AKPA

What AKPA does

AKPA Polska Press Spółka z o.o. is a privately held Polish photographic and information agency headquartered in Warsaw, operating since the late 1990s as a subsidiary within the Bauer Media Group corporate structure. The company is self-described as the national leader in TV schedule data integration for channels available in Poland and the largest private photographic and information agency in the country.

The company's core offering is a multi-line content and data platform: (1) a TV Service providing editorial EPG data for 680+ Polish and international channels, with descriptions at brand/season/episode level, 15-day advance schedules, and real-time updates up to broadcast; (2) Photo, Video, and Text services covering celebrity events, premieres, and media productions with LIVE distribution through its own platforms and social media; (3) the proprietary Multi.PRO white-label interactive multimedia application for embedding TV schedules on customer websites; (4) the tv.PRO multimedia distribution system used by TV broadcasters for schedule change delivery; (5) EPG data feeds and an Internet service for portals and digital platforms; and (6) DTP and visual design services producing print-ready TV guide layouts. Underlying technology consists of in-house editorial processing pipelines and proprietary distribution platforms rather than publicly documented ML systems.

AKPA monetizes through individually negotiated, multi-year enterprise contracts, with revenue streams spanning recurring EPG data licensing, photo/video/text licensing to publishers and portals, white-label application licenses (Multi.PRO), and professional services (DTP/design). Pricing is not publicly disclosed and is determined per customer based on scope and usage. Go-to-market combines direct enterprise field sales with account managers for key media clients and a self-service online channel for registered customers; all distribution is single-country/domestic. The customer base spans Polish TV broadcasters (e.g., Kino Polska, FilmBox, TV Puls, WP), satellite/cable/IPTV operators, VOD platforms, daily newspapers, weekly/biweekly TV guides, luxury and people-segment magazines (Twój Styl, Pani, Fakt, Show), and web portals.

Name

AKPA

Legal name

AKPA Polska Press Spółka z o.o.

Website

https://akpa.pl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

AKPA is a Warsaw-based photographic and information agency and national leader in EPG data for 680+ TV channels in Poland, supplying editorial program data, celebrity photo/video coverage, and DTP services to Polish broadcasters, publishers, VOD platforms, and web portals as a Bauer Media Group subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. EPG Data Licensing: Integration and editorial processing of TV program information for Electronic Program Guides (EPG), providing data to media companies, publishers, and technology companies. Over 680 channels in the offer.
2. Photo Licensing: Photography services including event coverage with celebrities, photo sessions, celebrity news, thematic galleries. Photos distributed to Polish magazines and internet portals. Non-exclusive license for publication.
3. Video Licensing: Video content including event coverage, interviews, making of films, promotional materials. Short video reports from events and streaming video services.
4. Text Content: Journalistic content including celebrity news, interviews, horoscopes, culinary texts, travel articles. Interviews with celebrities and exclusive materials.
5. DTP and Design Services: Visual design services for TV guide magazines including layout preparation, conceptual design consulting, and project implementation. Preparation of complete listing pages for TV publications.
6. Multi.PRO Application License: License for the application and selected TV channels' schedule presentation, including hosting, technical support, personalized interface, and continuous supply of programme data.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AKPA is a Polish photographic and information agency that produces and distributes EPG (Electronic Program Guide) data for 680+ TV channels, celebrity and event photography, video content, and journalistic text content to media companies, publishers, web portals, and digital platforms. The company also licenses the Multi.PRO application for TV schedule integration on customer websites and provides DTP and design services for TV guide publications.

Product overview

AKPA is Poland's national provider of EPG program data and the largest private photographic and information agency, operating since over 25 years. The company offers a multi-service content platform comprising: (1) TV Service (Serwis TV) providing editorial TV program guide data for 680+ channels; (2) Photo, Video, and Text services for event coverage, celebrity content, and journalistic materials; (3) Multi.PRO application for integrating TV schedules on customer websites; (4) EPG Data and Internet services for publishers, portals, and TV operators; (5) tv.PRO system for broadcaster multimedia distribution; and (6) DTP/design services for TV guide publications. The offering is a platform-plus-modules architecture centered on TV program data and media content distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Service (Serwis TV) Editorial TV program guide service providing EPG data for over 680 Polish and international TV channels, including program descriptions at brand/season/episode levels, detailed photos, updates up to broadcast time, and 15-day advance data with real-time updates. Used by publishers, web portals, digital platforms, cable TV networks, and IPTV operators.
• Photo Service (Foto) Event photography with LIVE distribution covering celebrity news, foreign events, film sets, star sessions, and thematic galleries for media publications. Photographs are distributed to Polish magazines and internet portals under non-exclusive license.
• Video Service (Wideo) Short-form video coverage from events including interviews, making-of content, event coverage, and video streaming services for media distribution.
• Text Service (Teksty) Journalistic content including celebrity news, interviews, horoscopes, culinary articles, and travel pieces written by professional journalists. Includes exclusive interviews and materials on commission.
• Multi.PRO Application Interactive multimedia tool licensed to customers for integration and presentation of selected TV schedules on their websites. Includes comprehensive TV program information, full synopses, photos, TV trailers, category highlights, and interactive search engine with filtering options. Includes hosting, technical support, personalized interface, and continuous supply of programme data.
• EPG Data Electronic Program Guide data integration service for TV channels available in Poland, supplying publishers, web portals, digital platforms, cable TV networks, and IPTV operators with editorial-quality program information.
• tv.PRO System Multimedia distribution platform for TV broadcasters enabling photographic and information services through online distribution. Supports schedule changes and updates delivery to predefined recipients, with text and graphical TV schedule materials prepared by editorial team and processed for distribution in formats commonly used on the Polish media market.
• DTP and Design Visual design services for TV guide magazines including layout preparation for weekly magazines, daily newspaper TV guide supplements, and TV listing pages with consulting on conceptual design and project implementation.
• Photo and Video Services Comprehensive photo and video services with real-time distribution, covering media events, concerts, conferences, premieres, fashion shows, sports events, and movie sets, with exclusive photographic documentation available upon request. Includes drone footage and streaming video.
• Photo Sessions Professional photo sessions including cover shoots for celebrities, business portraits, special occasion sessions, beauty sessions, advertising and product photography, architecture and interior photography, and drone photography.
• Internet Service Web portal TV service with over 680 Polish and foreign channels including synopses, photos, and video trailers, providing TV program data in customizable formats for digital customers.
• TV Schedule (programtv.akpa.pl) Online TV schedule database accessible at programtv.akpa.pl with user-friendly search engine for accessing up-to-date program information for over 680 channels.
• TV Channels Database Database of over 680 Polish and international TV channels available in Poland, filterable by language and category, with continuous updates of channel logos and logosips.

Quantifiable outcome

• 680+ TV channels covered in EPG data services
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• People Intouch BVminorOthersIndependent service provider for the 'Speak Up' reporting system used by AKPA as part of Bauer Media Group compliance requirements. The service is available 24/7 and allows reporting of potential violations of the Code of Conduct.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Polaris Images: Editorial photo agency specializing in entertainment, celebrity, and news photography distribution. Similar operating model to AKPA's celebrity photography and licensing business for media publishers.
• Zuma Press: Editorial photo agency focused on celebrity, entertainment, and news photography for media clients. Comparable to AKPA's celebrity and event photo coverage, though operating in US/global markets.
• Tribune Media Services: US-based provider of TV program data and metadata for EPGs, listings, and interactive program guides. Closest direct competitor to AKPA's EPG/licensing business for television schedule data.

Broad incumbents

• Shutterstock: Large visual content platform offering stock photography, video, and editorial content with licensing models similar to AKPA's photo/video licensing business. Broader portfolio but operates in adjacent licensing-driven media services.
• Associated Press (AP): Global news cooperative providing photo, video, and editorial text services to media organizations. Comparable to AKPA's multi-format content distribution model serving publishers and broadcasters.
• Getty Images: Global photo agency and visual content licensor with a celebrity, editorial, and event photography archive. Comparable to AKPA's photo agency model but at much larger international scale, including WireImage for celebrity/event coverage.
• Gracenote: Global provider of TV and music metadata, including EPG/program data for broadcasters, platforms, and publishers. Direct overlap with AKPA's TV Service / EPG data offering but at international scale.
• AFP (Agence France-Presse): International news and photographic agency distributing editorial photo, video, and text content to media clients worldwide. Comparable business model to AKPA's information and photography agency operation, with similar customer segments (publishers, broadcasters, web portals).
• Reuters (photo & video): International news agency distributing editorial photography and video to publishers and broadcasters globally. Comparable to AKPA's photo/video news distribution to Polish media customers.

Regional players

• Filmweb: Polish film and television metadata/information portal providing program data, reviews, and TV schedules to Polish audiences. Comparable to AKPA's TV schedule and program information services but focused on consumer-facing delivery rather than B2B licensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3ZKhRM-emVo1L1YJ8Lg2kQ
• Facebookfacebook.com/AKPApolskapress
• Instagraminstagram.com/akpapolskapress/?hl=pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AKPA