WESH 2 News

What WESH 2 News does

WESH 2 News is an NBC-affiliated television station licensed to Winter Park, Florida, serving the Orlando Designated Market Area across Orange, Seminole, Osceola, Brevard, Volusia, and surrounding Central Florida counties. Owned and operated by Hearst Television (a division of Hearst Properties Inc.), the station has operated as Channel 2 since 1956 and operates a secondary CW18 affiliation. Its product surface spans a linear over-the-air broadcast on Channel 2, cable and satellite carriage (Spectrum, Comcast, DirecTV, Dish Network), the wesh.com responsive website, iOS and Android mobile applications, the Very Local streaming platform, the Stitch lifestyle video property, and specialty verticals including WESH 2 Investigates (investigative journalism), the Towercam Network (13+ live Central Florida camera feeds), the Hurricane Survival Guide seasonal resource, Matter of Fact political coverage, and WESH 2 Nowcast continuous live streaming. The underlying technology stack combines FCC-licensed ATSC 1.0 broadcast (transitioning to ATSC 3.0), digital streaming infrastructure shared via Hearst, and standard broadcast newsroom production systems.

WESH 2 monetizes primarily through television advertising, including local spot commercials, sponsored content segments (e.g., LawChat with Todd Miner for personal injury law, healthcare-coverage sponsors), and native branded content distributed via Hearst's storystudio platform. A secondary revenue stream comes from licensing of the station's decades-spanning archival video footage to documentary producers and third-party media entities. Content is free to consumers across all channels, supported entirely by advertising. Distribution is multi-platform and regional, with the Orlando DMA serving as the geographic anchor. Customers are Central Florida residents seeking local news, weather (notably hurricane preparedness), sports (Buccaneers NFL, Friday Night Hits high school), investigative reporting, and community programming; paying customers are regional and SMB advertisers rather than end viewers. There are no disclosed enterprise or subscription contracts, and no publicly reported revenue figures, as financial data is consolidated under Hearst Television's private reporting.

Name

WESH 2 News

Legal name

Hearst Properties Inc.

Website

https://wesh.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

WESH 2 News is an NBC-affiliated local TV station serving the Orlando/Central Florida DMA, owned by Hearst Television. It delivers local news, weather, and sports across broadcast, web, mobile, and streaming platforms, monetized through local advertising and archival content licensing.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local television news
• Broadcast journalism
• Weather forecasting
• Investigative reporting
• Digital news streaming

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from television advertising including local commercials, sponsored segments, and branded content. The station operates sponsored content sections including LawChat with Todd Miner (personal injury law) and health coverage sponsored by healthcare providers.
2. Digital Content Licensing: Licensing of archived and current video footage to third parties. The station maintains an extensive video archive spanning decades of Orlando and Florida news coverage available for licensing to documentary producers and other media entities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WESH 2 News is the NBC-affiliated television station (Channel 2) for the Orlando/Central Florida Designated Market Area, producing and distributing local news, weather, sports, and investigative journalism. Content is delivered free to viewers across over-the-air broadcast, cable, satellite, the wesh.com website, iOS/Android mobile apps, and the Very Local streaming platform, with revenue generated from advertising and video archive licensing.

Product overview

WESH 2 News is a local television news station serving the Orlando, Florida metropolitan area, operated by Hearst Television. The station operates as a multi-platform news organization offering traditional broadcast television alongside digital products including a mobile app (iOS/Android), the WESH 2 Investigatives investigative unit, a network of live Towercams across Central Florida, the Hurricane Survival Guide resource, the Very Local digital platform, the Matter of Fact political news segment, and the Stitch lifestyle/entertainment feature. The station provides 24/7 coverage of local news, weather, sports, national news, politics, consumer news, and specialized content including Olympics coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• WESH 2 News Mobile App Standalone mobile application for iOS and Android providing local news, weather, sports coverage, live streaming, and breaking news push notifications for Orlando and Central Florida residents.
• WESH 2 Broadcast Television Service Core NBC-affiliated over-the-air broadcast television service operating on Channel 2 (digital channel 11) delivering local news, weather, sports, and NBC network programming to the Orlando Designated Market Area.
• Very Local Streaming Platform Free streaming platform offering local news, exclusive original programming, and on-demand local stories distributed in partnership with Very Local for Central Florida viewers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hearst TelevisioncoreOthersWESH 2 is owned and operated by Hearst Television, a major broadcast television operating company. Hearst Television provides operational support, national news content, technical resources, advertising sales support, and shared services including digital platform infrastructure and corporate partnerships.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tegna: Major U.S. local broadcast group operating network-affiliated stations. Comparable in scale, ad model, and digital extensions relevant to WESH 2's economics.
• Gray Television: Owns and operates a large portfolio of local TV stations across the U.S. Comparable network-affiliate operator with similar local-news and digital ad revenue dynamics.
• Nexstar Media Group: Largest U.S. owner of local TV stations. Comparable business model as a network-affiliate portfolio operator and direct rival for local ad spend.
• Sinclair Broadcast Group: Large U.S. local TV station operator; competes for advertisers and audience at scale, providing a comparable benchmark for local broadcast economics.
• WMUR-TV: Hearst Television-owned ABC affiliate in New Hampshire. Sister station providing direct comparability on Hearst's broadcast operating playbook applied to WESH 2.
• WCVB Channel 5: Hearst Television-owned ABC affiliate in Boston; sister station under the same parent, sharing corporate ad sales, content, and technology infrastructure relevant to WESH 2's operating model.

Direct peers

• Spectrum News 13: Cable-only local news channel serving Central Florida, competing with WESH 2 for local news viewership and digital attention within the same DMA.
• WKMG News 6: CBS-affiliated local broadcast station in the Orlando market, directly competing with WESH 2 for audience share and ad revenue in Central Florida.
• FOX 35 Orlando (WOFL): FOX-owned local broadcast station serving Orlando. Competes head-to-head with WESH 2 in the same DMA across news, weather, and ad inventory.
• WFTV 9: ABC-affiliated local broadcast station serving the Orlando DMA. Direct competitor for viewers, local advertisers, and news talent in the same geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wesh
• YouTubeyoutube.com/user/weshtv
• Facebookfacebook.com/wesh2news
• LinkedInlinkedin.com/company/wesh-2-cw18

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WESH 2 News