Gracenote
- Company typePrivate
- Founded1995
- HeadquartersEmeryville, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Gracenote firmographics
Firmographics- Name
- Gracenote
- Legal name
- Gracenote, Inc.
- Website
- https://gracenote.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Gracenote industry classification
Industry- Product category
- Entertainment Metadata and Content Intelligence
- NAICS
- Information (51), Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
Keywords
Where Gracenote is headquartered
LocationHeadquarters
- HQ city
- Emeryville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gracenote business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Entertainment Metadata Licensing: Gracenote generates revenue by licensing its entertainment metadata, content IDs, and data solutions to streaming platforms, TV manufacturers, automotive companies, and content distributors. The company provides data covering 30M+ titles across 360 streaming catalogs in 35 languages and 60 countries.
- CTV Advertising Platform: Revenue from the Content Connect platform enabling programmatic CTV advertising with program-level targeting. The platform uses CPM pricing model and integrates with SSPs and DSPs for real-time bidding.
- Contextual Advertising Data: Gracenote provides contextual video data enabling advertisers to target CTV inventory based on program-level signals including genre, mood, ratings, and content advisories, monetized through data licensing and platform fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Content Connect platform uses CPM pricing model with general availability in Q1 2026 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Gracenote product offering
Product offeringCore offering
Gracenote provides standardized entertainment metadata, universal content identifiers, and content intelligence data products for TV shows, movies, music, and sports across 30 million titles in 360 streaming catalogs and 80+ countries. Its offerings power content discovery, distribution, and contextual advertising for streaming platforms, smart TV manufacturers, automotive infotainment systems, and programmatic advertising ecosystems. The company also operates the Content Connect CTV advertising platform and the Video MCP Server that connects large language models to verified entertainment data.
Product overview
Gracenote operates as a content intelligence platform offering a comprehensive portfolio of metadata solutions for the media and entertainment industry. The core platform consists of Video Data and Audio Data products providing entertainment metadata covering TV shows, movies, music and sports across 70+ languages in 80+ countries. The platform-plus-modules architecture includes specialized products: CTV Content Intelligence and Content Connect for connected TV advertising; Sports Data and On Sports for sports content; Nexus Auto and Smart Radio for automotive and radio verticals; Studio System for content development analytics; and Content Analytics with Inclusion Analytics for diversity measurement. The Video MCP Server (AI product) connects LLMs to Gracenote's knowledge base using the Model Context Protocol, enabling AI-powered search and discovery experiences. The Data Hub provides quarterly industry insights into SVOD and FAST channel content trends. These products work together to power the entertainment ecosystem from content creation through consumption, enabling content discovery, programmatic advertising, and viewer engagement across streaming platforms, smart TVs, automotive systems, and broadcast services.
Differentiator
Problem solved
Functional benefit
Brands
- Content Connect: CTV advertising platform enabling program-level targeting using Gracenote's proprietary content ID graph for contextual ad targeting and campaign performance.
- Video MCP Server
- Gracenote Ads
Products and services
- Video MCP Server AI product that connects large language models with Gracenote's entertainment knowledge base using the Model Context Protocol (MCP). Improves search and recommendation accuracy by grounding AI responses in verified, continuously updated entertainment data for TV platforms including TV shows, movies, and sports programs.
- Video Data
Quantifiable outcome
- 86% of US media planners would shift more linear TV budget to CTV if show-level targeting were available
- +6 more outcomes
Companies that use Gracenote
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles6 records
Gracenote technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature8 records
Gracenote partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic, core and minor.
- XumostrategicXumo, the streaming platform joint venture between Comcast and Charter, announced expanded integrations with Gracenote to enhance contextual advertising capabilities across its FAST inventory of 2,000 channels on more than 30 platforms. The integrations provide advertisers with program-level and video-level contextual intelligence for both linear and on-demand streaming content.
- PubMaticcoreGracenote and PubMatic announced a strategic partnership integrating Gracenote's content intelligence, including contextual segments and live sports schedule data, directly into PubMatic's programmatic CTV platform. The integration runs on IAB Tech Lab's Agentic Real-Time Framework within PubMatic's AgenticOS, enabling real-time matching of bid opportunities at auction with minimal latency of 0.1 to 0.5 milliseconds.
- SamsungcoreSamsung partnered with Nielsen's Gracenote to use its metadata for advanced search capabilities and personalized content recommendations on smart TVs. The deal gives Samsung access to Gracenote's data infrastructure to develop AI-driven product offerings and operational efficiencies across TV, movies and sports content. Samsung becomes the second company after Google to tap Gracenote's data to ground and validate LLM-based content discovery.
- GooglecoreGracenote signed a deal with Google to provide structured entertainment metadata for AI-powered search and discovery, including conversational interfaces and content recommendations. The agreement aims to embed Gracenote's metadata infrastructure at the core of consumer experiences and advertising targeting on Google platforms.
- Index ExchangecoreIndex Exchange announced a new capability with Gracenote enabling show-level transparency for streaming TV ad buyers. The partnership provides buyers with program-level impression counts and post-campaign reporting without requiring activation against Gracenote segments. Spectrum Reach is among the first media partners to adopt the solution.
- Peer39coreGracenote teamed with Peer39 to power new contextual CTV categories using Gracenote's program-level metadata. These categories are available on Peer39 partner DSP platforms enabling programmatic CTV ad buys for the first time, creating the most scaled and precise set of CTV data available to the marketplace.
- MagnitecoreGracenote tapped Magnite as the first SSP to support and scale new CTV categories powered by Gracenote metadata. Magnite's controls allow publishers to determine when content metadata is shared with advertisers, enabling Gracenote data integration into the programmatic advertising ecosystem.
- Liberty GlobalcoreLiberty Global partnered with Gracenote for metadata powering its Horizon 4 super-aggregation platform. Nielsen's Gracenote first partnered on metadata for Liberty Global's U.K. business, Virgin Media, in 2010, and has gone on to power metadata solutions across the operator's markets, completing support for Horizon 4 in early 2023.
- USOPC (United States Olympic & Paralympic Committee)minorThe USOPC partnered with Gracenote and Infostrada using machine learning to develop a data analytics system projecting medal probabilities during the Milan Cortina Winter Games. The system tracks 300,000 data points per week and generates color-coded projections for total and gold medal expectancy.
Scale indicators13 records
Recent moves8 records
Expansion highlights7 records
Gracenote competitors and assessment
Company assessmentBroad incumbents
- IMDb (Amazon): Amazon-owned entertainment metadata platform covering movies, TV, and celebrities. Direct functional competitor in entertainment metadata, particularly for video titles, and could be considered an insourcing risk for Amazon's own streaming properties.
- Comscore: Media measurement and cross-platform audience analytics company. Overlaps with Gracenote in providing content and audience intelligence to the entertainment and advertising ecosystems, though Comscore is more focused on audience measurement than metadata licensing.
- FreeWheel (Comcast): Comcast-owned ad management and monetization platform for premium video. Provides comparable ad serving and contextual capabilities for streaming TV, with direct overlap in the CTV advertising infrastructure where Gracenote operates.
Direct peers
- Samba TV: Provides TV and CTV viewership data, content metadata, and audience analytics to advertisers and platforms. Directly comparable in providing content intelligence for CTV advertising and cross-platform measurement.
- IRIS.TV: Provides video-level contextual intelligence and content metadata for CTV and video advertising. Directly competes with Gracenote in providing program-level metadata for contextual ad targeting, as evidenced by joint integrations with Xumo.
- TV Guide (Fandom): Long-standing entertainment metadata and programming guide brand now part of Fandom. Overlaps with Gracenote's content discovery and program metadata offerings, though more consumer-facing than Gracenote's B2B infrastructure play.
Emerging players
- DoubleVerify: Provides media quality analytics including contextual classification for advertising. Competes in the CTV contextual targeting space where Gracenote's Content Connect operates, though DoubleVerify's strength is more in verification/brand safety than program-level metadata.
- Integral Ad Science (IAS): Digital media quality and ad verification platform with contextual targeting capabilities. Comparable to Gracenote's CTV Content Intelligence in providing signals to advertisers about content context for brand suitability.
- EDO: TV and CTV advertising effectiveness measurement company. Comparable in providing outcome-based advertising data for streaming TV, complementing Gracenote's content metadata with advertiser-side performance signals.
Others
- Spotify (for music metadata): Both a customer of Gracenote Audio Data and a competitor in music metadata applications. Relevant comparability due to overlapping audio content intelligence use cases, though Spotify is primarily a consumer platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Gracenote social profiles
Digital presenceGracenote financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gracenote leadership team
Management profileNumber of profiles
Profiles12 records
Gracenote funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gracenote M&A and investment
M&A and investmentM&A8 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gracenote
What does Gracenote do?
Gracenote provides standardized entertainment metadata, universal content identifiers, and content intelligence data products for TV shows, movies, music, and sports across 30 million titles in 360 streaming catalogs and 80+ countries. Its offerings power content discovery, distribution, and contextual advertising for streaming platforms, smart TV manufacturers, automotive infotainment systems, and programmatic advertising ecosystems. The company also operates the Content Connect CTV advertising platform and the Video MCP Server that connects large language models to verified entertainment data.
Is Gracenote a public or private company?
Gracenote is a private company. It is classified as corporate owned and is currently operating.
When was Gracenote founded?
Gracenote was founded in 1995. It employs 1,001 to 5,000 people.
Where is Gracenote based?
Gracenote is headquartered in Emeryville, United States, in the North America region.
How does Gracenote make money?
Three revenue lines are on record. Entertainment Metadata Licensing is the primary driver. The others are CTV Advertising Platform and contextual Advertising Data.
Who are Gracenote's main competitors?
Broad incumbents on record are IMDb (Amazon), Comscore and FreeWheel (Comcast). Direct peers are Samba TV, IRIS.TV and TV Guide (Fandom). Emerging players are DoubleVerify, Integral Ad Science (IAS) and EDO. Spotify (for music metadata) is listed as an others.
Does Gracenote have an API?
Yes. The Video MCP Server connects large language models (LLMs) with Gracenote's knowledge base, enabling AI-powered content discovery for TV platforms. The Model Context Protocol (MCP) integration allows real-time data access for structured entertainment information including TV shows, movies, and sports programs. The product improves search and recommendation accuracy by grounding AI responses in verified, continuously updated entertainment metadata.
What industry is Gracenote in?
Gracenote's product category is Entertainment Metadata and Content Intelligence. Its primary akta.pro industry code is MPAHALAE, Content Identification & Matching (Fingerprinting, ID Resolution). Its NAICS code is 51 and its SIC code is 7370.