WKMG-TV

Website

https://clickorlando.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

WKMG-TV (News 6 / ClickOrlando.com) is a privately-held CBS-affiliated local television station serving Central Florida across ten counties. It delivers news, weather, sports, and feature content via broadcast, web, mobile, and social channels, monetizing primarily through broadcast and digital advertising, CBS affiliate compensation, and the News 6 Insider subscription.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local television news
• Broadcast journalism
• Weather forecasting
• Digital news platform
• Television advertising

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Broadcast Television Advertising: Revenue generated from television commercial advertisements aired during news programming and other broadcast content
2. Digital Advertising: Revenue from digital advertisements on ClickOrlando.com including display ads, video ads, and sponsored content
3. CBS Affiliate Fees: Fees received from CBS network affiliation for carrying network programming and content
4. Subscription/Insider Membership: News 6 Insider exclusive membership newsletter generating revenue through premium content offerings

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WKMG Orlando (News 6) operates a local broadcast television station licensed to Orlando, Florida, producing and distributing local news, weather, sports, and traffic coverage as a CBS affiliate. The station reaches Central Florida viewers through over-the-air NEXTGEN TV broadcasting, the ClickOrlando.com website, mobile applications, live streaming, and social media channels. Revenue is generated primarily through television and digital advertising sales, with additional subscription income from the News 6 Insider paid membership offering.

Product overview

WKMG Orlando (News 6/ClickOrlando.com) is a CBS-affiliated local news broadcaster serving Central Florida. The company operates a multi-platform news operation consisting of the ClickOrlando.com website as the primary digital product, News 6 TV Broadcasting as the core broadcast product, the News 6 Pinpoint Weather App for mobile weather forecasting, News 6 Insider as a premium membership/newsletter service, and live streaming capabilities. The digital ecosystem integrates AI technologies for content personalization, automated reporting, and reader engagement.

Differentiator

Problem solved

Functional benefit

Brands

• News 6 Insider: A membership newsletter program offering exclusive content and community features for News 6 viewers

Quantifiable outcome

• Named station of the year for second consecutive year
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• CBS NetworkcoreChannel Partner/ Reseller/ DistributorWKMG operates as a CBS affiliate, carrying CBS network programming and contributing content to the network. This affiliation provides access to national CBS programming and distributes local content through the CBS network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• WFTX Fox 4 Cape Coral/Fort Myers: FOX affiliate serving the Ft. Myers/Cape Coral DMA, a neighboring Florida market with overlapping Florida-coverage themes (hurricanes, tourism). Comparable broadcast + digital model but does not directly compete in Orlando.

Direct peers

• Spectrum News 13: Charter Communications' 24/7 local news channel covering Central Florida. Provides hyper-local round-the-clock coverage and competes with WKMG for digital video attention and regional ad budgets.
• WFTV: ABC affiliate (Channel 9) in the Orlando DMA and the traditional ratings leader in the market. Directly competes with WKMG for local news viewers, advertising dollars, and share of voice across Central Florida.
• WESH: NBC affiliate (Channel 2) serving the Orlando/Daytona Beach market. Competes head-to-head with WKMG in local news, weather, and NBC network programming distribution, including overlapping NFL coverage.
• Graham Media Group (WDIV, WPLG, KSAT, WCWJ): Sister stations under WKMG's parent Graham Media Group operating in Detroit, Miami, San Antonio, and Jacksonville. Most directly comparable peer set: same ownership, similar local-news operating playbook, and shared NextGen TV/digital strategy.
• WOFL / FOX 35 Orlando: FOX-owned affiliate in the Orlando DMA. Competes directly with WKMG in local news, weather, and primetime, with similar multi-platform digital distribution and app offerings.

Broad incumbents

• Nexstar Media Group: Largest U.S. owner of local TV stations, with extensive network affiliate footprint. Comparable broadcast + digital monetization model, larger scale, and a useful benchmark for ad yield, retransmission fees, and digital revenue per market.
• Sinclair Broadcast Group: Major U.S. broadcast station group with national affiliate footprint and significant digital/news investments. Comparable business model combining local news with national programming distribution and digital ad sales.
• The E.W. Scripps Company: Diversified local media operator owning ABC/NBC/CW affiliates plus national networks (ION, Court TV, Bounce). Comparable local-news operating model with growing digital and national content businesses adjacent to WKMG's strategy.
• Tegna Inc. U.S. broadcast station group emphasizing strong local journalism and digital content. Highly comparable operating profile to WKMG in terms of news depth, digital monetization, and network affiliations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/clickorlando
• YouTubeyoutube.com/@News6WKMG
• Facebookfacebook.com/news6
• Instagraminstagram.com/news6wkmg
• LinkedInlinkedin.com/company/wkmg-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WKMG Orlando