Moyer Ford Sales
Moyer Ford Sales is a privately held Ford franchise dealership in Foley, Alabama, selling new, certified pre-owned, and used vehicles plus service and parts to retail and commercial customers across Baldwin County.
- Company typePrivate
- Founded1963
- HeadquartersFoley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Moyer Ford Sales does
Moyer Ford Sales, Inc. is an authorized Ford franchise dealership headquartered at 10111 State Highway 59 South in Foley, Alabama. It sells new Ford vehicles, including the ICE lineup and the brand's electrified models (Mustang Mach-E, F-150 Lightning, E-Transit), alongside certified pre-owned and used vehicles. The dealership also operates a parts and service department staffed by Ford-certified technicians, supports extended warranty and financing products through Ford Credit and Ford Protect, and offers commercial and fleet vehicle services. A Pickup & Delivery maintenance program, a tire-services price-match offer, and an SCA Performance aftermarket accessories partnership round out the operating mix.
The business serves individual retail customers and commercial accounts across Foley and surrounding Baldwin County communities, including Loxley, Robertsdale, Silverhill, Elberta, Orange Beach, Gulf Shores, and Bon Secour. Revenue mechanics follow the standard franchised-dealer model: gross profit on new and used vehicle sales, F&I income on financing and warranty products, and recurring gross profit from service and parts. The dealership is privately held, reports between 11 and 50 employees, and was recognized with a 2026 J.D. Power Brand Award.
Strategically, the dealership is pursuing modest expansion along three axes: broadening the EV product offering, building a commercial-vehicle and fleet presence, and layering higher-margin recurring services (Pickup & Delivery, tires, accessories) on top of the core sales operation. No technology, AI, or proprietary platform component is disclosed in the input.
Moyer Ford Sales firmographics
Firmographics- Name
- Moyer Ford Sales
- Legal name
- Moyer Ford Sales Inc
- Website
- https://moyerfordsales.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moyer Ford Sales is a privately held Ford franchise dealership in Foley, Alabama, selling new, certified pre-owned, and used vehicles plus service and parts to retail and commercial customers across Baldwin County.
- Ownership category
- akta.pro rank
Moyer Ford Sales industry classification
Industry- Product category
- Automotive Retail Dealership
- NAICS
- New Car Dealers (44111), New Car Dealers (441110), Motor Vehicle and Parts Dealers (441), Automotive Parts, Accessories, and Tire Retailers (4413), Other Motor Vehicle Dealers (4412)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Leasing & Lease Buyout Financing (FSAKADAC), Dealer/Manufacturer Captive Leasing Programs (OEM/Dealer Lease) (TLABAAAL), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
Keywords
Where Moyer Ford Sales is headquartered
LocationHeadquarters
- HQ city
- Foley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moyer Ford Sales business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales (New and Used): Sale of new Ford vehicles, certified pre-owned vehicles, and used vehicles from various manufacturers. Revenue generated from the difference between acquisition cost and sale price, plus any dealer-added accessories.
- Service and Parts: Automotive repair, maintenance, and genuine Ford/Motorcraft parts sales. Includes oil changes, tire services, brake service, battery replacement, and general maintenance.
- Financing and Extended Warranties: Arrangement of vehicle financing through Ford Credit and sale of Ford Protect extended service contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Ford vehicles |
| Unit Pricing | Pay-as-you-go | Motorcraft Tested Tough MAX Batteries |
| Unit Pricing | Pay-as-you-go | Motorcraft Tested Tough PLUS Batteries |
| Unit Pricing | Pay-as-you-go | The Works Package Synthetic Blend Oil Change |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Moyer Ford Sales product offering
Product offeringCore offering
Moyer Ford Sales is an authorized Ford franchised dealership that sells new Ford vehicles, certified pre-owned vehicles, and used vehicles from various manufacturers. The dealership also operates a service department providing maintenance, repair, and tire services using genuine Ford/Motorcraft parts, arranges vehicle financing through Ford Credit, and offers Ford Protect extended service contracts.
Product overview
Moyer Ford Sales is a Ford franchised automobile dealership offering a comprehensive portfolio of new Ford vehicles, certified pre-owned vehicles, and used vehicles from multiple manufacturers. The dealership operates as a single-location, full-service automotive retailer providing vehicle sales, financing, maintenance, and parts services. New Ford vehicle offerings span SUVs and crossovers (Escape, Bronco Sport, Bronco, Explorer, Mustang Mach-E, Expedition, Edge), trucks (Maverick, Ranger, F-150, F-150 Lightning, Super Duty F-250/F-350/F-450), vans (Transit, E-Transit, Transit Connect), and sports cars (Mustang). Service offerings include certified maintenance and repair, tire products, battery services (Motorcraft), and Ford Protect extended warranty plans. The dealership also supports custom factory orders allowing customers to configure vehicles with specific options. As a Ford franchise, the product portfolio is fundamentally anchored to Ford Motor Company's vehicle lineup and manufacturer-backed services.
Differentiator
Problem solved
Functional benefit
Products and services
- New Ford Vehicles Sale of new Ford SUVs and crossovers (Escape, Bronco Sport, Bronco, Explorer, Mustang Mach-E, Expedition, Edge), trucks (Maverick, Ranger, F-150, F-150 Lightning, Super Duty F-250/F-350/F-450), vans (Transit, E-Transit, Transit Connect), and cars (Mustang). Targeted at retail buyers seeking the current model-year Ford lineup.
- Certified Pre-Owned Vehicles Ford-certified pre-owned vehicles that pass manufacturer inspection standards and come with extended warranty coverage. Targeted at buyers seeking lower-mileage used vehicles with manufacturer-backed quality assurance.
- Used Vehicles Sale of pre-owned vehicles from Ford, Lincoln, Chevrolet, Jeep, Nissan, Toyota, Kia, Honda, Acura, Lexus, and Mitsubishi, with CarFax vehicle history reports available. Targeted at value-oriented buyers and customers with trade-ins.
- Vehicle Financing Arrangement of vehicle financing through Ford Credit, plus online credit applications, payment calculators, Black Book credit score estimation, and a dedicated commercial financing application for business buyers.
- Ford Protect Extended Service Plans Extended service protection plans including PremiumCARE coverage that extends protection beyond the basic Ford factory warranty. Targeted at buyers wanting long-term repair-cost coverage.
- Service and Maintenance Ford-certified service department providing general maintenance, brake service, tire care, oil changes, battery service, and Ford Pickup & Delivery concierge service, performed by factory-trained technicians using genuine Ford and Motorcraft parts. Targeted at owners of Ford and other vehicles needing warranty or routine service.
- Tire Products and Services Tire sales with low-price guarantee, up to $130 mail-in rebate, professional tire installation, and a tire finder tool covering various vehicle makes and models. Targeted at vehicle owners needing replacement tires.
- Motorcraft Batteries Genuine Ford Motorcraft battery products: Tested Tough PLUS at $149.95 MSRP with 24-month replacement warranty and Tested Tough MAX starting at $199.95 MSRP with 36-month replacement warranty, both redeemable via Ford Rewards Points.
- Custom Factory Order Service letting customers configure and order Ford vehicles with specific options, trim levels, packages, colors, and accessories directly from the Ford factory via Ford's ordering system. Targeted at buyers who cannot find their desired configuration on the dealer's lot.
Companies that use Moyer Ford Sales
Customer profileSegments2 records
Ideal customer profiles2 records
Moyer Ford Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Moyer Ford Sales partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ford Motor CompanycoreAuthorized Ford franchised dealership relationship. The dealership sells new Ford vehicles, uses Ford's factory ordering system, offers Ford Protect extended warranties, and participates in Ford Credit financing programs. Technicians are Ford certified and the dealership uses genuine Ford/Motorcraft parts.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Moyer Ford Sales competitors and assessment
Company assessmentEmerging players
- Carvana: Online used-vehicle retailer with home delivery and vending-machine pickup model. Represents the digital competitive threat to traditional dealer used-car operations like Moyer Ford Sales.
Broad incumbents
- Lithia Motors (Lithia & Driveway): One of the largest U.S. auto retailer groups with hundreds of franchised rooftops. Comparable in business model (franchised new/used sales, F&I, service, parts), and serves as a useful benchmark for omnichannel strategy and acquisition-driven scale that smaller dealers like Moyer cannot match.
- AutoNation: Largest U.S. automotive retailer operating multiple franchises across many states. Highly comparable as a franchised new-vehicle dealer with F&I, service, and parts operations, though at vastly greater scale and geographic diversification than Moyer Ford Sales.
- Sonic Automotive: Franchised automotive retailer with both physical dealership and EchoPark used-car operations. Comparable franchise dealership economics and F&I/service attach model, with added exposure to the same digital used-car competitive threat facing Moyer.
- Penske Automotive Group: Premium franchised automotive retailer with significant commercial truck operations. Comparable in franchised new-vehicle sales and F&I attach, with additional insight into commercial fleet economics that overlap with Moyer's Super Duty/Transit offerings.
- CarMax: Largest U.S. used-vehicle retailer with fixed-price no-haggle model. Direct competitor for Moyer's used and certified pre-owned vehicle sales, and increasingly relevant as consumer buying shifts online.
- Group 1 Automotive: Large U.S./U.K. franchised automotive retailer with a meaningful Southeast U.S. footprint. Comparable new-vehicle franchise, F&I, and service-parts business model, with overlap on Ford and other OEM relationships.
- Hendrick Automotive Group: Largest privately held automotive dealer group in the U.S., with significant Southeastern U.S. franchised operations. Comparable franchised dealer business model with overlap on consumer F&I and service attach economics.
- Asbury Automotive Group: Franchised automotive retailer operating across the Sun Belt, with substantial Southeastern U.S. presence. Comparable dealership-level economics, F&I penetration, and service department structure relevant to small Ford franchise operators.
Regional players
- Berge Ford: Regional Ford franchise dealer in the Southwest U.S. Closest direct comparable as a single- or limited-rooftop authorized Ford dealer with new, used, F&I, and service operations serving a defined local market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Moyer Ford Sales social profiles
Digital presenceMoyer Ford Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moyer Ford Sales leadership team
Management profileNumber of profiles
Moyer Ford Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moyer Ford Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moyer Ford Sales
What does Moyer Ford Sales do?
Moyer Ford Sales is an authorized Ford franchised dealership that sells new Ford vehicles, certified pre-owned vehicles, and used vehicles from various manufacturers. The dealership also operates a service department providing maintenance, repair, and tire services using genuine Ford/Motorcraft parts, arranges vehicle financing through Ford Credit, and offers Ford Protect extended service contracts.
Is Moyer Ford Sales a public or private company?
Moyer Ford Sales is a private company. It is classified as family owned and is currently operating.
When was Moyer Ford Sales founded?
Moyer Ford Sales was founded in 1963. It employs 11 to 50 people.
Where is Moyer Ford Sales based?
Moyer Ford Sales is headquartered in Foley, United States, in the North America region.
How does Moyer Ford Sales make money?
Three revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are service and Parts and financing and Extended Warranties.
Who are Moyer Ford Sales's main competitors?
Carvana is listed as an emerging player. Broad incumbents are Lithia Motors (Lithia & Driveway), AutoNation, Sonic Automotive, Penske Automotive Group, CarMax, Group 1 Automotive, Hendrick Automotive Group and Asbury Automotive Group. Berge Ford is listed as a regional player.
Does Moyer Ford Sales have an API?
No public API is recorded for Moyer Ford Sales.
What industry is Moyer Ford Sales in?
Moyer Ford Sales's product category is Automotive Retail Dealership. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors). Its NAICS code is 44111 and its SIC code is 5500.